3 things to expect at IAB’s Nonference

This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to be part of it!

Join LoopMe for our session ‘An Englishman, Irishman & Scotsman walk into a bar (And nobody finds it funny)’ where we’ll be exploring unconscious bias in media and marketing and how to tackle it.

Here are other 3 things we think you should expect at IAB’s Nonference.

Turn your out of office on

It’s a whole day event, so make sure you take advantage of it. You’re encouraged to build your own agenda for a day of hands-on learning, whether its designing quizzes with BuzzFeed or how to become the next YouTube sensation.

On your feet

As you can probably tell by the name, Nonference isn’t your typical conference. Instead of the tried and tested structure of speakers taking the lead with PowerPoints, Nonference wants you to get off your seat and participate.

It’s all about collaboration, participation and conversation, with sessions hosted by the industry’s most innovative companies.


Nonference is for everyone in the industry, whether you’re a grad at an Agency right up to the C-Suite. Expect to see hundreds of people at the Tobacco Docks

Click here to see a full list of sessions, and with more to be announced, sign up today to secure your spot!




LoopMe shortlist at The Drum’s Digital Trading Awards APAC with Marina Bay Sands

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC for Best Mobile Campaign for our work with Marina Bay Sands.

Using a combination of mobile creative and Artificial Intelligence, LoopMe drove a market-first campaign for The Shoppes, which optimized both its Watch & Jewellery campaign and brand KPI, which drove consideration by 11.3%.

The Drum’s Digital Trading Awards celebrates the best work in the industry, judged by industry leaders including Josephine Tan, Global Media Director, McDonald’s, Phil Wade, CMO, Jetstar Airways and GroupM’s Chief Digital Officer, Regan Baillie.

The Campaign

Marina Bay Sands is Singapore’s most iconic building, with the world’s largest rooftop Infinity pool, award-winning dining and a wide range of shopping and entertainment options. The Shoppes at Marina Bay Sands looked to increase awareness and consideration of the exclusive range of watch and jewellery offerings at The Shoppes. In the build-up to the Christmas period to promote this, Marina Bay Sands offered shoppers a SGD 150 shopping voucher with every SGD3000 spend.

The Shoppes had two main objectives – to achieve a high Click-Through-Rate (CTR) and brand consideration.

A combination of pre-roll, embedded video and rich media. Video helped drive branding and was used to engage consumers. Those who had engaged with the video or watched to completion were retargeted with further mobile rich media, encouraging them to click through to the campaign landing page. This ensured a high and consistent CTR.

To meet Marina Bay Sands Brand goal of consideration, LoopMe’s award-winning product, PurchaseLoop was deployed. PurchaseLoop’s artificial intelligence learns from consumer feedback to optimize mobile advertising in real time. Through effective creative and PurchaseLoop optimization, consideration increased by 11.3%.

To learn more about PurchaseLoop, check out our video here.


View the rest of the shortlisted campaigns here. Winners will be announced at the ceremony on October 12th.


Alex Jakaitis | Employee Spotlight

Tell us a bit about yourself.
I was born and raised in the Chicago area, went to college in North Carolina, and moved to NYC right after graduation. I landed in this industry after studying Media Analytics and Economics, which led me to a few ad tech internships and ultimately LoopMe. Outside of work, I spend my time exploring Manhattan - discovering new restaurants, going to live music, shows, cultural events, and just generally trying to find my way around this crazy place (I've been here for almost two years, but directions aren't my thing). Other than that, I love reading, cooking, running, watching hockey, and being outside as much as possible while it's warm out.

Why did you decide to join LoopMe?
I graduated knowing that it was really important for me to work somewhere that I felt challenged on a daily basis, ideally at a company with an innovative product/culture that would keep me on my toes, LoopMe's sweet spot of ad tech and AI fit that requirement perfectly. I loved the possibility of joining a quickly growing team (back when there were 8 of us in a WeWork) to build something exciting with a group of highly intelligent people who seemed genuinely fired up about LoopMe's potential.

What’s your job role and day to day responsibilities?
I'm an Account Manager on the Client Services team, working closely with clients, partners and our sales team. I'm responsible for managing the planning, timing, and successful execution of everything involved the campaign lifecycle, from the pre-sale through to post-sale. This includes providing strategic guidance on media plans to attending client meetings to cultivate those relationships and grow successful partnerships. We want to ensure we’re providing the best possible value for our clients by making sure everything performs well to meet and exceed their KPIs.

What’s been the best moment at LoopMe?
There have been so many good moments over the past two years, it really is difficult to pick one. Watching the US Account Management team grow from 2 to 10, all team outings, getting a major office upgrade, and spending time in our global offices. To get sappy for a moment, it's been having coworkers become friends, or Medieval Times.

Tell us a fun fact about yourself.
I took ballet for 16 years, and have taken 11 years of Latin classes.


We’re hiring! Check out our open positions and apply here.



LoopMe place at no.42 in The Sunday Times Hiscox Tech Track 100

We’re delighted to announce that LoopMe has been placed at #42 in the Sunday Times Hiscox Tech Track 100.

This is the second time we’ve placed in the Tech Track.  Now in its 18th year, The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s private technology, media and telecoms (TMT) companies with the fastest-growing sales. Previous alumni include currency transfer provider TransferWise, employee engagement service Perkbox and Wonderbly who create personalised children books.

Steve McGerr, Head of Direct Commercial at Hiscox Insurance UK, commented: “Tech businesses in Britain are thriving thanks to the fearlessness and determination of those that run them. We have great admiration for the talented entrepreneurs that make up the companies on this year’s Tech Track 100”.

LoopMe’s tech offers brands solutions that close the loop on their advertising. This year we launched PurchaseLoop Sales Optimization and Audience Intelligence to expand our PurchaseLoop offering, solutions which have been rapidly adopted by the market.

Stephen Upstone, LoopMe CEO and Co-Founder commented, “Our product and data science teams have worked hard to provide new solutions for brands and make their advertising attributable, and I’m thrilled to see LoopMe place in the Tech Track 100 alongside Britain’s leading companies.”

Click here to view the full list of the Tech Track 100. Join in the conversation online with #TechTrack100.


If you want to find out how our products can fuel your marketing activations contact your local sales rep or email [email protected]