Photo of LoopMe's Joyce Bacqueyrisses against a red background

Employee spotlight:
Joyce Bacqueyrisses

LoopMe’s employee spotlights provide an insight into our team’s work, life, motivations and aspirations. This edition features Joyce Bacqueyrisses, VP of Global Client Services, based in New York.

Life at LoopMe

Why did you decide to join LoopMe?
It was my friend and colleague, Hélène Bouteille (Head of Global Account Management for LoopMe’s Intelligent Marketplace), who introduced me to LoopMe 8 years ago. Mobile was still pretty new and exciting, and I loved the company’s bold appetite for innovation and growth. LoopMe’s AI-powered DSP and early in-app investment, allowing better data and more immersive creative, offered brands an incredibly valuable product. The company was ready to take its unique offering to the US and I wanted to be a part of it!

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
Leadership, collaboration, and planning have become more pivotal in my role today. The most rewarding one to me has been people management, supporting individual development and rooting for the success of the team. I couldn’t do it without the support and guidance from my colleagues. I appreciate every learning opportunity as I continue to widen my scope and responsibilities.

Do you have any WFH routines or rituals?
I’m working on the bad habit of checking my phone in bed. That aside, my key morning ritual is making coffee. My sister got me an AeroPress a few years ago and I love it. I start by grinding the coffee beans, boiling water and then let it seep for 4 minutes. There is something really relaxing about this morning routine. Sometimes I like to change it up and use the Italian mocha or Turkish cezve.

Who are you?

Do you have any hobbies?
I love exploring new bakeries, coffee shops and gelaterias on the weekend. As a French person, indulgence is my middle name! I do try to balance it with a good workout (really into OrangeTheory fitness). I also really enjoy languages and I have just started learning Italian!

Who would you consider your main role model and why?
I don’t think I have one role model and I won’t embarrass myself with fandom moments… I mostly learn from and am inspired by the people around me. Of course, my parents, grandparents and siblings have had great influence on me. As have my friends and colleagues. I really have great admiration for my colleagues in Ukraine. They are the bravest, most committed and determined people I have ever met. They also have the biggest heart.

If you could live anywhere in the world, where would you choose and why?
New York City! LoopMe made this dream come true 6.5 years ago. I wanted to be at the epicenter of our industry, get more exposure to global brands and challenge my approach and way of working. Beyond that, I was always fascinated by the US. Like many other non-Americans, I believe the diversity of people/cultures, the vastness of landscapes, and the appetite for innovation is truly unique.

Advertising Week New York logo in white against a blue background

Sustainability and Converged TV Measurement: Key highlights from two leading topics at Advertising Week New York

How Sustainability Provides a Greener Programmatic Marketplace

AI and sustainability were hot topics at this year’s Advertising Week New York. LoopMe was front and center of the conversation by participating in the Sustainability in Adtech: How AI will drive a smarter programmatic marketplace panel, moderated by Ryan Joe, from Business Insider. Panelists included representatives from Beeswax, IRIS.TV, and Magnite. They discussed the benefits of a sustainable programmatic marketplace, how AI assists in reducing carbon emissions, and if optimization powered by AI is actually good for business.

LoopMe’s Intelligent Marketplace is powered by AI that dynamically filters 98% of requests, creating 40x more buying efficiencies and a more sustainable marketplace – it’s greener by design by only allowing impressions into the marketplace that have the ability to convert.

What are the benefits of a sustainable marketplace?

  • AI-powered technology can send ad requests more efficiently
  • AI optimizes cost reduction within the ecosystem to help reduces power usage
  • Encourages marketers to embrace sustainable paths which align with consumer values
  • Green business is good business
  • Reducing carbon emissions results in long-term cost savings

Converged TV Measurement – Beyond Currency to Outcomes

CTV’s role in delivering brand outcomes
As the television landscape continues to evolve, it’s become increasingly more important for clients to consider how to improve their media buys by leaning into CTV. During the Beyond Currency to Outcomes: Unlocking the Full Value of Converged TV session, moderated by Michelle Castillo, from Cheddar TV, panelists unpacked new measurement strategies and what buyers are looking for now as the CTV market matures. Insights from Samsung Ads, Pixability, Warner Bros. Discovery, Dentsu and LoopMe made this session lively, interesting and compelling.

Key takeaways

  • CTV is a must-have: 72% of households are watching connected tv in any given month
  • Clients need to take more a precise approach not just reach and frequency; it’s about how to guarantee brand outcomes and view it as incremental lift
  • AI can improve brand outcomes by driving hard to move metrics like favorability consideration and intent
  • CTV is a fully addressable medium

LoopMe also participated in discussions on AI for the modern marketer. Read the recap, Embracing the power of AI: How AI can help you optimize your brand outcomes.

Advertising Week New York logo in white against a red background

Embracing the power of AI: How AI can help you optimize your brand outcomes

How La Colombe and Kia Used AI to Improve Advertising Outcomes with LoopMe Asa Hiken - Reporter, Ad Age, Hermy Fernandez - SVP, Digital Investment, Canvas Worldwide, Marykate Byrnes - Director of Media & Growth, La Colombe, Lisa Coffey - Chief Revenue Officer, LoopMe

Last week thousands of advertisers flocked to New York city for the biggest advertising conference of the season—Advertising Week New York. During the busy week, there were many conversations centered on AI—the hard to ignore buzzword on everyone’s mind. LoopMe participated in the AI for the Modern Marketer: Delivering Business Outcomes for Your Brand panel. Moderated by Asa Hiken, from AdAge, the panelists included our Global Chief Revenue Officer, Lisa Coffey, La Colombe’s Director of Media and Growth Marketing, Marykate Byrnes, and Canvas Worldwide’s SVP Digital Investment, Hermy Fernandez. During the session the panelists acknowledged this notion that AI is a scary word for advertisers. They focused on highlighting the value of embracing AI to help optimize campaigns, acknowledged that speed and scale are accessible through LoopMe’s technology, and encouraged brand marketers to view AI as a tool to assist in delivering the best outcomes for their business.

Key takeaways

How should brand marketers think about AI?

It’s important for marketers to know and understand that AI can really help optimize campaigns. For example it can improve incrementality in finding net new customers. LoopMe drove 97% of the site traffic for La Colombe’s campaign, and 97% of those users were net new customers. For Kia, nearly half of all lifted users were found from LoopMe’s AI, delivering brand outcomes 4-7x above auto industry benchmarks. Adtech is an industry that is built on trust, but the biggest trust factor is the outcomes —AI can provide the right ones for brand marketers.

How does AI help your brand?

“The AI models work similar to having a package that has a bunch of different targeting line items on the plan, except when you want to make an optimization, you don’t have to send 50 emails and reissue the paperwork. Instead you’re acting in more real time and that saves everybody a bunch of time and money.” – Marykate Byrnes, La Colombe

“It is really nice to be able to look at the data and communicate it to the client, even for short term campaigns. So for us it is really beneficial to see the scale and speed.” – Hermy Fernandez, Canvas Worldwide

Where does a marketer start if they want to use AI?

“It’s important to educate yourself, don’t fear it. ChatGPT is a great testament that we still need humans to do this work. When thinking about AI, it’s about the intersection of performance to brand advertising – it’s the holy grail for me” – Lisa Coffey, LoopMe

LoopMe also took part in discussions on sustainability in adtech and converged TV measurement. Read the key takeways from these sessions here.