Amazon Executive Joins LoopMe As First Global Chief Revenue Officer

How will Web3 develop in 2023?

Two-thirds of Brits are Mobile Gamers, with Most Playing Multiple Times a Day

62% of Consumers Use Mobile To Play Games, 76% Play More Than 1 Hour Daily

LoopMe: 80% of mobile gamers are multitasking while playing

Discussing 2023 ad budgets with the attribution experts

TV Sales Skyrocket As England And Wales Fans Prepare To Watch World Cup From Home

Data and Privacy: The State of Play

Simon Stone, GM EMEA at LoopMe, on helping marketers demonstrate the value of their spend, the importance of optimising towards metrics that matter, and more...

Price-Conscious Streaming Customers Are Warming to Ads

Netflix's Ad-Supported Tier is a Win for Both Consumers and Marketers

Most Fans Won’t Be Watching Qatar 2022 World Cup At Pubs Or On Big Screens

LoopMe Data Suggests What Netflix Basic With Ads Service Means For Advertisers

Cost of living prompts consumer rethink of ad-funded streaming services

How marketers can level up their data activation

How Brands Can Readjust Marketing Tactics to Meet Lower Spend Budgets

Smart Surveys Prove Ad Impact In Times Of Turmoil

Insights on the latest outlook for marketing spend and direction

Top quotes and commentary on Web3 from Advertising Week New York

LoopMe appoints Mainardo de Nardis as Chair

Mainardo de Nardis to Chair LoopMe Board

Netflix to launch ad-funded subscription

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Former OMD CEO Mainardo de Nardis Joins LoopMe as Board Chairman

Global advertising heavyweight joins MarTech 50 star LoopMe

LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair

Top Takeaways From DMEXCO 2022

DMEXCO is Back: Here's Everything You Need to Know

The employers helping staff with the cost-of-living crisis

The Performance Marketing PlayBook: Retail Brands

Flexible firms take break from fixed bank holidays

Increasing costs spurring consumers to reduce spend

How Netflix lost its crown: experts reveal why rivals are finally challenging its dominance

Is Netflix's foray into gaming failing? Just 1% of subscribers have tried the platform's games

Rachel Conforti, Finalist, 2022 Women in Content Marketing Awards

Over half of UK workers feel companies could increase wages to help with cost of living

Rising Cost of Living Driving 1 in 2 Consumers to Cut Back on Spending, According to LoopMe Survey

Over half of UK workers feel their company could increase wages to help with cost of living crisis

Study Finds Rising Costs Drive 1 In 2 Consumers To Cut Back On Spending

Almost half of consumers are consciously spending less

Almost half of consumers are consciously spending less

Comment: Google further delays killing off third party cookies

25 marketers on the state of the industry ahead

Top Influencers: 52 UK Data Scientists To Follow in 2022

Comment: Extensive industry reaction to Q2 IPA Bellwether report

Sustainable brands more favoured by shoppers – LoopMe

Netflix joins forces with MICROSOFT to develop an ad-supported, cheaper subscription plan

DOOH: advertising's big opportunity?

LoopMe: UK consumer attitudes on sustainability and brands

Amazon Prime Day: 6 performance marketers on the changing face of e-commerce

Performance marketing people: LoopMe scoops former Merkle director

Movers and Shakers

Deliveroo woos FMCG brands with new ad platform

The cookieless future: a new era for privacy?

Comment: Cannes Lions adtech takeaways

Postcards from Cannes: 15 performance marketers on why data is crashing the creativity party

The Six Sells Podcast

Are grandpa’s media habits so different from Gen-Z’s?

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

The key to Gen Z: How brands can speak to the next generation

ATT hasn’t shut down in-app ads, but it will still require big changes

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC & European Offices

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC and European Offices

LoopMe expands European and APAC presence as revenue surges

31% of Aussie Car Buyers Prioritise Price Over Safety, As Demand For New Vehicles Stalls

Revenues top £90m at MarTech 50 star LoopMe

LoopMe Sets Expansion Plans After Mayfair Investment

LoopMe Appoints Senior Sales Director in Sydney

Tech Bites

Move and win roundup

Netflix customers threaten to CANCEL their subscriptions if it starts showing adverts to those on cheaper plans

More than one third of Brits say they would cancel an ad-funded Netflix

Netflix: third of consumers would cancel subscription if it became ad-funded

Comment: IPA Bellwether ad industry report 2022

How we executed our all-important US launch

Consumers remain hesitant to travel despite restrictions lifting

Interview on LoopMe's growth, strategy and future innovations

Stephen Upstone (CEO, LoopMe) on startup advice, M&A in adtech & the future of advertising

Revealing BusinessCloud’s MarTech 50 for 2022

Can lowly-rated Nielsen bounce back with a buyout?

