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37% of Gen X make purchases from ads, LoopMe study shows

MediaPost shares the findings of LoopMe’s research into online advertising behavior and preferences.

Brand vs. Performance Marketing: Lessons from Advertising Week New York

MediaPost shares key takeaways from LoopMe’s Advertising Week panel discussion around how brands can balance the urgency of performance marketing with the need for long-term brand-building.

Media Buying Briefing: Debating the pros and cons of principal media

LoopMe’s research into consumer behavior and preferences around luxury goods and apparel features in Digiday’s analysis of the pros and cons of principal media.

How AI shaped the 2024 election: From ad strategy to voter sentiment analysis

Robin Porter, Head of Political, discusses how AI shaped the election and how the technology might be leveraged in future political campaigns.

B&T Awards 2024 The Work: Best Use Of Tech & AI

B&T shares how LoopMe used AI and AR creatives to drive results for Merkle and motorola, with the campaign currently a finalist in the Best Use of Tech & AI category at the B&T Awards.

What does retail media need to do next?

“With data only becoming more of a premium, retail media’s true opportunity lies in the data that it makes available to advertisers. This treasure trove of insights allows marketers to better build up a picture of shopper sentiment and habits in a privacy-secure fashion. As we approach the ever-important holiday shopping period, being able to […]

Decoding ad performance with AI: a LoopMe breakdown with Simon Stone

Simon Stone, GM International, offers an insight into the impact of AI on the ad industry in the Life in Digital podcast.

Singapore consumers plan to shop in holiday sales period

LoopMe surveyed 3,496 Singaporeans, finding that four in ten shoppers intend to buy gifts during this period, whilst 21% are undecided. However, over half of respondents said promotions drive them to buy more, creating opportunity for brands to use sales-focused messaging to attract consumers.

Luxury shoppers prefer buying in-store

Luxury is going mainstream: Almost three-quarters of U.S. consumers say they make a luxury goods or apparel purchase each year, with one-third of those spending at least $1000, according to new research from LoopMe, a technology company that uses artificial intelligence (AI) to improve brand advertising performance,

Majority of Singaporean consumers eye luxury shopping over holiday sales

More than half of Singaporean consumers are eyeing to buy luxury during the holiday sales, a research from technology company LoopMe reveals.

14% of UK consumers intend to shop during 2024 holiday sales

LoopMe has revealed insights into UK consumer intent to shop during the Black Friday and Boxing Day holiday sales, with only 14% planning to make purchases.

Only 14% of UK shoppers plan to spend in holiday sales

LoopMe research sheds light on consumer intent to shop during the Black Friday and Boxing Day sales periods, as covered in ExchangeWire.

Singapore consumers plan to shop in holiday sales period

Singaporean consumers plan to shop in the upcoming holiday sales period like 11.11, 12.12 and Chinese New Year, with 41% planning to make purchases and 52% of those considering luxury goods, according to a LoopMe report.

Navigating the political ad spend surge in the Golden Quarter

Robin Porter, Head of Political, shares how AI, CTV, and more, are driving ad spend.

Banner ads turn 30. But do they still work?

Key findings from a LoopMe survey reveal that 18% of Australian consumers make a purchase from an ad on a webpage every few month.

LoopMe digital ad study marks 30th anniversary of the banner ad

LoopMe surveyed 1,703 UK consumers from 15-23 September 2024 to understand sentiment regarding online advertising, with the results covered by Mediashotz.

LoopMe declares the banner ad not dead yet as it turns 30

New data from LoopMe has revealed that 18 per cent of Australian consumers make a purchase from an ad on a webpage every few months, with nine per cent buying this way weekly or monthly.

The humble banner ad turns 30

CEO & Founder Stephen Upstone shares why the prevalence of mobile and the rise of AI will ensure that banner ads continue to be a staple for brand building with AdNews Australia.

AI is Helping Candidates Decide On Runs for Higher Office

Robin Porter, Head of Political, shares how AI can help members of Congress decide whether to make the leap to statewide office with Campaigns & Elections.

Advertising Week New York 2024: Key Takeaways from a Future-Focused Industry Gathering

Sarah Tims, AVP Marketing, shares her key takeaways from Advertising Week New York with Association of National Advertisers, noting an encouraging focus on long-term brand building and a strong interest in how AI can enhance streaming platforms.

LoopMe launches Brand Outcome Scores

The solution provides marketers with a clear view of the impressions that drive brand awareness, consideration, and purchase intent. Harnessing contextual, geographic, and temporal-based machine learning models for its predictions, Brand Outcome Scores allows advertisers to drive superior results without the need for cookies or other user identifiers.

First-of-its-kind solution shown to increase brand awareness by over 50%

LoopMe has launched Brand Outcome Scores, a new AI-powered media scoring tool which provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

First-of-its-kind solution shown to increase brand awareness by over 50% across mobile video, CTV, and display ads.

LoopMe debuts media outcome prediction tool

The Brand Outcome Scores solution has one core goal in mind: to ensure that brands only buy the ad requests that matter.

LoopMe announced the launch of Brand Outcome Scores, an AI-powered media scoring tool

The solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

The first-of-its-kind solution provides advertisers with predictive scoring for their ad buys at both the programmatic bid-request and impression level.

10 marketers on what to expect at DMEXCO 2024

Anna Lavrova, Head of Demand Partner Growth, shares her insights on the topics we can expect to see at this year’s DMEXCO and offers advice to those attending for the first time in Performance Marketing World.

US Election: Spending on TV advertising

Robin Porter, Head of Political, explains to the BBC how AI can help target voters, notably in swing states.

