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Learning with LoopMe – AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered.

In this series, we hear from our Senior Data Scientist Tom-Hunter Smith who talk through all things Artificial Intelligence.

Take a look at the videos and download our AI Guides to learn more.

What's Artificial Intelligence?

AI Uncovered: What is Artificial Intelligence? from LoopMe on Vimeo.

What is an Algorithm?  

AI Uncovered: What is an Algorithm? from LoopMe on Vimeo.

What is Machine Learning? 

AI Uncovered: What is Machine Learning? from LoopMe on Vimeo.

What is Audience Intelligence?  

AI Uncovered: What is Audience Intelligence? from LoopMe on Vimeo.

Register your interest in our AI Award by contact [email protected].

 

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Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch!

The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia.

Annie began her career in mobile over 8 years ago, starting at Millennial Media (now part of Oath), then moving to YuMe (now part of RhythmOne), before joining LoopMe’s HQ in London in 2015.

Here Annie was LoopMe’s lead for the UK and EMEA business unit, managing client and agency relations. Annie educated AV teams at agencies about the rise of mobile to convert TV budgets to mobile video for effective cross-platform planning.

In March 2017, Annie relocated to Singapore and kick-started LoopMe’s APAC operations, bringing AI brand video solutions to the region. She and her team educate the market on Artificial Intelligence and mobile, including successful campaigns with Marina Bay Sands and Spotify as well as close partnership with the Unilever Foundry.

"I'm thrilled to be a part of this list with so many great women from across the industry. My inclusion in this list represents not only LoopMe's great products but the fantastic work our APAC team is doing educating the market." Commented Annie.

LoopMe GM, Pete-O’Mara Kane stated “I've worked with Annie for 5 years, first at Millennial and then at LoopMe. She has quickly risen from a Sales Exec to leading our APAC operations, which I attribute to her positive mentality and problem-solving attitude.”

He went on to say “She has constantly overachieved on targets and thrives on new challenges, most notably in her recent role as Head of Sales, APAC. Through strategic partnerships she has seen revenue grow and manages her team to achieve their full potential. Annie's contribution to our business growth can't be understated, and I know there's lots more success to come her way”.

Congratulations to all shortlisted Women to Watch! Follow the conversation online #WomenToWatch2018

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Are you interested in joining LoopMe? We’re hiring! Check out our open roles and apply here.

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LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’!

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The Technology

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.

After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.

 

Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!

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Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office.

Tell us a bit about yourself.

I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 months there were rather challenging as it was hard to understand my lecturers accents!

I enjoy keeping fit by going to the gym and attending LoopMe’s ‘Yoga Thursday’ classes. I’m also a self-confessed ‘foodie’ and enjoy cooking because the best food always comes from the kitchen at home.

Why did you decide to join LoopMe?

I joined LoopMe in early 2015, we were still at a very early stage and we didn’t even have a proper accounting department. I knew it was an amazing opportunity for me to get to know what its like to work in the UK and gain a lot of hands-on, practical experience. It also opened my eyes to the world of advertising and marketing which is a really exciting industry to be in.

What’s your job role and day to day responsibilities?

I am a Financial Accountant so my day to day responsibilities vary greatly depending on the time of the month. Our work within the finance team requires a great deal of attention to detail, involving anything from reconciling the company's revenue to payroll and expenses.

We try our best to stay on top of everything and also help the business to make the right decisions based on analysis. I’ve always loved working with numbers because they are predictable and reliable.

What’s been the best moment at LoopMe?

The best moment I’ve had in LoopMe so far has to be when we celebrated Oktoberfest in the office. Somehow I was convinced to put on a Fraulein costume! It was great fun with amazing hot dogs and lots of beer.

Tell us a fun fact about yourself.

In primary school, I was unusually tall for my age. At one point I took Latin dancing classes and was made to tie my hair up and be the man!

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We’re hiring! Check out our open roles in a variety of departments from Publishing to Sales and apply here.

Audience-Intelligence-Blog

Audience Intelligence launches allowing in-market advertising from the first impression

We’re pleased to launch Audience Intelligence, a new product which uses PurchaseLoop survey technology to identify the customers that are currently in-market for your product or are in your core target audience.

