We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ at Campaign’s British Media Awards ahead of competition from Google and Reuters. We also received Bronze in the category ‘Best Commercial Use of Data’ for our PurchaseLoop product, which uses AI to optimise brand metrics.
Now in its seventh year, the BMA’s recognise ‘media owners and companies that are innovating and adapting at a time of unprecedented change in media’. The judges included Liz Jones, CEO of Dentsu Aegis Network, Jon Slade, Chief Commercial Office at the FT and Gordana Buccisano, Head of Business & Commercial Planning Global Clients, Publicis Media.
They felt that LoopMe addressed a specific problem with brand advertising on mobile in a smart way which benefits the ads ecosystem. The judges also felt that LoopMe offered a new approach to engagement and effectiveness using AI, offering end to end user experience and fantastic results.
LoopMe CEO and Co-Founder Stephen Upstone commented, “To win such a prestigious award is a testament to the hard work everyone has put in globally. From product to data science, this is an award for everyone!”.
Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.
Check out #BMA18 to see more photos.