Cord cutters prepare for political ad blitz as campaigns flood Roku, Hulu ahead of election

Robin Porter, Head of Political, reveals to CNBC that 60-70% of presidential campaign CTV ad spend typically comes after Labor Day.

Best Use of Tech and AI: Award Finalist

LoopMe is a finalist in the Best Use of Tech and AI category at the B&T Awards, in recognition of our work with Merkle and motorola.

Brand marketing: focus on outcomes and cut through the AI hype

Rob Cukierman, Chief Product Officer, explains to Street Fight how AI can drive real outcomes for brands in a digital landscape which is set to become increasingly privacy-centric, in spite of Google’s backtrack on cookie deprecation. Read the full article

A deep dive into LoopMe’s creative transformation

David Barnett, Head of Creative Operations, talks to Celtra’s Alex Barrett about LoopMe’s experience in taking the creative process to the next level with the use of technology. Watch the interview

'It does leave one question unanswered': Industry reacts to Google abandoning cookie quest

Leonard Newnham, Chief Data Scientist at LoopMe explains why the future is privacy-centric to achieve effective advertising performance. More insights on third-party cookie deprecation changes

How the Industry Is Reacting to Google’s Latest Cookie Bombshell

“The reprieve for third-party cookies doesn’t change the fact that most consumers don’t want to be tracked across the web. The future is privacy-centric, and organizations must embrace tools that allow them to achieve effective advertising performance in a way that doesn’t compromise consumers’ privacy. “To create a true one-to-one connection with consumers, brands need […]

10 marketers react to the latest AA/WARC report

Simon Stone shares his insights on the latest AA/WARC Expenditure Report in Performance Marketing World. Find out more

AA/WARC report reaction: ‘Green shoots or false dawn?’

Simon Stone, GM International, explains why the Advertising Association/WARC Expenditure Report highlights the need for marketers to adjust their media mix to ensure they reach the right people in the right place in Decision Marketing. Read the analysis of the AA/WARC report

Cookie Deprecation is Dead: What Should the Industry Do Now?

Leonard Newnham, Chief Data Scientist, shares how using AI-driven predictive modelling to optimise media will improve outcomes in ExchangeWire. Find out why the future of advertising is still privacy-centric, in spite of the backtrack on cookie deprecation

Amazon Prime Day 2024 – Adtechs see brand opps and challenges

Stephen Upstone explains why real-time insights are the key to ad success this Prime Day in Mediashotz. View Amazon Prime Day insights

The ad break is back, and even Elon Musk is tuning in

Stephen Upstone, CEO & Founder, explains why the rise of CTV signals a new golden age for ad breaks in The Drum. Read article.

Real Juice Media launches audience-curated lifestyle personas, developed in partnership with LoopMe’s AMP

“The combination of Real Juice Media’s deep understanding of their audience, coupled with LoopMe’s direct consumer survey engine and patented AI, ensures both scalable and high-performing audiences and campaigns.” LoopMe’s Rob Cukierman, Chief Product Officer, comments on the launch of RJM’s new audience-curated lifestyle personas, developed in partnership with LoopMe’s AMP Audience & Measurement Platform. Find […]

LoopMe launches AMP

LoopMe’s Audience and Measurement Platform brings together the PurchaseLoop Audiences solution with its measurement tool. Find out more in Adweek.

New Audience and Measurement Platform

AMP brings together its PurchaseLoop Audiences solution with its measurement solutions tool to create a new platform. As covered in MarTechCube.

LoopMe announces the launch of its Audience & Measurement Platform

LoopMe has launched AMP, an end-to-end solution which enables users to run standalone measurement campaigns, generate new bespoke audiences from custom survey questions, as well as select data from LoopMe’s DMP to build and export audiences to their preferred DSP. Read the announcement in ExchangeWire.

Best Use of Data Award Win

LoopMe is delighted to be a winner in Best Use of Data category at the Malaysian Digital Association d Awards, in recognition of a campaign with dentsu and Guinness.

Cannes Lions 2024: Industry experts reveal top priorities

Stephen Upstone, CEO & Founder, shares his insights with Mobile Marketing Magazine, explaining why many of the discussions at Cannes this year will revolve around how best to learn about and utilise AI quickly in order to remain competitive. Read more in Mobile Marketing Magazine.

These are the adtech trends set to dominate Cannes Lions 2024

LoopMe leaders explore what they believe will be crucial topics at Cannes, including the shift from cookies to privacy-compliant data, the rise of AI, the new golden age of media choice, and more. Head to The Drum’s website to find out what trends we can expect to see in Cannes in 2024.

Campaign360 2024: Highlights

LoopMe partnered with Campaign360 in Singapore, an event which focused on the power of disruption and owning the future of marketing and communications — especially in the era of artificial intelligence. Take a look at the Campaign360 event summary.

What will the impact of the Flexible Working Act be on businesses and employees?

Charlotte Forsyth, VP People, shares her insights on the Flexible Working Act in The Drum, highlighting the significance of the new legislation and discussing how businesses can prepare. Read Charlotte’s thoughts in The Drum.

Campaign Best Places to Work 2024

LoopMe has been named one of Campaign’s Best Places to Work 2024, which celebrates companies that have created healthy and enjoyable workplaces. Take a look at the full list.

As U.S. election looms, political advertisers shift focus to CTV

Robin Porter, Head of Political, explains why political advertisers are shifting focus from social media to CTV in The Current. Read article

LoopMe releases accreditation program to develop industry understanding of AI

The LoopMe AI Academy aims to develop understanding of AI in media, offering the opportunity to earn accreditations in various modules. Read the announcement in Adweek

LoopMe launches AI Academy

LoopMe’s clients and agency partners will be guided through the process, starting with a live training session before accessing learning resources, completing a quiz, and claiming their accreditation which can be added to their LinkedIn profiles. As covered by ExchangeWire.