We know it’s not always easy to identify your target customer online, so our data science team built a solution.

Audience Intelligence is created from proprietary segments using live, opt-in, marketplace responses and is modelled to scale using our industry-leading artificial intelligence.

By analyzing data held in our DMP, LoopMe build a target audience of the customers you want to buy your product, visit your store or tune into your show.

In layering our PurchaseLoop solution on your Audience Intelligence campaigns, you can measure and optimize to brand metrics, foot traffic and sales.

 

Why use Audience Intelligence?  

The latest insights 

The audience segment is created by our data science team 4 weeks prior to campaign launch, ensuring data is up-to-date and accurate

Bespoke to your campaign 

You don’t need to guess what segment is the best fit for your campaign, it’s created bespoke for your unique audience

Unique creative 

If your product has multiple audiences, LoopMe’s award-winning creative team can build individual ad units guaranteed to resonate

Yours forever 

LoopMe will share insights into your unique audience, giving you a full analytics report to optimize your future marketing campaigns


 

To learn more about how Audience Intelligence can drive your ad campaigns, contact your local account rep or get in touch.

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Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list.

Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director.

Responsible for LoopMe’s marketing strategy and execution worldwide, Lauren has built out the marketing team globally and drives initiatives both inside and outside the marketing department, helping it grow to the UK's 12th fastest growing company in the UK according to Deloitte's Fast Track 50 list. Read more about Lauren in her Employee Spotlight.

Since its inception in 2013, The Drum’s 50 under 30 celebrates the best female digital talent, highlighting those who have broken the mould before the age of 30.

Cameron Clarke, Deputy Editor of The Drum, said: "Over the last five years the 50 under 30 has recognised hundreds of outstanding emerging talents and we’re excited to see who follows in their footsteps this year.”

All members in this year’s list were based on nominations from The Drum’s readers and judged by a panel of industry experts.

“There are so many amazing women on The Drum's 50 under 30 list - and many more to come. I’m quite staggered to be a part of it, and very much looking forward to building a more equal, fair and successful industry,” commented Lauren.

LoopMe CEO, Stephen Upstone said, “Lauren has been instrumental in growing the LoopMe brand worldwide and educating the market on Artificial Intelligence. I’m very proud to see her in this list and I know she will continue to grow from strength to strength.’

Follow conversation online #50Under30

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We’re hiring! Check out our open roles and apply here.

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LoopMe & Commerce Signals Close Sales Loop Using AI & Credit Card Data

We’re pleased to announce our partnership with Commerce Signals, which connects marketers with near real-time insights from payment transaction data. Read more on this exciting news in eContent and MarTech Today.

This partnership will enable brands to close the advertising feedback loop and optimize mobile advertising campaigns to sales in-flight, using self-learning artificial intelligence systems and near real-time purchase data.

This is significant as research from the CMO council shows that while 78% of CMOs are held accountable for brand metrics such as sales, digital campaign success is still being measured by CTR (56%), engagement (35%) and completed views (31%). Campaigns are optimized toward these metrics as a result.

“Much of marketing measurement is completely out of touch with business growth” says Greg Stuart, CEO of the Mobile Marketing Association. “While CTR is the most used KPI for brands our studies show that in many cases it has ZERO correlation to sales. The market must innovate in measurement if advertisers are going to get the most out of their investments in mobile advertising and other channels. The move by LoopMe and Commerce Signals is an important step in the right direction.”

PurchaseLoop Sales Optimization promises to drive incremental purchases for a new era in advertising, signalling an end of optimization toward digital proxy metrics, while going a step further than attribution. PurchaseLoop uses AI to optimize advertising in-flight, toward impressions identified as the most effective at generating an in-store or online purchase, with campaign results verified by Commerce Signals.

PurchaseLoop has been shown to increase foot traffic in-store by 17%, while brand uplift averages a 6X increase against traditional advertising optimization. Brands embracing the new technology include Microsoft, Western Union, Audi and Samsung.

