LoopMe AR App Privacy Policy

Last updated June 10, 2022

This privacy notice for LoopMe Limited (doing business as LoopMe) (‘LoopMe‘, ‘we‘, ‘us‘, or ‘our‘,), describes how and why we might collect, store, use, and/or share (‘process‘) your information when you use our services (‘Services‘), such as when you:

  • Download and use our mobile application (LoopMe AR ), or any other application of ours that links to this privacy notice
  • Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at privacy@loopme.com.
This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for. You can also click here to go directly to our table of contents.
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with LoopMe and the Services, the choices you make, and the products and features you use. Click here to learn more.
Do we process any sensitive personal information? We do not process sensitive personal information.
Do we receive any information from third parties? We do not receive any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Click here to learn more.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Click here to learn more.
How do we keep your information safe? We have organisational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Click here to learn more.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Click here to learn more.
How do you exercise your rights? The easiest way to exercise your rights is by filling out our data subject request form available here: https://legal.loopme.com/privacy-center#opt-out, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
Want to learn more about what LoopMe does with any information we collect? Click here to review the notice in full.
Personal information you disclose to us
In Short: We collect personal information that you provide to us.
We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.
Sensitive Information. We do not process sensitive information.

Application Data. If you use our application(s), we also may collect the following information if you choose to provide us with access or permission:

