Category: Blog

Dnipro-based Talent Partner Olha Mohunova gives us an insight into life at LoopMe, her favourite books, and why she would invite the creator of Star Trek to dinner in the latest of LoopMe’s employee spotlights.

Life at LoopMe

Why did you decide to join LoopMe?
When I joined LoopMe, it was one of the few product-focused companies in Dnipro. I was just starting out and it was a chance to join a team that develops their own product, rather than developing one for someone somewhere else.

What motivates you to come to work?
People. My team. It means so much to work in such a great environment, with colleagues all over the world.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
I’ve grown and grown as a professional at LoopMe. From a researcher who had just started to work with tech candidates I progressed to the position of Talent Partner. I developed my communication skills, language level and proficiency in negotiation. Sometimes it was really challenging, but it was worth it. 

Who are you?

Do you have any hobbies?
Yes, I have a lot of hobbies. I love reading – especially fantasy, romance and detective stories. Among my favourite books are Fried Green Tomatoes at the Whistle Stop Cafe by Fannie Flagg and the Sherlock Holmes stories. I love series too. So if I know what to do with a human body, it’s just because I like Criminal Minds, don’t worry! I’m also into sports (yoga, gym, running, stretching) and embroidery – some of my clothes feature my own embroidered dragons – it’s not a print!

If you could live anywhere in the world, where would you choose and why?
Hawaii, I guess. Sun, sea and sand as well as interesting people and traditions. Maybe I’d finally learn to swim there too.

If you could invite any public figure to dinner, who would you choose and why?
I think it would have to be Gene Roddenberry. The person who created such an awesome series that lives on today, built on the idea of great equality, gathering and exploring new worlds, must be really interesting. I would want to ask him – how it felt, how the idea came to him and what his opinions are – why his story continues to grow and develop even now after almost 60 years. How did he do it?!

Interested in joining the LoopMe team? Take a look at our careers page.

Shanghai-based Sales Manager Rocky Zheng shares his experiences, motivations and aspirations in the latest of LoopMe’s employee spotlights.

Life at LoopMe

Why did you decide to join LoopMe?
I joined LoopMe because I’m really into tech and advertising, and PurchaseLoop is right at the heart of both. I’m betting that AI and tech are going to massively reshape the advertising scene in the next few years, and I want to be part of that change. Also, China is a big and exciting market that I’m keen to dive into to help grow our business. Plus, I’m super excited about working with the awesome APAC team!

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
Working with a new market needs a solid strategy, good allies, and a worldwide view. Yes, sales folks always aim to increase profits. But with LoopMe being a bit of a mystery to many potential clients here, it’s vital to team up and produce informative content to win people’s trust. The hurdles in the Chinese market have stretched my vision from just focusing on sales to seeing the bigger, global picture. I’m always pushing to make new progress.

Do you have any WFH routines or rituals?
After a long day of meetings, I enjoy a short break playing with my cat, Tongtong. I also like to cook meals as a reward. Both petting Tongtong and cooking meals help me recharge while working from home.

Who are you?

Tell us a bit about yourself.
Born and raised in Wenzhou, China, I studied in New Jersey and New York for three years. After graduation, I lived in Texas, Beijing, and Shanghai. My career spans technology and advertising, having worked at Oracle, LinkedIn, Cloudera, and now LoopMe. I’m a fan of hitting the road and exploring new places during my time off. I’ve driven coast to coast in the US, from New York to California, and completed a similar trek in China, from Beijing to Guangzhou. My travels also took me to Latin America and Southeast Asia. Europe is on my to-visit list. And I’m really excited about the upcoming meeting with the APAC team in Singapore. Furthermore, if you’re planning a trip to China, you can’t miss visiting Shanghai. Send me a message and I’ll guide you to some of my favorite dining spots in the city.

Do you have any hobbies?
Experimenting with different coffees and bubble teas! Believe it or not, Shanghai is like a coffee lover’s paradise, boasting the highest number of coffee shops globally. My day typically kicks off with a cup of coffee. And that’s not all – I love taking a cup of coffee along when I visit partners like a friendly gesture. And when it’s time to meet clients, I always prefer a cozy coffee shop. There’s just something about sipping on coffee and discussing business that seems perfect.

What was your greatest achievement last year?
Last year, I was licensed to host another TEDx event in my community and I also volunteered at a few local charities. I met a lot of new people who are as passionate about inspiring speeches and helping out as I am. This year, I’m turning my focus to the future of graphic and video content, which is set to dramatically change because of AI. AIGC is a hot topic in my discussions with agencies and clients, so I’m planning to spend some time learning more about it.

