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HUMAN and LoopMe Announce Integration to Scale CTV Protection for Advertising Ecosystem

LoopMe to utilize HUMAN’s best-in-class programmatic ad fraud solution to further secure premium inventory LONDON & NEW YORK — September 14, 2023 — HUMAN Security, Inc. — the global leader in protecting enterprises by disrupting bot attacks, digital fraud and abuse with modern defense, announced its Programmatic Ad Fraud Defense solution, MediaGuard, will be utilized […]

LoopMe Joins the Network Advertising Initiative (NAI), Advancing its Industry Leadership in Data Privacy Compliance

Top U.S. advertising self-regulatory body recognizes LoopMe’s commitment to protecting consumer data collection, storage, and use NEW YORK–August 23, 2023–LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined the Network Advertising Initiative (NAI), the leading self-regulatory association comprised exclusively of third-party digital advertising […]

LoopMe Joins Ad Net Zero, Furthering Commitment to a Sustainable Advertising Ecosystem

LoopMe advances company vision and impact as sustainability evangelist LONDON & NEW YORK – July 25, 2023 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has joined Ad Net Zero, the climate action programme to help advertising tackle the climate emergency by decarbonizing ad […]

LoopMe Launches Next Generation of its Intelligent Marketplace with Increased Buying Efficiencies and Driving Sustainability

Enhancements to LoopMe’s AI technology provide faster DSP curation and dynamic filtering for new personalized traffic shaping capability LONDON & NEW YORK–May 23, 2023–-LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today launched its new Intelligent Marketplace for buyers and sellers, enabling a smarter programmatic ecosystem where […]

LoopMe Achieves Carbon Neutrality Seven Years Ahead of Schedule, Helping Create a more Sustainable Digital Advertising Ecosystem

Brand advertising leader now delivers all media with renewable power LONDON and NEW YORK – May 1, 2023 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced that it has reached net zero for Scope 1, Scope 2, and Scope 3 emissions, thereby becoming a carbon neutral […]

LoopMe Announces Global Hires Amid Continued Revenue Growth

LoopMe Achieves 55% Growth Year-on-Year, Surpassing $150 Million in Revenue in the last 12 months, Hires Lisa Coffey as Chief Revenue Officer LONDON & NEW YORK– February 02, 2023 — LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced new hires on the heels of significant revenue […]

Survey from LoopMe Reveals 62% of Consumers Play Games on Their Mobile Devices, with 76% Playing More Than an Hour per Day

Research of 18,340 respondents reveals new opportunity for publishers, developers, and advertisers to collaborate in 2023 to level up creative experiences in high attention in-app gaming segment LONDON and NEW YORK – December 15, 2022 – LoopMe, a leading technology company that uses artificial intelligence (AI) to improve brand advertising performance, today announced the results of the […]

LoopMe Welcomes Former OMD CEO Mainardo de Nardis as Board Chair

Global Advertising and Digital Tech Visionary Joins Board to Guide LoopMe’s Next Phase of International Expansion LONDON and NEW YORK – October 4, 2022 – LoopMe, a leading brand-focused mobile advertising platform, today announced that Mainardo de Nardis, former CEO of OMD Worldwide, is joining its Board of Directors as Chairman. de Nardis brings more than 30 […]

Rising Cost of Living Driving 1 in 2 Consumers to Cut Back on Spending, According to LoopMe Survey

Of nearly 18,000 consumers surveyed in U.S., U.K., and Australia, 67% do not want to work from the office, and 18% would take a pay cut to work remotely LONDON and NEW YORK – August 3, 2022 – LoopMe, a leading brand-focused mobile advertising platform, today announced the release of its latest research report, “Adjusting […]

LoopMe Brings In-App Creativity to Life as Official Partner of Cannes Lions 2022

LoopMe’s exclusive augmented reality experience at Festival of Creativity enables brands and creatives to unleash new technology advances LONDON & NEW YORK—June 15, 2022 — LoopMe, a leading brand-focused mobile advertising platform, today announced its official partnership with Cannes Lions. Bringing a new level of in-app creativity across screens to the International Festival of Creativity […]

LoopMe Accelerates Global Momentum with Strong Revenue Growth, New APAC and European Offices

