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Takeaways from DMEXCO 2023

Jonathan Di Sapia, VP Demand and Partnerships Intelligent Marketplace, shares his takeaways from DMEXCO 2023 in WARC.

Pixability Working With LoopMe on CTV Cross-Platform Measurement

Pixability, an AI-driven contextual targeting company, announced it is working with LoopMe to deliver better audience measurement capabilities for cross-platform connected TV advertisers.

Knowing your audience: AI-powered insights for campaign optimization

Leonard Newnham, Chief Data Scientist, shares his expertise with The Drum, discussing predictive audiences, how AI can help measure ROI, and more.

Redefining DMEXCO 2023: A closer look at ad tech’s most ambitious networking event

Anna Lavrova, Senior Account Director Demand Partnerships, reflects on this year’s DMEXCO in Digiday.

HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem

This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that its inventory is free from fraud.

HUMAN and LoopMe announce integration to scale CTV Protection for advertising ecosystem

LoopMe will utilize HUMAN’s programmatic ad fraud solution to further secure premium inventory. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that its inventory is free from fraud

Finalist: Best Branding Campaign B2C and Best Use of AI

LoopMe is delighted to be a finalist in two categories at the 2023 Digiday Awards. We’ve been shortlisted for Best Branding Campaign B2C in recognition of our work with Carlsberg Group/Matterkind and for Best Use of AI with La Colombe Coffee Roasters. View all finalists

Measuring Max: LoopMe and Warner Bros. Discovery on proving ad effectiveness

Rob Cukierman, GM Product Strategy & Commercialization, and Warner Bros. Discovery’s Andrea Zapata spoke to Jon Watts at the Beet.TV Villa in Cannes, sharing their insights on measurement and proving ad effectiveness for Max.

Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore

Alberico de Nardis, Head of SEA & ANZ, shares his insights with ExchangeWire, discussing artificial intelligence, industry trends, ATS Singapore, and more.

Finalist: Best Measurement Solution

LoopMe is thrilled to be a finalist in the Best Measurement Solution category at the Digiday Technology Awards 2023.

Movers & shakers

Campaign US covers news of LoopMe being among Ad Net Zero’s new wave of supporters.

Unleashing the future of brand advertising

Jaimesh Patel, Group Business Director, was on stage at MAD//Fest in July 2023. Jaimesh delivered a presentation on LoopMe’s innovative solution for trading on brand outcomes. If you missed the live session, make sure you watch the recording.

Consumers say brands collecting too much personal information

LoopMe partnered with Mi3Australia to study consumer sentiment regarding data privacy, finding that 84% of Australians think businesses and brands collect too much personal data.

LoopMe among new Ad Net Zero US supporters

LoopMe is proud to be a part of Ad Net Zero’s US growth.

LoopMe joins Ad Net Zero

By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan:

LoopMe survey: Brits call for more coverage of women’s sports

LoopMe carried out research to understand intent to watch the FIFA Women’s World Cup this year, with findings showing that consumers see increased coverage as key to encouraging further engagement with women’s sport.

LoopMe joins Ad Net Zero, furthering fommitment to a sustainable advertising ecosystem

LoopMe will be a “Supporter” of Ad Net Zero alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more

LoopMe joins ad-industry climate group Ad Net Zero

Having achieved carbon neutrality in May, LoopMe has joined Ad Net Zero, a group aimed to help the ad industry protect the environment by reducing carbon emissions and favoring sustainable products.

LoopMe joins Ad Net Zero, furthering commitment to a sustainable advertising ecosystem

LoopMe advances company vision and impact as an evangelist for sustainability in advertising.

IPA’s Q2 Outlook

Sarah Rew, AVP of Marketing, shares her insights on the latest IPA Bellwether Report with Advertising Week, explaining why LoopMe’s recent consumer research highlights the advantages AI offers to businesses seeking to advertise while under budget pressure

AI can ‘supercharge’ brand advertising

Rob Cukierman, GM of Measurement & Product Partnerships, explains to Beet.TV how LoopMe’s unique ‘model economy’ approach can supercharge brand advertising.

