Published date: Thursday, 20 August 2020

LoopMe Bolsters Data Advisory Board with Powerhouse Addition of Rishad Tobaccowala

Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology

NEW YORK – AUGUST 20, 2020 – LoopMe, the outcomes-based video platform, today announced it has
added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the
board and further validating the market opportunity for LoopMe within data, measurement, technology,
media and attribution. Former Chief Growth Officer of Publicis and author of the best-selling book
“Restoring the Soul of Business: Staying Human in the Age of Data,” Tobaccowala will bring his expertise
on next-generation technology and brand advertising to LoopMe.

“LoopMe’s ability to leverage mobile and AI – and to combine math and meaning – enables the
company to build brands for the long run while delivering measurable results in the near term,” said
Tobaccowala. “Marketers deserve an alternative solution to the big platforms and to drive results while
also still building a brand, and I believe LoopMe is uniquely well-poised to help marketers meet their
business outcomes.”

Tobaccowala joins a group of well-respected advertising industry leaders already serving on the LoopMe
Data Advisory Board, including members Eric Eichmann (Spark Networks CEO, former Criteo CEO), Iain
Jacob (CEO, Chair, NED), Lynda Clarizio (former President, Nielsen US Media), Mainardo de Nardis
(former Omnicom CEO) and Wanda Young (CMO at Samsung Electronics America). The LoopMe Data
Advisory Board meets on a quarterly basis to collaborate on the state of the industry and to provide
strategic guidance to the company and its board of directors.

“We are honored to have Rishad join our Data Advisory Board, with his unique perspective and
understanding of the digital world,” said Stephen Upstone, founder and CEO of LoopMe. “Rishad’s
insights and expertise, along with the rest of our talented board members, will help advance our mission
of exploring the potential of data to transform the way brands deliver and measure the success of their
media activity.”

The LoopMe Data Advisory Board was founded in May 2019 with the goal of advancing the brand
advertising industry so that it can be measured and optimized against brand objectives as definitively as
performance advertising.

For more information on the LoopMe Data Advisory Board, please visit

About LoopMe
LoopMe, the leading outcomes-based video platform, closes the loop on brand advertising. We solve attribution in
real time, use AI to optimize media delivery and create measurable, incremental uplift against sales and other
marketing goals. LoopMe was founded in 2012 with the mission to create better consumer experiences through
innovation, powered by data, in order to bring people and brands together. The company is headquartered in the
UK, with 11 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto,
Singapore, Dnipro (Ukraine) and Hong Kong. For more information, please visit