LoopMe Achieves Over 60% TTM Revenue Growth with Profitability, Surpassing $114 Million in Revenue in the last 12 months LONDON & NEW YORK– May 24, 2022 — LoopMe, a leading brand-focused mobile advertising platform, today announced significant revenue growth and global expansion plans on the heels of recent investment by Mayfair Equity Partners. LoopMe generated […]

LoopMe announces strategic new hires in APAC amid strong global growth

Revenue for the leading mobile advertising platform grew 90% in APAC in 2021 SINGAPORE, 18 May, 2022: LoopMe, a leading brand-focused mobile advertising platform, has announced a number of appointments across the APAC region, including four senior hires: Daisuke Shigeishi as Head of Strategic Partnerships, Georgia Watson as Senior Sales Director, Akihito Morita as […]

LoopMe Announces Investment from Mayfair Equity Partners to Accelerate International Growth

LONDON & NEW YORK, January 13, 2022 – LoopMe, (‘the Company’) a leading brand-focused mobile advertising platform, today announced Mayfair Equity Partners (‘Mayfair’), a leading tech and consumer growth investor, as its new investment partner. LoopMe has estimated gross revenues of nearly $100 million for full year 2021, having achieved revenue growth of c.50% p.a. […]

LoopMe Launches PurchaseLoop Measurement to Analyze Real-Time Brand Lift and Campaign Effectiveness

Standalone media and campaign effectiveness solution measures brand lift insights and optimizations for agencies, brands and media companies across campaigns and screens LONDON & NEW YORK, September 28, 2021 – LoopMe, the leading outcomes-based platform, today announced the launch of its standalone measurement solution, PurchaseLoop Measurement, which provides real-time consumer brand lift measurement and […]

LoopMe Highlights 68% Growth and Innovation Milestones as Company Momentum Builds in 2021

Leading outcomes-based platform shares growth figures, secures patent, and appoints former Nielsen and Vevo executive to drive measurement business NEW YORK — August 18, 2021 — LoopMe, the outcomes-based advertising platform, today revealed new figures that exhibit the company’s client satisfaction and sales growth, and announced its first U.S. patent for PurchaseLoop Brand real-time optimization […]

75% of Pandemic-Driven Increase in Mobile Gaming Activity Will Persist Indefinitely, According to New IDC and LoopMe Report

More than 3 in 5 survey respondents increased their mobile gameplay time after the pandemic started, and 6% of mobile gamers were new, presenting an expanded opportunity for advertisers LONDON and NEEDHAM, MA – June 8, 2021 – LoopMe, the outcomes-based advertising platform, and IDC, the premier global provider of technology market intelligence and […]

LoopMe Supports Brands in Post-IDFA World with Real-Time AI Engine

AI-driven tech stack leverages multivariate approach to maintain 96% model performance, even with all identifiers removed NEW YORK – March 17, 2021 — LoopMe, the outcomes-based advertising platform, today released data revealing 96% model performance for its AI-predictive model without using cookies or persistent identifiers. This […]

LoopMe and Unity Launch Partnership to Increase Inventory, Deliver Advanced Creative and Optimize Outcomes for Brands

Expanded collaboration through LoopMe Marketplace provides direct brand campaigns with high-impact creative units and Unity Ads for enhanced outcomes NEW YORK – JANUARY 14, 2021 – LoopMe, the leading outcomes-based digital advertising platform, and Unity, the world’s leading platform for creating and operating real-time 3D (RT3D) content, today announced a partnership that will make advanced […]

LoopMe Launches AI Outcomes Guarantee Allowing Advertisers to Drive Business Outcomes

New first-to-market solution will offer an exclusive brand lift guarantee on key performance indicators LONDON – DECEMBER 9, 2020 – LoopMe, the leading outcomes-based digital advertising platform, has launched an AI outcomes guarantee solution that offers an exclusive market-first guarantee on a suite of brand lift key performance indicators (KPIs). This new artificial intelligence (AI)-based […]

LoopMe Welcomes MediaLink’s Wenda Harris Millard and GroupM’s John Montgomery to Data Advisory Board

Media Executives to Advance LoopMe’s Vision and Leadership Around Brand Safety, Privacy and the Future of Advertising NEW YORK – DECEMBER 1, 2020 – LoopMe, the outcomes-based advertising platform, today announced the addition of Wenda Harris Millard, Vice Chairman of MediaLink, and John Montgomery, Executive Vice President of Brand Safety at WPP’s GroupM, to its Data […]

