Month: May 2017

LoopMe Hosts First Breakfast Event in Los Angeles

Posted on | by lpadmusr

LoopMe held its first vertical breakfast event in Los Angeles, California last week, with a focus on the entertainment industry. We wanted our attendees to leave the event more knowledgeable about the importance of mobile and video, and how they could leverage the creative opportunities and data capabilities of the platform to create better campaigns. Our own Scott Shulman (VP, North America Sales) discussed the importance of mobile creative formats, data and targeting to the success of entertainment campaigns. Location data expert Peter Greb (Placed) educated the room on ways to incorporate location into campaign strategy.

 

 

Key Topics of Discussion:

Mobile is Most Effective

When shown an ad on television, more than half of viewers divert their attention to another device. Only 25% of users check another device while shown an ad on mobile, proving that the personal device demands and holds attention.

 

Video Works Best Across Brand Metrics

On Device found that video beat banner ad performance across all their 2016 campaigns, making it the most effective format across the board.

 

Creative Matters

When creating a video ad, it’s important to consider which formats you’ll be using on mobile. Choosing a format might seem limiting or boring, but it matters: in fact, interactive formats like rich media have been shown to increase metrics like brand perception (+91%) and engagement (+70%)–even purchase intent (+64%).

 

Mute It

Facebook research has shown that 80% of consumers tend to react negatively when sounds automatically plays during a video ad. Take the hint and create videos that don’t need sound to get the point across.

 

Data Rules All

Data is what makes AI possible, and powers product solutions that allow campaigns to optimize toward brand metrics and foot traffic. Mobile gives us access to data that you just can’t find on desktop, like location history, previous ad campaign history, app usage and more. The more data you have, the more targeted and successful your campaigns will be.

 

Thank you to all our attendees for coming out bright and early and braving the LA traffic. We had a great event, and hope to see you again soon!

LoopMe shortlist at the Creative Tech Awards

Posted on | by lpadmusr

This year, Campaign launched the Creative Tech Awards which celebrates the creative tech pioneers. It was designed to honour successful collaborators, celebrate their work and stimulate more great thinking across marketing, advertising and media.

We’re delighted to announce that LoopMe’s campaign with GoodStuff and Yorkshire Tea has been shortlisted in the category ‘Best Use of AI’.

The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness.

LoopMe’s in-house creative team created a bespoke rich media unit, where users could zoom and colour in a woodland scene, click through to the campaign landing page and share their creation on social media. This interactive mobile experience complemented Yorkshire Tea’s existing advertising in print media. Supported by this impactful creative, PurchaseLoop was used to optimise to brand metrics using Artificial Intelligence. You can learn more about PurchaseLoop here.

Yorkshire Tea’s campaign exceeded all benchmarks, with engagement rate increased by 131% (compared to benchmark) and almost 10,000 users shared their masterpiece on social media. Most importantly, PurchaseLoop was able to boost brand awareness of Yorkshire Tea’s CSR goals by 50%, all through using Artificial Intelligence.

Other shortlisted in our category include:

 

  • Havas London for ITV News: “Eagle Ai”
  • LoopMe for Yorkshire Tea: “How AI delivered for Yorkshire Tea”
  • MEC UK for Thames21: “Thames Pulse”
  • MullenLowe Profero for Diageo: “Diageo – Malts Bot”
  • Zenith for Aviva: “Aviva AI”

The results will be announced on June 12th at The Tower of London, and the winners will present their campaigns in a post-event scrum on July 5th. Best of luck to all nominated!

 

View the full list of all shortlisted campaigns.

 

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LoopMe win at the MOMAs

Posted on | by lpadmusr

We were thrilled to take the prize for ‘Best Use of Video / Rich Media’ at the MOMA awards last night, in partnership with Birra Moretti and Publicis.

The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, effectiveness, tangible results and transparency. We were in a very competitive category, which included campaigns from Havas, Gameloft and News UK and so we’re delighted to have been awarded the top spot.

Congratulations to all the winners – you can view the full list here.

Compelling authenticity with Artificial Intelligence

We worked with Publicis and Birra Moretti to create a rich media and video format that would drive Birra Moretti’s authenticity as an Italian beer brand.

With a wealth of video content that Birra Moretti and Publicis wanted to distribute, LoopMe’s in-house team developed creative with clear calls to action for users to ‘Discover more’ and swipe between the three videos embedded in the rich media unit. This resulted in an impressive 13% engagement rate.

The campaign benefitted from our award-winning PurchaseLoop solution (patent pending), which uses artificial intelligence modelling to optimize campaigns to brand metrics like brand affinity, purchase intent or in this case – authenticity.

In using AI, LoopMe drove 53% higher CTR, increased brand authenticity by 30% and reduced their competitors by 20% – all through effective optimization using artificial intelligence.

We’ve also been shortlisted at The Drum’s Digital Trading Awards in the category ‘Best Use of Video’ for our work with The Story Labs and Microsoft. Keep your fingers crossed!

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PurchaseLoop | Foot Traffic

Posted on | by lpadmusr

 98% of retailers are interested in an advertising solution which could drive people into store.

 Say hello to our latest product, PurchaseLoop Foot Traffic!

 

Our award-winning PurchaseLoop product can now optimize toward in-store foot traffic, improving advertising results in real-time.

 

The product uses our unique AI intelligence to deliver ads at the moment users are most likely to generate a store visit.

 

How does this work?

We used 3rd party location data from the likes of Placed, Factual or adsquare to indentify which users visit a desired location after viewing a mobile ad.

 

The data associated with these audience profiles (time the ad was served, user online behaviour, user location history, ad type etc) is then incorporated into LoopMe’s AI engine predicted model using machine learning.

 

This allows us to refine the AI’s targeting and reach more users in the moment that they’re likely to be persuaded to visit a store, as the diagram below shows.

 

Third party verified

Our own location capabilities are enhanced through integrations with leading data providers. These include Placed, adsquare and Factual.

 

Concurrent control groups

We believe in transparency. Every PurchaseLoop campaign uses concurrent control groups to demonstrate the average number of visits to your retail outlets, the impact of your standard advertising campaign and the uplift delivered by our AI optimization.

 

Get in touch to find out more and use PurchaseLoop in your next ad campaign.