consumer-tech

Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot.

According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend.

From TV, to smartphones and now wearable tech, consumer technology has and will go on to transform the way consumers go about their lives.

The rate of innovation as well as increased demand means that likes of Apple, Samsung and Sony over the last decade have shortened their product life cycle, releasing new models and competing for similar consumers. This provides marketers with a challenge, as they need to fit their marketing activations into a shorter period of time.

Join LoopMe at the Ham Yard Hotel, London for breakfast as we’ll be discussing:

-          Case studies of effective consumer technology marketing

-          How to harness data for targeted & effective marketing

-          What brands can do to stand out in a highly cluttered environment

RSVP here to be the first to hear about speaker details. Drop us a message if you have any further questions. We look forward to seeing you there!

 


blog-image-1

Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer's Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

  • What data can be gathered on mobile and how to use it effectively
  • GDPR & data - what you really need to know
  • Data challenges and how to address them

Download your free copy here.

 

Employee_Spotlight-Mitch

Employee Spotlight: Mitchell Krumm

Tell us a bit about yourself.

I’m 23 years old and grew up in Buffalo, New York. I went to school at the University at Buffalo where I graduated with a Fine Arts degree in Graphic Design. Since I was young, I've always been involved in anything artistic, whether it was building lego or lincoln log structures or drawing, which eventually led to my career as a designer. Other activities I enjoy include traveling, being active, hanging out with friends and family, listening to music, and going to concerts / festivals.

Why did you decide to join LoopMe?

LoopMe is my first job after graduating college and, to say the least, has helped me immensely with defining my career path and teaching me countless new skills. A goal of mine was to move from Buffalo to New York City to start my career in advertising as a designer. LoopMe made my aspirations a reality, I can’t thank the company enough!

What’s your job role and day to day responsibilities?

I’m a Visual UI/UX Designer on the Creative Team at LoopMe, responsible for designing and/or building our interactive rich media ads for our US clients. Whether it's a concept for a RFP or an actual campaign, I’m tasked with crafting the best ad which offers a fluid user experience that will attract consumers, while meeting the client’s key objectives.

I’m fortunate to work on a team that inspires one another to create their best work. Aside from working with my team, I work closely with most of the other departments at LoopMe, which is also super helpful and rewarding!

What’s been the best moment at LoopMe?

Picking out one moment is tough. However, I'd say being given the opportunity to meet and train with my team in our London office was at the top of the list. Also, our 5 Year Anniversary retreat was great as well. All US office employees and some from London came to a resort an hour north of New York City to participate in team building activities, which was followed by a company party! It's always valuable to be in the same room as the employees from other offices.

Tell us a fun fact about yourself.

I won an art show my senior year of high school where my drawing was then taken and hung up in the Capitol Building in Washington D.C. for a full year!

----

We’re hiring! Check out our open roles and apply here.