Kacper Cesarz, a Senior DevOps Engineer based in Krakow, offers an insight into the skills he’s developed at LoopMe, his achievements, his passion for darts, and more.
Why did you decide to join LoopMe? I joined LoopMe through the referral program, so I already had a good sense that the team would be great. The challenges described during the recruitment process were very appealing, and the technology stack was also a big draw for me. On top of that, everyone I met during the interviews left a truly positive impression. Before joining LoopMe, I spent my entire career in fintech. I was genuinely curious to explore what the tech world looked like beyond that industry—and I’m glad I made the leap.
Can you discuss a skill you’ve acquired or developed while working at LoopMe? One of the most valuable experiences is working with a low-latency, multi-geography system that processes a massive number of requests continuously. It’s been incredible to work on a system of this scale. Even the simplest tasks can be tricky when performance is such a critical factor. It’s taught me to be more thoughtful and precise in my work. I’ve also appreciated the chance to communicate regularly in English—something I didn’t get to do much in my previous roles.
Do you have any WFH routines or rituals? Thanks to the flexibility of remote work, I have much more time for myself. If I wake up early (which doesn’t happen too often!), I like to start the day with a delicious breakfast and freshly ground coffee brewed in a V60. Then I take my dog Karmel for a one-hour walk. Throughout the day, we usually take breaks to play and relax together—he definitely helps keep things balanced.
Tell us a bit about yourself. I come from a small village called Siedlce. The nearest town is Chęciny, where you can visit a beautiful medieval castle and go kayaking on a scenic river. I’m a big sports enthusiast and have tried many disciplines over the years. The ones I’ve enjoyed the most are Brazilian Jiu-Jitsu and street workout—which I recently picked up again after a two-year break. These days, I spend most of my free time with my fiancée and our dog, Karmel. I also love reading, and my favorite book series is The Witcher saga.
Do you have any hobbies? In addition to sports, which I mentioned earlier, I really enjoy watching darts—especially when our Polish player Krzysztof Ratajski is competing, or the Scottish legend Gary Anderson. I also play occasionally with my brother, although I rarely win—he always manages to beat me! Another hobby of mine is cooking. I’m particularly passionate about baking Neapolitan-style pizza. A few years ago, I bought a special amateur pizza oven for home use, and I hope to upgrade to a more advanced one someday.
What has been your greatest achievement in the last year? I’m proud to have earned the KubeAstronaut title this year. To achieve it, I had to pass all five Kubernetes-related certifications, proctored by the Cloud Native Computing Foundation. Each one required solving real-world problems using hands-on, practical knowledge. Continuous improvement of my technical skills is very important to me, and I enjoy challenging myself—so reaching this goal was both meaningful and rewarding.
Want to find out more about life at LoopMe? Visit our careers page.
We’ve been thinking about personalization all wrong.
Last December, Salesforce¹ found something striking: over 80% of younger consumers switched brands in the past year, with nearly three-quarters of all shoppers doing the same. People aren’t just open to leaving—they’re actively hunting for better experiences. The problem? Most brands are still playing yesterday’s game, endlessly retargeting based on what customers did months ago.
Clare Lawson from Ogilvy One nailed it when she said companies need to stop “chucking the data back at people”² with offers based purely on purchase history.
Here’s the thing: just because I bought running shoes last spring doesn’t mean I want running gear ads forever. Even as brands get better at personalization, consumers aren’t feeling the benefit. Most personalization efforts fall apart when you can’t close the gap between being seen* and feeling understood. (*Literally, being seen on a website.)
Past behavior tells you where someone’s been, not where they’re going. The problem? Only look back, and consumers smell that approach from a mile away.
At LoopMe, we saw this shift happening early. Instead of building another backward-looking system, we focused on what’s next. Our platform uses AI to predict what might actually matter to someone right now. We measure success by real business outcomes, not click-through rates.
And we only ask for data when we can deliver genuine value in return.