LoopMe announces the launch of its AI Academy

LoopMe releases accreditation program to develop industry understanding of AI. Read the coverage in The Drum.

Warner Bros. Discovery Announces ‘Olli,’ New First-Party Data Platform Powering Converged Audience Solutions

A fully integrated measurement partnership with LoopMe gives WBD partners access to insight and measurement that is more accurate and actionable than ever before. Find out more

IPA Bellwether reaction

“AI is a threat, but only to non-adopters. AI will not take your job, but someone using AI will.” LoopMe CEO & Founder Stephen Upstone comments on the latest IPA Bellwether report in Performance Marketing World. Read the commentary

Top Women in Media & Ad Tech Awards

Lisa Coffey, CRO, is an honoree in the Top Women in Media & Ad Tech Awards, in the Magnanimous Mentors category. View the full list of honorees

IPA Bellwether Q1 2024

Stephen Upstone, CEO & Founder, explains why the only real threat of AI is for non-adopters in ExchangeWire’s analysis of the latest IPA Bellwether report. See the article in ExchangeWire

Here's how most Americans are filing their taxes in 2024

LoopMe’s research offers an insight into consumer behavior and sentiment this tax season. Read the analysis Download the research

Even in 2024, workplaces are not built for women, reveals latest LoopMe data

Sarah Tims, AVP Marketing, explores what needs to be done in order to create truly inclusive work environments in The Drum. Read the article

Political ad influence depends on preferred media

A LoopMe study finds that political ads are twice as influential on the media that a voter uses most. Read the analysis in Radio + Television Business Report Download LoopMe’s research into political media behavior and preferences

Media choices influence voters

Media consumption plays a significant role in shaping voters’ opinions and behaviors, according to a LoopMe survey. Read the coverage in Media Confidential

65% of Singaporean women have never asked for pay rise

Studies have highlighted the challenges faced by women in the Singaporean workforce. Read article

Media consumption shifts influence voters' receptivity to political ads

LoopMe’s research finds that U.S. voters are more than twice as likely to be receptive to political advertising in media they use most when compared with other channels, but repetitive political advertising can create negative voter sentiment. Read the article in MediaPost Download the data

Political advertising welcome on Americans’ media of choice

Americans are more than twice as likely to be receptive to political advertising on the media they use most when compared with other channels, according to a LoopMe study of 6,262 U.S. individuals. Read more

LoopMe survey: workplace inclusivity remains a major issue for women in Singapore

70% of women felt that their needs were not being met in the workplace, a survey by LoopMe revealed. As covered by the Singapore Business Review.

Workplace gaps highlighted: 43.8% women more office time if needs met

LoopMe’s survey in Singapore shows women believe their workplace needs are unmet, signaling a call for enhanced female-centric policies and facilities. Read more

Viewers say they can be swayed by political ads

Robin Porter, Head of Political, shares LoopMe’s research into political media consumption with Broadcasting + Cable. Read the article Download the infographic

Australian customers are ready for AI-driven experiences, so why aren’t brands?

Simon Stone, GM International, offers his insights in The Drum. Read more

LoopMe generates double digit revenue growth and expands leadership team

LoopMe grows workforce by 20% YoY and promotes Rob Cukierman to Chief Product Officer, Brian Bell to GM North America and adds Adam Parker, VP Corporate Development. Read the announcement in The Drum

LoopMe announces leadership appointments following double digit revenue growth

New hires and senior promotions follow the company’s success in 2023. Find out more

AI AdTech platform makes string of hires and promotions

This personnel expansion supports an increase in demand for LoopMe’s AI-led brand advertising solutions, which has been also demonstrated by the company’s double digit revenue growth. Read the article in Business Cloud

LoopMe announces double digit growth in 2023

“We are seeing the benefit of our decade-plus investment in AI – which powers all of our products and is providing great value for customers – underpinning double digit growth in 2023, which was a difficult year for many adtech companies,” said Stephen Upstone, CEO of LoopMe. Find out more in Performance Marketing World

LoopMe appoints Chief Product Officer and GM North America

AI-driven brand advertising company LoopMe appoints Rob Cukierman as Chief Product Officer and Brian Bell as GM for North America. Read the coverage in AdExchanger Read LoopMe’s press release

AI MarTech LoopMe makes string of hires

LoopMe expanded its operations by hiring 50+ new employees in 2023, a 20% increase in workforce in 2023. As part of its expansion, LoopMe has promoted Rob Cukierman to a newly created role of chief product officer. The company also announced two new hires – Slava Taraskin, VP business development, overseeing the growth of publisher […]

Let's talk working through your first trimester and breaking the stigma of flexible working

In the second episode of our new LoopWE podcast, Stephanie Ramsden and Sarah Tims discuss navigating the challenges faced by working parents, stepparents and parents-to-be. Listen on Spotify now

Most UK consumers ‘unwilling’ to pay more to avoid ads on Amazon Prime Video

Mobile ads company LoopMe surveyed 2,296 UK adults between 26 and 31 January to understand their attitudes towards advertising on Amazon’s Prime Video streaming service.

Brits reject Amazon Prime ‘pay extra to go ad free’ plan

The research, carried out by LoopMe, quizzed 2,296 UK consumers between January 26 and 31, just after the service was announced.

Data: Amazon Prime going strong despite extra charge for ad-free tier

New data shows that almost three quarters (73%) of Amazon Prime users are not willing to pay £2.99 extra per month for an ad-free version of the service, however, only fifth plan to unsubscribe, as the streaming giant rolls out advertising today.

