Can Marketers Prove the ROI Value of AI?

The Drum Magazine | February

What AI is Doing – And Not Doing – For Your Campaigns

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

LoopMe Partners with IRI to Optimize Twinings Campaign

LoopMe makes Exec Hires in the US

The best digital marketing stats we’ve seen this week

City Moves for 26 November - Who's switching jobs at Circadian Trust, London Square and Loopme?

As legislation around data increases, marketers need to rethink their approaches

British ad startup LoopMe raises $17m as investors pile into AI

Stephen Upstone features in The Drum Digerati

AI startups to watch: The hottest machine learning startups in the UK

Who are the young women blazing a trail in UK digital? The Drum's 50 Under 30 continues

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more

LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

Industry hive mind: five tips on improving your creativity

Would you rather be a techie or a creative?

Mid-Term Report

流量作弊? 品牌广告主投放视频广告时的注意事项

GDPR Means U.S. Marketers Should Demand More From Data

EU privacy law heralds new era in online data protection

Tech Talk #5: VAST and VPAID are the path to better ad measurement

Tech Talk # 4: “SDKs” Are the Key to In-app Viewability

Tech Talk #3: Attribution Tools Tell Your Success Stories

Tech Talk #2: Cookie Syncing–A treat for advertisers

TECH TALK #1: Online & Offline

Retrospective Industry Views on MWC 2018

Oscars takeaways: how to be an award-winning multichannel marketer

Mobile Viewability Matters: Peering into the World of In-App Measurement

Measuring digital video effectiveness is a minefield for brands

How 9 industries are being transformedby UK innovation around the world

2018 - a big year for mobile marketing