That last point matters more than ever. Visa’s research from last March showed that 80% of Americans will share their information—but only when there’s a clear, fair trade-off. Consumers want personalization, but they don’t want to be profiled. The tradeoff must feel fair—because trust is now the entry fee to relevance.
The brands that thrive will be the ones that can honestly say: “Here’s exactly why we need this data, and here’s what you get back.”
LoopMe was designed for this reality. Smart, ethical, and effective aren’t competing priorities for us. Real personalization should feel like someone actually gets you. Not like you’re stuck in an endless loop of irrelevant ads.
By Gita Bhatia – Senior Director of CPG
¹ Salesforce, State of the Connected Customer, Dec 2024 (Edition 7) ² Campaign Live, Clare Lawson at Ogilvy One, May 2024
Hanna Vasylkivska, LoopMe’s Senior Office Manager based in Dnipro, tells us about helping create small moments of joy, the strength of the Ukrainian people, and more.
Why did you decide to join LoopMe? Believe it or not, I think this story is a sign that fate exists! When the war started, I couldn’t help but think that my profession might no longer be as in demand as before. These thoughts were really weighing me down. Spring 2023 was the peak of my internal question: “What’s next?” And then — LoopMe’s recruiters reached out! Looks like the universe heard me, right? All the interview stages went incredibly smoothly and were even fun! But, I’ll admit, before the final interview with the CTO, I was really nervous! And guess what? It didn’t just go well, but it was the easiest, most friendly, and most sincere conversation. I couldn’t have imagined it would be like this! I’m loving being part of LoopMe, and that everything happened just this way!
What motivates you to come to work? Without a doubt, the answer here is — people! Everything my team does every day, whether we’re coming up with new ideas or organizing something important — it’s all for the people and helping bring small moments of joy in these tough times for our country! And also, could you imagine that by joining a new workplace, in such a short period of time, you’d end up with the best community of incredibly awesome, professional, and beautiful women? I’m talking about the Ukrainian Finance and People team. I couldn’t believe it either, but it happened!
What project or event has been your favorite? I could list a whole bunch of things because, almost every week, my team and I try to come up with something fun for everyone! But if I had to pick my favorites — it would definitely be organizing Company Day and the New Year Party! Yes, it’s months of tough prep work (and, of course, the occasional mistake), but it’s all so worth it! The vibe on those days, the team’s mood when we can all just relax together and forget about our to-do lists for a while — that’s the real magic!
Tell us a bit about yourself. I’m Hanna — a daughter, a sister, a wife, a great friend, and of course, the Office Manager of LoopMe’s Ukrainian office. Or, as my lovely colleagues like to say, the star of our team. I’ve been with the company for almost two years now, and every single day I’m grateful to be surrounded by these amazing people — a team that lifts you up even on the gloomiest Monday. I truly love my job, because it’s not just about “tea-coffee-printers” — it’s about creating an atmosphere. It’s about small ideas that turn into big smiles. It’s about events that might take months to prepare, but always light up the room when they happen. I believe the office isn’t just a place — it’s a vibe. And together with my team, we know exactly how to make it a great one.
Do you have any hobbies? Oh yes, I’ve got quite a few hobbies — cooking, painting, Zumba… But for the past three years, my absolute favorite has been bead weaving! It’s my kind of meditation: choosing the colors, picking the patterns, working with the tiny details — and then watching it all come together into something beautiful and full of life. When the full-scale war began, this hobby took on a whole new meaning. I started taking part in charity fairs, selling my handmade jewelry to raise funds for our defenders. I weave to help close urgent fundraisers — for tourniquets, vehicles, you name it. And honestly, it’s a very special kind of joy — when your hobby becomes more than just a hobby. It becomes a way to help. Made by hand. With meaning. And with love.