Amazon launches ads on Prime Video in the UK – will we finally see AVOD take-off with it?

LoopMe surveyed consumers to understand sentiment towards the introduction of ads on Amazon Prime’s standard subscription tier.

UK consumers won’t pay to remove Prime ads

Sarah Tims, AVP Marketing, shares the findings of LoopMe’s research into what consumers think of the move with Advanced Television.

Reveal Mobile partners with LoopMe for Out of Home Measurement

The partnership solidifies a true full-funnel campaign performance solution for OOH, providing the market with measurement solutions for outcomes, from brand lift to sales.

Most americans who intend to buy a vehicle won’t do so for at least a year

LoopMe’s automotive research features in DBusiness.

Tesla: magnificent no more?

TheStreet’s article on Teslas cites LoopMe’s automotive research.

Data Privacy Day: How Can Ad Land Keep Its Balance in 2024?

“With cookies gone, AI will play a crucial role in developing a privacy fix for consumers and advertisers.” LoopMe’s Chief Data Scientist Leonard Newnham shares his insights on why this Data Privacy Day and the year ahead carry a strong sense of positive, accelerated change with Advertising Week.

Porter geeks out on politics at LoopMe

MediaPost covers news of Robin Porter joining LoopMe to head the company’s political advertising division.

LoopMe tackles 2024 political advertising challenges with new offering

LoopMe launches new political ad sales division with elections on the horizon.

LoopMe Starts Political Ad Unit Led by Robin Porter

Adtech firm LoopMe is launching a new political ad division to be led by Comcast alum Porter.

Robin Porter to lead new political advertising division

LoopMe’s new political ad offering will be led by Robin Porter, formerly of Comcast.

Comcast alum hired to build LoopMe political ad arm

Robin Porter joins LoopMe to spearhead the growth of new political ad offering.

AI will help ensure marketing dollars are invested wisely

Leonard Newnham comments on the latest IPA Bellwether report.

IPA Bellwether Q4 2023

Leonard Newnham, Chief Data Scientist, comments on the latest IPA Bellwether report in Mediashotz, citing optimised budget allocation, customer experience and data privacy as reasons companies might apply AI to their businesses in 2024.

Let's talk careers advice, maternity discrimination and driving positive change

Charlotte Forsyth, VP People, joins Stephanie Ramsden and Sarah Tims for a discussion on careers advice, maternity discrimination and driving positive change.

Critical areas of predictions for 2024

Simon Stone, GM International. shares his insights on areas to watch in 2024 with MartechAsia, discussing AI, talent, and more.

New patents reinforce LoopMe’s leading position in the programmatic advertising market

ExchangeWire covers news of LoopMe’s new patents, granted for the technology behind its AI-powered Intelligent Marketplace.

LoopMe secures two patents for AI-powered Intelligent Marketplace

Two new patents bring LoopMe’s patent portfolio to three.

Top 5 adtech tools this week

Performance Marketing World names LoopMe one of the top adtech tools of the week, following LoopMe’s receipt of two new patents.

LoopMe Secures Two Patents for its AI-Powered Intelligent Marketplace

LoopMe has been granted two patents for the technology enabling its Intelligent Marketplace for buyers and sellers.

As part of the LoopWe (LoopMe Women Empowerment) initiative, LoopMe is launching a podcast exploring practical advice and actionable strategies to support career development. Hosted by Sarah Tims, AVP of Marketing, and Stephanie Ramsden, Senior Sales Manager.

The Golden Quarter is not losing its shine, you just need to know your customers better

Sarah Tims, AVP of Marketing, shares her insights on what retailers can learn from Q4 2023 with The Drum.

Predictions 2024: Innovation

Stephen Upstone, CEO & Founder, shares his thoughts on the innovations we can expect to see in 2024 with ExchangeWire, discussing AI, sustainability, video advertising, and more

Survey: Record holiday shopping continues as consumers head in-store for December

Daniel Sicular, Manager of Insight & Analytics, shares LoopMe’s holiday market research with SmartBrief.

Data shows consumers plan to cut holiday spending

LoopMe’s research into consumer holiday shopping plans features in MediaPost.

Why La Colombe put an AI company in charge of its video ads

How can AI improve your media campaign results? AdExchanger reveals how LoopMe’s machine learning models helped La Colombe Coffee Roasters achieve their advertising goals.

Creators are the new brands

Sarah Tims, AVP of Marketing, shares why she expects to see more super-apps in 2024 and explains what this will mean for the ad industry in Performance Marketing World:

How can HK tackle the challenge of AI talent shortage?

LoopMe’s insights feature in MARKETING-INTERACTIVE‘s article on how Hong Kong can deal with difficulties in AI talent acquisition.

Introducing the AI-dience: The most accurate consumer model in advertising today

Bernard Fung, Head of North APAC, reveals how AI-driven predictive modelling is transforming consumer relationships with online ads in Marketing Interactive.

Women, boomers to drive Singles' Day sales in Singapore

The Singles Day shopping event will see more participation from boomers and women, according to a survey from tech company LoopMe.

Boomers to drive Singles' Day in Singapore, with women taking center stage

LoopMe research finds that the annual Singles’ Day has a generational divide.

Opportunities for brands in North APAC in the AI era

Bernard Fung, Head of North APAC, shares his expertise with The Drum, revealing key opportunities for brands in North APAC in the age of AI.

Singles’ Day faces more value-conscious shoppers this year

LoopMe’s research into consumer plans regarding Singles’ Day shopping is covered by Retail in Asia.

