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LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem

Fueled by rapid growth, LoopMe’s acquisition reflects its bold ambition to integrate AI-driven brand advertising within the digital app and web ecosystem. LONDON & NEW YORK, 10 December 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising results, today announced its acquisition of mobile advertising and monetization platform […]

Employee spotlight:
Katarzyna Lacny

LoopMe’s Katarzyna Lacny, an Accountant based in Krakow, features in the latest of LoopMe’s employee spotlights. Why did you decide to join LoopMe?I was drawn to LoopMe because it offered the chance to make a real impact. Unlike a large corporation, LoopMe provides a close-knit environment where everyone has the opportunity to connect and collaborate. […]

A third of Gen X and Baby Boomer shoppers make purchases after seeing digital ads

Data from LoopMe to mark the 30th anniversary of the banner ad finds older shoppers more accepting of ads. 29 October, 2024: LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has today released US data revealing that consumers from the Gen X and Baby Boomer generations are most […]

70% of US consumers buy luxury goods each year, with an in-store experience preferred

NEW YORK–New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals that the majority (70%) of US consumers will make a luxury goods or apparel purchase each year, with one-third of those spending at least $1000. For these high-end shoppers, an in-store experience is preferred with 57% […]

Only 14% of UK shoppers plan to spend in holiday sales

LoopMe UK consumer data gives brands insights on how to maximise sales this Golden Quarter London, 29th October: New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day sales, with only […]

Only 14% of Australian shoppers plan to spend during main holiday sales

LoopMe consumer data gives brands insights on how to maximise sales this Golden Quarter Australia, 29th October: New research from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, has revealed insights into Australian consumer intent to shop during the upcoming holiday sales periods, with only 14% planning to […]

Employee spotlight:
Eric Wee

Eric Wee, a PurchaseLoop Sales Executive based in Singapore, offers an insight into his motivations, achievements, and more. Why did you decide to work in this industry?Before joining LoopMe, I spent over 10 years in hotel sales. I always felt I had a creative side that wasn’t being fully tapped into. When I came across […]

Lead inventor Yuliia Loktionova shares why LoopMe’s Brand Outcome Scores solution will revolutionise how marketers plan and execute campaigns

The fragmentation of the media system has changed how brand advertisers connect with consumers and increased the complexity of measuring campaign performance. With WARC’s latest forecast predicting that global ad spend will increase to $1.7 trillion in 2024, how do brand advertisers identify the best way to maintain market share? Marketers need clear visibility of […]

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads LONDON & NEW YORK, 7 October 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the launch of Brand Outcome Scores (BOS), a first-of-its-kind AI-powered media scoring tool. […]

Employee spotlight:
Will White

Will White, a Talent Partner based in London, features in the latest of LoopMe’s employee spotlights. Why did you decide to join LoopMe?Before joining LoopMe, I knew I wanted to be part of a business that is going through immense growth. The prospect of being tasked with establishing a brand-new tech hub in Poland from day […]

Advertising Week New York 2024

Employee spotlight:
Nastia Shchepetkova

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022. What is your role at LoopMe? I have just started a new role as a Programmatic Account Manager. Before that I was a Campaign Manager for […]

Employee spotlight:
Kateryna Aleksakha

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022. What is your role at LoopMe?Team Lead, Campaign Management How has your experience at LoopMe been throughout your time here overall, and especially with everything […]

Employee spotlight:
Anastasiia Pekun

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022. What is your role at LoopMe?I’m an Assistant Accountant. How has your experience at LoopMe been throughout your time here overall, and especially with everything […]

A message from LoopMe's VP People

LoopMe’s VP People, Charlotte Forsyth, reflects on what 2024 has meant for LoopMe employees so far, highlighting career development, employee retention, and being named one of Campaign’s Best Places to Work for the second year in a row. At LoopMe, one of our core values is We Do the Right Thing. We know how important […]

Ukraine Support Month 2024

LoopMe stands with Ukraine, our colleagues and their families, as they continue to navigate the devastation of the Russian invasion. For the second consecutive year, LoopMe is dedicating the month of August to show our support for both Ukraine and our Ukrainian team members. From fundraising activities to celebrations of Ukrainian culture, LoopMe employees worldwide […]

Employee spotlight:
Brian O'Hare

Brian O’Hare, a Sales Director based in New York, offers an insight into his professional motivations and family life. Why did you decide to join LoopMe?I had worked on the agency side of the business for longer than I’d like to admit. Having worked with LoopMe in the past, I was always impressed with the […]

LoopMe video series from Sport Beach 2024

As a partner of this year’s Stagwell Sport Beach in Cannes, LoopMe CRO Lisa Coffey had the opportunity to interview industry leaders from Quad, Spark Foundry and Stagwell. These interviews are available for you to watch below. Josh Lowcock, President of Media, Quad We explored the fragmentation of media, brand spend in the mobile ecosystem, […]

Employee spotlight:
Anna Vahromejeva

London-based Anna Vahromejeva offers an insight into her work, life, motivations and aspirations in the latest of LoopMe’s employee spotlights. Tell us a bit about yourself.I’m Anna, a Creative Manager here at LoopMe. Originally from Riga, Latvia, I studied digital design and started my career in the North East of Scotland. After a solid eight […]

White paper: PurchaseLoop Audiences: not your average look-alike...

In our rapidly evolving media, economic, and political landscape, the performance of audience targeting is a critical driver of campaign success. This performance is under consistent strain from the significant changes in consumer media behavior and the limited available signals to reach target audiences due to government legislation and platform privacy policies. As a result, […]

LoopMe announces the launch of its Audience and Measurement Platform

The new platform creates a hub for measurement. LONDON & NEW YORK, 17 June 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the launch of its Audience and Measurement platform (AMP). This brings together its PurchaseLoop Audiences solution with its measurement solutions tool to […]

White paper: Optimizing reach for more effective brand outcomes

When navigating the current media environment which is characterized by fragmentation and diverse consumer behaviors, the challenge for brands is to effectively reach audiences in a way that drives not only awareness, but also brand loyalty, consideration and ultimately brand outcomes. In this paper, we outline: Data cited in this paper was leveraged from a […]

Employee spotlight:
Dmytro Ivanskyi

Krakow-based Dmytro Ivanskyi, LoopMe’s AVP Operations for the Intelligent Marketplace, shares his experiences in the latest instalment of LoopMe’s employee spotlights, a series designed to offer an insight into the team’s work, life, motivations and aspirations. What project has been your favourite to work on at LoopMe?Obviously LoopMe’s Intelligent Marketplace. Since starting out as a project […]

LoopMe announces the launch of its AI Academy

LoopMe releases accreditation program to develop industry understanding of AI LONDON & NEW YORK, April 30 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the launch of its AI Academy. The Academy aims to develop understanding of AI in media, offering the opportunity to […]

Employee spotlight:
John Hans

The latest edition of LoopMe’s employee spotlights features John Hans, a Sales Director based in New York. Why did you decide to join LoopMe?I decided to join LoopMe because I knew I wanted to work at an ad tech company with an interesting product. I also wanted to be a part of a smaller team where […]

Employee spotlight:
Olha Mohunova

Dnipro-based Talent Partner Olha Mohunova gives us an insight into life at LoopMe, her favourite books, and why she would invite the creator of Star Trek to dinner in the latest of LoopMe’s employee spotlights. Life at LoopMe Why did you decide to join LoopMe?When I joined LoopMe, it was one of the few product-focused […]

Survey: 2 in 3 Americans are Filing Taxes through Lower Cost Options such as Self e-Filing or Assisted Service Companies

LoopMe data shows that most Americans are planning to file their taxes early – nearly half of 35-64 year-olds will file at least one month in advance NEW YORK— March 19, 2024 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the release of its 2024 […]

Majority of women in Singapore feel their needs are not met in the workplace

Three quarters feel employers are not doing enough when it comes to inclusive development Singapore, 8th March 2024: Singapore’s 77% employment rate for women aged 25 to 64 might be one of the highest in the world, but data from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, […]

Over half of women in the UK feel their workplace does not cater to their needs

New research from LoopMe this International Women’s Day, reveals women are more likely to spend time in the office if they felt it catered to them London, UK, March 2024: New survey insights from LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, reveals that over half of women […]

Survey: Receptivity to Political Ads in the U.S. can be 2x Higher When Consumed on Voter’s Preferred Media

New LoopMe data shows managing frequency remains paramount as 37% of respondents indicated negative sentiment towards seeing the same political ad too many times LONDON & NEW YORK— March 7, 2024 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising outcomes, today announced the results of a new survey […]

Employee spotlight:
Rocky Zheng

Shanghai-based Sales Manager Rocky Zheng shares his experiences, motivations and aspirations in the latest of LoopMe’s employee spotlights. Life at LoopMe Why did you decide to join LoopMe?I joined LoopMe because I’m really into tech and advertising, and PurchaseLoop is right at the heart of both. I’m betting that AI and tech are going to massively […]

LoopMe Generates Double Digit Revenue Growth and Expands Leadership Team with Chief Product Officer, Corporate Development Roles

