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LoopMe winners at the Effective Mobile Marketing Awards

We are very excited to announce that last week it was announced that LoopMe has won the award for 'Most Effective Rich Media Campaign', alongside Unilever and Mindshare.

Stephen Upstone, CEO of LoopMe, was delighted with the award, praising the 'amazing work done between LoopMe, Unilever and Mindshare', particularly for the creative innovation that the Rich Media advert represented.

The campaign itself was for Unilever's top haircare brand, TRESemmé. Alongside Mindshare, LoopMe helped produce an innovate rich media video campaign that saw a significant level of engagement with TRESemmé products on mobile devices. Through the ad, audiences had the flexibility and choice to discover a variety of products through a series of accessible mobile videos. More information about the ad can be discovered in the following video.

LoopMe is continuing their successful relationship with Mindshare and Unilever, and are looking forward to the coming year and the opportunity for more exciting campaigns.



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Bolstering the Brand through Mobile Advertising

Mobile advertising is an incredibly important opportunity for brands. Mobile doesn’t exist exclusively as an advertising platform, but acts as a direct way of talking to consumers. Through high quality adverts on mobile, brands have the means of creating a real dialogue and rapport with their target market.

Recent research conducted by Byyd has proven just how important mobile advertising is for brand awareness and brand uplift. Their survey, covering 16 different campaigns from 14 advertisers across five different verticals, reflected the significant impact of mobile marketing. 29% of consumers surveyed said they were more likely to spontaneously mention the advertised brand, while mobile ads also increased purchasing intent by 20%.

Advertising recall was bolstered by 10% as a result of mobile adverts, while brand consideration rose by 17%. Brand advertising, as Byyd has found, clearly works on mobile. Alex Kozloff, Marketing and Communications Director at the IAB, agrees ‘this research gives brands conclusive proof of the effectiveness of mobile advertising. No doubt this study, combined with continued work across the industry, will help display mobile advertising grow to a £1bn industry in the UK by the end of 2015'.

The statistics are an important signal for the future of mobile advertising. While mobile ads are often associated with user acquisition campaigns, their significance and impact can go well beyond the device. Smartphones and tablets now exist as entertainment services, portable banking services, or as an entire social hub. Brands need to make sure they are positioned in the heart of this essential medium. Since mobile users already spend vast amounts of time on their devices, there is an exciting opportunity for brands to engage users through more intimate and direct means.

Brands like John Lewis are already picking up on this. In conjunction with their new and widely distributed Christmas ad, John Lewis ran a series of mobile campaigns around their new interactive app – with little games and features to make for increased engagement with the brand and appreciation for John Lewis – what is particularly telling is that there isn’t a single product in sight – the whole campaign is all about the brand.

Read the full Byyd report here (https://byyd-tech.com/wp-content/uploads/2015/11/Proof-Mobile-Advertising-.pdf)

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LoopMe hires Paul Gibbins as Director of Programmatic

LoopMe, the world’s largest mobile video advertising platform, announced today that it has hired Paul Gibbins as Director of Programmatic as it looks to strengthen its programmatic operations worldwide.

A well-established media professional with experience in the UK, Europe and APAC, Paul joins LoopMe from Teads where he was Head of UK Programmatic Sales. Previously having held positions at Smartclip, MCN Australia, Turner Broadcasting and Sky, Paul has worked across all areas of digital, including Mobile, VOD, Connected TV and Broadcast. At LoopMe Paul will be responsible for driving forward the company’s programmatic offering on a global scale.

CEO & Co-Founder Stephen Upstone commented “we are delighted to have Paul on board. LoopMe has already built a hugely successful managed service business and we expect our programmatic arm to deliver the same results. Paul’s extensive experience in programmatic and the wider media industry will be instrumental in driving forward LoopMe’s programmatic offering”.

The announcement forms another wave of LoopMe’s global expansion plans as they open new offices in Paris and Berlin, and hire senior staff to key positions in the US, UK, France and Germany.