Beyond currency to outcomes: unlocking the full value of converged TV

LoopMe partner Pixability shares key takeaways from our Advertising Week new York session on converged TV measurement.

Navigating brands in games

Helene Bouteille, Head of Global Account Management, shares her insights on in-game brand advertising in Digital Turbine’s Mobile Explorers Captain’s Log.

IPA Bellwether Q3 2023: industry reactions

Sarah Tims, AVP of Marketing, shares her insights on the Q3 IPA Bellwether report in Mediashotz, discussing the opportunities AI offers marketers in the current economic climate.

Insights from Advertising Week New York 2023

Rachel Conforti, SVP of Marketing, spoke to Cynopsis at Advertising Week New York about where she sees the industry heading.

From second screeners to free timers: How to engage APAC's mobile gamers

Alberico de Nardis, Head of SEA & ANZ, discusses the opportunity mobile gaming offers advertisers in Campaign Asia.

LoopMe partners with Givsly for 'Season Without Swag'

LoopMe is excited to take part in Givsly’s ‘Season Without Swag’, an initiative which helps reduce waste by allowing partners to opt out of branded gifts in favor of nonprofit donations.

LoopMe to utilise HUMAN’s programmatic ad fraud solution to further secure premium inventory

HUMAN’s best-in-class programmatic ad fraud solution will allow LoopMe to further secure premium inventory.

Trusted and transparent ads: Voices from the industry

Paolo Cerroni, VP of Legal, is interviewed by the European Interactive Digital Advertising Alliance (EDAA) following LoopMe’s successful completion of their certification and membership.

Takeaways from DMEXCO 2023

Jonathan Di Sapia, VP Demand and Partnerships Intelligent Marketplace, shares his takeaways from DMEXCO 2023 in WARC.

Pixability Working With LoopMe on CTV Cross-Platform Measurement

Pixability, an AI-driven contextual targeting company, announced it is working with LoopMe to deliver better audience measurement capabilities for cross-platform connected TV advertisers.

Knowing your audience: AI-powered insights for campaign optimization

Leonard Newnham, Chief Data Scientist, shares his expertise with The Drum, discussing predictive audiences, how AI can help measure ROI, and more.

Redefining DMEXCO 2023: A closer look at ad tech’s most ambitious networking event

Anna Lavrova, Senior Account Director Demand Partnerships, reflects on this year’s DMEXCO in Digiday.

HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem

This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that its inventory is free from fraud.

HUMAN and LoopMe announce integration to scale CTV Protection for advertising ecosystem

LoopMe will utilize HUMAN’s programmatic ad fraud solution to further secure premium inventory. This integration enables LoopMe to scale their Connected TV (CTV) marketplace providing platforms confidence that its inventory is free from fraud

Finalist: Best Branding Campaign B2C and Best Use of AI

LoopMe is delighted to be a finalist in two categories at the 2023 Digiday Awards. We’ve been shortlisted for Best Branding Campaign B2C in recognition of our work with Carlsberg Group/Matterkind and for Best Use of AI with La Colombe Coffee Roasters. View all finalists

Measuring Max: LoopMe and Warner Bros. Discovery on proving ad effectiveness

Rob Cukierman, GM Product Strategy & Commercialization, and Warner Bros. Discovery’s Andrea Zapata spoke to Jon Watts at the Beet.TV Villa in Cannes, sharing their insights on measurement and proving ad effectiveness for Max.

Trends in APAC, AI's Role in Digital Marketing, and ATS Singapore

Alberico de Nardis, Head of SEA & ANZ, shares his insights with ExchangeWire, discussing artificial intelligence, industry trends, ATS Singapore, and more.

Finalist: Best Measurement Solution

LoopMe is thrilled to be a finalist in the Best Measurement Solution category at the Digiday Technology Awards 2023.

Movers & shakers

Campaign US covers news of LoopMe being among Ad Net Zero’s new wave of supporters.

Unleashing the future of brand advertising

Jaimesh Patel, Group Business Director, was on stage at MAD//Fest in July 2023. Jaimesh delivered a presentation on LoopMe’s innovative solution for trading on brand outcomes. If you missed the live session, make sure you watch the recording.

Consumers say brands collecting too much personal information

LoopMe partnered with Mi3Australia to study consumer sentiment regarding data privacy, finding that 84% of Australians think businesses and brands collect too much personal data.

LoopMe among new Ad Net Zero US supporters

LoopMe is proud to be a part of Ad Net Zero’s US growth.

LoopMe joins Ad Net Zero

By joining Ad Net Zero, LoopMe is committing to following the group’s five-step plan:

LoopMe survey: Brits call for more coverage of women’s sports

LoopMe carried out research to understand intent to watch the FIFA Women’s World Cup this year, with findings showing that consumers see increased coverage as key to encouraging further engagement with women’s sport.

LoopMe joins Ad Net Zero, furthering fommitment to a sustainable advertising ecosystem

LoopMe will be a “Supporter” of Ad Net Zero alongside a diverse range of companies, including tech giants such as Amazon, Google and Meta; agencies such as dentsu, Publicis Groupe, and Omnicom Group; adtech companies like PubMatic; and industry associations, such as ANA and IAB; and more

LoopMe joins ad-industry climate group Ad Net Zero

Having achieved carbon neutrality in May, LoopMe has joined Ad Net Zero, a group aimed to help the ad industry protect the environment by reducing carbon emissions and favoring sustainable products.

LoopMe joins Ad Net Zero, furthering commitment to a sustainable advertising ecosystem

LoopMe advances company vision and impact as an evangelist for sustainability in advertising.