LoopMe grows workforce by 20% YoY and promotes Rob Cukierman to Chief Product Officer, Brian Bell to GM North America and adds Adam Parker, VP Corporate Development LONDON & NEW YORK — February 8, 2024 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced significant company […]

Reveal Mobile Announces Partnership with LoopMe for Out of Home Measurement

Reveal becomes LoopMe’s exclusive Brand Lift Survey provider for the Out of Home channel NEW YORK – January 31, 2024 – Reveal Mobile, the leading provider of Out-of-Home (OOH) measurement, today announced a partnership with LoopMe for brand lift measurement. The partnership between Reveal Mobile and LoopMe solidifies a true full-funnel campaign performance solution for […]

LoopMe Survey: 57% of Americans Who Intend to Buy a Vehicle Won’t Purchase Until At Least One Year From Now

Long automotive sales cycles highlights importance of brand advertising Majority of 2,000+ U.S. survey respondents leaning toward gas powered large vehicles, such as SUVs and trucks, but there is growing consideration for alternatives NEW YORK – January 25, 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, […]

LoopMe Tackles 2024 Political Advertising Challenges with New Offering

Comcast alum Robin Porter to lead new political ad sales division with elections on the horizon WASHINGTON D.C. – January 18, 2024 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced from Marketing Politics: the Conference, held on January 18, 2024 in Washington D.C., the appointment […]

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

New patents validate LoopMe’s AI leadership while protecting company technology that powers marketplace bid price optimization and real-time bidding in advertising auctions LONDON & NEW YORK – December 19, 2023 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has been granted two patents […]

HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem

LoopMe to utilize HUMAN’s best-in-class programmatic ad fraud solution to further secure premium inventory LONDON & NEW YORK — September 14, 2023 — HUMAN Security, Inc. — the global leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defense, announced its Programmatic Ad Fraud Defense solution, MediaGuard, will be utilized […]

LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance

Top U.S. advertising self-regulatory body recognizes LoopMe’s commitment to protecting consumer data collection, storage, and use NEW YORK–August 23, 2023–LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising […]

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe advances company vision and impact as sustainability evangelist LONDON & NEW YORK – July 25, 2023 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad […]

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

Enhancements to LoopMe’s AI technology provide faster DSP curation and dynamic filtering for new personalized traffic shaping capability LONDON & NEW YORK–May 23, 2023–-LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where supply […]

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule, Helping Create a more Sustainable Digital Advertising Ecosystem

Brand advertising leader now delivers all media with renewable power LONDON and NEW YORK – May 1, 2023 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral […]

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW YORK– February 02, 2023 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced new hires on the heels of significant revenue […]

Survey from LoopMe Reveals 62% of Consumers Play Games on Their Mobile Devices, with 76% Playing More Than an Hour per Day

Research of 18,340 respondents reveals new opportunity for publishers, developers, and advertisers to collaborate in 2023 to level up creative experiences in high attention in-app gaming segment LONDON and NEW YORK – December 15, 2022 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the results of the […]

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion LONDON and NEW YORK – October 4, 2022 – LoopMe, a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman. de Nardis brings more than 30 […]

Rising Cost of Living Driving 1 in 2 Consumers to Cut Back on Spending, According to LoopMe Survey

Of nearly 18,000 consumers surveyed in U.S., U.K., and Australia, 67% do not want to work from the office, and 18% would take a pay cut to work remotely LONDON and NEW YORK – August 3, 2022 – LoopMe, a leading brand-focused mobile advertising platform, today announced the release of its latest research report, “Adjusting […]

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

LoopMe’s exclusive augmented reality experience at Festival of Creativity enables brands and creatives to unleash new technology advances LONDON & NEW YORK—June 15, 2022 — LoopMe, a leading brand-focused mobile advertising platform, today announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity […]

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC and European Offices

LoopMe Achieves Over 60% TTM Revenue Growth with Profitability, Surpassing $114 Million in Revenue in the last 12 months LONDON & NEW YORK– May 24, 2022 — LoopMe, a leading brand-focused mobile advertising platform, today announced significant revenue growth and global expansion plans on the heels of recent investment by Mayfair Equity Partners. LoopMe generated […]

LoopMe announces strategic new hires in APAC amid strong global growth

Revenue for the leading mobile advertising platform grew 90% in APAC in 2021 SINGAPORE, 18 May, 2022: LoopMe, a leading brand-focused mobile advertising platform, has announced a number of appointments across the APAC region, including four senior hires: Daisuke Shigeishi as Head of Strategic Partnerships, Georgia Watson as Senior Sales Director, Akihito Morita as […]

LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth

LONDON & NEW YORK, January 13, 2022 – LoopMe, (‘the Company’) a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million for full year 2021, having achieved revenue growth of c.50% p.a. […]

LoopMe Launches PurchaseLoop Measurement to Analyze Real-Time Brand Lift and Campaign Effectiveness

Standalone media and campaign effectiveness solution measures brand lift insights and optimizations for agencies, brands and media companies across campaigns and screens LONDON & NEW YORK, September 28, 2021 – LoopMe, the leading outcomes-based platform, today announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and analytics. […]

LoopMe Highlights 68% Growth and Innovation Milestones as Company Momentum Builds in 2021

Leading outcomes-based platform shares growth figures, secures patent, and appoints former Nielsen and Vevo executive to drive measurement business NEW YORK — August 18, 2021 — LoopMe, the outcomes-based advertising platform, today revealed new figures that exhibit the company’s client satisfaction and sales growth, and announced its first U.S. patent for PurchaseLoop Brand real-time optimization […]

75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

More than 3 in 5 survey respondents increased their mobile gameplay time after the pandemic started, and 6% of mobile gamers were new, presenting an expanded opportunity for advertisers LONDON and NEEDHAM, MA – June 8, 2021 – LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and […]

LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK – March 17, 2021 — LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This […]

LoopMe and Unity Launch Partnership to Increase Inventory, Deliver Advanced Creative and Optimize Outcomes for Brands

Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads for enhanced outcomes NEW YORK – JANUARY 14, 2021 – LoopMe, the leading outcomes-based digital advertising platform, and Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced a partnership that will make advanced […]

LoopMe Launches AI Outcomes Guarantee Allowing Advertisers to Drive Business Outcomes

New first-to-market solution will offer an exclusive brand lift guarantee on key performance indicators LONDON – DECEMBER 9, 2020 – LoopMe, the leading outcomes-based digital advertising platform, has launched an AI outcomes guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This new artificial intelligence (AI)-based […]

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

Media Executives to Advance LoopMe’s Vision and Leadership Around Brand Safety, Privacy and the Future of Advertising NEW YORK – DECEMBER 1, 2020 – LoopMe, the outcomes-based advertising platform, today announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data […]

LoopMe Reports Significant Business Growth and Client Success Metrics Amidst Economic Downturn

Leading artificial intelligence-powered digital advertising platform proves to be effective and efficient for brands in delivering on business outcomes NEW YORK – November 2, 2020 — LoopMe, the outcomes-based advertising platform, today announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented […]

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners. NEW YORK – September 14, 2020 – ITN Networks, the leading unwired network in the U.S., today announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers […]

LoopMe Bolsters Data Advisory Board with Powerhouse Addition of Rishad Tobaccowala

Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology NEW YORK – AUGUST 20, 2020 – LoopMe, the outcomes-based video platform, today announced it has added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the board and […]

LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK – AUGUST 11, 2020 – LoopMe, the outcomes-based video platform, today announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near real-time. With artificial intelligence (AI)-powered technology that closes […]

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments. NEW YORK – JULY 16, 2020 – LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is […]

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LoopMe's Second PurchaseLoop Research Pulse Report Reveals Changing Trends in Consumer Media Consumption, Spending and Future Outlook During COVID-19

Key findings from consumer survey of 8,000 respondents include an increase in spending, spike in gaming, and other shifts in media consumption and aspirational goals NEW YORK – LoopMe, the outcomes-based video platform, today released its second global PurchaseLoop Research Pulse Report, uncovering shifts in various facets of the consumer lifestyle, including changes in online […]

LoopMe Launches New Shoppable Creative to Shorten the Path to Purchase

LoopMe Launches New Shoppable Creative to Shorten the Path to Purchase Enhances customer experience for consumers; gives brands better insights into the shopper journey NEW YORK – MARCH 10, 2020 – LoopMe, the outcomes-based video platform, today announced new shoppable creative capabilities that shortens the path to purchase and provides brands deeper insights into the […]

LoopMe Bolsters Executive Leadership

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing LoopMe, the outcomes-based video advertising platform, today announced two new additions to its executive leadership […]

The Truth Behind Data-Driven Fiction

While 92% of marketers claim to be data-driven, less than a third optimize advertising investments in real-time. New York [October 2019] – Despite the perceptions from data-driven marketers, the majority of businesses aren’t ready for real-time. Whilst 92% of senior marketers identify their organization as being data-driven, less than a third are actually using data […]

LoopMe Expands Senior Leadership Team to Support Global Growth

Having reached $100M in revenue globally in March and with client demand up 93% in the U.S. since then, LoopMe has announced key executive hires to their leadership team across the U.S., UK and APAC in support of their commercial growth. Further amplifying the expertise of its existing client-facing leadership team in the U.S., LoopMe […]

