Category: Solutions

LoopMe Integrates with Adverty to Expand Access to In-Game Inventory

LoopMe Integrates with Adverty to Expand Access to In-Game Inventory

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LoopMe is pleased to announce a new partnership with Adverty, giving LoopMe advertiser clients worldwide access to Adverty’s in-game inventory, increasing reach and brand uplift for clients whilst respecting the gaming experience. 

Adverty is a leading in-game advertising provider and creator of the programmatic In-Play ad format. Its revolutionary and multi-patented In-Play viewability technology is the only solution on the market in line with the recent in-game viewability measurement guidelines set by the IAB and the Media Rating Council.

LoopMe’s research into mobile gaming habits and preferences found that 62% of consumers play games on their mobile devices, with 76% playing more than an hour per day. As mobile gaming continues to grow in popularity, with Statista’s calculations putting the number of gamers at 3.2 billion in 2021, LoopMe sees in-app mobile gaming becoming an increasingly key component of the marketing mix. 

View Adverty’s announcement.

LiveRamp Data Marketplace Debut: LoopMe’s PurchaseLoop Audiences Solution Offers Advanced Audience Segmentation for More Effective Targeting Across All Screens

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Big news! Today, we introduced PurchaseLoop Audiences, a new standalone offering available on LiveRamp Data Marketplace. PurchaseLoop Audiences, a solution derived from LoopMe’s successful Audience Intelligence targeting product, provides advertisers with easy access to “always on,” custom segments for more effective audience targeting across all screens, outside of LoopMe media campaigns. As a third-party audience provider, LoopMe now offers clients a unique way to discover hard-to-reach audiences via its proprietary survey tool that reaches 250M U.S. users and covers 90M households in the U.S.

Opt-in, privacy conscious and not reliant on cookies to build the segments, PurchaseLoop Audiences segments are best for use in campaigns with goals around competitive conquesting, uncovering brand loyalty, or for intent to purchase. With identity changes within the ecosystem, PurchaseLoop Audiences does not rely on any cookies in curating the audience segments, making this solution scalable into the future state of the industry. 

Trusted by the world’s largest brands across technology, pharmaceutical, CPG, media companies and other social platforms, PurchaseLoop Audiences delivers the most effective audience solutions due to the AI-powered platform that informs the survey distribution for the recruitment of respondents. PurchaseLoop Audiences serves the survey via mobile devices to find respondents and, using advanced machine learning and artificial intelligence (AI) to identify which attributes are involved in those responses, builds a predictive model to find more respondents within that category. The LoopMe AI engine uses predictive precision analysis to recruit more respondents, thus building a strong audience of opt-in, in-market intenders.

Over 200 segments are available, but the unique value PurchaseLoop Audiences brings to the ecosystem is the ability to customize segments across various parameters, a capability that is appealing to advertisers and ad tech partners that need to find unique, recent, reliable and future-proof audiences. Examples of these segments include:

  • Demographics: Family & parenting, urban / suburban dwellers, high net worth individuals
  • Behavioral Intent: Frequent restaurant diners, auto intenders, omnichannel shoppers, in-market travelers
  • Media consumption patterns: TV streamers, mobile gamers, wireless service provider switchers
  • Other unique segments: Health related (vaccine status), early adopters (tech), B2B (small business employees)

For more information on how to access PurchaseLoop Audiences and activate them via LiveRamp Data Marketplace, contact us at LiveRampAudiences@LoopMe.com.

Apple’s Private Relay Announcement and What it Means for LoopMe Customers

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Apple is rolling out new privacy controls as part of a larger initiative to provide its customers with a choice in identity protection. However, this poses some challenges to digital marketers who have relied on proven methods for email marketing and retargeting.

LoopMe is 100% committed to serving its customers and providing sophisticated technology solutions that adhere to the changing market conditions, while still reaching the right audiences for our customers. Our 100+ product and engineering teams have been diligently working to ensure our products and services are equipped with the proper tech solutions to thrive no matter how the digital landscape evolves.

In the recent news regarding Apple’s IP obfuscation, we wanted to provide some context on what this means for our clients and LoopMe’s solutions. We are closely monitoring Apple’s plans and how Private Replay will be rolled out. 

While we can’t predict how this will impact our industry as a whole, we do know every company in the ecosystem will have to make changes to how they do business. 

We believe that companies WITHOUT AI-powered, multivariate optimization techniques, will struggle to overcome the identity obfuscation initiatives such as this update from Apple. 

LoopMe has a patented AI platform — leveraging millions of data points for media optimization — that adapts and learns at scale on how to deliver effective media performance for the given advertiser goals, still maintaining a privacy-first compliant solution. LoopMe does not rely on one identifier or parameter for its optimization but rather leverages a multivariate approach for optimization, which means the loss of one identifier or data source is not critical to performance. 

