Published date: Monday, 13 November 2017

ABC delivers verification for online brand safety to LoopMe

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

This verifies that LoopMe meets DTSG’s Good Practice Principles, which aim to inject greater transparency into the UK digital display advertising industry. This will give brands greater confidence that their advertising will reach the right audience and that their advertising will not be associated with content that could jeopardise brand reputation.

‘I’m delighted that after a vigorous audit, LoopMe have been verified for online brand safety by ABC,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘We take brand safety seriously and have stringent internal measures to ensure brands are confident in running with LoopMe. Working with JICSWEB confirms this.’

LoopMe has taken several steps over the last 18 months to verify its commitment to brand safety. In December 2016 we were TAG Verified and in August we achieved the TAG Fraud Seal. In September we announced our enhanced Moat partnership, allowing brand safety tracking to be measured in-app on both iOS and Android.

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified LoopMe to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

To find out more about LoopMe’s brand safe mobile advertising solutions get in touch.