LoopMe & Numerator join to deliver AI-driven sales optimization

New offering enables brands to optimize media campaigns using in-flight customer purchase data. NY: 08/22/2019: LoopMe and Numerator have announced a new offering, opening up offline purchase data to deliver advertising campaign attribution and AI powered in-flight sales optimization. This integration feeds Numerator’s industry leading consumer panel consisting 450,000 active participants into LoopMe’s industry-best AI […]

LoopMe Data Advisory Board welcomes Iain Jacob and Eric Eichmann

Industry heavyweights join Lynda Clarizio and Rick Erwin in a drive for data transparency. LoopMe’s new Data Advisory Board is gaining momentum with new members Iain Jacob, formerly CEO EMEA at Publicis Media and Eric Eichmann, former CEO Criteo. LoopMe recently received $17m funding to fuel US expansion of its award-winning AI powered advertising solutions. […]

LoopMe Earn IAB Gold Standard Status

We are pleased to announce that LoopMe has been certified Gold Standard by the IAB. The Gold Standard certification was introduced by the IAB to build a sustainable future for the digital advertising industry. Its three aims are to reduce ad fraud, improve the digital advertising experience and increase brand safety. In order to be […]

LoopMe announces Data Advisory Board to shape the future of brand advertising

Lynda Clarizio and Rick Erwin join LoopMe’s Data Advisory Board to explore how data-trained AI systems can deliver real-time optimization and true campaign attribution. LoopMe has taken another step towards its mission of closing the loop on brand advertising by establishing the industry’s first Data Advisory Board. The appointed board members are at the forefront […]

LoopMe welcomes former Criteo president Greg Coleman as board chairman

Former president of Buzzfeed, Criteo & Huffington Post joins as chairman to guide the firm through its next growth phase. New York: 10/05/2019: Today LoopMe announced that industry pioneer, Greg Coleman, will be joining its board of directors as Chairman.Coleman’s exceptional track record includes leading Yahoo! global sales from 2001 – 2007, growing the business […]

IRI Unveils Campaign Conversion Feed to Power In-flight Programmatic Campaign Optimization

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, today announced IRI Campaign Conversion Feed, a solution that links advertising Platforms with IRIs industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. Platforms that integrate IRIs 100 […]

LoopMe & IRI partner to close the loop on brand advertising for Twinings

Twinings are the first UK brand to utilise PurchaseLoop Sales, providing an attributable advertising solution London 10/12/18: Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the loop on brand advertising. With the development of PurchaseLoop Sales, brand marketers can now optimize to purchase intent in real-time and […]

LoopMe verified by ABC to JICSWEBS Brand Safety Principles

Today, LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not […]

Marketers are spending 15% of their departmental budget on AI, but a third can’t prove its ROI

33% of marketers say they are unable to measure the impact of AI investments A survey by mobile data and advertising company LoopMe has revealed new insights around AI investments in marketing. Research reveals that marketers are spending on average 15% of departmental budget on AI. However, as many as a third (33%) say they […]

LoopMe Hires Jason Baadsgaard & Mel Bessaha to Accelerate US Expansion

Senior hires follow $17m funding for the AI-driven mobile platform. LoopMe announced today the appointment of Jason Baadsgaard as General Manager North America, and Mel Bessaha as SVP Sales North America, as the platform continues to grow its business in the US. NY 27/11/2018: LoopMe, which recently announced $17m funding to fuel its US expansion, specializes […]

LoopMe Hires Simon Stone to Accelerate UK Expansion

Senior hire follows $17m funding for the AI-driven brand advertising platform. NY 23/11/2018:LoopMe, which recently announced $17m funding to fuel its further expansion, specializes in using data and AI to optimize digital campaigns to real-world outcomes, such as purchase intent, store visits or sales. Stone has over twenty years’ experience in media and advertising, most […]

LoopMe’s Artificial Intelligence Technology Raises $17 million led by BGF

Investors double down on AI-driven results as LoopMeTM closes the purchase loop for brands. London/NY 28/10/2018: Today LoopMe announced a further $17 million investment led by BGF, a $3.3 billion UK growth investor and including existing VC investors. The funding enables global expansion of LoopMe’s AI optimization, attribution and analytics software, with focus on the […]

LoopMe shortlists at the National Business Awards for AI Pioneer of the Year

We’re delighted to announce that LoopMe has been shortlisted at the Lloyds Bank National Business Awards for the Fujitsu Artificial Intelligence Awards. The awards, now in its 17th year celebrates the British companies innovating and distrusting their respective industries. The AI award highlights and commends those companies paving the way with AI innovation. Rupal Karia, […]

LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

We’re pleased to announce our partnership with Commerce Signals, which connects marketers with near real-time insights from payment transaction data. Read more on this exciting news in eContent and MarTech Today. This partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning artificial intelligence systems and near real-time […]

Press release: LoopMe’s Artificial Intelligence receives seal of approval with $10m additional funding

AI Investor & Founder of Rocket Fuel, George John joins LoopMe board 07/03/2017 London: LoopMe, specialists in using artificial intelligence in brand advertising, underlines the importance of AI to consumers and brands, as it announces an additional $10 million funding, a total of $17 million to date. The new funding was received from […]

Press: LoopMe and adsquare integrate to combine AI and location data for effective mobile video marketing campaigns

LoopMe and adsquare integrate to combine AI and location data for effective mobile video marketing campaigns The integration will additionally allow LoopMe clients the ability to coordinate their DOOH and mobile video campaigns for measurable ROI. Brand campaign achieved 2X VCR compared to standard campaigns. Completely anonymous, non PII data Independently verified by […]

Press: LoopMe Announce New Hires & Promotions to Fuel Global Growth

Mobile Video Platform announces Mike Buckley as VP Strategic Partnerships, Helene Bouteille as VP Client Services and David Wayne as Senior Director Talent & HR 10/01/2017: London: LoopMe, specialists in mobile video advertising and artificial intelligence, has announced today the appointment of Mike Buckley as VP Strategic Partnerships and the promotion of Helene Bouteille to […]

Press: LoopMe joins the TAG Registry to improve transparency in digital advertising

Mobile video advertising platform LoopMe joins the TAG Registry to improve transparency in digital advertising (20/12/16) New York: LoopMe, a mobile video advertising platform specializing in data and artificial intelligence, announced today that it has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. TAG Registered companies have […]

Full-screen mobile video ads: more viewable, more valuable

The Drum, 17 April 2015 Towards the tail-end of 2014, Google threw down a very big gauntlet to the rest of the advertising community, when it published its research into viewability – that is, whether a user can see an ad and, having seen it, has long enough to take action. Having talked the talk, Google duly walked […]

Beyond pre-roll

Talking Mobile, 3 March 2015 Mention mobile video advertising and most of us will think pre-roll. It’s true that the format has a natural place at the top of the digital marketing funnel, helping brands raise awareness and drive website traffic. Read more here.

Native mobile ads in a strange land

Mobile Marketer, 18 March 2015 The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that sometimes, you do not even […]

LoopMe CEO on the vast, open, $200 billion mobile advertising market

PocketGamer.biz, 18 March 2015 At Pocket Gamer Connects London 2015, PocketGamer.biz sat down with Stephen Upstone, the CEO of LoopMe, to talk about mobile video advertising and the huge opportunities within. Read more here.

Wearables are talk of the show at Barcelona’s Mobile World Congress

Mobile Marketer, 3 March 2015 Everyone loves a good smartphone launch and with Samsung’s recent sales slump, all eyes are on the S6 Edge. Also, wearables are massive – or, rather, they are classic and stylish now. From my mobile advertising tech perspective, I see huge opportunities in both areas. Read more here.

Let’s welcome phablets to the mobile advertising family

Fourth Source, 3 February 2015 The mobile family now has intermediate sizes and formats, collectively known as ‘phablets’. Depending on your viewpoint these are either large phones or small tablets with phone capability, and they could represent a mobile advertising sweet spot at the intersection of screen size, ad format and delivery mechanism. Read more […]

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments. NEW YORK – JULY 16, 2020 – LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is […]

LoopMe Reports Significant Business Growth and Client Success Metrics Amidst Economic Downturn

Leading artificial intelligence-powered digital advertising platform proves to be effective and efficient for brands in delivering on business outcomes NEW YORK – November 2, 2020 — LoopMe, the outcomes-based advertising platform, today announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented […]

The Better Ads Standards & the IAB's (app-)ads.txt

LoopMe is proud to support the IAB’s (app-)ads.txt initiative, which provides a means for publishers to specify their authorised digital sellers and, as a result, helps combat ad fraud. LoopMe believes that increasing transparency in the advertising industry is of benefit to all parties involved, from advertisers and publishers through to end users. The Coalition […]

Employee spotlight:
Kajan Anand

Kajan Anand, a Senior Finance Manager based in London, shares his experiences in the latest instalment of LoopMe’s employee spotlights, a series designed to offer an insight into the LoopMe team’s work, life, motivations and aspirations. Life at LoopMe Why did you decide to join LoopMe?LoopMe’s technology, innovation and culture of pushing boundaries were major […]

