Closing the Loop on Consumer Tech | Wrap Up

This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London to discuss best practices for tech brands in a highly-cluttered environment.

For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our events mailing list.

The morning was kicked-off by Alistair Hill, CEO and Co-Founder of OnDevice Research with his keynote on ‘Effectiveness Tips for Consumer Tech Advertising’. Alistair drew upon OnDevice’s research which illustrates a direct correlation between emotive ads and purchase. According to their research, video ads combined with interstitial units are a pivotal at driving of emotional response. Download the presentation here.

We then moved on to our first fireside chat with Laricea Roman-Halliday, Head of Digital at the Specialist Works and Jack Edmonds, Head of Sales at LoopMe

It’s well documented that consumer tech marketers struggle with short product lifecycles with the likes of Apple and Samsung releasing new products every 6 months. Lariciea suggested tapping into emotions, to help ads resonate with consumers. She advised attendees not to see TV as dying, but as changing channel. Tech brands should strive for innovation and find new ways to integrate all media channels.

LoopMe’s Senior Agency Sales Manager, Max Briere-Edney then addressed the audience on LoopMe’s solutions for closing the loop, using AI and data to optimize brand outcomes. Download the presentation here.

Ed Grice, Head of EMEA at PMG and Alex Hinds International Sales Executive at LoopMe sat down to discuss the best ways to marry storytelling and performance in the world of culture and technology.

Like many of our speakers, Ed highlighted the importance of storytelling, but also stressed the importance of a clear call to action on all creatives to drive consumers to purchase. Through learning and feeding back insights from different channel activations, this is a step towards closing the loop.

We finished the morning with a discussion between Lucy Goddard, Programmatic Content Distribution Manager at The Story Lab and Lauren Bigland, Global Marketing & Communications Director. Lucy had previously worked with LoopMe on a campaign for Microsoft Surface, which was shortlisted at The Drum’s Digital Trading Awards. View the full case study below.

Her three tips for consumer tech success were:

– Don’t overlook the creative
– Ensure your ads work together – don’t just make a 30 second creative if it doesn’t fit into a larger story
– The campaign has to be measurable and deliver on the metrics that matter to your brand. This should be assessed during the campaign as well as afterwards

For more data and insights, download your free Consumer Tech one pager here.
Thanks again to our brilliant speakers, we hope to see you all at another event soon!

3 Things You Can’t Miss at Dmexco

The 2nd week in September means one thing; Dmexco is here and we’re very excited to be back and this year is shaping up to be better than ever.

The 12th-13th of September will unite the digital marketing industry under the motto ‘Presenting the Future’. With over 500 of the industries thought-leaders and innovators speaking across 18 different stages, there is a lot going on. That in mind, we’ve picked out 3 things you simply have to see.

Esthetic Ways of AI

Sean Kegelmann of Spotify and Credit Suisse’s Steven Althaus, as well as reps from Wavemaker Gruppe and Birds on Mars, will be debating whether AI can support the creative process or is just an overhyped tool.

Wednesday 12th | 10:10 – 11:00 AM | Experience Stage

From Wow to Now and How

We’re very much looking forward to hearing from MediaMath talk about how marketers can take advantage of AI. CEO Joe Zawadzki will be sharing insights along with best practices.

Wednesday 12th | 16:00 – 16:45 | Seminar 6

The Internet, AI and keeping Marketing Human

David Weinberger, bestselling-author, Harvard researcher and esteemed philosopher will be speaking on the Congress Stage challenging the audience on whether we as an industry can further AI’s positive transformative possibilities while maintaining the best values of the Net.

Thursday 13th | 15:30 – 16:00 | Congress Stage

Heading to #DMEXCO18? Request a meeting with representatives from our global sales and publishing teams by following the link below.

Learning with LoopMe – AI Uncovered

We kick-off our Learning with LoopMe series with AI Uncovered.

In this series, we hear from our Senior Data Scientist Tom-Hunter Smith who talk through all things Artificial Intelligence.

Take a look at the videos and download our AI Guides to learn more.

What’s Artificial Intelligence?

AI Uncovered: What is Artificial Intelligence? from LoopMe on Vimeo.

What is an Algorithm?  

AI Uncovered: What is an Algorithm? from LoopMe on Vimeo.

What is Machine Learning? 

AI Uncovered: What is Machine Learning? from LoopMe on Vimeo.

What is Audience Intelligence?  

