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Learning with LoopMe – AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered.

In this series, we hear from our Senior Data Scientist Tom-Hunter Smith who talk through all things Artificial Intelligence.

Take a look at the videos and download our AI Guides to learn more.

What's Artificial Intelligence?

AI Uncovered: What is Artificial Intelligence? from LoopMe on Vimeo.

What is an Algorithm?  

AI Uncovered: What is an Algorithm? from LoopMe on Vimeo.

What is Machine Learning? 

AI Uncovered: What is Machine Learning? from LoopMe on Vimeo.

What is Audience Intelligence?  

AI Uncovered: What is Audience Intelligence? from LoopMe on Vimeo.

Register your interest in our AI Award by contact [email protected].



Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch!

The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia.

Annie began her career in mobile over 8 years ago, starting at Millennial Media (now part of Oath), then moving to YuMe (now part of RhythmOne), before joining LoopMe’s HQ in London in 2015.

Here Annie was LoopMe’s lead for the UK and EMEA business unit, managing client and agency relations. Annie educated AV teams at agencies about the rise of mobile to convert TV budgets to mobile video for effective cross-platform planning.

In March 2017, Annie relocated to Singapore and kick-started LoopMe’s APAC operations, bringing AI brand video solutions to the region. She and her team educate the market on Artificial Intelligence and mobile, including successful campaigns with Marina Bay Sands and Spotify as well as close partnership with the Unilever Foundry.

"I'm thrilled to be a part of this list with so many great women from across the industry. My inclusion in this list represents not only LoopMe's great products but the fantastic work our APAC team is doing educating the market." Commented Annie.

LoopMe GM, Pete-O’Mara Kane stated “I've worked with Annie for 5 years, first at Millennial and then at LoopMe. She has quickly risen from a Sales Exec to leading our APAC operations, which I attribute to her positive mentality and problem-solving attitude.”

He went on to say “She has constantly overachieved on targets and thrives on new challenges, most notably in her recent role as Head of Sales, APAC. Through strategic partnerships she has seen revenue grow and manages her team to achieve their full potential. Annie's contribution to our business growth can't be understated, and I know there's lots more success to come her way”.

Congratulations to all shortlisted Women to Watch! Follow the conversation online #WomenToWatch2018


Are you interested in joining LoopMe? We’re hiring! Check out our open roles and apply here.


LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’!

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The Technology

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.

After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.


Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!


Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office.

Tell us a bit about yourself.

I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 months there were rather challenging as it was hard to understand my lecturers accents!

I enjoy keeping fit by going to the gym and attending LoopMe’s ‘Yoga Thursday’ classes. I’m also a self-confessed ‘foodie’ and enjoy cooking because the best food always comes from the kitchen at home.

Why did you decide to join LoopMe?

I joined LoopMe in early 2015, we were still at a very early stage and we didn’t even have a proper accounting department. I knew it was an amazing opportunity for me to get to know what its like to work in the UK and gain a lot of hands-on, practical experience. It also opened my eyes to the world of advertising and marketing which is a really exciting industry to be in.

What’s your job role and day to day responsibilities?

I am a Financial Accountant so my day to day responsibilities vary greatly depending on the time of the month. Our work within the finance team requires a great deal of attention to detail, involving anything from reconciling the company's revenue to payroll and expenses.

We try our best to stay on top of everything and also help the business to make the right decisions based on analysis. I’ve always loved working with numbers because they are predictable and reliable.

What’s been the best moment at LoopMe?

The best moment I’ve had in LoopMe so far has to be when we celebrated Oktoberfest in the office. Somehow I was convinced to put on a Fraulein costume! It was great fun with amazing hot dogs and lots of beer.

Tell us a fun fact about yourself.

In primary school, I was unusually tall for my age. At one point I took Latin dancing classes and was made to tie my hair up and be the man!


We’re hiring! Check out our open roles in a variety of departments from Publishing to Sales and apply here.


Audience Intelligence launches allowing in-market advertising from the first impression

We’re pleased to launch Audience Intelligence, a new product which uses PurchaseLoop survey technology to identify the customers that are currently in-market for your product or are in your core target audience.

We know it’s not always easy to identify your target customer online, so our data science team built a solution.

Audience Intelligence is created from proprietary segments using live, opt-in, marketplace responses and is modelled to scale using our industry-leading artificial intelligence.

By analyzing data held in our DMP, LoopMe build a target audience of the customers you want to buy your product, visit your store or tune into your show.

In layering our PurchaseLoop solution on your Audience Intelligence campaigns, you can measure and optimize to brand metrics, foot traffic and sales.


Why use Audience Intelligence?  

The latest insights 

The audience segment is created by our data science team 4 weeks prior to campaign launch, ensuring data is up-to-date and accurate

Bespoke to your campaign 

You don’t need to guess what segment is the best fit for your campaign, it’s created bespoke for your unique audience

Unique creative 

If your product has multiple audiences, LoopMe’s award-winning creative team can build individual ad units guaranteed to resonate

Yours forever 

LoopMe will share insights into your unique audience, giving you a full analytics report to optimize your future marketing campaigns


To learn more about how Audience Intelligence can drive your ad campaigns, contact your local account rep or get in touch.