LoopMe's Lee Hoffman in The Digital Marketeer podcast

Lee Hoffman, VP of Agency Partnerships, shares his insights on building agency partnerships, bringing unique value and always being a student of the industry with SMB Media Consulting‘s Stefanie Beach.

Close the loop to measure up: LoopMe’s Coffey says brands are refocusing on incrementality

LoopMe’s CRO reveals to Beet.TV why ad outcomes are about more than just making a sale.

LoopMe's Simon Stone in the Six Sells podcast

Simon Stone, GM International, spoke to Six Sells about the power of brand advertising and how attention needs to lead to real-time outcomes.

Why ad net zero isn’t a zero sum game: The State of Sustainability in Digital Advertising

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

LoopMe Launches AI-Driven Intelligent Ad Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

Carbon Neutral Advertising Partnership

Why is the industry still full of #clickheads?

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

People First: How LoopMe’s CRO Gets Results Through Relationships

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

LoopMe's Jonathan Di Sapia on programmatic shifts, AI and the rise of private marketplaces

Mobile gaming 2023: Trends and insights for brands to target players

Surprise: 95% of Consumers Know How To Scan A QR Code

QR Codes in CTV Ads Get High Marks in New Study

MarTech 50 – UK’s most innovative marketing tech creators for 2023

LoopMe Makes Senior Appointments as Part of APAC Expansion

First-of-its-Kind Consumer Survey on QR Codes for CTV Released by Origin, Flowcode, and LoopMe

LoopMe Announces Global Hires Amid Continued Revenue Growth

Former TikTok executive to head LoopMe in South East Asia

Amazon Advertising talent is being poached for C-suite roles at other firms including LoopMe

How Generative AI is Creating Custom Content in Email Marketing

LoopMe Announces Senior Team Appointments to Spearhead APAC Expansion

Humorous Ads “Scored” at the Big Game, and Ad Interactivity Paved a Promising Future

LoopMe appoints new Regional Sales Director for the North of England and Scotland Amid Continued Revenue Growth

LoopMe sets up Hong Kong office as part of APAC expansion

What Web3 means for e-commerce

Wanderlust or bust: consumer travel trends in a year of turbulence

LoopMe Names Lisa Coffey Global Chief Revenue Officer

LoopMe reports 55% growth; new hires

LoopMe snaps up Amazon exec amid revenue growth

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Appoints CRO & AVP Partnerships

LoopMe Announces Global Hires Amid Continued Revenue Growth

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

How will Web3 develop in 2023?

Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day

62% of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily

LoopMe: 80% of mobile gamers are multitasking while playing

Discussing 2023 ad budgets with the attribution experts

TV Sales Skyrocket As England And Wales Fans Prepare To Watch World Cup From Home

Data and Privacy: The State of Play

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

Netflix's Ad-Supported Tier is a Win for Both Consumers and Marketers

Most Fans Won’t Be Watching Qatar 2022 World Cup At Pubs Or On Big Screens

Price-Conscious Streaming Customers Are Warming to Ads

Cost of living prompts consumer rethink of ad-funded streaming services

LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers

How marketers can level up their data activation

How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets

Smart Surveys Prove Ad Impact In Times Of Turmoil

Insights on the latest outlook for marketing spend and direction

Top quotes and commentary on Web3 from Advertising Week New York

LoopMe appoints Mainardo de Nardis as Chair

Mainardo de Nardis to Chair LoopMe Board

Netflix to launch ad-funded subscription

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Global advertising heavyweight joins MarTech 50 star LoopMe

Former OMD CEO Mainardo de Nardis Joins LoopMe as Board Chairman

LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair

Top Takeaways From DMEXCO 2022

DMEXCO is Back: Here's Everything You Need to Know

The employers helping staff with the cost-of-living crisis

The Performance Marketing PlayBook: Retail Brands

Flexible firms take break from fixed bank holidays

Increasing costs spurring consumers to reduce spend

How Netflix lost its crown: experts reveal why rivals are finally challenging its dominance

Is Netflix's foray into gaming failing? Just 1% of subscribers have tried the platform's games

Rachel Conforti, Finalist, 2022 Women in Content Marketing Awards

Over half of UK workers feel companies could increase wages to help with cost of living

Rising Cost of Living Driving 1 in 2 Consumers to Cut Back on Spending, According to LoopMe Survey

Study Finds Rising Costs Drive 1 In 2 Consumers To Cut Back On Spending

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Almost half of consumers are consciously spending less

Almost half of consumers are consciously spending less

Comment: Google further delays killing off third party cookies

25 marketers on the state of the industry ahead

Top Influencers: 52 UK Data Scientists To Follow in 2022

Comment: Extensive industry reaction to Q2 IPA Bellwether report

Sustainable brands more favoured by shoppers – LoopMe

DOOH: advertising's big opportunity?