  • Mobile Device Access. We may request access or permission to certain features from your mobile device, including your mobile device’s camera, and other features. If you wish to change our access or permissions, you may do so in your device’s settings.
This information is primarily needed to maintain the security and operation of our application(s), for troubleshooting, and for our internal analytics and reporting purposes.
All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.
In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see ‘WHAT ARE YOUR PRIVACY RIGHTS?‘ below).
  • To save or protect an individual’s vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.
In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e. legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfil our contractual obligations, to protect your rights, or to fulfil our legitimate business interests.
If you are located in the EU or UK, this section applies to you.
The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
  • Consent. We may process your information if you have given us permission (i.e. consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Click here to learn more.
  • Performance of a Contract. We may process your personal information when we believe it is necessary to fulfil our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.
  • Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:
  • Send users information about special offers and discounts on our products and services
  • Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.
  • Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.
In legal terms, we are generally the ‘data controller’ under European data protection laws of the personal information described in this privacy notice, since we determine the means and/or purposes of the data processing we perform. This privacy notice does not apply to the personal information we process as a ‘data processor’ on behalf of our customers. In those situations, the customer that we provide services to and with whom we have entered into a data processing agreement is the ‘data controller’ responsible for your personal information, and we merely process your information on their behalf in accordance with your instructions. If you want to know more about our customers’ privacy practices, you should read their privacy policies and direct any questions you have to them.
If you are located in Canada, this section applies to you.
We may process your information if you have given us specific permission (i.e. express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e. implied consent). You can withdraw your consent at any time. Click here to learn more.
In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:
  • If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way
  • For investigations and fraud detection and prevention
  • For business transactions provided certain conditions are met
  • If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim
  • For identifying injured, ill, or deceased persons and communicating with next of kin
  • If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse
  • If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province
  • If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records
  • If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced
  • If the collection is solely for journalistic, artistic, or literary purposes
  • If the information is publicly available and is specified by the regulations
In Short: We may share information in specific situations described in this section and/or with the following third parties.
We may need to share your personal information in the following situations:
  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this privacy notice unless otherwise required by law.
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this notice will require us keeping your personal information for longer than 1 year.
When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
In Short: We aim to protect your personal information through a system of organisational and technical security measures.
We have implemented appropriate and reasonable technical and organisational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorised third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.
In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.
In some regions (like the EEA, UK, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; and (iv) if applicable, to data portability. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?‘ below.
We will consider and act upon any request in accordance with applicable data protection laws.
If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your local data protection supervisory authority. You can find their contact details here: https://ec.europa.eu/justice/data-protection/bodies/authorities/index_en.htm.
If you are located in Switzerland, the contact details for the data protection authorities are available here: https://www.edoeb.admin.ch/edoeb/en/home.html.
Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?‘ below.
However, please note that this will not affect the lawfulness of the processing before its withdrawal, nor when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.
Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, Sending an email to privacy@loopme.com, Revoking access to camera via “settings” on the app., or by contacting us using the details provided in the section ‘HOW CAN YOU CONTACT US ABOUT THIS NOTICE?‘ below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.
If you have questions or comments about your privacy rights, you may email us at privacy@loopme.com.
Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track (‘DNT’) feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.
In Short: Yes, if you are a resident of California, you are granted specific rights regarding access to your personal information.
California Civil Code Section 1798.83, also known as the ‘Shine The Light’ law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.
If you are under 18 years of age, reside in California, and have a registered account with Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g. backups, etc.).
CCPA Privacy Notice
The California Code of Regulations defines a ‘resident’ as:
(1) every individual who is in the State of California for other than a temporary or transitory purpose and
(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose
All other individuals are defined as ‘non-residents’.
If this definition of ‘resident’ applies to you, we must adhere to certain rights and obligations regarding your personal information.
What categories of personal information do we collect?
We have collected the following categories of personal information in the past twelve (12) months:
Category Examples Collected
A. Identifiers
Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name
B. Personal information categories listed in the California Customer Records statute
Name, contact information, education, employment, employment history, and financial information
C. Protected classification characteristics under California or federal law
Gender and date of birth
D. Commercial information
Transaction information, purchase history, financial details, and payment information
E. Biometric information
Fingerprints and voiceprints
F. Internet or other similar network activity
Browsing history, search history, online behaviour, interest data, and interactions with our and other websites, applications, systems, and advertisements
G. Geolocation data
Device location
H. Audio, electronic, visual, thermal, olfactory, or similar information
Images and audio, video or call recordings created in connection with our business activities
I. Professional or employment-related information
Business contact details in order to provide you our services at a business level or job title, work history, and professional qualifications if you apply for a job with us
J. Education Information
Student records and directory information
K. Inferences drawn from other personal information
Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics
We may also collect other personal information outside of these categories instances where you interact with us in person, online, or by phone or mail in the context of:
  • Receiving help through our customer support channels;
  • Participation in customer surveys or contests; and
  • Facilitation in the delivery of our Services and to respond to your inquiries.
How do we use and share your personal information?
More information about our data collection and sharing practices can be found in this privacy notice.
If you are using an authorised agent to exercise your right to opt out we may deny a request if the authorised agent does not submit proof that they have been validly authorised to act on your behalf.
Will your information be shared with anyone else?
We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.
We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be ‘selling’ of your personal information.
LoopMe Limited has not disclosed or sold any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. LoopMe Limited will not sell personal information in the future belonging to website visitors, users, and other consumers.
Your rights with respect to your personal data
Right to request deletion of the data — Request to delete
You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.
Right to be informed — Request to know
Depending on the circumstances, you have a right to know:
  • whether we collect and use your personal information;
  • the categories of personal information that we collect;
  • the purposes for which the collected personal information is used;
  • whether we sell your personal information to third parties;
  • the categories of personal information that we sold or disclosed for a business purpose;
  • the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and
  • the business or commercial purpose for collecting or selling personal information.
In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.
Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
We will not discriminate against you if you exercise your privacy rights.
Verification process
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g. phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.
We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.
Other privacy rights
  • You may object to the processing of your personal information.
  • You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.
  • You can designate an authorised agent to make a request under the CCPA on your behalf. We may deny a request from an authorised agent that does not submit proof that they have been validly authorised to act on your behalf in accordance with the CCPA.
  • You may request to opt out from future selling of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.
To exercise these rights, you can contact us by email at privacy@loopme.com, by calling toll-free at 1-866-I-OPT-OUT and entering service code 815# to leave us a message., by visiting https://app.pactsafe.com/sign?r=5f468ea7026d897d4716f2cf&signature=nI~-fh1xmMO2OyBPZIg2NZPDqnLkblt1YKkb0m-8Q5jeidIlAYKS~v76iOnNj3viK2dMp1EM69F3mMOM6vhsyUNYw~YwlevuvaAC~MfujKLfaahOypK3elNtEUltM55taZo0QyPw64EMT7v9J-C1eYzduPKa8lMt5Eycenucgoq639fm3aTXHgyyObPoG9JOG2eW02-XsBdQTcTMJP0eEIw6N7f24niE0ugLoDqJxZmMQl8nPiIp9ooa3hQCYOfBLqlct5yrFWkCNw9ZcSR9X5m-55y2x8Z7totQKJDBZyBXIIqTSk8YOgFW-3fgFZa6KhbTLqtVS~aGEq8F17AUog__, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.
In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.
We may update this privacy notice from time to time. The updated version will be indicated by an updated ‘Revised’ date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.
If you have questions or comments about this notice, you may contact our Data Protection Officer (DPO), Fieldfisher LLC, by email at privacy@loopme.com, or by post to:
LoopMe Limited
Fieldfisher LLC
Fieldfisher, Riverbank House, 2 Swan Ln
London EC4R 3TT
United Kingdom
If you are a resident in the European Economic Area, the ‘data controller’ of your personal information is LoopMe Limited. LoopMe Limited has appointed LoopMe Limited to be its representative in the EEA. You can contact them directly regarding the processing of your information by LoopMe Limited, by email at privacy@loopme.com, by visiting https://legal.loopme.com/privacy-center#contract-hyartvn1o, or by post to:
Ground Floor, 32 -38, Saffron Hill, Farringdon
London EC1N 8FH
United Kingdom
If you are a resident in the United Kingdom, the ‘data controller’ of your personal information is LoopMe Limited. LoopMe Limited has appointed LoopMe Limited to be its representative in the UK. You can contact them directly regarding the processing of your information by LoopMe Limited, by email at privacy@loopme.com, by visiting https://legal.loopme.com/privacy-center#contract-hyartvn1o, or by post to:
__________ __________
United Kingdom
If you have any further questions or comments, you may also contact us by post at the following corporate address:
LoopMe Limited
Ground Floor, 32-38, Saffron Hill
London EC1N 8FH
United Kingdom
Phone: __________
Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please visit: https://legal.loopme.com/privacy-center#opt-out.
This privacy policy was created using Termly’s Privacy Policy Generator.