How an uptick in gaming M&A could reshape the media landscape

Thought Leaders Interview Series: Q&A with Sarah Rew

Future of HR

What needs to change first to make a fairer workplace for women?

12 performance marketers’ views on the Android tracking phase out

Satisfaction Guaranteed? The Growing Appeal of Outcome-Based Advertising

With steady retail performance off the menu, how can FMCG brands ensure success?

Comment: Adtech industry on Google’s Sandbox Android move

Most Brits want to move to a four-day working week

Voices from leaders: Why does data privacy matter?

Data Protection Day 2022: No more room for privacy error

Deliver consistently high performance for brands, without the need for personal identifying data

LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth

Data Suggests Another Big Year of Ad Spend, According to UK Report

What’s in Store for CRM in 2022?

Mayfair Equity Partners acquires majority stake in UK adtech platform LoopMe for $120M

LoopMe Takes Investment From Mayfair Equity Partners To Accelerate International Growth

Why mastering smart machines could unlock the next programmatic evolution

Mayfair Equity Partners is set to take a majority stake in LoopMe, the latest example of PE firms pouring money into adtech

5 outcomes-based advertising strategies to succeed in a post-identity world

Predictions 2022: The Future of Measurement and Attribution

Panels are the past: 3 ways advertisers can achieve more scalable brand measurement

Predictions 2022: What you need to know about ADTECH

Predictions 2022: Mobile & In-Game

How inclusive design is creating more female-friendly offices

UK Post-Pandemic Retail

Shopping trends: search ads beat paid social for Christmas gift inspiration

Why flexible measurement is what TV needs to sustain - and boost - its recent growth

CTV is exploding, but can marketers capitalize on its promise?

How to Market Your Business for Black Friday

Insight for brands as shoppers’ intentions for Christmas revealed

IPA Bellwether report: 20 performance marketer’s views for 2022

Power up: new tools for performance marketers

LoopMe Launches Real Time Brand Lift Measurement

LoopMe Launches PurchaseLoop Measurement

LoopMe Launches PurchaseLoop Measurement to Analyze Real-Time Brand Lift and Campaign Effectiveness

LoopMe Launches PurchaseLoop Measurement to Analyse Real-Time Brand Lift and Campaign Effectiveness

MarTech Interview with Christina Park, VP of North America Enterprise Sales at LoopMe

Keeping retail performance steady calls for sharper measurement

In Asia and beyond, mobile gaming is on the rise — and esports organizations are starting to take notice

LoopMe Gets Patent for PurchaseLoop Ad Measure

UK Consumers Across Income Brackets

How to fast-track your data

LoopMe Granted Patent for PurchaseLoop Ad Measurement

9 hot European digital-marketing companies that experts say are prime acquisition targets in 2021

Why open season on mobile gaming still requires a careful strategy

WTF is Outcomes-Based Advertising?

LoopMe Uses Survey Tool To Aid In Discovery, Build Audiences

LoopMe Offers Audience Segments Via LiveRamp Data Marketplace

IPA Bellwether Report - industry reaction

IPA Bellwether Report Q2 2021: Budgets Increase for First Time Since 2019

Will the mobile gaming surge continue post pandemic?

IDC/LoopMe: 75% of pandemic-driven mobile gaming lift will remain

Most Fans Set to Watch Euros on their TVs at Home

UK travel data: 73% of consumers will not travel to a country that is anti-vaccine

Apple’s iOS 14.5 – The Reaction

How do you solve a problem like... making out-of-home relevant again?

The age of the outcome

Consumers find repetitive ads most off-putting

Study Shows What Consumers Understand About Changing Ad Preferences, Data Regulations

Only 15% of Viewers Say They’ll Pay to Avoid Ads

Changes to IDFA open the door for more brand advertising to come into the mobile gaming space

LoopMe Supports Brands In Post-IDFA World With Real-Time AI Engine

Creating smarter ad experiences in auto marketing

Automakers Struggle With Digital Marketplace

Did the Super Bowl deliver, are podcasts and social media blurring together, and will shopping malls make a comeback?