Netflix joins forces with MICROSOFT to develop an ad-supported, cheaper subscription plan

LoopMe: UK consumer attitudes on sustainability and brands

Amazon Prime Day: 6 performance marketers on the changing face of e-commerce

Performance marketing people: LoopMe scoops former Merkle director

Movers and Shakers

Deliveroo woos FMCG brands with new ad platform

The cookieless future: a new era for privacy?

Comment: Cannes Lions adtech takeaways

Postcards from Cannes: 15 performance marketers on why data is crashing the creativity party

The Six Sells Podcast

Are grandpa’s media habits so different from Gen-Z’s?

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

The key to Gen Z: How brands can speak to the next generation

ATT hasn’t shut down in-app ads, but it will still require big changes

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC & European Offices

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC and European Offices

LoopMe expands European and APAC presence as revenue surges

31% of Aussie Car Buyers Prioritise Price Over Safety, As Demand For New Vehicles Stalls

Revenues top £90m at MarTech 50 star LoopMe

LoopMe Sets Expansion Plans After Mayfair Investment

LoopMe Appoints Senior Sales Director in Sydney

Move and win roundup

Netflix customers threaten to CANCEL their subscriptions if it starts showing adverts to those on cheaper plans

More than one third of Brits say they would cancel an ad-funded Netflix

Netflix: third of consumers would cancel subscription if it became ad-funded

Comment: IPA Bellwether ad industry report 2022

How we executed our all-important US launch

Consumers remain hesitant to travel despite restrictions lifting

Interview on LoopMe's growth, strategy and future innovations

Stephen Upstone (CEO, LoopMe) on startup advice, M&A in adtech & the future of advertising

Revealing BusinessCloud’s MarTech 50 for 2022

Can lowly-rated Nielsen bounce back with a buyout?

How an uptick in gaming M&A could reshape the media landscape

Thought Leaders Interview Series: Q&A with Sarah Rew

What needs to change first to make a fairer workplace for women?

Satisfaction Guaranteed? The Growing Appeal of Outcome-Based Advertising

12 performance marketers’ views on the Android tracking phase out

With steady retail performance off the menu, how can FMCG brands ensure success?

Comment: Adtech industry on Google’s Sandbox Android move

Most Brits want to move to a four-day working week

Voices from leaders: Why does data privacy matter?

Data Protection Day 2022: No more room for privacy error

Deliver consistently high performance for brands, without the need for personal identifying data

Data Suggests Another Big Year of Ad Spend, According to UK Report

What’s in Store for CRM in 2022?

Mayfair Equity Partners acquires majority stake in UK adtech platform LoopMe for $120M

LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth

LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth

Why mastering smart machines could unlock the next programmatic evolution

Mayfair Equity Partners is set to take a majority stake in LoopMe, the latest example of PE firms pouring money into adtech

Predictions 2022: The Future of Measurement and Attribution

Panels are the past: 3 ways advertisers can achieve more scalable brand measurement

5 outcomes-based advertising strategies to succeed in a post-identity world

Predictions 2022: What you need to know about ADTECH

How inclusive design is creating more female-friendly offices

Predictions 2022: Mobile & In-Game

UK Post-Pandemic Retail

Shopping trends: search ads beat paid social for Christmas gift inspiration

Why flexible measurement is what TV needs to sustain - and boost - its recent growth

How to Market Your Business for Black Friday

CTV is exploding, but can marketers capitalize on its promise?