Kajan Anand, a Senior Finance Manager based in London, shares his experiences in the latest instalment of LoopMe’s employee spotlights, a series designed to offer an insight into the LoopMe team’s work, life, motivations and aspirations.

Life at LoopMe

Why did you decide to join LoopMe?
LoopMe’s technology, innovation and culture of pushing boundaries were major factors in deciding to join. Seeing the YoY growth, especially in such a difficult market, also had me excited at LoopMe’s potential. To hopefully play a small part in LoopMe’s future success felt like it would be an achievement in itself.

What project or event has been your favourite to work on at LoopMe?
Being a part of the team which brought the Poland entity to life was an incredibly formidable task yet one that I found very fulfilling. Bucket loads of paperwork, Excel workbooks, and a multitude of calls with Polish accountants, HR specialists and tax advisors all came together as part of a massive team effort. Seeing the entity grow from 0 to 50 employees in no time at all is testament to the growth of LoopMe as a business.

Similarly, working on LoopMe’s first carbon emission report with Chloe Hill has also been extremely rewarding. A lot of time has been invested to get to the source of all of LoopMe’s emissions but we have now hopefully set the groundwork to start deep-diving into our emissions to see what improvements we can make to our sustainability effort. It’s great to work for a business who prioritises and understands their environmental responsibilities.

What motivates you to come to work?
The team, 100%! I feel very blessed that I have colleagues who I can learn from, collaborate with and who challenge me. The reality TV gossip and rounds of Baby Guinnesses are truly the cherry on top. It’s never a bad day in the office when you’re surrounded by such great people!

Also, I must mention the phenomenal output from the team in Ukraine over the last 2 years. The team’s robustness and diligence in the face of extraordinarily difficult circumstances makes me proud to call them all colleagues

Who are you?

Tell us a bit about yourself.
Born and raised in Lewisham, South East London to Sri Lankan Tamil parents. I studied Maths at Cardiff University and then fell into accountancy following graduation. My career background has predominantly been in media and brand design so I have always enjoyed working in innovative, forward-thinking industries.

What was your greatest achievement last year?
Managing to purchase a home with my wife at the beginning of last year. The housing market was chaotic and there were several moments where we thought that the whole sale may fall through. It could have been very stressful but we were very lucky that we managed to get it over the line in the 11th hour.

Do you have any hobbies?
A new home has meant most of my time and energy has gone into fixing and/ or breaking things in the house. A patient brother-in-law and 1,001 YouTube tutorials was all I ever needed to guide me. I never realised how much satisfaction I could get from spending 2 hours unclogging an external drain.

However, the less said about the radiator which, as we speak, is still leaking in the bathroom, the better.

LoopMe’s employee spotlights provide an insight into the LoopMe team’s work, life, motivations and aspirations. This edition features Oleg Morochkov, a Product Manager based in Dnipro.

Life at LoopMe

Why did you decide to join LoopMe?
To be honest, I heard a lot about LoopMe from people I know and it was the only company in Dnipro in the ad tech industry. LoopMe’s values sounded very interesting to me so I decided to go for the opportunity.

Why did you decide to work in this industry?
I lost my fear of trying new things many years ago. My curiosity can’t rest when I don’t have the answer to a question, so this industry caught my attention. And, as a result, I’m now able to use analytical, technical, management skills combined together on a daily basis.

What motivates you to come to work?
The great people I work with and unwavering interest in the challenges I face every day working in rapidly changing conditions – the ad tech industry won’t let me get bored.

Who are you?

Tell us a bit about yourself.
My name is Oleg Morochkov, I’m from Dnipro and hold the position of Supply Product Manager. My journey at LoopMe began almost 5 years ago with a support role, which I chose even with project management experience.

Do you have any hobbies?
I have lots of hobbies, the most interesting of which are leatherworking and creating loft furniture using welding and woodwork.

What has been your biggest achievement in the last year?
First of all — I’m still alive, which is great. It’s very hard to choose the single biggest achievement. On the professional side — I think that it’s rebuilding our redirect processing services that allowed us to make our system more stable and identify potential problems with servers of our DSP partners. In two words it increased stability and helped detect places where we could lose money because of any issue that happened on the partner side. On a personal note — I learned how to weld metals from scratch!

LoopMe’s employee spotlights provide an insight into our team’s work, life, motivations and aspirations. This edition features Joyce Bacqueyrisses, VP of Global Client Services, based in New York.