IPA’s Q2 Outlook

Sarah Rew, AVP of Marketing, shares her insights on the latest IPA Bellwether Report with Advertising Week, explaining why LoopMe’s recent consumer research highlights the advantages AI offers to businesses seeking to advertise while under budget pressure

AI can ‘supercharge’ brand advertising

Rob Cukierman, GM of Measurement & Product Partnerships, explains to Beet.TV how LoopMe’s unique ‘model economy’ approach can supercharge brand advertising.

LoopMe's Lee Hoffman in The Digital Marketeer podcast

Lee Hoffman, VP of Agency Partnerships, shares his insights on building agency partnerships, bringing unique value and always being a student of the industry with SMB Media Consulting‘s Stefanie Beach.

Close the loop to measure up: LoopMe’s Coffey says brands are refocusing on incrementality

LoopMe’s CRO reveals to Beet.TV why ad outcomes are about more than just making a sale.

LoopMe's Simon Stone in the Six Sells podcast

Simon Stone, GM International, spoke to Six Sells about the power of brand advertising and how attention needs to lead to real-time outcomes.

Why ad net zero isn’t a zero sum game: The State of Sustainability in Digital Advertising

How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, Sustainability

LoopMe Launches AI-Driven Intelligent Ad Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

Carbon Neutral Advertising Partnership

Why is the industry still full of #clickheads?

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

People First: How LoopMe’s CRO Gets Results Through Relationships

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule

LoopMe's Jonathan Di Sapia on programmatic shifts, AI and the rise of private marketplaces

Mobile gaming 2023: Trends and insights for brands to target players

Surprise: 95% of Consumers Know How To Scan A QR Code

QR Codes in CTV Ads Get High Marks in New Study

MarTech 50 – UK’s most innovative marketing tech creators for 2023

LoopMe Makes Senior Appointments as Part of APAC Expansion

First-of-its-Kind Consumer Survey on QR Codes for CTV Released by Origin, Flowcode, and LoopMe

LoopMe Announces Global Hires Amid Continued Revenue Growth

Former TikTok executive to head LoopMe in South East Asia

Amazon Advertising talent is being poached for C-suite roles at other firms including LoopMe

How Generative AI is Creating Custom Content in Email Marketing

LoopMe Announces Senior Team Appointments to Spearhead APAC Expansion

Humorous Ads “Scored” at the Big Game, and Ad Interactivity Paved a Promising Future

LoopMe appoints new Regional Sales Director for the North of England and Scotland Amid Continued Revenue Growth

LoopMe sets up Hong Kong office as part of APAC expansion

What Web3 means for e-commerce

Wanderlust or bust: consumer travel trends in a year of turbulence

LoopMe Names Lisa Coffey Global Chief Revenue Officer

LoopMe reports 55% growth; new hires

LoopMe snaps up Amazon exec amid revenue growth

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Appoints CRO & AVP Partnerships

LoopMe Announces Global Hires Amid Continued Revenue Growth

Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

How will Web3 develop in 2023?

Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day

62% of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily

LoopMe: 80% of mobile gamers are multitasking while playing

Discussing 2023 ad budgets with the attribution experts

TV Sales Skyrocket As England And Wales Fans Prepare To Watch World Cup From Home

Data and Privacy: The State of Play

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

Netflix's Ad-Supported Tier is a Win for Both Consumers and Marketers

Most Fans Won’t Be Watching Qatar 2022 World Cup At Pubs Or On Big Screens

Price-Conscious Streaming Customers Are Warming to Ads

Cost of living prompts consumer rethink of ad-funded streaming services

LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers

How marketers can level up their data activation

How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets

Smart Surveys Prove Ad Impact In Times Of Turmoil

Insights on the latest outlook for marketing spend and direction

Top quotes and commentary on Web3 from Advertising Week New York

LoopMe appoints Mainardo de Nardis as Chair

Mainardo de Nardis to Chair LoopMe Board

Netflix to launch ad-funded subscription

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Global advertising heavyweight joins MarTech 50 star LoopMe

Former OMD CEO Mainardo de Nardis Joins LoopMe as Board Chairman

LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair

Top Takeaways From DMEXCO 2022

DMEXCO is Back: Here's Everything You Need to Know

The employers helping staff with the cost-of-living crisis

The Performance Marketing PlayBook: Retail Brands

Flexible firms take break from fixed bank holidays

Increasing costs spurring consumers to reduce spend

How Netflix lost its crown: experts reveal why rivals are finally challenging its dominance

Is Netflix's foray into gaming failing? Just 1% of subscribers have tried the platform's games

Rachel Conforti, Finalist, 2022 Women in Content Marketing Awards

Over half of UK workers feel companies could increase wages to help with cost of living

Rising Cost of Living Driving 1 in 2 Consumers to Cut Back on Spending, According to LoopMe Survey

Study Finds Rising Costs Drive 1 In 2 Consumers To Cut Back On Spending

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Almost half of consumers are consciously spending less

Almost half of consumers are consciously spending less

Comment: Google further delays killing off third party cookies

25 marketers on the state of the industry ahead

Top Influencers: 52 UK Data Scientists To Follow in 2022

Comment: Extensive industry reaction to Q2 IPA Bellwether report

Sustainable brands more favoured by shoppers – LoopMe

DOOH: advertising's big opportunity?

Netflix joins forces with MICROSOFT to develop an ad-supported, cheaper subscription plan

LoopMe: UK consumer attitudes on sustainability and brands

Amazon Prime Day: 6 performance marketers on the changing face of e-commerce

Performance marketing people: LoopMe scoops former Merkle director

Movers and Shakers

Deliveroo woos FMCG brands with new ad platform

The cookieless future: a new era for privacy?