Insight for brands as shoppers’ intentions for Christmas revealed

IPA Bellwether report: 20 performance marketer’s views for 2022

Power up: new tools for performance marketers

LoopMe Launches Real Time Brand Lift Measurement

LoopMe Launches PurchaseLoop Measurement to Analyze Real-Time Brand Lift and Campaign Effectiveness

LoopMe Launches PurchaseLoop Measurement

LoopMe Launches PurchaseLoop Measurement to Analyse Real-Time Brand Lift and Campaign Effectiveness

MarTech Interview with Christina Park, VP of North America Enterprise Sales at LoopMe

UK Consumers Across Income Brackets

In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice

Keeping retail performance steady calls for sharper measurement

LoopMe Gets Patent for PurchaseLoop Ad Measure

How to fast-track your data

LoopMe Granted Patent for PurchaseLoop Ad Measurement

9 hot European digital-marketing companies that experts say are prime acquisition targets in 2021

Why open season on mobile gaming still requires a careful strategy

WTF is Outcomes-Based Advertising?

LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences

LoopMe Offers Audience Segments Via LiveRamp Data Marketplace

IPA Bellwether Report - industry reaction

IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019

Will the mobile gaming surge continue post pandemic?

Most Fans Set to Watch Euros on their TVs at Home

IDC/LoopMe: 75% of pandemic-driven mobile gaming lift will remain

Apple’s iOS 14.5 – The Reaction

How do you solve a problem like... making out-of-home relevant again?

UK travel data: 73% of consumers will not travel to a country that is anti-vaccine

Consumers find repetitive ads most off-putting

The age of the outcome

Only 15% of Viewers Say They’ll Pay to Avoid Ads

Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations

Changes to IDFA open the door for more brand advertising to come into the mobile gaming space

Creating smarter ad experiences in auto marketing

LoopMe Supports Brands In Post-IDFA World With Real-Time AI Engine

Automakers Struggle With Digital Marketplace

Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?

34% of Shoppers Plan to Returns to Malls in 2021

LoopMe and Unity Launch Partnership to Increase Inventory, Deliver and Optimize Outcomes

Movers & Shakers: LoopMe and Unity Ads launch partnership

LoopMe, Unity Offer Ad Inventory in Mobile Games

The Very Group Sees Strong Results from LoopMe’s New AI-led Approach to Advertising Effectiveness

Ten Marketing Predictions For 2021

Montgomery, Millard Join LoopMe Data Advisory Board

Why The Job Of Brand Safety Keeps Getting Tougher

Millard, Montgomery Join LoopMe Advisory Board

Reports: Shopping early and often for 2020 holidays

Q&A WITH RACHEL CONFORTI, VP OF MARKETING AT LOOPME

Fitness Equipment Brands Capitalize On Data Through Membership Services

Talon To Use LoopMe's Suite Of Performance Measurement Tools

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

DIVERSITY & INCLUSION – IT IS OUR RESPONSIBILITY TO DRIVE A SENSE OF BELONGING IN OUR INDUSTRY IN SEA & INDIA

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

ITN Networks to Utilize Analytics From LoopMe

Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Close The CTV Loop With Outcome Data: LoopMe’s Stephen Upstone

LoopMe Measures Results of Spots on Connected TV

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls

The "Stop Hate for Profit" campaign gains traction – how should agencies respond?

NextTV: LoopMe Helps Advertisers Avoid ‘Hateful Content’

Who’s Watching AVOD? Reaching An Emerging Audience

The Industry Reacts: Mobile Marketing

MediaPost: Americans Want To Socialize Following COVID Lockdowns

How LoopMe's new ad unit is shortening the path to purchase

LoopMe Lights Up In-App Shoppable Creative

Mobile Marketing, LoopMe wins Most Effective Retail/FMCG Campaign

Mobile Marketing, LoopMe wins Most Effective Retail/FMCG Campaign

Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board

Mainardo de Nardis, former executive vice chairman of Omnicom Media Group, has joined LoopMe’s advisory board.

RBDR: Corporate Data Abundance Nearing “Tipping Point”

RBDR: Corporate Data Abundance Nearing “Tipping Point”

AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge

AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge By Laurie Sullivan at MediaPost. Marketers are looking for new sources of data. Artificial intelligence will become the catalyst.

