Published date: Friday, 11 October 2019

LoopMe Expands Senior Leadership Team to Support Global Growth

Having reached $100M in revenue globally in March and with client demand up 93% in the U.S. since then, LoopMe has announced key executive hires to their leadership team across the U.S., UK and APAC in support of their commercial growth.

Further amplifying the expertise of its existing client-facing leadership team in the U.S., LoopMe has hired Eric Shoicket, Vice President of Sales, Eastern region previously positioned at Thinknear. Amy Hudec has been appointed Vice President of Sales, Central region formerly Vice President of Sales at Verve. LoopMe has also hired Jose Bandes as Sales Director, having held previous sales positions at VICE Media and CNN.

Elle Donner has been hired as Senior Director, Corporate and Business Development. Prior to joining LoopMe, Donner was Account Executive for Programmatic and Advanced TV Sales at Adobe and TubeMogul.

In addition, Shobha Nikam has been appointed in the new position of Vice President Client Services and Analytics. Formerly Platinum Client Partner at Criteo, Nikam brings a wealth of experience in account management and analytics to support the company’s client growth.

Mark Cowan has joined LoopMe as Vice President of Sales, APAC. Cowan was formerly Director of Advertising Sales for APAC Tier One Agencies at Facebook. Further expanding the APAC sales team, Bernard Fung has been appointed as Sales Director APAC. Fung was previously positioned as Account Director at the Financial Times and Sales Director for Spotify. Pete O’Mara-Kane has been promoted to General Manager, APAC formerly General Manager, International at LoopMe.

In the UK, Jonnie Byrne has been appointed as General Manager Enterprise, EMEA. Byrne previously was Managing Director for UK and France at Fyber. Sarah Rew has been hired as the new International Marketing Director, formerly positioned at Flashtalking and YuMe.

“LoopMe’s ability to deliver real-world brand outcomes ensure we solve more complex marketing challenges for our growing client portfolio,” said Stephen Upstone, CEO of LoopMe.

“The expansion of our global leadership team will play a pivotal role in continuing to drive our company growth.”


About LoopMe

Closing the loop on brand advertising.

LoopMe solves attribution in real time, uses AI to optimize media delivery and creates measurable, incremental uplift against sales and other marketing goals.