Who would you consider your main role model and why? My greatest role models are my family, my friends, and the incredibly strong Ukrainian people. Every day, I see strength, resilience, kindness, and unbreakable spirit in them. In everyone who supports, helps, and keeps going — even when it’s hard. These are the people who don’t just inspire — they remind me why it’s worth moving forward, becoming a better version of myself, and never losing compassion. With role models like that around me, I feel motivated to act with love, work with purpose, and live with dignity.
LoopMe is hiring! Apply for open roles via our careers page.
Sydney-based Felicity Wainwright, Senior Sales Manager, talks about helping to launch a business in Australia, her interest in adtech, and her life outside of work.
Why did you decide to join LoopMe? Prior to LoopMe, I was working at JCDecaux, where I became more and more interested in programmatic out-of-home (OOH). It made me realise I wanted to work on the digital and technology side of advertising, so when the role at LoopMe popped up and I had the chance to not only move into tech, but help launch a business in Australia, I jumped at the opportunity.
Why did you decide to work in this industry? Honestly, I moved into advertising because I was working in the NGO space previously and was looking to find a more stable job. I started working at Dentsu as an Exec and I remember being told that I would spend 80% of my day in Excel. I love Excel so I was very excited by that. On my first day I was given a swipe card to enter the building (rather than a single, silver key) and saw the amount of Milo I could have (for free!) and my decision was finalised.
Tell us a bit about yourself. I’m 34 years old, I live by the ocean in Sydney with my partner Harrison. I adore dogs, although I don’t have one myself, and I prefer early mornings to late nights. I’m extremely curious and love having conversations about the meaning of life or anything else equally existential.
Do you have any hobbies? Yes, I have tons. I love to read (anything psychology-related), to run, I travel whenever possible, and I’m currently writing a book.
If you could live anywhere in the world, where would you choose and why? This is an answer that constantly changes. Right now, Costa Rica because I’m learning Spanish and have recently learnt how to surf.
Interested in joining the LoopMe team? Head over to our careers page.
Why did you decide to work in this industry? I chose to work in the adtech industry because I saw an opportunity to couple my passion for technology with my interest in understanding human behavior and the ways our favorite brands connect with consumers. This industry is constantly adapting, and I excel in environments where growth is essential. I am always looking to learn about new trends in AI and machine learning. This is an exciting moment in adtech, and it is fascinating to be in a position to participate in the advancement of brand measurement, and helping brands understand the significance of their campaigns.
What motivates you to come to work? I am motivated by the projects I’m working on with my team. I also enjoy working with my clients and being a resource for them. Client satisfaction is important to me, and I have been lucky enough to work with some tremendously talented clients who are also valuable partners. When I started, we were introducing our self-serve brand measurement platform to clients and the broader team. Working collaboratively with clients has been an honor, and I am pleased to watch how they have grown and become deeply invested in using our self-serve platform.
Do you have any WFH routines or rituals? I have developed some routines and rituals for working from home that help keep me grounded and focused. There is a dedicated workspace to keep a division between my home and work and ensure optimal productivity. There is also a separate space where I will take meetings. Creating these routines and boundaries when working from home is essential to working effectively and efficiently. I stretch and try to take moments to walk around a bit. I also create a list of tasks at the end of each workday to ensure that I am set up for success the following day.
Tell us a bit about yourself. I grew up in Massachusetts. Growing up I loved being in nature, and enjoyed being in my backyard drawing different plants, and writing short stories. On Sundays, I enjoy catching up on my favorite sports teams. Another passion of mine is pottery. I currently live with my partner in the Hudson Valley. My partner and I collect records, and will listen to a record each day. I enjoy a strong cappuccino.
Do you have any hobbies? I enjoy watching hockey and football. I also paint the pottery I make. My partner and I enjoy listening to comedy podcasts.
If you could live anywhere in the world, where would you choose and why? I would still live in New York, because I love New York. My mom is from upstate, so I have a lot of memories here.
LoopMe is hiring! Take a look at our careers page.
With time spent on mobile games far outweighing the channel’s share of advertising budget, there is a clear opportunity for brands to innovate and stand out from the crowd whilst tapping into a growing and highly engaged audience.