Comment: Cannes Lions adtech takeaways

Postcards from Cannes: 15 performance marketers on why data is crashing the creativity party

The Six Sells Podcast

Are grandpa’s media habits so different from Gen-Z’s?

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

The key to Gen Z: How brands can speak to the next generation

ATT hasn’t shut down in-app ads, but it will still require big changes

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC & European Offices

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC and European Offices

LoopMe expands European and APAC presence as revenue surges

31% of Aussie Car Buyers Prioritise Price Over Safety, As Demand For New Vehicles Stalls

Revenues top £90m at MarTech 50 star LoopMe

LoopMe Sets Expansion Plans After Mayfair Investment

LoopMe Appoints Senior Sales Director in Sydney

Move and win roundup

Netflix customers threaten to CANCEL their subscriptions if it starts showing adverts to those on cheaper plans

More than one third of Brits say they would cancel an ad-funded Netflix

Netflix: third of consumers would cancel subscription if it became ad-funded

Comment: IPA Bellwether ad industry report 2022

How we executed our all-important US launch

Consumers remain hesitant to travel despite restrictions lifting

Interview on LoopMe's growth, strategy and future innovations

Stephen Upstone (CEO, LoopMe) on startup advice, M&A in adtech & the future of advertising

Revealing BusinessCloud’s MarTech 50 for 2022

Can lowly-rated Nielsen bounce back with a buyout?

How an uptick in gaming M&A could reshape the media landscape

Thought Leaders Interview Series: Q&A with Sarah Rew

What needs to change first to make a fairer workplace for women?

Satisfaction Guaranteed? The Growing Appeal of Outcome-Based Advertising

12 performance marketers’ views on the Android tracking phase out

With steady retail performance off the menu, how can FMCG brands ensure success?

Comment: Adtech industry on Google’s Sandbox Android move

Most Brits want to move to a four-day working week

Voices from leaders: Why does data privacy matter?

Data Protection Day 2022: No more room for privacy error

Deliver consistently high performance for brands, without the need for personal identifying data

Data Suggests Another Big Year of Ad Spend, According to UK Report

What’s in Store for CRM in 2022?

Mayfair Equity Partners acquires majority stake in UK adtech platform LoopMe for $120M

LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth

LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth

Why mastering smart machines could unlock the next programmatic evolution

Mayfair Equity Partners is set to take a majority stake in LoopMe, the latest example of PE firms pouring money into adtech

Predictions 2022: The Future of Measurement and Attribution

Panels are the past: 3 ways advertisers can achieve more scalable brand measurement

5 outcomes-based advertising strategies to succeed in a post-identity world

Predictions 2022: What you need to know about ADTECH

How inclusive design is creating more female-friendly offices

Predictions 2022: Mobile & In-Game

UK Post-Pandemic Retail

Shopping trends: search ads beat paid social for Christmas gift inspiration

Why flexible measurement is what TV needs to sustain - and boost - its recent growth

How to Market Your Business for Black Friday

CTV is exploding, but can marketers capitalize on its promise?

Insight for brands as shoppers’ intentions for Christmas revealed

IPA Bellwether report: 20 performance marketer’s views for 2022

Power up: new tools for performance marketers

LoopMe Launches Real Time Brand Lift Measurement

LoopMe Launches PurchaseLoop Measurement to Analyze Real-Time Brand Lift and Campaign Effectiveness

LoopMe Launches PurchaseLoop Measurement

LoopMe Launches PurchaseLoop Measurement to Analyse Real-Time Brand Lift and Campaign Effectiveness

MarTech Interview with Christina Park, VP of North America Enterprise Sales at LoopMe

UK Consumers Across Income Brackets

In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice

Keeping retail performance steady calls for sharper measurement

LoopMe Gets Patent for PurchaseLoop Ad Measure

How to fast-track your data

LoopMe Granted Patent for PurchaseLoop Ad Measurement

9 hot European digital-marketing companies that experts say are prime acquisition targets in 2021

Why open season on mobile gaming still requires a careful strategy

WTF is Outcomes-Based Advertising?

LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences

LoopMe Offers Audience Segments Via LiveRamp Data Marketplace

IPA Bellwether Report - industry reaction

IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019

Will the mobile gaming surge continue post pandemic?

Most Fans Set to Watch Euros on their TVs at Home

IDC/LoopMe: 75% of pandemic-driven mobile gaming lift will remain

Apple’s iOS 14.5 – The Reaction

How do you solve a problem like... making out-of-home relevant again?

UK travel data: 73% of consumers will not travel to a country that is anti-vaccine

Consumers find repetitive ads most off-putting

The age of the outcome

Only 15% of Viewers Say They’ll Pay to Avoid Ads

Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations

Changes to IDFA open the door for more brand advertising to come into the mobile gaming space

Creating smarter ad experiences in auto marketing

LoopMe Supports Brands In Post-IDFA World With Real-Time AI Engine

Automakers Struggle With Digital Marketplace

Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?