TV & Mobile Screens Have Highest Ad Recall for Political Advertising

We are a week away from a divisive election battle in the US and it’s become quite overwhelming at times to get a good read on what Americans are really interested in hearing from the candidates.

We took a look at consumer trends during the month of October to find out what matters most to Americans heading into the 2020 Presidential election, where they get key information, and what types of advertising influences them most.

LoopMe’s PurchaseLoop Research survey ran from October 2nd to October 22nd, 2020 with a nationally representative respondent pool of over 2,300 Americans aged 18+ and here are the key findings:

Factors that influence the vote:

  • Issues matter most when deciding on factors that influence Americans’ decision on which candidate to vote for, with additional importance put on leadership qualities.

In rank order, Americans care most about the economy & healthcare, followed by social issues & national security. 

Advertising channels with influence:

  • News outlets & debates/conventions are the clear leaders for consumers looking to gather info on who to vote for. 
  • When asked about preferred advertising choices 43% of total responses opted for “I’d rather not say”. This is substantially higher than all other questions and could show general dissatisfaction across formats for current political advertising messaging. TV & online advertising were the most preferred medium, selected over radio & print.
  • As with the preferred mediums of TV & Online, so went ad recall. Print & OOH lagged well behind TV/Radio/Phone/Computer for mediums driving political ad recall. 

In general we saw an overall dissatisfaction with political advertising across the board, which could be indicative of many things including the tone of the ads, the frequency of ad delivery and overall political fatigue as we get closer to election day. However, it was clear that when asked about ad recall that screens with sight, sound and motion were the clear winners where other media choices (print, OOH) were less impactful, especially in a year where screen usage increased and travel outside has decreased due to the COVID-19 impact on our society.

Hear more about this research on his podcast with RBR + TVBR InFOCUS Podcast here

Employee Spotlight: Dan Lapinski

Tell us a bit about yourself.

Born & raised in Bruce Springsteen’s homeland, the greatest of states, New Jersey. Proud Penn State graduate. Breakfast sandwiches brighten my day (BEC, strictly). Big music fan, from 90’s hiphop to 60’s rock, always have my headphones in. Nothing better than being at a Yankee Stadium with a beer and dog in-hand, taking in America’s past time.

What’s your job role and day to day responsibilities?

I’m our Director of Client Services, which encompasses all things Account Management, but I have my hands in a few pots. I spearhead our product partnerships, focus on strategic alignment for our sales teams, and help scale our business units to best serve our growing client base. In a few words, LoopMe’s resident problem solver.

What’s been the best moment in your 2.5 years at LoopMe?

The next moment. Being a lead for client services, account management, and partnerships presents new and interesting challenges every day. I love being stumped, finding a solution, and putting it to action. I love being leaned on during hard situations. Nothing’s better than finding a fix that helps LoopMe get from A-to-B, while helping provide our clients with true mobile-focused brand solutions. BRB, fire drill. Seeing the new hires on the team grow to group of rock stars is probably the proudest piece of work I can point to.