Beware of the AI 'hype curve', says LoopMe General Manager, Pete O'Mara-Kane: Programmatic Punch APAC

Beware of the AI ‘hype curve’, Pete O’Mara Kane comments in The Drum. Ahead of the inaugural Programmatic Punch APAC, The Drum speaks to Pete O’Mara-Kane, general manager of the tech company, LoopMe, about where digital advertising has led the industry in the last 25 years, how businesses need to continue to adapt to change […]

LoopMe Teams With Numerator To Fill A Data Gap

LoopMe Teams With Numerator To Fill A Data Gap By Laurie Sullivan at Media Post. LoopMe and Numerator have joined to launch a new offering, opening up offline purchase data to deliver advertising campaign attribution and AI powered in-flight sales optimization.

Movers and Shakers: Two new additions to LoopMe's Data Advisory Board

Movers and Shakers: Netflix, Target, AppsFlyer, Flipboard, and more By Tyrone Stewart at Mobile Marketing. We’re excited to announce two new additions to our Data Advisory Board – Iain Jacob and Eric Eichmann.

LoopMe announces Data Advisory Board to shape the future of brand advertising

LoopMe announces Data Advisory Board to shape the future of brand advertising Marketing Dive

A day in the life of…. Greg Coleman, chairman at LoopMe

A day in the life of…. Greg Coleman, chairman at LoopMe AI-driven ad platform By Ben Davis at Econsultancy

Ninth Decimal & LoopMe Partnership

NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

GDPR Turns One: Stephen Upstone

GDPR Turns One: the Data Ecosystem Has Reached a New Level of Maturity By Stephen Upstone for MarTechSeries

The Drum | Expectations vs Reality

Expectations vs reality: questions to ask to get the true value of AI By Pete O’Mara-Kane at The Drum

Publicis Groupe Acquisition of Epsilon

Stephen comments on: Publicis Groupe Acquisition of Epsilon

Can Marketers Prove the ROI Value of AI?

The Drum Magazine | February

What AI is Doing – And Not Doing – For Your Campaigns

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

LoopMe Partners with IRI to Optimize Twinings Campaign

LoopMe makes Exec Hires in the US

The best digital marketing stats we’ve seen this week

City Moves for 26 November - Who's switching jobs at Circadian Trust, London Square and Loopme?

As legislation around data increases, marketers need to rethink their approaches

British ad startup LoopMe raises $17m as investors pile into AI

Stephen Upstone features in The Drum Digerati

We’re delighted to announce that LoopMe CEO and Co-Founder Stephen Upstone has been included in The Drum Digerati. The Digerati is the annual celebration of 100 outstanding individuals excelling in the UK digital industry, showcasing success and ingenuity from some of the most pioneering digital marketers working in the UK today. As CEO, Stephen has led […]

Who are the young women blazing a trail in UK digital? The Drum's 50 Under 30 continues

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more

LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

Industry hive mind: five tips on improving your creativity

Would you rather be a techie or a creative?

Mid-Term Report

流量作弊? 品牌广告主投放视频广告时的注意事项

GDPR Means U.S. Marketers Should Demand More From Data

AI startups to watch: The hottest machine learning startups in the UK

EU privacy law heralds new era in online data protection

Tech Talk #5: VAST and VPAID are the path to better ad measurement

Tech Talk # 4: “SDKs” Are the Key to In-app Viewability

Tech Talk #3: Attribution Tools Tell Your Success Stories

Tech Talk #2: Cookie Syncing–A treat for advertisers

TECH TALK #1: Online & Offline

Retrospective Industry Views on MWC 2018

Oscars takeaways: how to be an award-winning multichannel marketer

Mobile Viewability Matters: Peering into the World of In-App Measurement

Measuring digital video effectiveness is a minefield for brands

How 9 industries are being transformedby UK innovation around the world

2018 - a big year for mobile marketing

LoopMe hosts First AI Event in New York City

Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center

Ads that hit the back of the net

Brands look to capitalise on the mass attention by creating engaging content across all channels.

5 Back to School Stats Marketers Should Know

Back to school shopping is the second most important time for retailers, falling behind only the holidays.

AdAge: People on the move, Wenda Millard and John Montgomery

Netflix customers threaten to CANCEL their subscriptions if it starts showing adverts to those on cheaper plans

Campaign Move and Win Roundup