May 10, 2019 / by Anna Vahromejeva
Former president of Buzzfeed, Criteo & Huffington Post joins as chairman to guide the firm through its next growth phase.
New York: 10/05/2019: Today LoopMe announced that industry pioneer, Greg Coleman, will be joining its board of directors as Chairman.Coleman’s exceptional track record includes leading Yahoo! global sales from 2001 – 2007, growing the business to $6 billion worldwide. As president of The Huffington Post, he successfully expanded the business until sale to AOL, and later presided over Criteo’s $1.69 billion IPO.
The news follows LoopMe’s Series B funding round of $17 million, led by BGF, taking the company’s total investment to $32 million. The platform specializes in improving brand outcomes such as purchase intent, store visits and sales. Clients, including Microsoft, Western Union, Twining’s, Audi and Samsung, have worked with LoopMe’s PurchaseLoop to optimize brand advertising in real-time to the brand outcomes instead of clicks and views.
CEO Stephen Upstone said ‘We are delighted to welcome Greg as LoopMe’s Chairman. His experience at growing some of the biggest names in our industry will be invaluable to our continued growth and success as we enter our next chapter as a business.’
Coleman commented ‘Brands are demanding more from their marketing in terms of results, attribution and ROI, and LoopMe’s outcome-based technology offers a long-term solution. I am looking forward to helping them develop their business globally’.
Coleman is adjunct professor at NYU Stern School of Business and Chairman Emeritus at The Advertising Council Inc.
LoopMe was founded with the mission of closing the loop on brand advertising. Its full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes – consideration, purchase intent, foot traffic and sales.