LoopMe Reports Significant Business Growth and Client Success Metrics Amidst Economic Downturn

Leading artificial intelligence-powered digital advertising platform proves to be effective and efficient for brands in delivering on business outcomes NEW YORK – November 2, 2020 — LoopMe, the outcomes-based advertising platform, today announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented […]

ITN Networks Selects LoopMe for Advanced Analytics and Measurement Across Linear and Connected TV

Partnership provides granular consumer insights to measure and drive results for brands across ITN’s expansive source of audience and inventory partners. NEW YORK – September 14, 2020 – ITN Networks, the leading unwired network in the U.S., today announced its partnership with LoopMe, the outcomes-based advertising platform, to expand advanced audience measurement and targeting for national advertisers […]

LoopMe Bolsters Data Advisory Board with Powerhouse Addition of Rishad Tobaccowala

Former Chief Growth Officer of Publicis Brings Unique Vision of the Intersection of Data and Humanity to Advance LoopMe Marketing Technology NEW YORK – AUGUST 20, 2020 – LoopMe, the outcomes-based video platform, today announced it has added data business leader Rishad Tobaccowala to its Data Advisory Board, bolstering the caliber of the board and […]

LoopMe Ties Brand Outcomes to Connected TV to Amplify Advertising Effectiveness

PurchaseLoop now includes CTV inventory, closing the loop on cross-screen optimization, measurement and attribution NEW YORK – AUGUST 11, 2020 – LoopMe, the outcomes-based video platform, today announced its flagship product, PurchaseLoop, can now be used to optimize and provide attribution for connected TV (CTV) campaigns in near real-time. With artificial intelligence (AI)-powered technology that closes […]

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments. NEW YORK – JULY 16, 2020 – LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is […]

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LoopMe's Second PurchaseLoop Research Pulse Report Reveals Changing Trends in Consumer Media Consumption, Spending and Future Outlook During COVID-19

Key findings from consumer survey of 8,000 respondents include an increase in spending, spike in gaming, and other shifts in media consumption and aspirational goals NEW YORK – LoopMe, the outcomes-based video platform, today released its second global PurchaseLoop Research Pulse Report, uncovering shifts in various facets of the consumer lifestyle, including changes in […]

LoopMe Launches New Shoppable Creative to Shorten the Path to Purchase

LoopMe Launches New Shoppable Creative to Shorten the Path to Purchase Enhances customer experience for consumers; gives brands better insights into the shopper journey NEW YORK – MARCH 10, 2020 – LoopMe, the outcomes-based video platform, today announced new shoppable creative capabilities that shortens the path to purchase and provides brands deeper insights into the […]

LoopMe Bolsters Executive Leadership

LoopMe Bolsters Executive Leadership with Strategic Additions to its Data Advisory Board and Management Team Enhances Digital Video Expertise with Former Disney Executive Wanda Young to Data Advisory Board and Ad Tech Specialist Rachel Conforti to Lead Global Marketing LoopMe, the outcomes-based video advertising platform, today announced two new additions to its executive leadership […]

The Truth Behind Data-Driven Fiction

While 92% of marketers claim to be data-driven, less than a third optimize advertising investments in real-time. New York [October 2019] – Despite the perceptions from data-driven marketers, the majority of businesses aren’t ready for real-time. Whilst 92% of senior marketers identify their organization as being data-driven, less than a third are actually using data […]

LoopMe Expands Senior Leadership Team to Support Global Growth

Having reached $100M in revenue globally in March and with client demand up 93% in the U.S. since then, LoopMe has announced key executive hires to their leadership team across the U.S., UK and APAC in support of their commercial growth. Further amplifying the expertise of its existing client-facing leadership team in the U.S., LoopMe […]

LoopMe & Numerator join to deliver AI-driven sales optimization

New offering enables brands to optimize media campaigns using in-flight customer purchase data. NY: 08/22/2019: LoopMe and Numerator have announced a new offering, opening up offline purchase data to deliver advertising campaign attribution and AI powered in-flight sales optimization. This integration feeds Numerator’s industry leading consumer panel consisting 450,000 active participants into LoopMe’s industry-best AI […]

LoopMe Data Advisory Board welcomes Iain Jacob and Eric Eichmann

Industry heavyweights join Lynda Clarizio and Rick Erwin in a drive for data transparency. LoopMe’s new Data Advisory Board is gaining momentum with new members Iain Jacob, formerly CEO EMEA at Publicis Media and Eric Eichmann, former CEO Criteo. LoopMe recently received $17m funding to fuel US expansion of its award-winning AI powered advertising solutions. […]

