The Market
Next Generation AI
LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven’t previously been solved.
As a long-term pioneer in AI evolution, LoopMe remains committed to ensuring AI works for the entire media and marketing ecosystem.
As part of this mission, LoopMe has become a founding member of AgenticAdvertising.org: an independent new initiative that aligns with its focus on unlocking AI benefits via collaboration, interoperability, and open standards.
Agentic AI is a driver for growth in the app ecosystem with websites being detrimentally impacted. LoopMe and the senior leadership team have worked in computational AI for over 20 years, with 7 patents granted and 11 pending.
AI Evolution
What makes our AI Unique
Real-Time
Optimization
PurchaseLoop™
Our award-winning patented AI technology PurchaseLoop provides real-time optimization and industry benchmarking for campaign management.
LoopMe ensures that we are running our consumer surveys concurrently with a brand campaign to measure performance and optimize in real-time.
Powering our campaigns through our AI drives up to 5x higher results.
LoopMe ensures that we are running our consumer surveys concurrently with a brand campaign to measure performance and optimize in real-time.
Powering our campaigns through our AI drives up to 5x higher results.
Control Groups
(RISA™)
Unlike traditional panel surveys, we collate responses from non-incentivized mobile users and build statistically similar control groups in real-time, using LoopMe’s patent pending AI algorithm (RISA).
Our control groups mirror exposed groups as closely as possible to provide an exact view of how ads drive upper and mid-funnel metrics, in addition to fuelling unique optimization.
Our control groups mirror exposed groups as closely as possible to provide an exact view of how ads drive upper and mid-funnel metrics, in addition to fuelling unique optimization.
Model
Ecosystem
LoopMe is the market leader and the only company that builds many different AI models for each campaign.
Whilst other companies rely on one AI learning model, LoopMe has an economy of models and over 1,500 models to select from during campaign delivery.
We build multiple models per campaign, that compete with each other for the chance to serve an impression, ensuring optimal performance.
Whilst other companies rely on one AI learning model, LoopMe has an economy of models and over 1,500 models to select from during campaign delivery.
We build multiple models per campaign, that compete with each other for the chance to serve an impression, ensuring optimal performance.
Real-Time
Bidding
LoopMe’s Real-time bidding patent sets an optimal bid price for each individual ad request in real-time auctions. This increases the win rate for LoopMe’s demand side partners, ensuring more ads are displayed on consumers devices.
LoopMe’s Data
Management Platform
With over 2 billion devices worldwide, LoopMe’s data management platform regularly processes trillions of data points to continually improve our artificial intelligence engine.
