LoopMe’s employee spotlights provide an insight into our team’s work, life, motivations and aspirations. This edition features Joyce Bacqueyrisses, VP of Global Client Services, based in New York.
Life at LoopMe
Why did you decide to join LoopMe?
It was my friend and colleague, Hélène Bouteille (Head of Global Account Management for LoopMe’s Intelligent Marketplace), who introduced me to LoopMe 8 years ago. Mobile was still pretty new and exciting, and I loved the company’s bold appetite for innovation and growth. LoopMe’s AI-powered DSP and early in-app investment, allowing better data and more immersive creative, offered brands an incredibly valuable product. The company was ready to take its unique offering to the US and I wanted to be a part of it!
Can you discuss a skill you’ve acquired or developed while working at LoopMe?
Leadership, collaboration, and planning have become more pivotal in my role today. The most rewarding one to me has been people management, supporting individual development and rooting for the success of the team. I couldn’t do it without the support and guidance from my colleagues. I appreciate every learning opportunity as I continue to widen my scope and responsibilities.
Do you have any WFH routines or rituals?
I’m working on the bad habit of checking my phone in bed. That aside, my key morning ritual is making coffee. My sister got me an AeroPress a few years ago and I love it. I start by grinding the coffee beans, boiling water and then let it seep for 4 minutes. There is something really relaxing about this morning routine. Sometimes I like to change it up and use the Italian mocha or Turkish cezve.
Who are you?
Do you have any hobbies?
I love exploring new bakeries, coffee shops and gelaterias on the weekend. As a French person, indulgence is my middle name! I do try to balance it with a good workout (really into OrangeTheory fitness). I also really enjoy languages and I have just started learning Italian!
Who would you consider your main role model and why?
I don’t think I have one role model and I won’t embarrass myself with fandom moments… I mostly learn from and am inspired by the people around me. Of course, my parents, grandparents and siblings have had great influence on me. As have my friends and colleagues. I really have great admiration for my colleagues in Ukraine. They are the bravest, most committed and determined people I have ever met. They also have the biggest heart.
If you could live anywhere in the world, where would you choose and why?
New York City! LoopMe made this dream come true 6.5 years ago. I wanted to be at the epicenter of our industry, get more exposure to global brands and challenge my approach and way of working. Beyond that, I was always fascinated by the US. Like many other non-Americans, I believe the diversity of people/cultures, the vastness of landscapes, and the appetite for innovation is truly unique.