Life at LoopMe

Why did you decide to join LoopMe?
It was my friend and colleague, Hélène Bouteille (Head of Global Account Management for LoopMe’s Intelligent Marketplace), who introduced me to LoopMe 8 years ago. Mobile was still pretty new and exciting, and I loved the company’s bold appetite for innovation and growth. LoopMe’s AI-powered DSP and early in-app investment, allowing better data and more immersive creative, offered brands an incredibly valuable product. The company was ready to take its unique offering to the US and I wanted to be a part of it!

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
Leadership, collaboration, and planning have become more pivotal in my role today. The most rewarding one to me has been people management, supporting individual development and rooting for the success of the team. I couldn’t do it without the support and guidance from my colleagues. I appreciate every learning opportunity as I continue to widen my scope and responsibilities.

Do you have any WFH routines or rituals?
I’m working on the bad habit of checking my phone in bed. That aside, my key morning ritual is making coffee. My sister got me an AeroPress a few years ago and I love it. I start by grinding the coffee beans, boiling water and then let it seep for 4 minutes. There is something really relaxing about this morning routine. Sometimes I like to change it up and use the Italian mocha or Turkish cezve.

Who are you?

Do you have any hobbies?
I love exploring new bakeries, coffee shops and gelaterias on the weekend. As a French person, indulgence is my middle name! I do try to balance it with a good workout (really into OrangeTheory fitness). I also really enjoy languages and I have just started learning Italian!

Who would you consider your main role model and why?
I don’t think I have one role model and I won’t embarrass myself with fandom moments… I mostly learn from and am inspired by the people around me. Of course, my parents, grandparents and siblings have had great influence on me. As have my friends and colleagues. I really have great admiration for my colleagues in Ukraine. They are the bravest, most committed and determined people I have ever met. They also have the biggest heart.

If you could live anywhere in the world, where would you choose and why?
New York City! LoopMe made this dream come true 6.5 years ago. I wanted to be at the epicenter of our industry, get more exposure to global brands and challenge my approach and way of working. Beyond that, I was always fascinated by the US. Like many other non-Americans, I believe the diversity of people/cultures, the vastness of landscapes, and the appetite for innovation is truly unique.

LoopMe’s employee spotlights provide an insight into our team’s work, life, motivations and aspirations. This edition features Theo Alden, a Senior Sales Executive based in London.

Life at LoopMe

Why did you decide to join LoopMe?
I decided to join LoopMe because I was incredibly impressed by the company’s innovative approach to advertising technology and its commitment to solving complex industry challenges. LoopMe’s reputation for pushing the boundaries of AI and data-driven solutions was a major draw for me. I was also drawn to the talented and passionate team at LoopMe, who are the cornerstone of the company’s success.

What project or event has been your favourite to work on at LoopMe?
My favourite event at LoopMe was undoubtedly the boat party! The boat party not only allowed us to showcase our dedication to client relationships but also our ability to host an exceptional event. It served as a testament to our team’s creativity, attention to detail, and commitment to going above and beyond to ensure our clients have a great time.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
My time at LoopMe has significantly improved my presentation skills – I’ve learned to communicate complex ideas with clarity and engage audiences effectively. The emphasis on data-driven insights has honed my ability to create compelling visuals for data presentations. Moreover, the supportive work environment at LoopMe has boosted my confidence in public speaking, allowing me to adapt my presentation style to diverse audiences and contexts.

Who are you?

What has been your biggest achievement in the last year?
In the past year, my most significant achievement has been the expansion of the independent agencies patch and the cultivation of client relationships. Through strategic initiatives and a dedicated focus on client satisfaction, the patch has achieved amazing growth. Developing amazing relationships with my clients and being in a position to deliver great results for them has been hugely fulfilling and this is by far the best part of my role!

If you could live anywhere in the world, where would you choose and why?
I already live in the best city in the world, but if I had to choose somewhere else, I would choose Australia! The diverse landscapes, thriving cities, and laid-back lifestyle make it an attractive destination. The country offers a unique combination of natural beauty, from its stunning beaches and rugged outback to lush rainforests. Additionally, Australia is known for its high quality of life, excellent healthcare system, and a strong sense of community – I could also work on my tan, a key consideration when deciding where to relocate.

If you could invite any public figure to dinner, who would you choose and why?
My choice would be Mo Gawdat, due to his unique outlook on life and his compelling perspective on the concept of happiness. Everyone could benefit from listening to what he has to say and hearing his story!