Tell us a fun fact about yourself.

Born 2.5 months early, under 3lbs, heart stopped multiple times, incubator for weeks. Bit of a miracle. NBD. Autographs made available through my agent. I’m also the American definition of a mutt: Lebanese & Egyptian on my mother’s side, Irish & Lithuanian on my father’s side. American head-to-toe, and proud to be it. I’ve had the same Yankees hat since our last World Series win, a superstition to the dismay of many.


We’re hiring! Check out our open roles and apply here.

How Artificial Intelligence Improved Norwegian Air’s Brand Awareness

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards. The awards celebrate the best in AI-optimized mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.


Today’s travel consumers are mobile, so when affordable airline Norwegian Air wanted to drive awareness of its new routes between the U.S. and Europe, it created custom mobile video units that could be targeted geographically.

The results? The interactive ads increased awareness of new non-stop routes to Ireland and Scotland by 94 percent. The campaign used LoopMe’s flagship PurchaseLoop technology to optimize the mobile advertising.

In fact, the Norwegian Air campaign took home the top prize in LoopMe’s first annual LoopMe Awards. Three other brands—Butterball, Jockey and Audi—were also finalists, but Norwegian Air won the public vote.

Each brand had run its own campaign using PurchaseLoop, LoopMe’s flagship product, which uses real-time, self-learning AI to optimize mobile advertising to brand outcomes such as purchase intent, brand favorability or foot traffic.

“The LoopMe Awards were created to celebrate the best in advertising innovation,” notes LoopMe CEO Stephen Upstone. “Norwegian Air was a worthy winner and congratulations go out to all the finalists.”


Norwegian Air’s winning campaign

Over the course of 2017, Norwegian Air has rapidly expanded its list of American origin cities, offering dozens of new European destinations. Despite the proliferation, the affordable airline knew awareness for its newly accessible routes in key Northeast markets was not at optimal levels. Vizeum, Norwegian Air’s agency, partnered with LoopMe on the airline’s inaugural 737 MAX 8 campaign to drive awareness of the new non-stop routes to Ireland and Scotland.

To generate a big splash in the Northeast about these new direct routes, LoopMe created a custom rich media unit specific to each DMA that encouraged users to discover the various Ireland and Scotland destinations Norwegian Air serviced. Users could engage in a fun and interactive way by dragging the plane from their local airport to potential destinations.

To measure brand impact outside of standard metrics, LoopMe asked a group of control and exposed users within the target audience if they knew of these new non-stop routes to measure initial awareness. Once the responses were analyzed, LoopMe’s AI and DMP worked in tandem to actively target an optimized audience segment with the Norwegian Air creative to increase awareness. LoopMe’s custom creative and optimization was able to increase awareness of Norwegian Air’s new non-stop routes by 94 percent.

“As a pioneer of low-cost air travel, Innovation is in our DNA, but finding advertising solutions that break through today’s crowded media environment remains challenging,” explains Ben Kaufman, Norwegian Air’s marketing manager, North America. “The LoopMe interactive solution deployed by Vizeum to help raise awareness of our new point-to-point transatlantic flights perfectly paired Norwegian’s unique value proposition to a modern, easy-to-use custom unit that, in a word, delivered. The units offered a clean brand introduction to millions of prospective buyers and helped propel Norwegian’s position in the market as the leader in low cost long-haul air travel.”

AI: The Future of Us, London

We wanted attendees of our first AI conference to come away feeling more knowledgeable about Artificial Intelligence and with a deeper understanding of how it relates to media and society more generally.

We were joined by some amazing AI experts to help us achieve this, including Alex Kozloff (COO, IAB), Cameron Worth (Founder, SharpEnd), Dr Ron Chrisley (Director Centre for COGS at University of Sussex), Deidre McGalshan (Chief Digital Officer, MediaCom), Kseniia Kalashnyk (Strategy Director, Vizeum Global), Henrik Busch (MD and Founder, Blackwood Seven) and Michal Szczesny (COO, Artfinder).

If you couldn’t attend, then you can find photos on Facebook and replay all the sessions on Vimeo (coming soon).

LoopMe’s AI Event – The British Museum Video from LoopMe on Vimeo.

