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LoopMe lists at #172 in the Inc. 5000 Europe

We’re delighted that LoopMe have been listed at #172 in the Inc. 5000 list of Europe’s fastest-growing companies. This is our first year listing, and we’re pleased to be recognised for our growth amongst some of Europe’s most innovative companies.

Since its inception in 2015, the European Inc. 5000 list ranks privately held companies on their sales growth over the latest three years. This year we’re proud to join the likes of HelloFresh, Dyson and Moo on the list.

Our rapid growth has been fuelled by PurchaseLoop, our brand uplift optimizer. PurchaseLoop has twice been recognised by industry peers, winning ‘Best Technology Innovation’ at the IPA Media Owner Awards as well as ‘Best Video Ad Tech Innovation’ at the Digiday Video Awards Europe.

LoopMe CEO and Co-Founder Stephen Upstone commented, “To be included in such a prestigious list is a credit to the great work our team is doing, not only in Europe but globally. Well done to our world-class team!”

Join the conversation online with #Inc5000.

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Employee Spotlight: Yuliiya Loktionova

Tell us a bit about yourself

My name is Yuliia. I was born in a small town in Ukraine called Dniprodzerzhinsk. I’ve been interested in mathematics from childhood, so it wasn’t hard for me to decide what I wanted to do for a career.

I completed a master’s degree in Applied Mathematics at University. Once graduating I moved closer to the city and started my career as a Data Scientist at PrivatBank, the largest bank in Ukraine.

At PrivatBank I worked on a series of projects including marketing campaign optimizations, discovering new data sources; as well as working on a recommendation system of personalized offers for customers.

During my 3 years at PrivatBank, I realised AI’s potential and how it could help businesses around the world.

Why did you decide to join LoopMe?

I was interested in trying my hand at digital media, an industry which was new to me but one I wanted to learn more about. While I was interviewing at LoopMe I immediately felt it was a company where I could realize my potential and learn a lot.

However, the deciding factor was the opportunity to be directly involved in the development of LoopMe’s AI. Everyone I spoke to seemed really passionate about the product, so I was excited to start.

What’s your job role and day to day responsibilities?

I’m a Data Scientist in our Dnipro office. I helped design the device matching system (which Tom has spoken about before) and the device graph tool. Currently I’m working on creating and extending segments which allow us to determine who is going to respond most positively to any given campaign.

What has been your best moment at LoopMe?

The best moment at LoopMe has to be getting to know the team, both in the UK and the Ukraine. We have a great culture here, which is great when you’re working with your colleagues for 8 hours a day!

Tell us a fun fact about yourself?

A passion of mine is nurturing my pet royal snail Uli.

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We’re hiring! Check out our open roles and apply here.

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Loop Me Announces First Annual SXNY

LoopMe’s New York team is excited to host our first annual SXNY (South by NY), a South by Southwest themed event.

 

We’re bringing the Tex Mex spirit of Austin to New York--guests should be prepared for authentic build-your-own taco stations and 140 agave-based spirits. The event will be held at Casa Neta, which showcases local art while serving up authentic Mexican dishes. What better way to network with some of the best in the advertising, ad tech and publishing industries than over a custom taco?

 

South by Southwest is a festival dedicated to the convergence of interactive, music and film--so we’re bringing a bit of that to our event. Get interactive with virtual reality headsets with dozens of games and make your own mini-movie with our gif booth, all while vibing out to our in-house DJ - DJ MFS.

 

They say keep Austin weird, so we’re keeping SXNY weird. What’s weirder than hearing about your future after a few (strong) margaritas? See what the cards hold in store for your future with our very own tarot card reader.

 

Can’t have fun without education, right? Our Regional VP Mike Schoelch will be giving a brief presentation for all our guests about exciting trends in AI and ad tech.

 

Guests will leave SXNY with our Survival Kit, filled with essentials to kick that hangover, along with some treats straight from Austin.

 

Want to attend SXNY and meet our incredible team? Contact your sales representative to learn more!

 

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Should you have used mobile to score a touchdown at the Super Bowl?

According to Nielsen, this year’s Super Bowl averaged 103.4 million TV viewers, but despite massive hype, this is a 7% loss in viewers from last year.

The fact is that TV is no longer a one-screen experience. Adobe insights found 47% of US internet users used a smartphone while watching TV, while 20% used a laptop and 14% a tablet.

While brands spent millions on their half-time Super Bowl ads, initial research shows little impact on consideration. Surveying agency, YouGov, compared brand consideration around the ads from early January to findings three days after the game. Five of the big ads saw statistically significant improvements in word-of-mouth buzz: the NFL, Avocados from Mexico, Skittles, T-Mobile and Bai. However, when it came to purchase consideration, none of them made a statistically significant gain.

This makes sense. Just after the Super Bowl game we surveyed over 2500 individuals, asking ‘Did you watch the Super Bowl half time ads?’. Respondents had the option to say Yes, No – I was on my phone / tablet, No – I was taking a comfort break or No – I wasn’t watching the Super Bowl.

Once removing those who didn’t watch the Super Bowl, 58% saw the half time ads on their TV. Tellingly, 27% were on their phone or tablet, and a further 15% took the opportunity to take a comfort break.

So, with over 40% of the surveyed audience uninterested in carefully created (and very expensive) TV spots, how can you ensure you reach the right audience?

LoopMe’s CEO, Stephen Upstone offers some tips: ‘Brands should ensure that their big Super Bowl activations are supported with cross-channel marketing to expand the reach of their TV buy, as this survey proves.’

‘Mobile is data-rich and a scalable solution, allowing brands to understand their consumers and create advertising which delivers measurable results beyond the immediate Super Bowl fan.’

LoopMe’s PurchaseLoop product moves the dial on brand metrics, using data and AI to optimize to brand awareness, consideration and purchase intent.

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LoopMe promotes Peter O’Mara Kane and Mike Schoelch

Pete O’Mara-Kane and Mike Schoelch have recently been promoted to GM International and Regional Vice-President respectively.

In a newly created role, Pete will be charged with managing LoopMe’s Sales and Client Service teams globally. Pete is focused on supporting training and progression internally, so LoopMe can continue to deliver world-class results and service for our clients.

Based from our London office, Pete joined LoopMe as VP Sales in 2014, having previously held roles at Millennial Media, BskyB and JCDecaux.

“As a business, our primary focus has always been delivering outstanding results for our customer first and foremost. This has built the platform for incredible growth in the last 4 years,” commented Pete. “The next exciting phase of progression will see our industry leading A.I. delivering deeper analytics and true attribution for advertisers, allowing them to ‘close the loop’ on their brand advertising."

Joining LoopMe from eBay as a Sales Director in 2015, Mike was one of LoopMe’s first employees in the USA. In 2017, Mike oversaw LoopMe’s sales team expansion and now takes up the role of Regional Vice-President in New York.

“Being a part of LoopMe’s US success and expansion has been extremely rewarding. We’re continuing to help the largest marketers maximize and deliver measurable brand outcomes. It’s only getting more exciting.”

Further promotions see Crystal Bert take the role of Sales Director and Kerry O’Dorisio move to Dallas as a Senior Account Executive to open a new office.

Congratulations to all! If you’re interested in joining LoopMe, check out out our open roles and apply here.