Employee spotlight:
Oleg Morochkov

LoopMe’s employee spotlights provide an insight into the LoopMe team’s work, life, motivations and aspirations. This edition features Oleg Morochkov, a Product Manager based in Dnipro. Life at LoopMe Why did you decide to join LoopMe?To be honest, I heard a lot about LoopMe from people I know and it was the only company in […]

Employee spotlight:
Joyce Bacqueyrisses

LoopMe’s employee spotlights provide an insight into our team’s work, life, motivations and aspirations. This edition features Joyce Bacqueyrisses, VP of Global Client Services, based in New York. Life at LoopMe Why did you decide to join LoopMe?It was my friend and colleague, Hélène Bouteille (Head of Global Account Management for LoopMe’s Intelligent Marketplace), who […]

Sustainability and Converged TV Measurement: Key highlights from two leading topics at Advertising Week New York

How Sustainability Provides a Greener Programmatic Marketplace AI and sustainability were hot topics at this year’s Advertising Week New York. LoopMe was front and center of the conversation by participating in the Sustainability in Adtech: How AI will drive a smarter programmatic marketplace panel, moderated by Ryan Joe, from Business Insider. Panelists included representatives from […]

Embracing the power of AI: How AI can help you optimize your brand outcomes

Last week thousands of advertisers flocked to New York city for the biggest advertising conference of the season—Advertising Week New York. During the busy week, there were many conversations centered on AI—the hard to ignore buzzword on everyone’s mind. LoopMe participated in the AI for the Modern Marketer: Delivering Business Outcomes for Your Brand panel. […]

Employee spotlight:
Theo Alden

LoopMe’s employee spotlights provide an insight into our team’s work, life, motivations and aspirations. This edition features Theo Alden, a Senior Sales Executive based in London. Life at LoopMe Why did you decide to join LoopMe?I decided to join LoopMe because I was incredibly impressed by the company’s innovative approach to advertising technology and its […]

Recap: Ukraine Support Month

Throughout the month of August, LoopMe held Ukraine Support Month to support our colleagues and understand the reality they are facing. We featured employee spotlights from Artem Koscheev where he discussed his experience serving in the Armed Forces of Ukraine and Anna Shabieva who shared what life has been like in Ukraine since February 2022. […]

Employee spotlight:
Anna Shabaieva

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022. Who are you? What is your name and role at LoopMe?My name is Anna Shabaieva. I manage the team of Campaign Managers here at LoopMe. […]

Employee spotlight:
Artem Koscheev

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights will feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022. Who are you? What is your name and job title? My name is Artem Koscheev. I’m a Project Manager in the Data Science team. […]

Ukraine Support Month

LoopMe stands with Ukraine, our colleagues and their families, as they continue to navigate the devastation of the Russian invasion. In an effort to support our Ukrainian team members, LoopMe has launched Ukraine Support Month starting August 1st. Throughout the month we will show our support with various efforts around the globe to further the […]

Employee spotlight:
Evan Ambinder

Life at LoopMe Why did you decide to join LoopMe?I wanted to be part of an established ad tech company operating with market-proven products and a “startup” mentality. I also was intrigued by the opportunity to grow a measurement business and leverage LoopMe’s proprietary DMP and AI technology. The icing on the cake was working […]

Employee spotlight:
Marisa Vivoda

Life at LoopMe What project or event has been your favorite to work on at LoopMe?While being here at LoopMe, I have loved the sales offsites that we have at the beginning of each year. Since joining LoopMe in Covid and being mostly remote, it’s a great way to meet the people I work with […]

We stand with Ukraine

LoopMe stands with Ukraine, our colleagues and their families, as they continue to navigate the devastation of the Russian invasion. Following the recent increase in hostilities, missile attacks and the destruction of the Kakhovka Hydroelectric Power Plant dam, we collectively condemn the invasion of and continuous aggression against Ukraine. LoopMe will always stand by Ukraine. […]

Employee Spotlight: Daly Farrington

Life at LoopMe Why did you decide to join LoopMe? I was impressed with LoopMe’s PurchaseLoop technology. I liked the idea of having almost real-time insights on awareness, favourability and intent whilst activating my digital marketing campaigns. My first role at LoopMe was in client services, so I would have a 360 view of a […]

Celebrating Pride and the power of community

By Rachel Blank, Senior AE, Measurement 2005 was the year I witnessed the power of community. The previous year my friend, Dan and I formed the Gay-Straight Alliance (GSA), at our high school, Pikesville High, in Baltimore, Maryland. We attracted over 80 highschoolers in our introductory meeting. Our launch was an incredible success. Next Fall, […]

Employee Spotlight: Georgia Watson

Life at LoopMe Why did you decide to join LoopMe? LoopMe’s technology and products really stood out to me. Giving clients and brands the opportunity to optimise towards their brand health or outcomes is a really powerful tool and a unique proposition in the market. LoopMe is also known to have a great work culture […]

LoopMe Celebrates Contributions to Math & Science

Adele Cutler, researcher, statistician and recently retired professor at Utah State University, is special to LoopMe. At LoopMe where we use artificial intelligence (AI) to improve advertising results, we honor mathematicians that made a material impact in the world by naming the conference rooms in our NYC and London offices after them. Adele shares that […]

Employee spotlight:
Matt Costabile

Life at LoopMe Why did you decide to join LoopMe? When I was interviewing with LoopMe in the summer of 2017, I had exhausted some of the freelance consulting work I had been doing solo – I wanted to work with smart people doing smart things. Right from my initial interview to everyone I spoke […]

Employee Spotlight: Roman Antypenko

Life at LoopMe Why did you decide to join LoopMe? I have always looked for employment opportunities that match my career aspirations. When my friend Mikhail mentioned that a suitable vacancy was open – I decided to apply and I am very glad that I made such a decision. I was very happy to receive […]

LoopMe Global Wellness Day Recap

May is Mental Health Awareness Month and subsequently LoopMe is kicking off Going Green in May – Sustainability Series. Sustainability is often associated with climate reform and highlights the various ways to help protect our environment, whether we recycle, compost, or grow our own fruits and vegetables. However, living sustainably is not just about how […]

LoopMe Integrates with Adverty to Expand Access to In-Game Inventory

LoopMe is pleased to announce a new partnership with Adverty, giving LoopMe advertiser clients worldwide access to Adverty’s in-game inventory, increasing reach and brand uplift for clients whilst respecting the gaming experience. Adverty is a leading in-game advertising provider and creator of the programmatic In-Play ad format. Its revolutionary and multi-patented In-Play viewability technology is […]

LoopMe Joins NBCU Certified Measurement Partner Program

LoopMe is delighted to be certified by NBCUniversal for Brand Measurement, as announced at the One23 conference on Wednesday, February 8, 2023. This badge was awarded following rigorous evaluation of our services and acknowledges the commitment of LoopMe’s Measurement team, led by Rob Cukierman, to providing the very best for our partners. In NBCU’s words, the […]

LoopMe Granted EDAA Trust Seal

LoopMe has successfully completed the European Interactive Digital Advertising Alliance (EDAA) certification and membership, representing a further significant milestone in our commitment to data protection and privacy, and compliance with applicable legislation and industry standards. In order to be granted the EDAA Trust Seal, LoopMe underwent an independent external audit of its website, privacy policy, […]

LoopWe: Remote Leadership and the Global Workforce

The Covid-19 crisis brought about many changes around the world, including a massive shift in corporate work life. Before the pandemic, working from home was considered a perk, and almost an incentive. Nearly three years later, remote and hybrid work has become the new normal. And just as workstyles have changed, so too have employees’ […]

LoopMe Gives Back with SuitUp

Last week, LoopMe was delighted to partner with SuitUp for the second consecutive year as part of “LoopMe Gives Back” CSR efforts. SuitUp’s vision is to align the incentives of schools and corporations to ensure that all students have the access and awareness to pursue the college and career of their choosing. Through SuitUp, LoopMe […]

LoopMe AR App Privacy Policy

PRIVACY NOTICE Last updated June 10, 2022 This privacy notice for LoopMe Limited (doing business as LoopMe) (‘LoopMe‘, ‘we‘, ‘us‘, or ‘our‘,), describes how and why we might collect, store, use, and/or share (‘process‘) your information when you use our services (‘Services‘), such as when you: Download and use our mobile application (LoopMe AR ), […]

LoopMe Cannes Lions AR App

LoopWe: The Magic of Mentorship

In an ever-changing ad tech space, many of us are continuously seeking to develop new skills, learn new things, and challenge ourselves in our careers. However, this can feel overwhelming and few know where to start. Having the right mentor is one of the most valuable and effective career development opportunities. Some important benefits include […]

Recap: Digiday Programmatic Marketing Summit 2022

What does a world without the third-party cookie mean for digital advertising? Last week, the LoopMe team attended the Digiday Programmatic Summit to hear from industry experts and analysts on how to embrace the deprecation of third-party cookies, and how to navigate this massive change. The conference covered major topics such as: Building a full-funnel […]

LoopWe: How to Attain and Maintain a Positive Work/Life Balance

Here at LoopMe, we recognize the importance of gender equality and diversity in the tech industry. This year, we are proud and excited to launch LoopWe, (LoopMe Women Empowerment) a series of interactive and engaging masterclass workshops on topics to equip employees with practical advice and actionable strategies to support career development and the development […]

