Leading outcomes-based platform shares growth figures, secures patent, and appoints former Nielsen and Vevo executive to drive measurement business
NEW YORK — August 18, 2021 — LoopMe, the outcomes-based advertising platform, today revealed new figures that exhibit the company’s client satisfaction and sales growth, and announced its first U.S. patent for PurchaseLoop Brand real-time optimization and industry benchmarking capabilities. In addition, LoopMe has appointed former Nielsen and Vevo executive Rob Cukierman as GM of Measurement and Product Partnerships to further drive its measurement and data business.
Last year, LoopMe’s revenue grew over 50% and we delivered $11m EBITDA despite the impact COVID had on some of our customers.
Between January 2021 and June 2021, LoopMe revenues grew by 68% and its outcomes-based solutions have yielded more than 100% client revenue growth. LoopMe worked with PwC for an analysis of customer satisfaction and received a Net Promoter Score (NPS) of 76 based on customer reviews (source: PwC interviews, 2021).
“We are thrilled to receive one of the highest Net Promoter Scores in the advertising category of 76, as it underscores our commitment to high customer service, stellar performance of campaigns and the uniqueness of our offerings,” said Stephen Upstone, CEO and co-founder of LoopMe. “We’ve had an incredibly strong first half of the year with many exciting developments in growth and innovation, and we look forward to having Rob join our leadership team to drive further success across our measurement solutions.”
To support this momentum, LoopMe is expanding its executive team, beginning with the appointment of Rob Cukierman as GM of Measurement and Product Partnerships, to oversee LoopMe’s business development, strategy and go-to-market for its PurchaseLoop Measurement service and CTV offering. Cukierman brings with him a deep expertise in business strategy from his executive positions at Nielsen, IAC, and multinational video hosting service, Vevo. Most recently, he was SVP Strategy & Measurement at video advertising company, ZEFR.
“I’m excited to join LoopMe at this time of rapid growth and expansion, and to drive forward momentum for LoopMe’s measurement and data business,” said Cukierman. “LoopMe is very well-positioned to lead the industry in media measurement solutions with scalable, actionable insights across all screens and platforms, and I look forward to helping more brands, agencies and publishers measure their media effectiveness.”
Additionally, the United States Patent and Trademark Office (USPTO) has allowed U.S. Patent No. 20,180,053,208A1 for LoopMe’s PurchaseLoop Brand and its unique system for collecting brand awareness and advertising campaign performance results in real-time. The patent, LoopMe’s first one in the U.S., protects PurchaseLoop Brand’s ability to adapt its system, using artificial intelligence (AI) and machine learning, in order to target advertisements to users most likely to be influenced by exposure to brand awareness and present those results during the campaign, in real-time, for “in-flight” optimization. LoopMe has an additional four patents pending.
LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The company is headquartered in the UK, with 11 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine) and Hong Kong. For more information, please visit www.loopme.com.