Stephen Upstone, LoopMe CEO commented ‘We don’t believe that clicks and views should be the primary measure of success or optimization driver in digital. This led us to developing PurchaseLoop for Brand Uplift, Foot Traffic and now Sales, recognizing that marketers should demand more from their advertising. I’m excited that we’re working with Commerce Signals to drive real attribution and optimization for marketing.’

Tom Noyes, CEO of Commerce Signals added ‘We are thrilled to be working with LoopMe to prove digital video’s impact in driving incremental sales for retailers. With programmatic display, we’ve already proven that a major U.S. retailer can more than double their ROAS by optimizing with Commerce Signals rather than click through rate’.

Reach out to your local sales rep or contact [email protected] for further info.

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Closing the Loop on Consumer Tech

We’re excited to launch our latest vertical event, which takes a deep dive into consumer tech marketing on August 30th at the Ham Yard Hotel, London. RSVP to secure your spot.

According to AdAge, the technology sector’s total global ad spend was 17.8billion. 6.7% of the global ad spend.

From TV, to smartphones and now wearable tech, consumer technology has and will go on to transform the way consumers go about their lives.

The rate of innovation as well as increased demand means that likes of Apple, Samsung and Sony over the last decade have shortened their product life cycle, releasing new models and competing for similar consumers. This provides marketers with a challenge, as they need to fit their marketing activations into a shorter period of time.

Join LoopMe at the Ham Yard Hotel, London for breakfast as we’ll be discussing:

-          Case studies of effective consumer technology marketing

-          How to harness data for targeted & effective marketing

-          What brands can do to stand out in a highly cluttered environment

RSVP here to be the first to hear about speaker details. Drop us a message if you have any further questions. We look forward to seeing you there!

 


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Download Marketer’s Guide to Mobile Data

Today marks the release of the second edition of our Marketer's Guide to series which looks into mobile data. The first in the series looked at mobile viewability here.

With mobile ad spend set to hit 80.6% of total digital ad spend globally by 2020, marketers should feel confident in discussing how data is used to reach their consumers on mobile.

Download the guide to learn:

  • What data can be gathered on mobile and how to use it effectively
  • GDPR & data - what you really need to know
  • Data challenges and how to address them

Download your free copy here.

 

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Employee Spotlight: Mitchell Krumm

Tell us a bit about yourself.

I’m 23 years old and grew up in Buffalo, New York. I went to school at the University at Buffalo where I graduated with a Fine Arts degree in Graphic Design. Since I was young, I've always been involved in anything artistic, whether it was building lego or lincoln log structures or drawing, which eventually led to my career as a designer. Other activities I enjoy include traveling, being active, hanging out with friends and family, listening to music, and going to concerts / festivals.

Why did you decide to join LoopMe?

LoopMe is my first job after graduating college and, to say the least, has helped me immensely with defining my career path and teaching me countless new skills. A goal of mine was to move from Buffalo to New York City to start my career in advertising as a designer. LoopMe made my aspirations a reality, I can’t thank the company enough!

What’s your job role and day to day responsibilities?

I’m a Visual UI/UX Designer on the Creative Team at LoopMe, responsible for designing and/or building our interactive rich media ads for our US clients. Whether it's a concept for a RFP or an actual campaign, I’m tasked with crafting the best ad which offers a fluid user experience that will attract consumers, while meeting the client’s key objectives.

I’m fortunate to work on a team that inspires one another to create their best work. Aside from working with my team, I work closely with most of the other departments at LoopMe, which is also super helpful and rewarding!

What’s been the best moment at LoopMe?

Picking out one moment is tough. However, I'd say being given the opportunity to meet and train with my team in our London office was at the top of the list. Also, our 5 Year Anniversary retreat was great as well. All US office employees and some from London came to a resort an hour north of New York City to participate in team building activities, which was followed by a company party! It's always valuable to be in the same room as the employees from other offices.

Tell us a fun fact about yourself.

I won an art show my senior year of high school where my drawing was then taken and hung up in the Capitol Building in Washington D.C. for a full year!

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We’re hiring! Check out our open roles and apply here.