LoopMe awarded ePrivacyseal for EU data protection

ePrivacy, a leading independent body specialising in European data protection and privacy, has granted LoopMe the ePrivacyseal for EU data protection, a certification awarded following an in-depth audit of the entirety of LoopMe’s business, products and third party commercial relationships against high technical and legal standards. The seal acknowledges LoopMe’s commitment to data privacy and its […]

LoopMe launches LoopWe

Today is an exciting day! On International Women’s Day we are thrilled to announce the launch of LoopWe, which stands for LoopMe Women Empowerment. Our purpose is to promote gender equality not only across LoopMe, but also within the ad tech industry through awareness, thought leadership, employee relations and LoopMe Gives Back CSR/culture activities involving employees, […]

LoopMe Granted First U.S. Patent for PurchaseLoop Brand's Real-Time Optimization and Industry Benchmarking Capabilities

Today is an exciting day! We are thrilled to announce that the United States Patent and Trademark Office (USPTO) has issued U.S. Patent No. 20,180,053,208A1 for LoopMe’s PurchaseLoop Brand and its unique system for collecting brand awareness and advertising campaign performance results in real-time. The patent, LoopMe’s first to be issued in the U.S., protects […]

We have been saddened and shocked by the terrible conflict in Ukraine. Our thoughts are with the people of Ukraine and we will continue to do everything we can for our team and their families. With the evolving situation in the country, we want to take a moment to share with you how we are […]

LiveRamp Data Marketplace Debut: LoopMe’s PurchaseLoop Audiences Solution Offers Advanced Audience Segmentation for More Effective Targeting Across All Screens

Big news! Today, we introduced PurchaseLoop Audiences, a new standalone offering available on LiveRamp Data Marketplace. PurchaseLoop Audiences, a solution derived from LoopMe’s successful Audience Intelligence targeting product, provides advertisers with easy access to “always on,” custom segments for more effective audience targeting across all screens, outside of LoopMe media campaigns. As a third-party audience […]

Apple’s Private Relay Announcement and What it Means for LoopMe Customers

Apple is rolling out new privacy controls as part of a larger initiative to provide its customers with a choice in identity protection. However, this poses some challenges to digital marketers who have relied on proven methods for email marketing and retargeting. LoopMe is 100% committed to serving its customers and providing sophisticated technology solutions […]

How AR Gives Ads New Purpose

Ahead of joining Brand Innovators panel discussion on Collaborative Advertising: How AR Gives Ads New Purpose, last week LoopMe surveyed over 2,300 U.S. consumers and asked about the value of interactive, immersive advertising experience. Nearly 20% of consumers say they’re more likely to pay attention to interactive ads with 2/3’s of them remember seeing ads […]

Advertising in a Post-IDFA World: LoopMe’s Data Advisory Board Identity Series

Part 3 of a 3 part series that dives into the opportunities and challenges pertaining to the removal of persistent IDs in digital advertising featuring LoopMe’s Data Advisory Board members. Privacy is at the forefront of digital advertising, and in recent weeks, the focus has been escalating as companies are planning to make significant changes […]

Advertising in a Post-IDFA World: LoopMe’s Data Advisory Board Identity Series

Part 2 of a 3 part series that dives into the opportunities and challenges pertaining to the removal of persistent IDs in digital advertising featuring LoopMe’s Data Advisory Board members. Privacy is at the forefront of digital advertising, and in recent weeks, the focus has been escalating as companies are planning to make significant changes […]

Advertising in a Post-IDFA World: LoopMe’s Data Advisory Board Identity Series

Part 1 of a 3 part series that dives into the opportunities and challenges pertaining to the removal of persistent IDs in digital advertising featuring LoopMe’s Data Advisory Board members. Privacy is at the forefront of digital advertising, and in recent weeks, the focus has been escalating as companies are planning to make significant changes […]

International Women's Day Recap: Empowerment

On Thursday 4th March 2021, LoopMe held an internal discussion to celebrate International Women’s Day. We explored some of the key issues faced by women, and identified ways in which both employees and businesses can drive systemic change. LoopMe invited a variety of external talent to join us, our three panelists consisted of: Our panel […]

LoopMe Corporate Social Responsibility 2020 -
A Year in Review

2020 was a year like no other. It goes without saying 2020 brought us a multitude of challenges. As we move ahead into a new year, we’ve reflected on our recent Corporate Social Responsibility achievements. While we have always valued diversity, inclusion and CSR at LoopMe, in 2020 we formalized a company-wide effort to organize, […]

LoopMe has adopted Programmatic Guaranteed (PG) through Magnite for better control over bidding, delivery and campaign efficiency

LoopMe and Magnite recently partnered on Programmatic Guaranteed. Here’s a Q&A with the Magnite and LoopMe team to discuss why this matters. What are the benefits of Programmatic Guaranteed? Programmatic Guaranteed activation increases performance, guarantees scale, reduces daily workloads, using your preferred buying and reporting platforms. Why did you choose Magnite as the SSP to […]

Outcomes-based TV advertising: Uncovering what happens NEXT

Since television was introduced in the living room some 70 years ago, TV commercials have been widely recognized for their ability to influence consumer actions, increase brand affinity and ultimately drive sales. Over the last 5 years, TV consumption habits have drastically changed. Consumers now have a myriad of choices when viewing content – from […]

Black History Month Recap: More Than Just A Month: Long-term Actions To Drive Industry Diversity

On Wednesday 21st October 2020, LoopMe held an internal panel discussion to celebrate Black History Month (UK). The panel discussion, titled ‘More Than Just a Month: Long-term actions to Drive Industry Diversity’ explored some of the key issues faced by black people, and identified ways in which we can all tackle social injustices. LoopMe invited […]

TV & Mobile Screens Have Highest Ad Recall for Political Advertising

We are a week away from a divisive election battle in the US and it’s become quite overwhelming at times to get a good read on what Americans are really interested in hearing from the candidates. We took a look at consumer trends during the month of October to find out what matters most to […]

Show us Your Side Hustle: Pete Norgaard

Describe your side hustle? I produce rap, hip-hop, and neo-soul music for musicians in mainly Chicago, but also around the country. I go by Acr0bat. Long story short, I make the instrumentaIs for the artists who sing or rap over the instrumental. I use a variety of different equipment to do this from Ableton, various Akai products, and Teenage Engineering’s OP1. […]

A CONVERSATION ABOUT RACE RELATIONS IN THE ADVERTISING INDUSTRY

MODERATOR: Monique Braham-Evans, 212NYC Board Member & Account Executive, LoopMe PARTICIPANTS: Steffon Isaac, Founder,The CLU Studio Arnetta Whiteside, Associate Director, Multicultural Research and Knowledge Management, Publicis Media Shayna Walker, Director of Diversity & Inclusion and Campus Recruiting, Horizon Media Sheryl Goldstein, 212NYC Board Member & EVP, Member Engagement & Development, IAB Deborah T. Owens, CEO, […]

A Call to Action from LoopMe’s Co-founders on Black Lives Matter

In the past few weeks we have all taken the time to reflect upon recent events. Whilst this has been a tumultuous time for many communities around the world where systemic racism has been ignored for far too long – it has also been a time of empowerment and togetherness. We understand that without intentional […]

CMOs Talk: It’s all about the consumer

#IP2020 This week the adtech community came together once again at Adexchanger’s Industry Preview to discuss the progress the industry made over the last year and what’s to come for the year ahead. Kicking off the day were two (female!) CMOs from leading brands Pandora (the jewelry retailer) and Del Monte foods in a session […]

How are your customers spending their time and their dollars this holiday season? LoopMe knows where to find them.

The holiday season is officially underway — and with $7.4 billion spent on Black Friday and $9.4 billion spent on Cyber Monday, reveal that shoppers are looking to shop at brick and mortar stores, but also rely heavily on e-commerce. In fact, Cyber Monday has been reported as Amazon’s biggest shopping day in its history. […]

Rebranding the Brands

Based on the premise that UK public trust in advertising is at an all-time low (25% this year compared to 48% in 1992), LoopMe’s panel at Advertising Week Europe wanted to explore the reasons why and discover how brands can win back public trust. LoopMe’s GM International, Pete O’Mara Kane was joined by an expert […]

LoopMe triumphs in the US, winning Digiday's Best Ad Tech Innovation

We’re so pleased to announce that we secured a prestigious award in the US at the Digiday Video Awards, receiving Best Video Ad Tech Innovation for our product PurchaseLoop Brand. PurchaseLoop Brand uses first-party surveys, data and AI to optimize to brand metrics such as awareness, consideration and purchase intent. Brands running with PurchaseLoop Brand […]

Happy 7th Birthday LoopMe!

