LoopMe’s AMP Audience and Measurement Platform enables you to run standalone measurement campaigns, generate and export bespoke audiences to activate across platforms.
Available for Agencies, Brands, Media Companies and Tech Platforms to enhance media measurement, optimization and attribution through a unique end-to-end solution, enabling marketers to understand the impact of their advertising across CTV, Digital Media, Audio and DOOH campaigns of any size.
How it works
Create
Build your own first-party audience using real survey responses collected directly from consumers, giving you a privacy-compliant dataset based on stated intent and preferences.
Activate
Deliver your campaign to these audiences across mobile apps, web, connected TV, and social, ensuring your ads reach the right people wherever they consume content.
Report & Benchmark
Receive clear reporting that shows how your campaign performed compared to industry benchmarks, broken out by audience segments so you understand what worked and where.
Build & Access
Combine those survey responses with LoopMe’s broader consumer profile data to identify people who look and behave similarly, expanding your audience while maintaining relevance and scale.
Measure & Optimize
Track changes in awareness, perception, and purchase intent while the campaign is live, and adjust targeting in real time to improve performance as results come in.
How it works
LoopMe’s proprietary Household Graph powers the industry’s largest pool of addressable respondents making AMP up to 10x more scalable than panel based solutions
audience activation suite
incrementality
measurement by KPI
& analytics
Find out more
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