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Sustainability and Converged TV Measurement: Key highlights from two leading topics at Advertising Week New York

How Sustainability Provides a Greener Programmatic Marketplace AI and sustainability were hot topics at this year’s Advertising Week New York. LoopMe was front and center of the conversation by participating in the Sustainability in Adtech: How AI will drive a smarter programmatic marketplace panel, moderated by Ryan Joe, from Business Insider. Panelists included representatives from […]

Embracing the power of AI: How AI can help you optimize your brand outcomes

Last week thousands of advertisers flocked to New York city for the biggest advertising conference of the season—Advertising Week New York. During the busy week, there were many conversations centered on AI—the hard to ignore buzzword on everyone’s mind. LoopMe participated in the AI for the Modern Marketer: Delivering Business Outcomes for Your Brand panel. […]

LoopMe Global Wellness Day Recap

May is Mental Health Awareness Month and subsequently LoopMe is kicking off Going Green in May – Sustainability Series. Sustainability is often associated with climate reform and highlights the various ways to help protect our environment, whether we recycle, compost, or grow our own fruits and vegetables. However, living sustainably is not just about how […]

Recap: Digiday Programmatic Marketing Summit 2022

What does a world without the third-party cookie mean for digital advertising? Last week, the LoopMe team attended the Digiday Programmatic Summit to hear from industry experts and analysts on how to embrace the deprecation of third-party cookies, and how to navigate this massive change. The conference covered major topics such as: Building a full-funnel […]

International Women's Day Recap: Empowerment

On Thursday 4th March 2021, LoopMe held an internal discussion to celebrate International Women’s Day. We explored some of the key issues faced by women, and identified ways in which both employees and businesses can drive systemic change. LoopMe invited a variety of external talent to join us, our three panelists consisted of: Our panel […]

Black History Month Recap: More Than Just A Month: Long-term Actions To Drive Industry Diversity

On Wednesday 21st October 2020, LoopMe held an internal panel discussion to celebrate Black History Month (UK). The panel discussion, titled ‘More Than Just a Month: Long-term actions to Drive Industry Diversity’ explored some of the key issues faced by black people, and identified ways in which we can all tackle social injustices. LoopMe invited […]

LoopMe Shortlists at the Digiday Video Awards

We’re thrilled to announce that LoopMe has been named a finalist at the Digiday Video Awards for ‘Best Video Ad Tech Innovation’! The Digiday Video Awards recognize the companies, campaigns and technology using video to modernize media and marketing. Over the years, the awards have honored work from companies like McCann New York, Lyft and YouTube. You can […]

Mindshare Huddle | What you Missed!

Last Thursday, Mindshare UK’s Huddle returned for its 8th consecutive year taking place In London under the theme ‘The New Era of Influence’. Huddle is Mindshare’s annual flagship event, where for one day, they shut down their offices and play host to over 3000 people attending over 140 Huddles and Off Huddle sessions. As always, […]

What we learnt at Nonference

Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take notes, take part’. The event was the first of its kind which broke the mould of traditional conferences so everyone could immerse themselves in all the experiences that the event had to offer. With over 300 in attendance from brands, to agencies the day […]

Meet LoopMe at Mindshare Huddle

Mindshare’s Huddle returns for its 7th year taking place in London on November 15th. This year’s theme is ‘The New Era of Influence’ which will explore the changing nature of influence and where we as an industry are heading. We’re delighted to be invited back to present a Huddle in room Coco at 3:00 PM […]

3 things to expect at IAB’s Nonference

This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to be part of it! Join LoopMe for our session ‘An Englishman, Irishman & Scotsman walk into a bar (And nobody finds it funny)’ where we’ll be exploring unconscious bias in media and marketing and how to tackle it. Here are […]

Closing the Loop on Consumer Tech | Wrap Up

This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London to discuss best practices for tech brands in a highly-cluttered environment. For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our events mailing list. The […]