On March 7th 2012 Marco and I registered LoopMe as a company. We were working out of the shed in my back garden. Then, as now, we saw huge potential for data to be used in combination with artificial intelligence to close the loop on brand advertising, providing real-time feed-back and optimization on campaign goals. Today […]

David Frash: Employee Spotlight

Tell us a bit about yourself. In North Manhattan Beach, CA, born and raised, on the beaches where I spent most of my days. Chilling out, maxing, relaxing all cool and playing beach volleyball outside my school. Ok, no more Fresh Prince of Bel-Air theme song, but everything was true I grew up as huge […]

LoopMe Shortlists at the Digiday Video Awards

We’re thrilled to announce that LoopMe has been named a finalist at the Digiday Video Awards for ‘Best Video Ad Tech Innovation’! The Digiday Video Awards recognize the companies, campaigns and technology using video to modernize media and marketing. Over the years, the awards have honored work from companies like McCann New York, Lyft and YouTube. You can […]

Vitaly Kotvinsky: Employee Spotlight

Tell us a bit about yourself? I was born in Eastern Ukraine, in a town called Stakhanov, but when moved with my family to Makiyivka, most famous as a coal mining and metallurgical centre. Before entering on a career in engineering, I attended the Univerity of Donetsk, where I studied Applied Mathematics. Why did you […]

Closing The Loop Report Released

Today LoopMe launches our report Closing the Loop, an analysis of our PurchaseLoop campaigns which have run in H1 2018. Since its launch in 2016, PurchaseLoop has helped the world’s biggest brands including Microsoft, Audi and Norwegian Air close the loop on brand advertising. The report gives an in-depth analysis of average uplift by vertical, […]

LoopMe place at no.42 in The Sunday Times Hiscox Tech Track 100

We’re delighted to announce that LoopMe has been placed at #42 in the Sunday Times Hiscox Tech Track 100. This is the second time we’ve placed in the Tech Track. Now in its 18th year, The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s private technology, media and telecoms (TMT) companies with the […]

Mindshare Huddle | What you Missed!

Last Thursday, Mindshare UK’s Huddle returned for its 8th consecutive year taking place In London under the theme ‘The New Era of Influence’. Huddle is Mindshare’s annual flagship event, where for one day, they shut down their offices and play host to over 3000 people attending over 140 Huddles and Off Huddle sessions. As always, […]

LoopMe list at #43 in the Deloitte Fast 50

We were thrilled to attend the Deloitte Fast 50 last night and place at no.43! The UK Fast 50 is now in its 21st year and acknowledges the 50 fastest-growing technology companies in the UK, based on revenue growth over the last four years. LoopMe’s CTO and Co-Founder, Marco van de Berg and Finance Director, Andrew […]

What we learnt at Nonference

Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take notes, take part’. The event was the first of its kind which broke the mould of traditional conferences so everyone could immerse themselves in all the experiences that the event had to offer. With over 300 in attendance from brands, to agencies the day […]

3 brands with ‘Killer’ Halloween ad campaigns

Halloween is a great way for brands to communicate their message and activations due to its mass appeal, and we know that video is an effective way to communicate this. To get you in the spooky spirit we’ve identified 3 brands with ‘killer’ advertising campaigns and to get you inspired! We kick things off by taking […]

Meet LoopMe at Mindshare Huddle

Mindshare’s Huddle returns for its 7th year taking place in London on November 15th. This year’s theme is ‘The New Era of Influence’ which will explore the changing nature of influence and where we as an industry are heading. We’re delighted to be invited back to present a Huddle in room Coco at 3:00 PM […]

5 Things to Know When Crafting Your 2019 Super Bowl Marketing Plan

With the start of football season, there’s one thing in mind—The Super Bowl. Last year 103.4 million people watched the game, and 2 million streamed from the NBC app—300,000 more than in 2017. Fans are using their phones now more than ever, which is why targeting them on mobile is key. Now is the time […]

Ada Lovelace Day

Today marks Ada Lovelace Day, an international celebration of the achievements of women in Science, Technology, Engineering and Maths (STEM). Ada Lovelace Day (ALD) was founded in 2009 by Suw Charman-Anderson and aims to create new role models to encourage more girls into STEM careers and support those women already working in STEM. Ada was […]

LoopMe Listens - Joseph Olewitz

We are excited to introduce our new blog interview series, LoopMe Listens, where we’ll be interviewing leading professionals in ad tech on relevant topics in the industry. Kicking off our series, we spoke with Joseph Olewitz, founder and CEO of Virtual Chief Revenue Officer, which provides revenue growth support to businesses of all sizes. We […]

3 things to expect at IAB’s Nonference

This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to be part of it! Join LoopMe for our session ‘An Englishman, Irishman & Scotsman walk into a bar (And nobody finds it funny)’ where we’ll be exploring unconscious bias in media and marketing and how to tackle it. Here are […]

LoopMe shortlist at The Drum’s Digital Trading Awards APAC with Marina Bay Sands

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC for Best Mobile Campaign for our work with Marina Bay Sands. Using a combination of mobile creative and Artificial Intelligence, LoopMe drove a market-first campaign for The Shoppes, which optimized both its Watch & Jewellery campaign and brand KPI, which […]

Alex Jakaitis | Employee Spotlight

Tell us a bit about yourself. I was born and raised in the Chicago area, went to college in North Carolina, and moved to NYC right after graduation. I landed in this industry after studying Media Analytics and Economics, which led me to a few ad tech internships and ultimately LoopMe. Outside of work, I […]

Closing the Loop on Consumer Tech | Wrap Up

This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London to discuss best practices for tech brands in a highly-cluttered environment. For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our events mailing list. The […]

3 Things You Can’t Miss at Dmexco

The 2nd week in September means one thing; Dmexco is here and we’re very excited to be back and this year is shaping up to be better than ever. The 12th-13th of September will unite the digital marketing industry under the motto ‘Presenting the Future’. With over 500 of the industries thought-leaders and innovators speaking […]

Learning with LoopMe - AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered. In this series, we hear from our Senior Data Scientist Tom-Hunter Smith who talk through all things Artificial Intelligence. Take a look at the videos and download our AI Guides to learn more. What’s Artificial Intelligence? AI Uncovered: What is Artificial Intelligence? from LoopMe on […]

Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch! The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia. Annie began her career in mobile over 8 years […]

How PurchaseLoop drove intent for the Philips toothbrush

The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives. Brand: Philips Campaign: Sonicare Diamond Clean Toothbrush Agency: Dentsu Aegis Philips and Dentsu Aegis ran two high impact […]

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for ‘Best Video Marketing & Advertising Platform’! The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers. The Technology LoopMe was founded with the […]

Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office. Tell us a bit about yourself. I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 […]

Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list. Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director. Responsible for LoopMe’s marketing strategy and execution worldwide, […]

Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot. According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend. From TV, to smartphones and now […]

Download Marketer's Guide to Mobile Data

Today marks the release of the second edition of our Marketer’s Guide to series which looks into mobile data. The first in the series looked at mobile viewability here. With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used […]

LoopMe hosts First AI Event in New York City

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289777619{padding-bottom: 10% !important;}”]Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial […]

Ads that hit the back of the net

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289755067{padding-bottom: 10% !important;}”]The FIFA 2018 World Cup™, is set to be one of the biggest sporting events of the year, with an estimated 3.2 billion viewers expected to tune in over the next month. Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the […]

5 Back to School Stats Marketers Should Know

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289744098{padding-bottom: 10% !important;}”]Back to school shopping is the second most important time for retailers, falling behind only the holidays. In 2017 alone, consumers spent $72.6 B in retail on back to school and college shopping. 60% of consumers are planning to start their back to school shopping in July. Here are five […]

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289580149{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser Platform’ for our product PurchaseLoop at the Digiday Media Awards. The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best […]

LoopMe wins ‘Tech Provider of the Year’ at the British Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289522264{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ at Campaign’s British Media Awards ahead of competition from Google and Reuters. We also received Bronze in the category ‘Best Commercial Use of Data’ for our PurchaseLoop product, which uses AI to optimise brand metrics. […]

Download the AI Guide: Advertising & Beyond

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289426141{padding-bottom: 10% !important;}”]Today marks the release of our guide ‘AI: Advertising & Beyond’, the follow up to our first guide on AI, created by LoopMe’s data scientists. 34% of marketing executives feel underprepared to handle AI compared to any other emerging technology. While our first guide focused on the principles of AI, […]

LoopMe Founders Named in Maserati’s 100 Game Changing Entrepreneurs

[vc_row css=”.vc_custom_1530289273996{padding-bottom: 10% !important;}” el_class=”black blog-posts”]We’re delighted to announce that LoopMe co-founders Stephen Upstone (CEO) and Marco Van De Bergh (CTO) have been included in the ‘Maserati 100’ in partnership with The Sunday Times. The award, which is now in its third year, recognises and celebrates Britain’s ‘game changing entrepreneurs’. Stephen and Marco were among […]

IAB and PwC 2017 Digital Adspend Study | 3 things you should know

Since its start in 1997 the IAB, in conjunction with PriceWaterhouseCoopers (PWC) have measured the size the digital advertising industry with in the UK and this one marked the 21st edition. The UK digital market continues to grow 2017 proved to be another hyper-growth year for the UK digital advertising industry, worth an estimated £11.55 […]

AI: Advertising & Beyond | Wrap Up

This week LoopMe UK hosted AI: Advertising & Beyond at the British Museum in London. Over 150 attendees listened to thought-leaders and pioneers to explore AI’s impact on advertising, and also the wider world. We heard from spokespeople including Leila Ratnani, Group Digital & Programmatic Director at Dentsu, Julia Lagan, Digital Strategy Director at creative […]

