Full-screen mobile video ads: more viewable, more valuable
The Drum, 17 April 2015
Towards the tail-end of 2014, Google threw down a very big gauntlet to the rest of the advertising community, when it published its research into viewability – that is, whether a user can see an ad and, having seen it, has long enough to take action. Having talked the talk, Google duly walked the walk by offering viewability within its campaign build options.
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