LoopMe’s new whitepaper reveals why brands should embrace mobile gaming to unlock new levels of reach, resonance, and impact – positioning themselves to win big and not lose out.
At LoopMe we are proud to run the LoopWE (LoopMe Women Empowerment) initiative, which aims to promote gender equality not only within LoopMe but also across the adtech industry as a whole.
With ‘Accelerate Action’ as the theme of International Women’s Day 2025, we asked LoopMe employees and partners how they are committing to drive change.
LoopMe pledges
“I pledge to champion gender equality by treating everyone with respect and fairness. I will model inclusive behaviours, communicate my commitment openly, and take responsibility for creating a welcoming and equitable environment.” – Talulla Rendall
“I’ve seen firsthand how empowering women transforms businesses. But words aren’t enough. I pledge to sponsor talent, push for equity in pay and leadership, and make inclusion a standard. It’s time to do, not just discuss. What action will you take today?” – James Parker
“I pledge to champion gender equality by using my podcast to amplify women’s voices and drive meaningful conversations on empowerment. This year, my commitments include fostering inclusive workplaces where everyone can thrive and advocating for real change through action, mentorship, and allyship.”– Stephanie Ramsden
“On IWD we celebrate women’s achievements and the importance of inclusivity, representation, and support in the workplace. At LoopMe, we foster a culture where everyone can grow and succeed, valuing merit and talent regardless of gender or background. By recognizing different circumstances, we build a stronger, more equitable team. I pledge to support my female industry colleagues and friends by advocating for them and sharing my knowledge and experience to help them thrive.” – Alicia Placer
“I’ve had the privilege of working with incredible female managers, clients, and colleagues who have supported my growth, allowing me to learn, make mistakes, and thrive. I’m proud to be part of a team at LoopMe that fosters this same positivity and collaboration. This year, I aim to accelerate action by championing opportunities. I pledge to help promote a supportive environment where we lead with curiosity and mentorship and help each other find that opportunity to advance and shine at work and in life.” – Aby Carandang
“I pledge to uplift, empower, and support women and girls everywhere. I will speak up against inequality, champion confidence, and celebrate their strength. Girl power!” – Anna Chadderton
“This International Women’s Day, I’m proud to stand with LoopMe in championing gender equality. In our industry and beyond, we all have a role to play in fostering an inclusive future – one where every woman’s voice is heard, valued, and empowered. My pledge is to continue advocating for diversity, equity, and inclusion, ensuring that opportunities are open to all. Together, let’s drive meaningful change.” – Eric Ethan Wee
“This year, I’m pledging to support gender equality in the workplace by speaking up, driving meaningful conversations, lifting others, and pushing for real progress.” – Scarlett Quick
“I pledge to support gender equality by urging event partners to ensure speakerships are representative of diversity. I will also leverage LoopMe’s research and our podcast to amplify consumer sentiment and to encourage organisations that prioritise meaningful inclusion and create cultures where everyone can thrive.” – Sarah Tims
“I will continue to educate myself about gender equality by listening to women’s experiences and challenging my own biases. Where we can, we should support the dismantling of gender stereotypes. I will also do my part to encourage an inclusive workplace culture where all genders are respected and empowered. Be authentically, and unapologetically, you.” – Raihan Rafi
For International Women’s Day, I pledge to encourage others to take that first step in both their personal life and workplace whether it’s attending a talk or participating in an event which celebrates women pushing boundaries and empowering themselves and others. – Valerie Ang
“I acknowledge the invaluable contributions of women across all spheres of life – at work, at home and in society. I commit to fostering a workplace culture that values inclusivity and equality by actively recognising the achievements of everyone around me regardless of race, gender or religion, ensuring their voice is heard, respected and empowered, and their contributions are seen and valued. I stand with YOU and commit to making a difference, not just today, but every day.” – Rahmat Ruff Alias
“On this International Women’s Day, I pledge to contribute to a workplace where all individuals feel valued and included. I am delighted that we have a culture that welcomes diverse perspectives. I will continue to encourage everyone to share their voice whatever gender they are.” – Grace Chan