LoopMe shortlist twice at Digiday Media Awards Europe

We’re proud to announce that LoopMe are finalists at Digiday’s Media Awards Europe for ‘Best Video Marketing & Advertising Platform’ and ‘Most Innovative Video Partner’ for our work will MullenLowe MediaHub and Western Union. The Digiday Media Awards Europe is a new program that recognizes the companies working to modernize European media. The ‘Most Innovative […]

LoopMe Shortlist at The Drum’s Digital Trading Awards

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for ‘Best Mobile Campaign’ for our work with Carat and Tassimo. The Digtial Trading Awards, now in its 5th year are one of the most well respected awards in the media industry. The ‘Best Mobile Campaign’ rewards innovative strategy and campaign […]

'Closing The Loop’ report released

Today marks the release of our report ‘Closing The Loop’ which analyses LoopMe’s PurchaseLoop campaigns over the last year. Following on from last year’s report, Closing The Loop gives an in-depth analysis of brand KPI’s, investigates average uplift by vertical and detailed case studies. There are also tips on how to get the most from […]

5 Questions with Lynette Saunders

Lynette Saunders, Senior Analyst at Econsultancy will be joining us on Wednesday 18th of April at AI: Advertising & Beyond. Last week we caught up with her to ask her a few questions about her experiences within the industry. To learn more, RSVP here. 1. Tell us about your role at Econsultancy I have been with […]

LoopMe Shortlist Twice at the British Media Awards

We’re proud to announce that LoopMe are finalists at the British Media Awards for ‘Tech Provider of The Year’ and ‘Best Use of Commercial Data’. Now in their seventh year, the British Media Awards recognise ‘the media owners and companies that are innovating and adapting at a time of unprecedented change in media’. We’re pleased […]

Employee Spotlight: Dan Lapinski

Tell us a bit about yourself. Born & raised in Bruce Springsteen’s homeland, the greatest of states, New Jersey. Proud Penn State graduate. Breakfast sandwiches brighten my day (BEC, strictly). Big music fan, from 90’s hiphop to 60’s rock, always have my headphones in. Nothing better than being at a Yankee Stadium with a beer […]

Last week the New York team brought the spirit of Austin home by hosting the very first SXNY (South by NY). The event was held at Casa Neta, an authentic Mexican restaurant showcasing local art, while serving up cocktails made from their collection of 140 agave-based spirits. Guests who weren’t able to attend SXSW […]

How to reach the B2B consumer

This week saw LoopMe host a breakfast discussion at the Sky Garden, London, bringing together B2B agency marketers to discuss how ‘data’ can be used to target the B2B consumer. For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our […]

International Women's Day

At LoopMe, we celebrate the success of women today and every day. On this International Women’s Day we’re celebrating the strong and successful women of ad tech here at LoopMe. We’ve interviewed LoopMe women across the globe, including Lauren Bigland (Head of Marketing, London), Helene Bouteille (VP of Client Services, London), Evelyn Yan (Digital Planning […]

LoopMe’s AI conference returns | AI: Advertising & Beyond

We’re all aware that ‘Artificial Intelligence’ and ‘Machine Learning’ have become the go-to phrases in our industry over recent years and these buzzwords are used without any real understanding. The well-publicised stat from DemandBase that 80% of marketing leaders think AI will revolutionize marketing, but just 26% say they have a confident understanding of it […]

LoopMe lists at #172 in the Inc. 5000 Europe

We’re delighted that LoopMe have been listed at #172 in the Inc. 5000 list of Europe’s fastest-growing companies. This is our first year listing, and we’re pleased to be recognised for our growth amongst some of Europe’s most innovative companies. Since its inception in 2015, the European Inc. 5000 list ranks privately held companies on […]

Employee Spotlight: Yuliiya Loktionova

Tell us a bit about yourself My name is Yuliia. I was born in a small town in Ukraine called Dniprodzerzhinsk. I’ve been interested in mathematics from childhood, so it wasn’t hard for me to decide what I wanted to do for a career. I completed a master’s degree in Applied Mathematics at University. Once […]

Loop Me Announces First Annual SXNY

LoopMe’s New York team is excited to host our first annual SXNY (South by NY), a South by Southwest themed event. We’re bringing the Tex Mex spirit of Austin to New York–guests should be prepared for authentic build-your-own taco stations and 140 agave-based spirits. The event will be held at Casa Neta, which showcases […]

Should you have used mobile to score a touchdown at the Super Bowl?

According to Nielsen, this year’s Super Bowl averaged 103.4 million TV viewers, but despite massive hype, this is a 7% loss in viewers from last year. The fact is that TV is no longer a one-screen experience. Adobe insights found 47% of US internet users used a smartphone while watching TV, while 20% used a laptop […]

LoopMe promotes Peter O’Mara Kane and Mike Schoelch

Pete O’Mara-Kane and Mike Schoelch have recently been promoted to GM International and Regional Vice-President respectively. In a newly created role, Pete will be charged with managing LoopMe’s Sales and Client Service teams globally. Pete is focused on supporting training and progression internally, so LoopMe can continue to deliver world-class results and service for our […]

Think Fast, Move Faster | Wrap Up

2018 is a big year for sports with the Winter Olympics, the World Cup and Ryder Cup all taking place and set to attract millions of viewers. This in mind, LoopMe hosted ‘Think Fast, Move Faster’ at ping-pong venue Bounce to educate and inform marketers. For those unable to attend, or who’d like a quick […]

Employee Spotlight: Will Lindo

Tell us a bit about yourself. I was born in New York then moved to Amsterdam, Hong Kong, Madrid, Copenhagen and finally London, but I consider myself a born and bred Londoner. After finishing my degree in languages from at University of Exeter, I went to Canada for a year to ski. When I came […]

Think Fast, Move Faster | LoopMe’s Sports Marketing breakfast

We’re excited to launch our first vertical session of 2018, which takes a deep dive into sports marketing on Jan 24th . RSVP to secure your spot here. The value of sports marketing According to Forbes, the most valuable sporting event in the world is the Super Bowl, worth approximately $663 million. This is […]

How Artificial Intelligence Improved Norwegian Air’s Brand Awareness

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards. The awards celebrate the best in AI-optimized mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives. Today’s travel consumers are mobile, so when affordable airline Norwegian Air […]

No.62 In Deloitte’s 2017 EMEA Fast 500

Following from our ranking in Deloitte Fast 50 UK at no.12, LoopMe have also been announced at no.62 in the EMEA Fast 500 list. The Deloitte Technology Fast 500™ EMEA program is an objective industry ranking that recognizes the fastest-growing technology companies in Europe, the Middle East, and Africa (EMEA) during the past four years. […]

Gear up Your Mobile Advertising Efforts for 2018 Winter Olympics

Much has changed in the 4 years since the last Winter Olympics, so why keep your advertising the same? The Sochi Olympics broke records with a total of 3.3 billion streaming minutes; but with mobile streaming on the rise, now is the time to move your advertising efforts to mobile. Here are five reasons why […]

Holy Frap: How Starbucks is using data to increase customer acquisition

This is our last instalment of our ‘Data Champions’ series which looks at those championing ‘big-data’ and using it to achieve their business objectives. Read our earlier blogs which look at Under Armour and Morrisons. Starbucks is approaching its 50th anniversary, but have recently adopted AI to improve their offering. Dubbed the ‘digital flywheel’ strategy, […]

LoopMe win 2 awards at the IPA Media Owner and Ad Tech Awards

We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop and ‘Best Unfeatured Media Owner’ at the IPA Media Owner and Ad Tech Awards. These awards showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the […]

Connected TV - Welcome to the Marketing Mix

In 1939, David Sarnoff, a pioneer of TV and radio described the TV as “A new art and new industry which will eventually provide entertainment and information for millions”. He was right. Over 75 years later, it’s now a feature in many homes and influence on popular culture. November 21st marks World TV Day, first […]

How LoopMe drove purchase intent programmatically for Microsoft

The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfil brand marketing objectives. Brand: Microsoft Campaign: Microsoft HP Spectre x360 Agency: The Story Lab LoopMe worked with The Story Lab; the […]

NO.12 In Deloitte’s 2017 UK Technology Fast 50

We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte 2017 UK Fast 50. This prestigious list which has been running for over 20 years highlights the fastest growing technology companies in the UK based on revenue growth over the last 4 years. LoopMe were among great company with the […]

How Audi Used PurchaseLoop Foot Traffic to Boost Dealership Visits

The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives. Brand: Audi Campaign: Summer of Audi Agency: PHD Media Audi was one of the first brands in the United States […]

LoopMe Awards 2017 | US

Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking the NYC skyline. Guests had the opportunity to experience virtual reality headsets, apertifs, open bar and a gif booth, which was a hit! The LoopMe Awards celebrated the best in AI-optimized mobile video advertising. The candidates had all utilized […]

The Stats You Need to Know Before Black Friday

With only one Friday left, Black Friday and Cyber Monday will be here before we know it! Now is the time to gear up your advertising efforts, as 35% of consumers plan to spend on Black Friday and 30% plan to shop on Cyber Monday. The dollars are at stake for advertisers and brands have […]

ABC delivers verification for online brand safety to LoopMe

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC. This verifies that LoopMe meets DTSG’s Good Practice Principles, which aim to inject greater transparency into the UK digital display advertising industry. This will give brands greater confidence that their […]

When do robots get rights?