LoopMe Earn IAB Gold Standard Status

We are pleased to announce that LoopMe has been certified Gold Standard by the IAB. The Gold Standard certification was introduced by the IAB to build a sustainable future for the digital advertising industry. Its three aims are to reduce ad fraud, improve the digital advertising experience and increase brand safety. In order to be […]

LoopMe announces Data Advisory Board to shape the future of brand advertising

Lynda Clarizio and Rick Erwin join LoopMe’s Data Advisory Board to explore how data-trained AI systems can deliver real-time optimization and true campaign attribution. LoopMe has taken another step towards its mission of closing the loop on brand advertising by establishing the industry’s first Data Advisory Board. The appointed board members are at the forefront […]

LoopMe welcomes former Criteo president Greg Coleman as board chairman

Former president of Buzzfeed, Criteo & Huffington Post joins as chairman to guide the firm through its next growth phase. New York: 10/05/2019: Today LoopMe announced that industry pioneer, Greg Coleman, will be joining its board of directors as Chairman.Coleman’s exceptional track record includes leading Yahoo! global sales from 2001 – 2007, growing the business […]

IRI Unveils Campaign Conversion Feed to Power In-flight Programmatic Campaign Optimization

IRI, a global leader in innovative solutions and services for consumer, retail and media companies, today announced IRI Campaign Conversion Feed, a solution that links advertising Platforms with IRIs industry-leading, purchase-based audience data assets to allow CPG manufacturers and retailers to optimize their programmatic advertising campaigns while they are in-flight. Platforms that integrate IRIs 100 […]

LoopMe & IRI partner to close the loop on brand advertising for Twinings

Twinings are the first UK brand to utilise PurchaseLoop Sales, providing an attributable advertising solution London 10/12/18: Today, LoopMe, the global AI and attribution platform announce their UK partnership with IRI to close the loop on brand advertising. With the development of PurchaseLoop Sales, brand marketers can now optimize to purchase intent in real-time and […]

LoopMe verified by ABC to JICSWEBS Brand Safety Principles

Today, LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC. The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not […]

Marketers are spending 15% of their departmental budget on AI, but a third can’t prove its ROI

33% of marketers say they are unable to measure the impact of AI investments A survey by mobile data and advertising company LoopMe has revealed new insights around AI investments in marketing. Research reveals that marketers are spending on average 15% of departmental budget on AI. However, as many as a third (33%) say they […]

LoopMe Hires Jason Baadsgaard & Mel Bessaha to Accelerate US Expansion

Senior hires follow $17m funding for the AI-driven mobile platform. LoopMe announced today the appointment of Jason Baadsgaard as General Manager North America, and Mel Bessaha as SVP Sales North America, as the platform continues to grow its business in the US. NY 27/11/2018: LoopMe, which recently announced $17m funding to fuel its US expansion, specializes […]

LoopMe Hires Simon Stone to Accelerate UK Expansion

Senior hire follows $17m funding for the AI-driven brand advertising platform. NY 23/11/2018:LoopMe, which recently announced $17m funding to fuel its further expansion, specializes in using data and AI to optimize digital campaigns to real-world outcomes, such as purchase intent, store visits or sales. Stone has over twenty years’ experience in media and advertising, most […]

LoopMe’s Artificial Intelligence Technology Raises $17 million led by BGF

Investors double down on AI-driven results as LoopMeTM closes the purchase loop for brands. London/NY 28/10/2018: Today LoopMe announced a further $17 million investment led by BGF, a $3.3 billion UK growth investor and including existing VC investors. The funding enables global expansion of LoopMe’s AI optimization, attribution and analytics software, with focus on the […]

LoopMe shortlists at the National Business Awards for AI Pioneer of the Year

We’re delighted to announce that LoopMe has been shortlisted at the Lloyds Bank National Business Awards for the Fujitsu Artificial Intelligence Awards. The awards, now in its 17th year celebrates the British companies innovating and distrusting their respective industries. The AI award highlights and commends those companies paving the way with AI innovation. Rupal Karia, […]

LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

We’re pleased to announce our partnership with Commerce Signals, which connects marketers with near real-time insights from payment transaction data. Read more on this exciting news in eContent and MarTech Today. This partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning artificial intelligence systems and near real-time […]

