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LoopMe win 2 awards at the IPA Media Owner and Ad Tech Awards

We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop and ‘Best Unfeatured Media Owner’ at the IPA Media Owner and Ad Tech Awards.

These awards showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the digital standard.

The judges awarded ‘Best Technology’ for PurchaseLoop which uses Artificial Intelligence to optimize online campaigns to brand metrics.

Amy Lawrence, Head of Digital Investment at MediaCom praised the strength of the all the entries but said that PurchaseLoop stood out as it addressed a problem within the media industry and showed tangible results.

Based on our submission and judged by a panel of industry experts, LoopMe were also awarded ‘Best Unfeatured Company’.

Kate Astall, Head of Digital Marketing at Zurich Insurance praised LoopMe for our technology within an emerging space and for our partnership with agencies which ultimately offers value to the client.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

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Connected TV – Welcome to the Marketing Mix

In 1939, David Sarnoff, a pioneer of TV and radio described the TV as “A new art and new industry which will eventually provide entertainment and information for millions”. He was right. Over 75 years later, it’s now a feature in many homes and influence on popular culture.

November 21st marks World TV Day, first established in 1996 by the UN’s General Assembly in recognition of the increasing impact television has on society. Since its inception, the way we consume TV has drastically changed, especially as new devices have risen in popularity.

In recent years connected TV, (also known as a hybrid or smart TV) is the latest trend to impact advertising. As marketers, we look for what captures consumer attention and so connected TV should now be respected as part of the marketing mix.

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According to a report conducted by eMarketer, the US are leading the way in mass adoption for connected TV, with over 202 million users. This is a 51 million increase in just under 5 years.

Currently 69.5% of US internet users own a connected TV, an 18% increase in two years.

Picture 2The UK is also adopting smart TVs rapidly, with 59% of households owning one. This figure is just behind Denmark and Norway whose smart TV adoption is 60% and 63% respectively. 

 

 

Attractive benchmarks

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Another telling stat for marketers is around increased engagement levels. The ‘Extreme Reach’ report looked at digital video ad benchmarks worldwide which indicated that VCR on connected TV is 94%, due to their non-skip format and full-screen experience.

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Connected TV fits in well with other devices. According to the IAB’s recent research, consumers are more likely to discuss brands and products they see on over-the-top (OTT) advertising compared to linear TV. 45% of respondents even went as far to say they would ‘change someone else’s mind about a product/brand they see’ when co-viewing a OTT platform. This is compared to just 36% of respondents asked the same for linear TV.

Picture 4In recent years there’s also been a huge rise in multi-screen viewing, with consumers using their phone while watching TV. 22.6% of UK consumers watch TV on multiple devices and this is Picture 5expected to rise. This means that marketers are looking to spread their ad budget between different platforms, understanding consumers have multiple touch points throughout the day.

Get in touch with your local account rep or contact us here to learn more about LoopMe’s cross-screen solutions.

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NO.12 In Deloitte’s 2017 UK Technology Fast 50

We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte 2017 UK Fast 50. This prestigious list which has been running for over 20 years highlights the fastest growing technology companies in the UK based on revenue growth over the last 4 years.

LoopMe were among great company with the likes of Deliveroo, Farfetch and the Funding Circle all highlighted by Deloitte as disrupters in their respective industries. Marco van de Bergh (CTO & Co-Founder) and Auriel Folkes (VP Finance) picked up the trophy for 12th position.

The Deloitte UK Technology Fast 50 is the second award LoopMe have received for rapid growth in nearly as many months, as in September we were placed at number 20 in the Sunday Times Hiscox Tech Track 100.

“I’m very proud of the team for their work in securing our spot in the Deloitte Fast 50,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘This growth has been fuelled by new products and offices, with similar plans for expansion in 2018.”

This year LoopMe have expanded PurchaseLoop's offering meet marketers needs, including the launch of PurchaseLoop Foot Traffic, which uses AI to optimise to real-world brand outcomes, to increase the numbers of people visiting store locations after seeing a video ad.

Well done to all shortlisted in the Fast 50 and remember to join the conversation using #UKFast50.

If you’re interested in learning more about LoopMe then get in touch.

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How LoopMe drove purchase intent programmatically for Microsoft

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards.The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfil brand marketing objectives.

 

Brand: Microsoft
Campaign: Microsoft HP Spectre x360
Agency: The Story Lab

 

LoopMe worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop an effective mobile video marketing campaign, for the distribution of content showcasing the new Microsoft HP Spectre x360 Convertible laptop. The Story Lab collaborated with LoopMe to distribute 15 and 30 second teasers of the Microsoft video content to a bespoke audience created within LoopMe’s Data Management Platform, in order to add scale, drive users to the full-length content and increase consumer purchase intent.

LoopMe devised a strategy that would combine Artificial Intelligence to optimise towards the campaign KPI’s, and programmatic delivery via an Amnet PMP, which ensured that The Story Lab had visibility on delivery, performance and brand-safety.

While the campaign delivered over 2 million impressions across mobile and tablet, the real value was in the uplift to the brand KPIs through AI.

The campaign benefitted from using LoopMe’s latest product, PurchaseLoop. Using data points unique to mobile, PurchaseLoop uses artificial intelligence modelling to upweight delivery towards brand metrics. For this campaign it was optimised to purchase intent in real-time, moving consumers further along the purchase funnel through content engagement.

As the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy, LoopMe delivered an innovative mobile campaign for Microsoft which achieved both brand & business KPIs, most notably a 41% increase in purchase intent and 165% increase in CTR.

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How Audi Used PurchaseLoop Foot Traffic to Boost Dealership Visits

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards. The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives. 