These were some of the key points of discussion:

Don’t bot for bot’s sake

While chatbots are one of the most mainstream ways that AI is applied in marketing, both Alex and Deirdre urged brands not to adopt bots for bots sake. While it’s important to stay ahead of the curve, you need to think about how bots can best enhance your brand.

Deirdre offered three useful tips on how to think about your bot strategy. First, she encouraged delegates to download and play with the current bots on offer on Kik, Telegram and Messenger. With over 20,000 bots on Kik alone, there’s enough to suss out what works and what doesn’t. Use these examples to evaluate how this can add value to you and your brands proposition. Finally, focus on the consumer value of bots – what purpose can this have and how will you develop its personality? It’s important to establish how it will fit with your brand prior to development.

Acknowledge limitations

One example of this is with bots, who by nature are limited in their conversation. Xiaoice operates as a chat bot in China. Her personality is that of a 17-year-old girl, and her developers have used this so that when she’s asked a question she can’t answer, she’ll get stroppy – which fits in with her personality!

Equally, many of the speakers agreed that AI can’t operate without a large data set and this is often the issue when applying it. Kseniia commented that stock market traders often need to experience failure and learn from their mistakes to get better at their jobs. Incidentally, AI is similar and in making mistakes and learning, this is a key differentiating factor from simple machine-learning.



The internet of things is NOT a fridge re-ordering milk for you

As Cameron made very clear. See also, re-ordering beer, butter or any other household items. Cameron founded SharpEnd to work on specific IoT campaigns for brands and agencies. As he explained, brand building in a zero UI world is a challenge but offers a unique brand building opportunity. He put forward a proposition that people will become device loyal – Alexa, Cortana etc. – rather than brand loyal, as the devices search to offer you the cheapest and fastest products. 

AI has transformed businesses

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This year LoopMe will be celebrating our 5th birthday! However, it’s only recently that AI has become part of the mainstream. Even if we take this (fairly unrepresentative) sample of the Artificial Intelligence search on Google, it’s clear interest has boomed in the last 2 years.

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But as Henrik at Blackwood Seven explained, AI is not an easy concept to talk about. For a while they even removed mention of AI from their deck, as ‘people thought we were crazy’. It can be hard to convince people of the power of AI, as it’s such a new concept.

And its transforming more than just media. Kseniia spoke about how The North Face have been using AI across their business – from eCommerce to advertising, while Michal spoke about how Artfinder adopted Emma their Twitter bot to offer better customer recommendation and cultivate a better relationship between art and the buyer. Alex also highlighted this amazing example of a Cannes Lions winner, where multiple partners collaborated to create ‘The Next Rembrandt’ layering data and analysis. Read more about it here. AI can be used to create some amazing experiences and we’re glad that our speakers highlighted this.

Look within to adopt AI

Henrik pointed out that companies often have a wealth of data that they can use to develop AI, but too often look externally. Their own data is their greatest asset. Of course, this then led on to the challenges in AI, which our final panel summarised as: structuring data, transparency, privacy and talent. This was also echoed by Kseniia who encouraged companies to look to people with non-traditional backgrounds to help fuel business growth.

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New vocab

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Thanks to Ron Chrisley for this gem!




A big thanks once again to all delegates for participating and asking such insightful questions, and of course to our speakers for giving up their time. We hope to replicate this event again very soon.


We also announced the launch of our ‘Advanced AI Award’ which will equip media agency and brand’s with a deeper knowledge of AI. Get in touch to find out more: awards@loopme.com

Video of the Week: Cossette Provide Unmissable Opportunity for Shortform Content

Cossette’s newest video, Sick Kids, achieves what many video advertisers aim for – creating an engaging narrative in a matter of seconds. With the average user attention span now less than 8 seconds, hooking users as soon as the video begins will always be a smart move.

This video was clearly built with a mobile audience in mind, while the soundtrack is high-octane, it is remarkable how effective the ad can be without sound – it is the figures themselves that instantly tell the story.  With a huge quantity of users viewing ads with sound-off (as high as 85% on Facebook) this is vital in telling the story. The short cuts full of information – never spending too long on one particular individual and telling a myriad of stories going on ensures the ad maintains audience interest over the course of the ad.

In the context of mobile this is a gripping ad easily transferable to a variety of formats, particularly with the bold, easily legible text. In a campaign all about raising awareness for younger individuals being treated in hospital, there is a powerful message that can be understood no matter where it’s consumed.

Watch the ad below: https://www.youtube.com/watch?v=78mNZeDaMtk