Published date: Tuesday, 5 December 2017

Gear up Your Mobile Advertising Efforts for 2018 Winter Olympics

Much has changed in the 4 years since the last Winter Olympics, so why keep your advertising the same? The Sochi Olympics broke records with a total of 3.3 billion streaming minutes; but with mobile streaming on the rise, now is the time to move your advertising efforts to mobile.

Here are five reasons why your advertising efforts for the 2018 Pyeongchang Winter Olympics should skew toward mobile:

  • Time spent watching TV is on a steady decrease, with a drop of viewership dropping by roughly 30 minutes.
  • According to GeoMarketing, in 2014 average time spent on mobile per day by US adults rose from 2 hours and 37 minutes to a projected 3 hours and 23 minutes in 2018.
  • 56% of viewers choose streaming because it allows them to watch the events live while they happen, while 50% choose streaming due to the convenience of on demand.
  • Even when a viewer isn’t streaming on mobile, they’re still using their mobile devices. While viewing, 59% are using their smartphone and 47% are using their tablet.
  • Approximately 30 million Americans watched NBC’s coverage of the Olympics opening event. Many viewers choose to watch the event at the bar but still, 81% of Americans spend time looking at their phones while dining out.

These stats will also be useful when considering your advertising strategy for the upcoming World Cup and other major sporting events.

Sources: GeoMarketing, eMarketer, NBCSportsGroup and Deloitte via Time