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LoopMe wins ‘Tech Provider of the Year’ at the British Media Awards

We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ at Campaign’s British Media Awards ahead of competition from Google and Reuters. We also received Bronze in the category ‘Best Commercial Use of Data’ for our PurchaseLoop product, which uses AI to optimise brand metrics.

Now in its seventh year, the BMA’s recognise ‘media owners and companies that are innovating and adapting at a time of unprecedented change in media’. The judges included Liz Jones, CEO of Dentsu Aegis Network, Jon Slade, Chief Commercial Office at the FT and Gordana Buccisano, Head of Business & Commercial Planning Global Clients, Publicis Media.

They felt that LoopMe addressed a specific problem with brand advertising on mobile in a smart way which benefits the ads ecosystem. The judges also felt that LoopMe offered a new approach to engagement and effectiveness using AI, offering end to end user experience and fantastic results.

LoopMe CEO and Co-Founder Stephen Upstone commented, “To win such a prestigious award is a testament to the hard work everyone has put in globally. From product to data science, this is an award for everyone!”.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

Check out #BMA18 to see more photos.

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Download the AI Guide: Advertising & Beyond

Today marks the release of our guide ‘AI: Advertising & Beyond’, the follow up to our first guide on AI, created by LoopMe’s data scientists.

34% of marketing executives feel underprepared to handle AI compared to any other emerging technology.

While our first guide focused on the principles of AI, this guide, ‘AI: Advertising & Beyond’ takes a deeper dive into the realities of AI and look into how it affects the advertising industry and the wider world.

Download the guide to learn:

-      Which industries that are being dramatically transformed by AI and some companies to watch out for

-      How to express and analyse data

-      The importance of ‘big data’ and how maximise using AI in your ad campaigns

-      What it’s like to be a Data Scientist at LoopMe

Get your free copy here.

If you’d like to learn more about LoopMe’s AI sign up to our AI newsletter or contact us: [email protected]

 

 

 

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Josh Barnett: Employee Spotlight

Tell us a bit about yourself?

I was born in North West London on a sunny Wednesday in February 1990 where I’ve pretty much lived my entire life. In my 28 years I have dabbled in a few careers such as working for a football agency and trying my hand at music production; but didn't feel quite at home until I landed in media.

My hobbies include going to see my beloved Tottenham Hotspur play & watching the UFC.

Why did you decide to join LoopMe? 

In all honesty, I didn't know much about the world of media before joining, but a friend of mine recommended LoopMe to me as they were on the hunt for a new salesperson. I interviewed with Stephen, Rikki and Will and shortly after began my role in sales at LoopMe - It has certainly been a fun journey over the last 4 years.

What’s your job role and day to day responsibilities?

I work in the UK Agency Sales team looking after Publicis - they look after clients including Samsung, Heineken and EA Sports

What’s been the best moment at LoopMe so far?

There have been countless memories, I’d have to say my favourite was when we hosted our Octoberfest party in our old office – for anyone who was there, it was not a night they’re likely to forget!

Tell us a fun fact about yourself? 

I am a distant relative of the famous gangster actor Edward G. Robinson

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We’re hiring! Check out our open roles and apply here.

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LoopMe Founders Named in Maserati’s 100 Game Changing Entrepreneurs

We’re delighted to announce that LoopMe co-founders Stephen Upstone (CEO) and Marco Van De Bergh (CTO) have been included in the ‘Maserati 100’ in partnership with The Sunday Times. The award, which is now in its third year, recognises and celebrates Britain’s ‘game changing entrepreneurs’.

Stephen and Marco were among great company, joined by the founders of Sterling Bank, The Fragrance Shop and ClearScore.

LoopMe’s rapid growth has been largely fueled by PurchaseLoop, the world’s first brand uplift optimizer which has become a leading market solution to brands and agencies alike.

“To be featured in such a prestigious list is fantastic” commented LoopMe CEO and Co-Founder, Stephen Upstone. “This inclusion is not just a reflection of Marco and me, but of the 200+ Loopers worldwide dedicated to LoopMe’s mission - closing the loop on brand advertising”.

Well done to all shortlisted in the Maserati 100.  If you’re interested in learning more about LoopMe then get in touch.