When we tested against IDFA and Google IDs being removed, we found our AI-powered models were 96% effective at serving our customers’ needs. We feel strongly that we’re in the best position to thrive in this era and have scalable technology to adapt to market changes.

The use of AI in media delivery puts LoopMe in the best position to address clients needs, provide effective media performance for brand outcomes, and power campaign optimizations regardless of the changes companies like Apple or Google make to their tech stacks.


LoopMe’s in-flight optimization from its PurchaseLoop suite won’t be affected by this change due to our ability with machine learning and artificial intelligence to find alternative attributes outside of IP that will infer optimization needs.

You can read more about how this impacts the industry as a whole from the IAB Tech Lab’s blog here.

 

LoopMe has adopted Programmatic Guaranteed (PG) through Magnite for better control over bidding, delivery and campaign efficiency

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LoopMe and Magnite recently partnered on Programmatic Guaranteed. Here’s a Q&A with the Magnite and LoopMe team to discuss why this matters.

What are the benefits of Programmatic Guaranteed?

Programmatic Guaranteed activation increases performance, guarantees scale, reduces daily workloads, using your preferred buying and reporting platforms.

Why did you choose Magnite as the SSP to power these deals?

LoopMe has a long standing relationship with Magnite and Programmatic Guaranteed (PG) was a natural evolution for both sides. By adding PG as a delivery option enhances the programmatic capabilities of LoopMe’s outcome-based product suite PurchaseLoop.

What is the big difference between PMPs and PG?

PG offers the buyer guaranteed campaign results whereas PMPs are competing for inventory against other buyers and auction dynamics. PMPs are subject to CPM inflation in times of high demand such as the holiday season, whereas PG can be a very efficient trading option to control CPMs and delivery.

What is unique about the way in which LoopMe uses PG?

LoopMe is primarily using PG across our PurchaseLoop product suite as it allows much more control on delivery across our different data groupings and allows our artificial intelligence (AI) to evaluate data more efficiently and deliver on our outcome-based metrics such as increasing brand awareness and purchase intent.

What kind of momentum are you seeing behind this product since its release?

We have seen great initial interest globally from agencies and brands in running PG with LoopMe and have delivered successful campaigns for the likes of Matterkind (IPG) so far.

Is it more or less important to use PG during Q4 versus earlier in the year?

PG can be utilized well in times of increased advertising demand, such as Black Friday / Cyber Monday and the run up to the holiday season. Brands and agencies are given the confidence in delivering out budgets across tight campaign flights.

Which advertiser vertical(s) do you typically achieve the best results for? Who can be the big winners in Q4?

LoopMe’s PurchaseLoop product lends itself to many different verticals but in Q4, we would expect that retail / ecommerce, tech and CPG verticals could be the big winners as our Ai-powered platform matches demand and supply in the most efficient and effective manner. We believe that PurchaseLoop and PG is certainly a winning combination.

Programmatic Guaranteed is available through Magnite on DV 360, Amobee, Adobe and Verizon Media DSP.

If you want more information on how you can activate Programmatic Guaranteed, please reach out today to get started.

LoopMe triumphs in the US, winning Digiday’s Best Ad Tech Innovation

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We’re so pleased to announce that we secured a prestigious award in the US at the Digiday Video Awards, receiving Best Video Ad Tech Innovation for our product PurchaseLoop Brand. PurchaseLoop Brand uses first-party surveys, data and AI to optimize to brand metrics such as awareness, consideration and purchase intent. Brands running with PurchaseLoop Brand can expect to see an average 4X uplift in brand metrics.

We opened in the US in late 2015, with just 3 sellers working from New York and have since grown to 60+ in 7 offices with further expansion planned later in 2019.

Receiving this award on the eve of our 7th birthday makes it all the more special! We’re so proud of our team who have worked so hard to grow PurchaseLoop to the product suite it is today and we’re delighted to see PurchaseLoop recognised.

For more information on PurchaseLoop Brand check here or get in touch with your local Account Manager. Check out the rest of the winners here.

Closing The Loop Report Released

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Today LoopMe launches our report Closing the Loop, an analysis of our PurchaseLoop campaigns which have run in H1 2018. Since its launch in 2016, PurchaseLoop has helped the world’s biggest brands including Microsoft, Audi and Norwegian Air close the loop on brand advertising.

The report gives an in-depth analysis of average uplift by vertical, format and brand KPI’s, as well as detailed case studies from a range of brands. There are also top tips on how to get the most from your PurchaseLoop campaign to ensure maximum uplift.