Press release: LoopMe’s Artificial Intelligence receives seal of approval with $10m additional funding

AI Investor & Founder of Rocket Fuel, George John joins LoopMe board 07/03/2017 London: LoopMe, specialists in using artificial intelligence in brand advertising, underlines the importance of AI to consumers and brands, as it announces an additional $10 million funding, a total of $17 million to date. The new funding was received from […]

Press: LoopMe and adsquare integrate to combine AI and location data for effective mobile video marketing campaigns

LoopMe and adsquare integrate to combine AI and location data for effective mobile video marketing campaigns The integration will additionally allow LoopMe clients the ability to coordinate their DOOH and mobile video campaigns for measurable ROI. Brand campaign achieved 2X VCR compared to standard campaigns. Completely anonymous, non PII data Independently verified by […]

Press: LoopMe Announce New Hires & Promotions to Fuel Global Growth

Mobile Video Platform announces Mike Buckley as VP Strategic Partnerships, Helene Bouteille as VP Client Services and David Wayne as Senior Director Talent & HR 10/01/2017: London: LoopMe, specialists in mobile video advertising and artificial intelligence, has announced today the appointment of Mike Buckley as VP Strategic Partnerships and the promotion of Helene Bouteille to […]

Press: LoopMe joins the TAG Registry to improve transparency in digital advertising

Mobile video advertising platform LoopMe joins the TAG Registry to improve transparency in digital advertising (20/12/16) New York: LoopMe, a mobile video advertising platform specializing in data and artificial intelligence, announced today that it has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. TAG Registered companies have […]

Full-screen mobile video ads: more viewable, more valuable

The Drum, 17 April 2015 Towards the tail-end of 2014, Google threw down a very big gauntlet to the rest of the advertising community, when it published its research into viewability – that is, whether a user can see an ad and, having seen it, has long enough to take action. Having talked the talk, Google duly walked […]

Beyond pre-roll

Talking Mobile, 3 March 2015 Mention mobile video advertising and most of us will think pre-roll. It’s true that the format has a natural place at the top of the digital marketing funnel, helping brands raise awareness and drive website traffic. Read more here.

Native mobile ads in a strange land

Mobile Marketer, 18 March 2015 The chances are that you have seen native mobile ads, but you just did not know. This is because, as the name suggests, they are ads that slot seamlessly into the interface of the application or site you are using. The bad news is that sometimes, you do not even […]

LoopMe CEO on the vast, open, $200 billion mobile advertising market

PocketGamer.biz, 18 March 2015 At Pocket Gamer Connects London 2015, PocketGamer.biz sat down with Stephen Upstone, the CEO of LoopMe, to talk about mobile video advertising and the huge opportunities within. Read more here.

Wearables are talk of the show at Barcelona’s Mobile World Congress

Mobile Marketer, 3 March 2015 Everyone loves a good smartphone launch and with Samsung’s recent sales slump, all eyes are on the S6 Edge. Also, wearables are massive – or, rather, they are classic and stylish now. From my mobile advertising tech perspective, I see huge opportunities in both areas. Read more here.

Let’s welcome phablets to the mobile advertising family

Fourth Source, 3 February 2015 The mobile family now has intermediate sizes and formats, collectively known as ‘phablets’. Depending on your viewpoint these are either large phones or small tablets with phone capability, and they could represent a mobile advertising sweet spot at the intersection of screen size, ad format and delivery mechanism. Read more […]

LoopMe Launches New Hate-Free Promise to Advertisers with Enhanced Brand Safety Controls for Avoidance of Hateful Content

New company quality controls protect brand ads across mobile, desktop and CTV within brand-safe, hate-free environments. NEW YORK – JULY 16, 2020 – LoopMe, the outcomes-based video platform, today announced it has released new brand safety policies with a promise to advertisers to prevent ads from appearing alongside hateful and inflammatory content. The company is […]

LoopMe Reports Significant Business Growth and Client Success Metrics Amidst Economic Downturn

Leading artificial intelligence-powered digital advertising platform proves to be effective and efficient for brands in delivering on business outcomes NEW YORK – November 2, 2020 — LoopMe, the outcomes-based advertising platform, today announced significant growth figures for the first half of 2020, showcasing the company’s ability to adapt to the current economic downturn and unprecedented […]