34% of Shoppers Plan to Returns to Malls in 2021

LoopMe and Unity Launch Partnership to Increase Inventory, Deliver and Optimize Outcomes

Movers & Shakers: LoopMe and Unity Ads launch partnership

The Very Group Sees Strong Results from LoopMe’s New AI-led Approach to Advertising Effectiveness

LoopMe, Unity Offer Ad Inventory in Mobile Games

Ten Marketing Predictions For 2021

Montgomery, Millard Join LoopMe Data Advisory Board

Why The Job Of Brand Safety Keeps Getting Tougher

Millard, Montgomery Join LoopMe Advisory Board

Reports: Shopping early and often for 2020 holidays

Q&A WITH RACHEL CONFORTI, VP OF MARKETING AT LOOPME

Talon To Use LoopMe's Suite Of Performance Measurement Tools

Fitness Equipment Brands Capitalize On Data Through Membership Services

Talon North America Partners with LoopMe to Close the Loop in Measurement for Out-of-Home Advertising

DIVERSITY & INCLUSION – IT IS OUR RESPONSIBILITY TO DRIVE A SENSE OF BELONGING IN OUR INDUSTRY IN SEA & INDIA

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

ITN Networks to Utilize Analytics From LoopMe

Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Close The CTV Loop With Outcome Data: LoopMe’s Stephen Upstone

LoopMe Measures Results of Spots on Connected TV

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls

The "Stop Hate for Profit" campaign gains traction – how should agencies respond?

NextTV: LoopMe Helps Advertisers Avoid ‘Hateful Content’

Who’s Watching AVOD? Reaching An Emerging Audience

The Industry Reacts: Mobile Marketing

How LoopMe's new ad unit is shortening the path to purchase

MediaPost: Americans Want To Socialize Following COVID Lockdowns

LoopMe Lights Up In-App Shoppable Creative

Mobile Marketing, LoopMe wins Most Effective Retail/FMCG Campaign

RBDR: Corporate Data Abundance Nearing “Tipping Point”

Former Omnicom Media Chief de Nardis Explains Move To LoopMe Board

Beware of the AI 'hype curve', says LoopMe General Manager, Pete O'Mara-Kane: Programmatic Punch APAC

AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge

Movers and Shakers: Two new additions to LoopMe's Data Advisory Board

LoopMe Teams With Numerator To Fill A Data Gap

LoopMe announces Data Advisory Board to shape the future of brand advertising

A day in the life of…. Greg Coleman, chairman at LoopMe

Ninth Decimal & LoopMe Partnership

GDPR Turns One: Stephen Upstone

The Drum | Expectations vs Reality

Publicis Groupe Acquisition of Epsilon

Can Marketers Prove the ROI Value of AI?

The Drum Magazine | February

What AI is Doing – And Not Doing – For Your Campaigns

IRI Unveils Campaign Conversion Feed to Power In-Flight Programmatic Campaign Optimization

LoopMe Partners with IRI to Optimize Twinings Campaign

LoopMe makes Exec Hires in the US

The best digital marketing stats we’ve seen this week

City Moves for 26 November - Who's switching jobs at Circadian Trust, London Square and Loopme?

As legislation around data increases, marketers need to rethink their approaches

British ad startup LoopMe raises $17m as investors pile into AI

Stephen Upstone features in The Drum Digerati

AI startups to watch: The hottest machine learning startups in the UK

Who are the young women blazing a trail in UK digital? The Drum's 50 Under 30 continues

The MarTech Minute: Sprout Social gets pinned, Digitas now Adobe Partner, new hires & more

LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

Industry hive mind: five tips on improving your creativity

Would you rather be a techie or a creative?

Mid-Term Report

流量作弊? 品牌广告主投放视频广告时的注意事项

GDPR Means U.S. Marketers Should Demand More From Data

EU privacy law heralds new era in online data protection

Tech Talk #5: VAST and VPAID are the path to better ad measurement

Tech Talk # 4: “SDKs” Are the Key to In-app Viewability

Tech Talk #3: Attribution Tools Tell Your Success Stories

Tech Talk #2: Cookie Syncing–A treat for advertisers

TECH TALK #1: Online & Offline

Retrospective Industry Views on MWC 2018

Mobile Viewability Matters: Peering into the World of In-App Measurement

Oscars takeaways: how to be an award-winning multichannel marketer

Measuring digital video effectiveness is a minefield for brands

How 9 industries are being transformedby UK innovation around the world

2018 - a big year for mobile marketing