Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list.

Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director.

Responsible for LoopMe’s marketing strategy and execution worldwide, Lauren has built out the marketing team globally and drives initiatives both inside and outside the marketing department, helping it grow to the UK’s 12th fastest growing company in the UK according to Deloitte’s Fast Track 50 list. Read more about Lauren in her Employee Spotlight.

Since its inception in 2013, The Drum’s 50 under 30 celebrates the best female digital talent, highlighting those who have broken the mould before the age of 30.

Cameron Clarke, Deputy Editor of The Drum, said: “Over the last five years the 50 under 30 has recognised hundreds of outstanding emerging talents and we’re excited to see who follows in their footsteps this year.”

All members in this year’s list were based on nominations from The Drum’s readers and judged by a panel of industry experts.

“There are so many amazing women on The Drum’s 50 under 30 list – and many more to come. I’m quite staggered to be a part of it, and very much looking forward to building a more equal, fair and successful industry,” commented Lauren.

LoopMe CEO, Stephen Upstone said, “Lauren has been instrumental in growing the LoopMe brand worldwide and educating the market on Artificial Intelligence. I’m very proud to see her in this list and I know she will continue to grow from strength to strength.’

Follow conversation online #50Under30

We’re hiring! Check out our open roles and apply here.

Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot.

According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend.

From TV, to smartphones and now wearable tech, consumer technology has and will go on to transform the way consumers go about their lives.

The rate of innovation as well as increased demand means that likes of Apple, Samsung and Sony over the last decade have shortened their product life cycle, releasing new models and competing for similar consumers. This provides marketers with a challenge, as they need to fit their marketing activations into a shorter period of time.

Join LoopMe at the Ham Yard Hotel, London for breakfast as we’ll be discussing:

–          Case studies of effective consumer technology marketing

–          How to harness data for targeted & effective marketing

–          What brands can do to stand out in a highly cluttered environment

RSVP here to be the first to hear about speaker details. Drop us a message if you have any further questions. We look forward to seeing you there!



Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer’s Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

  • What data can be gathered on mobile and how to use it effectively
  • GDPR & data – what you really need to know
  • Data challenges and how to address them

Download your free copy here.