Published date: Tuesday, 10 January 2017

Press: LoopMe Announce New Hires & Promotions to Fuel Global Growth

Mobile Video Platform announces Mike Buckley as VP Strategic Partnerships, Helene Bouteille as VP Client Services and David Wayne as Senior Director Talent & HR

10/01/2017: London: LoopMe, specialists in mobile video advertising and artificial intelligence, has announced today the appointment of Mike Buckley as VP Strategic Partnerships and the promotion of Helene Bouteille to VP Client Services, as it continues to drive growth worldwide.

Mike Buckley joins LoopMe from The Telegraph, where he was Digital Commercial Director. With over 10 years’ experience in digital advertising, Mike previously held senior positions both agency and client-side at Microsoft, i-Level and Zenith Optimedia. As VP Strategic Partnerships he will be responsible for developing LoopMe’s agency and client relationships which cover brands including Samsung, Unilever, Mattel, Comcast, Macy’s, Renault, Oracle, Cartier and Verizon among others.

“I am passionate about companies which champion innovation” said Buckley, “LoopMe’s mobile video advertising solutions are at the cutting edge of the industry, and I am looking forward to bringing their products to agencies and brands at a high level”.

CEO & Co-Founder Stephen Upstone commented “we are extremely pleased to welcome Mike on-board. LoopMe has already been hugely successful at bringing a unique AI & data-led technology to market, both in the UK and worldwide. Mike’s extensive expertise in fostering relationships with agencies and clients will help drive the ambitious growth planned for LoopMe in 2017”.

He continued “we are also delighted to announce the promotion of Helene Bouteille to VP Client Services. Her continued dedication has made our client services team standout for its excellence across the industry”. Since joining LoopMe from AOL in 2012 Helene has led LoopMe’s global client services team, managing ad ops, account management and creative teams.

The announcement comes amidst a wave of expansion for LoopMe, which has doubled in size over the last year, opening new offices in LA and Mumbai.  To support this global growth LoopMe have hired David Wayne as Senior Director Talent & Acquisition. With 10 years’ experience in media and technology, David joins LoopMe from TubeMogul where he helped rapidly scale the business across EMEA and APAC before it was acquired by Adobe.






About LoopMe


LoopMe is the world’s largest mobile video platform, reaching over 1.5 billion consumers worldwide via integration with direct publishers and programmatic ad exchanges.

Our optimisation is driven by Artificial Intelligence, employing algorithms that optimise ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation.

LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices.

The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results.

LoopMe has global offices in New York, London, Los Angeles, Beijing, Dubai, Dnepropetrovsk, Mumbai, South Africa, Bangalore, Berlin, and Paris.