That’s one of the questions Dr Ron Chrisley, Director of the Centre for Cognitive Science at the University of Sussex addressed at Mindshare Huddle. Interviewed by Jack Edmonds, LoopMe’s Head of Agency Sales, Ron’s experience with Artificial Intelligence mean that he was perfectly placed to educate us about the impact AI is set to have […]

LoopMe Awards 2017 | UK

November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with views over London’s skyline. Guests experienced VR, danced to a live band and were kept hydrated with a Gin and Tonic bar. Read more about the awards in Campaign. The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. […]

LoopMe & ads.txt

We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and we’re encouraging all our publisher partners to adopt this initiative to increase transparency in the ecosystem. Through adopting ads.txt, buyers have full transparency and are easily able to identify authorized sellers for ad inventory for each given domain. Each ads.txt […]

Join LoopMe at Mindshare Huddle

Mindshare Huddle takes place in London on November 9th, with the theme ‘The Journey to Post Human’, which will explore the path that we as a human species are on to a post human world. Since its inception in 2011, Mindshare Huddle has seen thousands of ‘Huddlers’, hundreds of Huddles and has gained wide spread […]

5 ‘Spooktacular’ Halloween ad campaigns

To celebrate Halloween, we’ve picked out 5 of our favorite Halloween campaigns to get you in to the spirit! Horseless Headman – Snickers Produced by AMV BBDO for Snickers in 2012 Star Wars Halloween – Verizon Created by agency Wieden + Kennedy, with the advert last being aired in 2013 Gear 360 […]

Morrisons: The Data Champions?

Morrisons is next up in our Data Champions series, where we take an in-depth look at companies ‘championing data’. To be considered a data champion companies should be using data in a unique way to help achieve their overall business objectives. In the first of this 3-part series we looked at how Under Armour is […]

‘Wheel’ in the ROI: LoopMe’s Auto Event

This week we hosted a breakfast designed to educate, inform and provoke thought leading conversation amongst our guests, following from the success of our Christmas focused vertical. This time, we took a deep dive in to the automotive sector. Advancements in tech are a driving force (excuse the pun!) in disrupting this industry and we’re […]

LoopMe Awards US: Voting is Now Open

We’re excited to announce that you can now vote for your favorite PurchaseLoop campaign. The LoopMe Awards looks to celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns have all used PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives. Voting is open until October 30th–you can only vote once, so […]

LoopMe shortlists twice at the IPA Media Owner Awards

We’re proud to announce that LoopMe have been shortlisted in two categories at the IPA’s Media Owner and Ad:tech Awards 2017. The MOA’s celebrate exceptional levels of service that both media and ad tech companies provide to their agencies and clients. LoopMe have been shortlisted for both ‘Best Unfeatured Company’ and ‘Best Technology’ for our […]

4 stats showing the rapid growth of UK digital advertising

IAB UK in association with PwC recently released their bi-annual report which measures the size of the UK digital advertising market. Overall digital ad spend in H1 2017 was £5.56 billion, a £675 million increase from last year. Here are 4 other stats which shows the rapid growth in UK digital advertising. Mobile is almost […]

LoopMe Awards UK: Voting is now open

The LoopMe Awards are fast approaching, and we’re excited to announce that you can now vote for your favourite campaign. The LoopMe Awards looks to celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns all used PurchaseLoop to deliver enhanced campaign results and fulfil brand marketing objectives. Voting is open until October 30th […]

5 Reasons You Shouldn't Forget About Mobile When Crafting Your Super Bowl Strategy

The Super Bowl is a staple in American culture. Although the Super Bowl is largely taken in through TV, it has experienced a huge lift in streamed viewership. Last year, Super Bowl LI was the most live-streamed game to date, bringing in an average of 1.7 million viewers per minute–up 23% from last year. With […]

LoopMe shortlist at the EMMA Awards 2017

We’re pleased to announce that our work with Peugeot and Yorkshire Tea have both been shortlisted at Mobile Marketing’s Magazine’s, Effective Mobile Marketing Awards 2017. Our first shortlist is with Goodstuff and Yorkshire Tea for ‘Most Effective Brand Campaign’. The campaign, which was recently awarded Bronze at the Creative Tech Awards, combined AI technology and […]

Under Armour: The data champions?

Its been well publicised that the world’s most valuable resource is no long oil but data, so in the first of this 3-part series, LoopMe will be taking an in-depth look at companies who are ‘championing data’. To obtain a spot in this all-star list these companies must be gathering and using data in an […]

Employee Spotlight: Tom Hunter-Smith

Tell us a bit about yourself? My name is Tom Hunter Smith, I am originally from the Scottish Highlands from a very small, very remote, very Scottish and very unheard of village called Aultbea. If anyone has heard of it please come and see me now. I’ve been working as a Data Scientist at LoopMe […]

LoopMe work with Moat to open trackable, viewable inventory

We’re pleased to announce that we are working with Moat, a SaaS analytics company and part of Oracle that is focused on delivering measurement to marketers and publishers. We are working with Moat on every campaign to measure their attention metrics through our integration with Moat’s SDK on both iOS and Android. While mobile apps […]

What does iOS 11 mean for mobile marketers?

iOS 11 was released to all last week, which will accelerate Apple’s ‘long-held policy of elbowing the cookie into obsolescence.’ For marketers and agencies who are currently using cookies for tracking and optimising, this update puts them in a troubling position. The update restricts cookie application to 24 hours, and after 30 days (without a […]

Auto & AI: ‘Wheel’ in the ROI of your campaigns

After the popularity of our last breakfast, ‘How to sleigh your Christmas campaigns’, and with several requests to host a similar event, we’re excited to launch our auto-specific learning session taking place in London on October 25th. Join us for breakfast from 8.30am to discover how you can leverage Artificial Intelligence to meet your automotive […]

Highlights from dmexco 2017

Another September has nearly passed, which means the 8th annual dmexco is over! The theme this year was ‘Lightening: The Age of Transformation’ with a real focus on the tumultuous digital revolution that we’re currently in and what more marketers can do to keep up with this incredibly fast paced industry. Dmexco 2017 proved to […]

Prizes announced for LoopMe Awards London

LoopMe Partner with Campaign With just six weeks to go until the inaugural LoopMe Awards, we’re a delighted to announce that LoopMe have partnered with Campaign Magazine to offer our winners an exclusive prize. Campaign is a leading publication in media, with over 1.2 million monthly page views and 450,000+ unique monthly users and we’re […]

No.20 in the Sunday Times Hiscox Tech Track 100

We’re delighted that LoopMe has been ranked at Number 20 in the Sunday Time Hiscox Tech Track 100. This is our first year in the league table and we’re delighted to be recognised for our growth among some other great British-based companies. The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s 100 private […]

LoopMe’s Fantasy Football League

Calling all Football Fans! Whether your team is riding high at the top of the Premier League or languishing close to the regulation spots, sign up to LoopMe’s Fantasy Football League, create your virtual team and battle it out for a chance to win some stellar prizes. These include Barclay’s Premier League tickets, a FitBit, […]

LoopMe shortlisted at the MMA EMEA Smarties

We’re delighted to announce that LoopMe’s campaign for Microsoft has been shortlisted for the Mobile Marketing Association’s (MMA) prestigious Smarties award. The campaign, in which we worked with our client, The Story Lab has been shortlisted in the ‘Brand Awareness’ category alongside R/GA London for Nike, Yonder Media for Shoprite, Cereyan Media for GarantiOne and […]

5 Things You Can’t Miss at Dmexco

It’s that time of year again, dmexco 2017 is just around the corner, and we’re excited to be attending. This years event is shaping up to be better than ever, bringing together the world’s leading thought leaders, influencers and decision makers in the global digital industry. From Septmber 13th – 14th the hall will see […]

Facebook plunges into video-streaming

Last week, Facebook announced that it will be releasing a new feature called ‘Facebook Watch’, which will allow users to view videos both live and pre–recorded in a new tab titled ‘Watch’. Facebook has released the ‘watch’ tab to a small group of users in the US before releasing it globally. Facebook’s latest innovation will […]

LoopMe Achieves TAG's Certified Against Fraud Seal

After registering with TAG in December 2016, we’re delighted that as of August, LoopMe have received TAG’s Certificate Against Fraud. For those who aren’t familiar, TAG are a cross-industry accountability program, created for transparency in the digital ad industry. Its focus is in four areas: eliminating fraudulent digital ad traffic, combating malware, fighting ad-supported Internet […]

Mobile’s Hierarchy of Needs

The Digital Revolution We’re in the midst of a digital revolution; the mobile phone has transitioned from a device for voice calls to a handheld computer. With increased speed of data connection and availability of Wi-Fi, we’re seeing a monumental shift from people using their desktops to mobile. Just as in the third industrial revolution […]