“This IWD, to accelerate growth, I pledge to create a safe environment where women are encouraged and empowered to speak up and share their experiences and perspectives. I commit to support women-led businesses, showing recognition of women’s achievements.” – Valery Ong
Partner pledges
“In 2025, I pledge to foster change and growth within iProspect and the industry by mentoring colleagues, amplifying women’s voices, providing constructive feedback, being an approachable leader, and building alliances for gender equity. My goal is to create a culture of inclusivity and empowerment.” – Bonnie Dodemaide, iProspect
“In 2025, I pledge to support gender equality by leading with empathy and assertiveness, by cheering for other successful women so we can rise together instead of competing against each other and by celebrating women’s emotional intelligence and sensitivity which makes us unique and powerful.” – Heba Tallah Abouhamd, Kinesso
“I pledge to provide mentorship for young women in my company and industry to empower them with the confidence to achieve more. As a professional in a senior position, I will make myself more available in public forums to set examples for them. As someone interested in how AI can drive further efficiency in our daily lives, I am hoping to upskill my knowledge and capabilities in AI and be able to share this knowledge widely.” – Janet Leung, Publicis Media
“As a mom of two girls and an advertising practitioner, I pledge to approach both roles with passion, balance, and unwavering dedication. I am committed to being an active and engaged mother, ensuring that my daughters grow up in a nurturing environment where they feel loved, supported, and empowered to chase their dreams. By embracing my career in media, I strive to show my daughters that success is not just about professional achievements but about nurturing meaningful relationships, taking care of oneself, and living with intention and purpose.” – Chris Leobrera, EssenceMediacom
“I pledge to champion gender equality by fostering an inclusive environment, advocating for equal opportunities, and challenging bias in the workplace. Through mentorship, allyship, and open communication, I will help create a culture where everyone, regardless of gender, feels valued, empowered, and supported to thrive.” – Charlotte Powers, Bountiful Cow
“On this International Women’s Day, I pledge to accelerate gender equality. I am committed to breaking barriers, amplifying voices, and creating opportunities for women to lead, thrive, and succeed. Let’s commit to making a real change — because when women rise, we all rise.” – Caleb Watson, Initiative
“As a new mother, I understand the challenge of balancing career and personal life. I pledge to foster a workplace where women thrive. In 2025, I’ll support working mothers and promote work-life balance, showing we can succeed while embracing motherhood.” – Rachaya Brown, APEX Exchange
“From being a silent contributor, focusing mostly on task-oriented outcomes, to helping others grow – that’s how I will accelerate change this year. It means staying true to my own path while empowering others to realize their potential. It’s about leading with purpose, setting clear expectations, and recognizing that growth—both personal and collective—is the true measure of success. As a team lead, I aim to create an environment where people feel valued, supported, and encouraged to step beyond their comfort zones. This year, my pledge is to be more intentional about lifting others up, fostering collaboration, and growing together.” – Mitzi Ferrer, dentsu
“To every woman who works hard to overcome barriers, defy expectations, and push forward despite the challenges – you are seen, valued, and celebrated. I pledge to stand with you, and support a world where your strength, ambition, and dreams know no limits.” – Sheikh Ebrahem, Publicis Media
“I pledge to lean into the power of allyship to support and advocate for all women, both directly and in spaces where some may be absent. By leveraging my platform and network, I strive to advance the equality agenda in 2025 and beyond, amplifying women’s voices and creating opportunities for progress.” – Michelle Sarpong, the7stars
“Building a tribe of women who uplift and support each other has always been my dream. I’m proud to be part of an organization that champions gender equality and inclusivity. This year, I commit to accelerate action by pledging to advocate for women, empowering them to lead and express themselves freely. I will celebrate every triumph, no matter how big or small, and foster radical collaboration within our tribe and beyond.” – Nida Estrella, dentsu X
“Personally, I pledge to listen to and believe women’s stories to understand a situation I wouldn’t have previously understood, and to create a safe and supportive environment for all.” – Lee Ci En, Publicis Media