3 Things You Can’t Miss at Dmexco

The 2nd week in September means one thing; Dmexco is here and we’re very excited to be back and this year is shaping up to be better than ever. The 12th-13th of September will unite the digital marketing industry under the motto ‘Presenting the Future’. With over 500 of the industries thought-leaders and innovators speaking […]

Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot. According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend. From TV, to smartphones and now […]

LoopMe hosts First AI Event in New York City

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289777619{padding-bottom: 10% !important;}”]Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial […]

SXNY 2018

Last week the New York team brought the spirit of Austin home by hosting the very first SXNY (South by NY). The event was held at Casa Neta, an authentic Mexican restaurant showcasing local art, while serving up cocktails made from their collection of 140 agave-based spirits. Guests who weren’t able to attend SXSW […]

International Women's Day

At LoopMe, we celebrate the success of women today and every day. On this International Women’s Day we’re celebrating the strong and successful women of ad tech here at LoopMe. We’ve interviewed LoopMe women across the globe, including Lauren Bigland (Head of Marketing, London), Helene Bouteille (VP of Client Services, London), Evelyn Yan (Digital Planning […]

LoopMe’s AI conference returns | AI: Advertising & Beyond

We’re all aware that ‘Artificial Intelligence’ and ‘Machine Learning’ have become the go-to phrases in our industry over recent years and these buzzwords are used without any real understanding. The well-publicised stat from DemandBase that 80% of marketing leaders think AI will revolutionize marketing, but just 26% say they have a confident understanding of it […]

Loop Me Announces First Annual SXNY

LoopMe’s New York team is excited to host our first annual SXNY (South by NY), a South by Southwest themed event. We’re bringing the Tex Mex spirit of Austin to New York–guests should be prepared for authentic build-your-own taco stations and 140 agave-based spirits. The event will be held at Casa Neta, which showcases […]

LoopMe Awards 2017 | US

Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking the NYC skyline. Guests had the opportunity to experience virtual reality headsets, apertifs, open bar and a gif booth, which was a hit! The LoopMe Awards celebrated the best in AI-optimized mobile video advertising. The candidates had all utilized […]

LoopMe Awards 2017 | UK

November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with views over London’s skyline. Guests experienced VR, danced to a live band and were kept hydrated with a Gin and Tonic bar. Read more about the awards in Campaign. The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. […]

Join LoopMe at Mindshare Huddle

Mindshare Huddle takes place in London on November 9th, with the theme ‘The Journey to Post Human’, which will explore the path that we as a human species are on to a post human world. Since its inception in 2011, Mindshare Huddle has seen thousands of ‘Huddlers’, hundreds of Huddles and has gained wide spread […]

‘Wheel’ in the ROI: LoopMe’s Auto Event

This week we hosted a breakfast designed to educate, inform and provoke thought leading conversation amongst our guests, following from the success of our Christmas focused vertical. This time, we took a deep dive in to the automotive sector. Advancements in tech are a driving force (excuse the pun!) in disrupting this industry and we’re […]

LoopMe Awards US: Voting is Now Open

We’re excited to announce that you can now vote for your favorite PurchaseLoop campaign. The LoopMe Awards looks to celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns have all used PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives. Voting is open until October 30th–you can only vote once, so […]

Highlights from dmexco 2017

Another September has nearly passed, which means the 8th annual dmexco is over! The theme this year was ‘Lightening: The Age of Transformation’ with a real focus on the tumultuous digital revolution that we’re currently in and what more marketers can do to keep up with this incredibly fast paced industry. Dmexco 2017 proved to […]

Prizes announced for LoopMe Awards London

LoopMe Partner with Campaign With just six weeks to go until the inaugural LoopMe Awards, we’re a delighted to announce that LoopMe have partnered with Campaign Magazine to offer our winners an exclusive prize. Campaign is a leading publication in media, with over 1.2 million monthly page views and 450,000+ unique monthly users and we’re […]

LoopMe launches AI-powered media scoring tool Brand Outcome Scores

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LoopMe launches AI-powered media scoring tool Brand Outcome Scores