This year PurchaseLoop has been awarded Best Video Marketing Platform at the Digiday Video awards, Bronze for Best Commercial Use of Data at the British Media Awards and was shortlisted for ‘Best Video Marketing & Advertising’ platform at the Digiday Technology Awards.

Download to learn more.

LoopMe place at no.42 in The Sunday Times Hiscox Tech Track 100

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We’re delighted to announce that LoopMe has been placed at #42 in the Sunday Times Hiscox Tech Track 100.

This is the second time we’ve placed in the Tech Track.  Now in its 18th year, The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s private technology, media and telecoms (TMT) companies with the fastest-growing sales. Previous alumni include currency transfer provider TransferWise, employee engagement service Perkbox and Wonderbly who create personalised children books.

Steve McGerr, Head of Direct Commercial at Hiscox Insurance UK, commented: “Tech businesses in Britain are thriving thanks to the fearlessness and determination of those that run them. We have great admiration for the talented entrepreneurs that make up the companies on this year’s Tech Track 100”.

LoopMe’s tech offers brands solutions that close the loop on their advertising. This year we launched PurchaseLoop Sales Optimization and Audience Intelligence to expand our PurchaseLoop offering, solutions which have been rapidly adopted by the market.

Stephen Upstone, LoopMe CEO and Co-Founder commented, “Our product and data science teams have worked hard to provide new solutions for brands and make their advertising attributable, and I’m thrilled to see LoopMe place in the Tech Track 100 alongside Britain’s leading companies.”

Click here to view the full list of the Tech Track 100. Join in the conversation online with #TechTrack100.

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If you want to find out how our products can fuel your marketing activations contact your local sales rep or email marketing@loopme.com

How PurchaseLoop drove intent for the Philips toothbrush

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The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.

 

Brand: Philips
Campaign: Sonicare Diamond Clean Toothbrush
Agency: Dentsu Aegis

 

Philips and Dentsu Aegis ran two high impact full-screen mobile formats which encourages consumers to ‘get that healthy mouth feeling’ using the new Sonicare Diamond Clean Toothbrush.

LoopMe’s PurchaseLoop product ran on the campaign to optimise to purchase intent. The survey asked ‘Would you consider purchasing the Philips Sonicare Diamond Clean Toothbrush?’ Once exposed to the ad, there was an initial 16% decrease in purchase intent. Often this can be attributed to ineffective creative.

Once LoopMe’s PurchaseLoop model was activated, purchase intent for the product rose by 18%.

‘Closing The Loop’ report released

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Today marks the release of our report ‘Closing The Loop’ which analyses LoopMe’s PurchaseLoop campaigns over the last year.

Following on from last year’s report, Closing The Loop gives an in-depth analysis of brand KPI’s, investigates average uplift by vertical and detailed case studies. There are also tips on how to get the most from your PurchaseLoop campaign to ensure maximum uplift.

Our twice-awarded product PurchaseLoop, uses cutting-edge artificial intelligence to optimize video and rich media advertising to real-world brand outcomes. Since its launch in 2016, we have worked with the world’s biggest brands including Microsoft, Norwegian Air and Jockey achieve their KPI’s and close the loop on advertising.

Click here to download the full report and get in touch to learn more.

How LoopMe drove purchase intent programmatically for Microsoft

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The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfil brand marketing objectives.

 

Brand: Microsoft
Campaign: Microsoft HP Spectre x360
Agency: The Story Lab

 

LoopMe worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop an effective mobile video marketing campaign, for the distribution of content showcasing the new Microsoft HP Spectre x360 Convertible laptop. The Story Lab collaborated with LoopMe to distribute 15 and 30 second teasers of the Microsoft video content to a bespoke audience created within LoopMe’s Data Management Platform, in order to add scale, drive users to the full-length content and increase consumer purchase intent.

LoopMe devised a strategy that would combine Artificial Intelligence to optimise towards the campaign KPI’s, and programmatic delivery via an Amnet PMP, which ensured that The Story Lab had visibility on delivery, performance and brand-safety.

While the campaign delivered over 2 million impressions across mobile and tablet, the real value was in the uplift to the brand KPIs through AI.

The campaign benefitted from using LoopMe’s latest product, PurchaseLoop. Using data points unique to mobile, PurchaseLoop uses artificial intelligence modelling to upweight delivery towards brand metrics. For this campaign it was optimised to purchase intent in real-time, moving consumers further along the purchase funnel through content engagement.

As the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy, LoopMe delivered an innovative mobile campaign for Microsoft which achieved both brand & business KPIs, most notably a 41% increase in purchase intent and 165% increase in CTR.