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LoopMe Shortlist at The Drum’s Digital Trading Awards

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for ‘Best Mobile Campaign’ for our work with Carat and Tassimo.

The Digtial Trading Awards, now in its 5th year are one of the most well respected awards in the media industry. The ‘Best Mobile Campaign’ rewards innovative strategy and campaign that has engaged the target audience.

The Campaign

Carat attainted the Jacob’s Douwe Egberts in September 2017 and Q4 marked the first campaign for Tassimo – a market leading coffee system selling in the Single Serve Market, with a range of machines and compatible coffee pods (T-Discs). Tassimo were looking to drive awareness and consideration of their Brewer range and promote their brand USPs in the run up to Christmas.

To find Tassimo’s target audience, LoopMe used PurchaseLoop, the brand uplift optimiser, which aligned perfectly with Tassimo and Carat’s strategic planning

Tassimo’s campaign drove over 3.9 million impressions and 2,980 hours of brand engagement, at a cost per minute of £0.24. Using PurchaseLoop Tassimo’s campaign tracked 13.71% purchase intent increase, from control to exposed and AI optimised, showing LoopMe’s effectiveness in driving campaign results beyond brand metrics on mobile.

Winners will be announced at the ceremony on May 31st. Good luck all!

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Employee Spotlight: Lauren Bigland

Tell me a bit about yourself

I grew up in Chelmsford, a small city (yes it’s a city) outside of London. When I started secondary school, I realized I loved learning languages so studied French and Spanish at university. As part of the course I spent a year in Nice, France and Córdoba, Spain – drinking more rose and tinto de verano (a Spanish classic, red wine and fanta lemon served with ice) than I probably should have done, but it set me up for a career in media! I fell into marketing and adtech by accident and feel lucky I ended up in such a vibrant, growing and interesting industry.

What’s your job role and day to day responsibilities?

I’m Head of Marketing at LoopMe which means I’m responsible for LoopMe’s marketing worldwide, reporting into Stephen our CEO.

I have an extremely varied job, no two days are the same which I love. My main role covers positioning, strategy, messaging, branding and product marketing. I also manage a fantastic team who take care of everything else - from social, to events, to design to content (including this blog). Our responsibilities are quite broad – marketing touches every part of the business so we wear a lot of different hats and are expert multi-taskers!

What’s been your best moment?

Spending 3 months working with LoopMe’s US team, trying out life as New Yorker was pretty cool…

Why did you decide to join LoopMe

I had itchy feet in my previous role and a friend mentioned LoopMe were looking for someone to head up the marketing team. I met with Stephen and was impressed with size of the opportunity for both the business and for myself personally. Ad tech companies often use a lot of smoke and mirrors when it comes to product, but LoopMe’s offering was solid – and that makes it a pleasure to market! I also wanted to join a start-up where I could roll up my sleeves and make a real difference, working with growing companies requires you to be a bit more imaginative and resourceful, which makes day to day life a lot more interesting.

A fun fact about yourself

I really, really hate birds.

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We’re hiring! Check out our open roles and apply here.

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‘Closing The Loop’ report released

Today marks the release of our report ‘Closing The Loop’ which analyses LoopMe’s PurchaseLoop campaigns over the last year.

Following on from last year’s report, Closing The Loop gives an in-depth analysis of brand KPI’s, investigates average uplift by vertical and detailed case studies. There are also tips on how to get the most from your PurchaseLoop campaign to ensure maximum uplift.

Our twice-awarded product PurchaseLoop, uses cutting-edge artificial intelligence to optimize video and rich media advertising to real-world brand outcomes. Since its launch in 2016, we have worked with the world’s biggest brands including Microsoft, Norwegian Air and Jockey achieve their KPI’s and close the loop on advertising.

Click here to download the full report and get in touch to learn more.