“Driven by a commitment to supporting women in the historically male-dominated world of trading, I established Women in Trading. My goal is to create a more inclusive environment where women’s voices are amplified and everyone has equal access to opportunities.” – Duri Mehmet, Orion Worldwide
“I will call out and break the cycle of unnecessary apologies in professional settings – empowering myself and other women to speak with confidence. Beyond advocacy, I commit to supporting women-owned businesses and women in need, turning my intention into action.” – Sheena Supaya, Publicis Media
“I pledge to accelerate actions that drive growth in both my personal and professional life. In the past, I prioritized external demands over my wellbeing. Moving forward, I will set clear goals, embrace new experiences, practice self-kindness, and lead impactful learning and development initiatives at iProspect.” – Nicola Barnes, iProspect
“I pledge to continuously make women heard, whether that is myself or others – to not back down when we feel threatened by oppression, to not sit down when we need to stand up, to not dim a woman’s light and to make them shine.” – Yana Dalisay, Publicis Media
“I pledge to accelerate action by continuing to champion equity and fostering our culture of support, opportunity, and recognition for women. Our 70% female leadership team drives meaningful change through mentorship and accountability. At Slingshot, we slingshot people further, faster—together.” – Laura Dodds, Slingshot
“I pledge to foster inclusive environments where all women feel safe, valued and respected.” – Dawn Theseira, Publicis Media
“I pledge to celebrate the achievements of women and to inspire future generations to realize their fullest potential in the industry.” – Vera Lam, Publicis Media
“As a woman in the digital advertising industry, I understand that thriving in this fast-paced field requires constant adaptability and the ability to take accelerated action. I embrace change, take action, and continue to learn, evolve, and stay ahead in a rapidly changing world. I believe women are equally capable of leading, making decisions, and driving innovation. With determination, resilience, and decisiveness, we can overcome challenges and positively influence each other. I am committed to empowering every partner that I work with by fostering a supportive and inclusive environment where everyone, regardless of gender, age, nationality, or background, is treated with respect and equality. By encouraging open communication, collaboration, and the sharing of knowledge, we can create an environment where everyone feels valued, respected, and heard. Together, we help each other grow and succeed. Building a positive culture and fostering an inclusive culture starts with small but meaningful actions that may start within the team. I believe that when we support each other, we grow together. Through mentorship, guidance, and sharing knowledge, we empower those around us to achieve their fullest potential. We accelerate action to drive positive change forward, as progress does not happen by chance but through intention and effort. By supporting inclusivity and fairness, we can create a workplace where everyone has a chance to succeed. Together, we can break stereotypes, inspire each other, and create a work environment where everyone has the opportunity to thrive. Every action matters, and every action must be taken immediately. I’m proud to be a small part of a movement that drives a better workplace environment, inspires growth, and shapes the future.” – Surattaya Khampradid, Kinesso
Engineering Director Oleksandr Chornomaz, based in Krakow, offers an insight into his professional motivations as well as his life outside of work in the latest of LoopMe’s employee spotlights.
Why did you decide to join LoopMe? I’ve always wanted to work at a startup, and when I joined back in 2016, the company still had a very dynamic and flexible management style. There were no strictly defined roles – everyone contributed in any way they could, based on their skills and abilities. I really resonated with that approach. I was deeply passionate about my work and grew alongside the company. Back then, we had a small team of developers working together in an open space, where we could freely exchange ideas. Some of the best concepts emerged from those discussions, even from heated but productive debates.
What project or event has been your favourite to work on at LoopMe? Over nearly nine years at LoopMe, I’ve had the opportunity to work on almost every major engineering project within the company – from our core product at the time, the DSP, to our first SDK integrations, and even in the Data Science team. However, my favourite project has to be the Intelligent Marketplace. It serves as the backbone that connects all our products into a unified ecosystem – essentially the heart of the company, where speed meets innovation.