AI Uncovered: What is Audience Intelligence? from LoopMe on Vimeo.

Register your interest in our AI Award by contact


Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch!

The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia.

Annie began her career in mobile over 8 years ago, starting at Millennial Media (now part of Oath), then moving to YuMe (now part of RhythmOne), before joining LoopMe’s HQ in London in 2015.

Here Annie was LoopMe’s lead for the UK and EMEA business unit, managing client and agency relations. Annie educated AV teams at agencies about the rise of mobile to convert TV budgets to mobile video for effective cross-platform planning.

In March 2017, Annie relocated to Singapore and kick-started LoopMe’s APAC operations, bringing AI brand video solutions to the region. She and her team educate the market on Artificial Intelligence and mobile, including successful campaigns with Marina Bay Sands and Spotify as well as close partnership with the Unilever Foundry.

“I’m thrilled to be a part of this list with so many great women from across the industry. My inclusion in this list represents not only LoopMe’s great products but the fantastic work our APAC team is doing educating the market.” Commented Annie.

LoopMe GM, Pete-O’Mara Kane stated “I’ve worked with Annie for 5 years, first at Millennial and then at LoopMe. She has quickly risen from a Sales Exec to leading our APAC operations, which I attribute to her positive mentality and problem-solving attitude.”

He went on to say “She has constantly overachieved on targets and thrives on new challenges, most notably in her recent role as Head of Sales, APAC. Through strategic partnerships she has seen revenue grow and manages her team to achieve their full potential. Annie’s contribution to our business growth can’t be understated, and I know there’s lots more success to come her way”.

Congratulations to all shortlisted Women to Watch! Follow the conversation online #WomenToWatch2018


Are you interested in joining LoopMe? We’re hiring! Check out our open roles and apply here.

How PurchaseLoop drove intent for the Philips toothbrush

The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.


Brand: Philips
Campaign: Sonicare Diamond Clean Toothbrush
Agency: Dentsu Aegis


Philips and Dentsu Aegis ran two high impact full-screen mobile formats which encourages consumers to ‘get that healthy mouth feeling’ using the new Sonicare Diamond Clean Toothbrush.

LoopMe’s PurchaseLoop product ran on the campaign to optimise to purchase intent. The survey asked ‘Would you consider purchasing the Philips Sonicare Diamond Clean Toothbrush?’ Once exposed to the ad, there was an initial 16% decrease in purchase intent. Often this can be attributed to ineffective creative.

Once LoopMe’s PurchaseLoop model was activated, purchase intent for the product rose by 18%.

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’!

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The Technology

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.

After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.


Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!

Shirley Wang | Employee Spotlight

In this month’s employee spotlight we talk to Shirley Wang, a Financial Accountant in our London office.

Tell us a bit about yourself.

I was born and raised in a small city in south-east China called Shangrao. Aged 20, I moved to Liverpool to complete my undergraduate degree in Accounting and Finance. My first 6 months there were rather challenging as it was hard to understand my lecturers accents!

I enjoy keeping fit by going to the gym and attending LoopMe’s ‘Yoga Thursday’ classes. I’m also a self-confessed ‘foodie’ and enjoy cooking because the best food always comes from the kitchen at home.

Why did you decide to join LoopMe?

I joined LoopMe in early 2015, we were still at a very early stage and we didn’t even have a proper accounting department. I knew it was an amazing opportunity for me to get to know what its like to work in the UK and gain a lot of hands-on, practical experience. It also opened my eyes to the world of advertising and marketing which is a really exciting industry to be in.

What’s your job role and day to day responsibilities?

I am a Financial Accountant so my day to day responsibilities vary greatly depending on the time of the month. Our work within the finance team requires a great deal of attention to detail, involving anything from reconciling the company’s revenue to payroll and expenses.

We try our best to stay on top of everything and also help the business to make the right decisions based on analysis. I’ve always loved working with numbers because they are predictable and reliable.

What’s been the best moment at LoopMe?

The best moment I’ve had in LoopMe so far has to be when we celebrated Oktoberfest in the office. Somehow I was convinced to put on a Fraulein costume! It was great fun with amazing hot dogs and lots of beer.

Tell us a fun fact about yourself.

In primary school, I was unusually tall for my age. At one point I took Latin dancing classes and was made to tie my hair up and be the man!


We’re hiring! Check out our open roles in a variety of departments from Publishing to Sales and apply here.