34% of Shoppers Plan to Returns to Malls in 2021

LoopMe and Unity Launch Partnership to Increase Inventory, Deliver and Optimize Outcomes

Movers & Shakers: LoopMe and Unity Ads launch partnership

LoopMe, Unity Offer Ad Inventory in Mobile Games

The Very Group Sees Strong Results from LoopMe’s New AI-led Approach to Advertising Effectiveness

Ten Marketing Predictions For 2021

Montgomery, Millard Join LoopMe Data Advisory Board

Why The Job Of Brand Safety Keeps Getting Tougher

Millard, Montgomery Join LoopMe Advisory Board

Reports: Shopping early and often for 2020 holidays

Q&A WITH RACHEL CONFORTI, VP OF MARKETING AT LOOPME

Fitness Equipment Brands Capitalize On Data Through Membership Services

Talon To Use LoopMe's Suite Of Performance Measurement Tools

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

DIVERSITY & INCLUSION – IT IS OUR RESPONSIBILITY TO DRIVE A SENSE OF BELONGING IN OUR INDUSTRY IN SEA & INDIA

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

ITN Networks to Utilize Analytics From LoopMe

Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Close The CTV Loop With Outcome Data: LoopMe’s Stephen Upstone

LoopMe Measures Results of Spots on Connected TV

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls

The "Stop Hate for Profit" campaign gains traction – how should agencies respond?

NextTV: LoopMe Helps Advertisers Avoid ‘Hateful Content’

Who’s Watching AVOD? Reaching An Emerging Audience

The Industry Reacts: Mobile Marketing

MediaPost: Americans Want To Socialize Following COVID Lockdowns

How LoopMe's new ad unit is shortening the path to purchase

LoopMe Lights Up In-App Shoppable Creative

Mobile Marketing, LoopMe wins Most Effective Retail/FMCG Campaign

Mobile Marketing, LoopMe wins Most Effective Retail/FMCG Campaign

Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board

Mainardo de Nardis, former executive vice chairman of Omnicom Media Group, has joined LoopMe’s advisory board.

RBDR: Corporate Data Abundance Nearing “Tipping Point”

RBDR: Corporate Data Abundance Nearing “Tipping Point”

AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge

AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge By Laurie Sullivan at MediaPost. Marketers are looking for new sources of data. Artificial intelligence will become the catalyst.

Beware of the AI 'hype curve', says LoopMe General Manager, Pete O'Mara-Kane: Programmatic Punch APAC

Beware of the AI ‘hype curve’, Pete O’Mara Kane comments in The Drum. Ahead of the inaugural Programmatic Punch APAC, The Drum speaks to Pete O’Mara-Kane, general manager of the tech company, LoopMe, about where digital advertising has led the industry in the last 25 years, how businesses need to continue to adapt to change […]

LoopMe Teams With Numerator To Fill A Data Gap

LoopMe Teams With Numerator To Fill A Data Gap By Laurie Sullivan at Media Post. LoopMe and Numerator have joined to launch a new offering, opening up offline purchase data to deliver advertising campaign attribution and AI powered in-flight sales optimization.

Movers and Shakers: Two new additions to LoopMe's Data Advisory Board

Movers and Shakers: Netflix, Target, AppsFlyer, Flipboard, and more By Tyrone Stewart at Mobile Marketing. We’re excited to announce two new additions to our Data Advisory Board – Iain Jacob and Eric Eichmann.

LoopMe announces Data Advisory Board to shape the future of brand advertising

LoopMe announces Data Advisory Board to shape the future of brand advertising Marketing Dive

A day in the life of…. Greg Coleman, chairman at LoopMe

A day in the life of…. Greg Coleman, chairman at LoopMe AI-driven ad platform By Ben Davis at Econsultancy

Ninth Decimal & LoopMe Partnership

NinthDecimal Launches First Multi-Touch Attribution Solution for Foot Traffic Measurement

GDPR Turns One: Stephen Upstone

GDPR Turns One: the Data Ecosystem Has Reached a New Level of Maturity By Stephen Upstone for MarTechSeries

The Drum | Expectations vs Reality

Expectations vs reality: questions to ask to get the true value of AI By Pete O’Mara-Kane at The Drum

Publicis Groupe Acquisition of Epsilon

Stephen comments on: Publicis Groupe Acquisition of Epsilon

Can Marketers Prove the ROI Value of AI?

The Drum Magazine | February

What AI is Doing – And Not Doing – For Your Campaigns

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

LoopMe Partners with IRI to Optimize Twinings Campaign

LoopMe makes Exec Hires in the US

The best digital marketing stats we’ve seen this week

City Moves for 26 November - Who's switching jobs at Circadian Trust, London Square and Loopme?

As legislation around data increases, marketers need to rethink their approaches

British ad startup LoopMe raises $17m as investors pile into AI

Stephen Upstone features in The Drum Digerati

We’re delighted to announce that LoopMe CEO and Co-Founder Stephen Upstone has been included in The Drum Digerati. The Digerati is the annual celebration of 100 outstanding individuals excelling in the UK digital industry, showcasing success and ingenuity from some of the most pioneering digital marketers working in the UK today. As CEO, Stephen has led […]

Who are the young women blazing a trail in UK digital? The Drum's 50 Under 30 continues

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more

LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

Industry hive mind: five tips on improving your creativity

Would you rather be a techie or a creative?

Mid-Term Report

流量作弊? 品牌广告主投放视频广告时的注意事项

GDPR Means U.S. Marketers Should Demand More From Data

AI startups to watch: The hottest machine learning startups in the UK

EU privacy law heralds new era in online data protection

Tech Talk #5: VAST and VPAID are the path to better ad measurement

Tech Talk # 4: “SDKs” Are the Key to In-app Viewability

Tech Talk #3: Attribution Tools Tell Your Success Stories

Tech Talk #2: Cookie Syncing–A treat for advertisers

TECH TALK #1: Online & Offline

Retrospective Industry Views on MWC 2018

Oscars takeaways: how to be an award-winning multichannel marketer

Mobile Viewability Matters: Peering into the World of In-App Measurement

Measuring digital video effectiveness is a minefield for brands

How 9 industries are being transformedby UK innovation around the world