Can you discuss a skill you’ve acquired or developed while working at LoopMe? When I joined LoopMe, my background was primarily in networking and server administration. However, my true aspiration was to become a software developer. In a way, I started from scratch, despite having already spent seven years in IT as a Network Engineer and DevOps specialist. At LoopMe, I honed my programming skills and, over time, expanded into management, business strategy, and product development. Learning to look beyond just the technical aspects and build products that drive revenue has been incredibly motivating for me.
Tell us a bit about yourself I come from a small town near Dnipro called Pidhorodne. Since childhood, I’ve been fascinated by technology – I always wanted to understand how things work. As a kid, I would take apart all my electronic toys, though not all of them made it back to their original state! My interest in IT started back in school. I kept up with the latest tech news, built computers for myself and my friends simply because I enjoyed it. Over time, this curiosity evolved into a passion, ultimately shaping my career into what it is today.
Do you have any hobbies? Throughout my life, I’ve had a variety of hobbies, from folk dancing to basketball. Sports have always been a big part of my life, and I love trying new activities. In school, I was the captain of my basketball team and even envisioned a future in professional leagues, but IT eventually won me over. More recently, when I lived in Cyprus for a year and a half, I took up rowing – a fascinating and highly disciplined sport. At the moment, I stay active by regularly working out at the gym, keeping in shape for any new sport I might want to try in the future.
If you could live anywhere in the world, where would you choose and why? I don’t have a specific location in mind, but my ideal place would be somewhere close to mountains, the sea, or the ocean. I value being able to retreat into nature from time to time, to recharge and spend quality moments with loved ones—whether in the forest, the mountains, or on the water. At the same time, I want to live in a place that is technologically advanced, with strong opportunities for growth and surrounded by inspiring people. I’m still searching for my dream city, but I’m confident I’ll find it someday!
Interested in working at LoopMe? Take a look at our open vacancies.
Searching for a PMP deal is often a frustrating experience for a trader. Mainly because they have to keep guessing the relevant keywords and almost all curation platforms are locked behind login requirements. Launching in Februaury 2025, LoopMe’s Premium Deals Library will provide programmatic traders with a streamlined, public platform to apply always-on PMPs to their campaigns in just two clicks.
Powered by LoopMe’s proprietary survey data — collected from nearly one billion surveys delivered globally — and a generative AI-powered search tool, the platform recommends the most relevant and best-performing deals based on any brand, keyword, or KPI.
With a focus on scale, accessibility, and performance, the Premium Deals Library addresses the key challenges that agencies face when accessing curated deal packages. In this post, we’ll explore those challenges, LoopMe’s tailored solution, and the technology driving these solutions.
Finding the right deal, fast
We found that one of the biggest challenges for traders was identifying which deals are most applicable to their advertising campaigns when browsing a library. For example, if I were running a campaign for a sportswear brand, I would need to guess the keywords to surface relevant deals, for example, sports, trainers, and running. However, I might miss seasonal deals (such as the Olympics), or shoppers currently looking for general fitness apparel, and those in-market for close competitors’ products—all of which would be highly relevant for a programmatic campaign for a sportswear brand.
To resolve this, LoopMe has built a specialized search engine powered by our deal library taxonomy data and world-leading generative AI tools. LoopMe’s search engine can be used with any brand, keyword, or KPI to rank the most relevant deals based on your input within LoopMe’s library. The engine also provides reasoning for why a deal is relevant to campaign requirements, ensuring that users can make informed decisions about their audience reach. Additionally, only deals with very high relevance, based on a confidence score system, are presented.
