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Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list.

Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director.

Responsible for LoopMe’s marketing strategy and execution worldwide, Lauren has built out the marketing team globally and drives initiatives both inside and outside the marketing department, helping it grow to the UK's 12th fastest growing company in the UK according to Deloitte's Fast Track 50 list. Read more about Lauren in her Employee Spotlight.

Since its inception in 2013, The Drum’s 50 under 30 celebrates the best female digital talent, highlighting those who have broken the mould before the age of 30.

Cameron Clarke, Deputy Editor of The Drum, said: "Over the last five years the 50 under 30 has recognised hundreds of outstanding emerging talents and we’re excited to see who follows in their footsteps this year.”

All members in this year’s list were based on nominations from The Drum’s readers and judged by a panel of industry experts.

“There are so many amazing women on The Drum's 50 under 30 list - and many more to come. I’m quite staggered to be a part of it, and very much looking forward to building a more equal, fair and successful industry,” commented Lauren.

LoopMe CEO, Stephen Upstone said, “Lauren has been instrumental in growing the LoopMe brand worldwide and educating the market on Artificial Intelligence. I’m very proud to see her in this list and I know she will continue to grow from strength to strength.’

Follow conversation online #50Under30

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We’re hiring! Check out our open roles and apply here.

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LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

We’re pleased to announce our partnership with Commerce Signals, which connects marketers with near real-time insights from payment transaction data. Read more on this exciting news in eContent and MarTech Today.

This partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning artificial intelligence systems and near real-time purchase data.

This is significant as research from the CMO council shows that while 78% of CMOs are held accountable for brand metrics such as sales, digital campaign success is still being measured by CTR (56%), engagement (35%) and completed views (31%). Campaigns are optimized toward these metrics as a result.

“Much of marketing measurement is completely out of touch with business growth” says Greg Stuart, CEO of the Mobile Marketing Association. “While CTR is the most used KPI for brands our studies show that in many cases it has ZERO correlation to sales. The market must innovate in measurement if advertisers are going to get the most out of their investments in mobile advertising and other channels. The move by LoopMe and Commerce Signals is an important step in the right direction.”

PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising, signalling an end of optimization toward digital proxy metrics, while going a step further than attribution. PurchaseLoop uses AI to optimize advertising in-flight, toward impressions identified as the most effective at generating an in-store or online purchase, with campaign results verified by Commerce Signals.

PurchaseLoop has been shown to increase foot traffic in-store by 17%, while brand uplift averages a 6X increase against traditional advertising optimization. Brands embracing the new technology include Microsoft, Western Union, Audi and Samsung.

Stephen Upstone, LoopMe CEO commented ‘We don’t believe that clicks and views should be the primary measure of success or optimization driver in digital. This led us to developing PurchaseLoop for Brand Uplift, Foot Traffic and now Sales, recognizing that marketers should demand more from their advertising. I’m excited that we’re working with Commerce Signals to drive real attribution and optimization for marketing.’

Tom Noyes, CEO of Commerce Signals added ‘We are thrilled to be working with LoopMe to prove digital video’s impact in driving incremental sales for retailers. With programmatic display, we’ve already proven that a major U.S. retailer can more than double their ROAS by optimizing with Commerce Signals rather than click through rate’.

Reach out to your local sales rep or contact [email protected] for further info.

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Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot.

According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend.

From TV, to smartphones and now wearable tech, consumer technology has and will go on to transform the way consumers go about their lives.

The rate of innovation as well as increased demand means that likes of Apple, Samsung and Sony over the last decade have shortened their product life cycle, releasing new models and competing for similar consumers. This provides marketers with a challenge, as they need to fit their marketing activations into a shorter period of time.

Join LoopMe at the Ham Yard Hotel, London for breakfast as we’ll be discussing:

-          Case studies of effective consumer technology marketing

-          How to harness data for targeted & effective marketing

-          What brands can do to stand out in a highly cluttered environment

RSVP here to be the first to hear about speaker details. Drop us a message if you have any further questions. We look forward to seeing you there!

 


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Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer's Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

  • What data can be gathered on mobile and how to use it effectively
  • GDPR & data - what you really need to know
  • Data challenges and how to address them

Download your free copy here.

 

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Employee Spotlight: Mitchell Krumm

Tell us a bit about yourself.

I’m 23 years old and grew up in Buffalo, New York. I went to school at the University at Buffalo where I graduated with a Fine Arts degree in Graphic Design. Since I was young, I've always been involved in anything artistic, whether it was building lego or lincoln log structures or drawing, which eventually led to my career as a designer. Other activities I enjoy include traveling, being active, hanging out with friends and family, listening to music, and going to concerts / festivals.

Why did you decide to join LoopMe?

LoopMe is my first job after graduating college and, to say the least, has helped me immensely with defining my career path and teaching me countless new skills. A goal of mine was to move from Buffalo to New York City to start my career in advertising as a designer. LoopMe made my aspirations a reality, I can’t thank the company enough!

What’s your job role and day to day responsibilities?

I’m a Visual UI/UX Designer on the Creative Team at LoopMe, responsible for designing and/or building our interactive rich media ads for our US clients. Whether it's a concept for a RFP or an actual campaign, I’m tasked with crafting the best ad which offers a fluid user experience that will attract consumers, while meeting the client’s key objectives.

I’m fortunate to work on a team that inspires one another to create their best work. Aside from working with my team, I work closely with most of the other departments at LoopMe, which is also super helpful and rewarding!

What’s been the best moment at LoopMe?

Picking out one moment is tough. However, I'd say being given the opportunity to meet and train with my team in our London office was at the top of the list. Also, our 5 Year Anniversary retreat was great as well. All US office employees and some from London came to a resort an hour north of New York City to participate in team building activities, which was followed by a company party! It's always valuable to be in the same room as the employees from other offices.

Tell us a fun fact about yourself.

I won an art show my senior year of high school where my drawing was then taken and hung up in the Capitol Building in Washington D.C. for a full year!

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We’re hiring! Check out our open roles and apply here.