Here’s a comparison of search results for Home Depot:
Traditional search:
Home Depot customers
LoopMe’s GenAI search:
Home Depot customers
High spenders + values brand reputation
Home and garden Black Friday and Cyber Week shoppers
Interested in home and garden content
Interested in DIY
High retail spenders
High spenders + planning to shop both in-store & online
Walmart customers
No login. A true library
“I love logins!” said no one ever. Agencies are tired of logging into multiple platforms, providing two-factor credentials, and resetting passwords regularly. This is why we have decided to make the LoopMe Premium Deals Library entirely public, allowing traders to find and implement deals on external DSPs without constantly needing to contact us or enter login details.
On top of this, LoopMe has ensured that all deals are publicly available for 100+ DSPs, copyable, and accessible within two clicks and under 20 seconds. On the backend, LoopMe synchronizes deals with all major DSPs, ensuring these deals appear instantly within DSP inventory marketplaces.
If you’re searching for a custom deal or cannot find your desired deal in the library, our contact form takes less than 60 seconds to complete. You’ll receive a response and a deal within three working days via email or a JIRA ticket.
Addressability and scale
Curation platforms ensure audiences are matched to relevant inventory SSP-side via PMPs, driving addressability and scalability. LoopMe’s Premium Deals Library utilizes its DMP, containing over two billion active and consented devices, enhanced with behavioral-graphic data from almost one billion survey responses and 30,000+ brand and performance campaigns.
Paired with LoopMe’s direct inventory supply — recently boosted by the acquisition of Chartboost — LoopMe provides supply chain-optimized traffic, matched to real-time audiences and scaled via LoopMe’s Persona ID graph for omnichannel presence.
The LoopMe Premium Deals Library is the easiest way for programmatic traders to buy LoopMe inventory and audiences at scale, while relying on LoopMe to manage supply and avoid common issues — such as non-contextually relevant inventory, MFA, and IVT — encountered in open marketplace traffic.
Craig Baillie, Team Lead for EMEA Account Management based in London, features in LoopMe’s employee spotlight series.
Why did you decide to join LoopMe? Years ago, I was agency side over at Dentsu, where Neil (now our VP Sales EMEA) used to sell into the accounts I worked closely across. I was quite aware of LoopMe’s PurchaseLoop product suite, with this being completely unique in market and a massive USP/deciding factor in me wanting to join the company, looking to direct my career down the account management pathway. These interests, as well as the AI capabilities LoopMe offered and fast-growth culture really attracted me during the recruitment process.
What motivates you to come to work? The people I work with hands down. The way we work collaboratively – internally across a multi-faceted layer of teams, all working to achieve certain goals and deliver value is the biggest motivational factor, as well as externally with the client relationships we nurture. There are extremely hard-working, committed and talented people working within LoopMe, and I really value being able to work with and learn from them every day.
Can you discuss a skill you’ve acquired or developed while working at LoopMe? Cross-functional collaboration. Working closely with a number of different teams across the organisation, honing ability to analyse data and translate insights into actionable marketing strategies for our clients. Account management across various client projects, learning to prioritise tasks effectively while maintaining high-quality servicing standards in a fast-paced and dynamic industry which is constantly changing. Each day is different and I’m always learning something new!
Do you have any hobbies? I love my sport! I still manage to play hockey and football competitively over the weekends, and I’m also a winter sports enthusiast, hiker a fair-weather golfer! I love to travel – always wanting to visit new places and tick off cities/countries I have never been to before to experience different cultures and foods.
If you could live anywhere in the world, where would you choose and why? I was lucky enough to spend some time in South Africa (specifically Cape Town) last year for a few weeks. Incredible place and I couldn’t recommend it enough. The backdrop is surreal and one of the best places I have ever hiked for scenery. The people are so hospitable, with the food and wine also being out of this world good! I will be back…
If you could invite any public figure to dinner, who would you choose and why? A rogue one…but Bob Mortimer. If ever fancied a laugh over dinner concerning irrelevant topics and extravagantly made-up stories, he would be my choice. Do read his novels if you get the chance…it’s a lot of nonsense but feel-good reading.
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