Brand: Audi
Campaign: Summer of Audi
Agency: PHD Media

Audi was one of the first brands in the United States to run a PurchaseLoop Foot Traffic campaign with the intent of increasing dealership visits in their Sunbelt market in Los Angeles.

To reach in-market luxury auto shoppers, LoopMe leveraged high impact and custom mobile creative formats, including full-screen video and rich media units.

Using location data from Placed and AI optimization, LoopMe was able to track and directly optimize for dealership visitation, serving ads only toward audiences and environments with the highest propensity for visiting an Audi dealership. The use of this technology resulted in a +31% increase in visits to dealerships in the LA area.

LoopMe’s AI optimization also increased VR by 12%, resulting in a +80% VCR overall.

 

To view the winner of the 2017 LoopMe Awards, click here.

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LoopMe Awards 2017 | US

Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking the NYC skyline. Guests had the opportunity to experience virtual reality headsets, apertifs, open bar and a gif booth, which was a hit!

 

The LoopMe Awards celebrated the best in AI-optimized mobile video advertising.  The candidates had all utilized Artificial Intelligence coupled with PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives.

 

The candidates were shortlisted to four nominees, which were Y&R/Butterball, Pure Growth/Jockey, Vizeum/Norwegian Air and PHD/Audi.

 

With more than 200 votes overall, the winner by popular vote was Vizeum/Norwegian air for their 737 Max Transatlantic campaign, which increased awareness of Norwegian Air’s new nonstop routes by an incredible 94%.

 

Vizeum partnered with LoopMe on Norwegian Air’s inaugural 737-Max campaign to drive awareness of their new non-stop routes to Ireland and Scotland. To generate a big splash in the North East about these new direct routes, LoopMe created a custom rich media unit specific to each DMA that encouraged users to discover the various Ireland and Scotland destination possibilities Norwegian Air serviced. The user could engage in a fun and interactive way by dragging the plane from their local airport to potential destinations.

 

A highly commended award was given to Y&R/Butterball for their Everyday campaign, which increased purchase intent by +26% (exposed AI). The campaign also surpassed both benchmarks for VCR (+80%) and CTR (+0.35%).

 

All photos from the event can be found on the LoopMe Facebook page.

 

Thank you to all who participated in the LoopMe Awards and we look forward to seeing you all next year!

 

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How PurchaseLoop drove intent for the Philips toothbrush

In this series, we’re highlighting campaigns nominated for the 2017 LoopMe Awards.The LoopMe Awards celebrate the best in AI-optimised mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives.

 

Brand: Philips
Campaign: Sonicare Diamond Clean Toothbrush
Agency: Dentsu Aegis

 

Philips and Dentsu Aegis ran two high impact full-screen mobile formats which encourages consumers to ‘get that healthy mouth feeling’ using the new Sonicare Diamond Clean Toothbrush.

LoopMe’s PurchaseLoop product ran on the campaign to optimise to purchase intent. The survey asked ‘Would you consider purchasing the Philips Sonicare Diamond Clean Toothbrush?’ Once exposed to the ad, there was an initial 16% decrease in purchase intent. Often this can be attributed to ineffective creative.

Once LoopMe’s PurchaseLoop model was activated, purchase intent for the product rose by 18%.

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The Stats You Need to Know Before Black Friday

With only one Friday left, Black Friday and  Cyber Monday will be here before we know it! Now is the time to gear up your advertising efforts, as 35% of consumers plan to spend on Black Friday and 30% plan to shop on Cyber Monday.

The dollars are at stake for advertisers and brands have been growing continuously over the years. Last year, Americans spent $3.34 billion on Black Friday, with an average of $300 spent throughout Thanksgiving weekend, and shoppers in the UK spent £2.9 billion.

It’s no secret that mobile is becoming an increasingly important area of focus for brands when trying to reach potential spenders. This trend holds especially true during the holidays. Last year, Americans set a new record by spending $1.2 billion via mobile on Black Friday. This year, it’s estimated that 63.5% of Americans plan to shop digitally on Cyber Monday to take advantage of online-only deals from major retailers leading the game, like Amazon and Target. In general, over 75% of Americans plan to use their mobile devices for shopping at some point during the Holiday season.

In the UK, Black Friday spend is rising. With 31% of consumers plan to spend in November, 19.4% in the first half of December and 3.8% in the second half. Most consumers will be very present on mobile, with 62% scouting products on mobile and 56% monitoring deals, mobile ad spend is increasingly important during the holiday season.

What does this mean for advertisers?

  1. Now is the time to invest ad spend on mobile, as most consumers are spending their time on mobile researching and monitoring products.
  2. Prepare websites for increased visitation as websites can experience 5x higher web traffic on Black Friday.

For more data and insights, download your free UK & US holiday one sheets.

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ABC delivers verification for online brand safety to LoopMe

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

This verifies that LoopMe meets DTSG’s Good Practice Principles, which aim to inject greater transparency into the UK digital display advertising industry. This will give brands greater confidence that their advertising will reach the right audience and that their advertising will not be associated with content that could jeopardise brand reputation.

‘I’m delighted that after a vigorous audit, LoopMe have been verified for online brand safety by ABC,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘We take brand safety seriously and have stringent internal measures to ensure brands are confident in running with LoopMe. Working with JICSWEB confirms this.’

LoopMe has taken several steps over the last 18 months to verify its commitment to brand safety. In December 2016 we were TAG Verified and in August we achieved the TAG Fraud Seal. In September we announced our enhanced Moat partnership, allowing brand safety tracking to be measured in-app on both iOS and Android.

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified LoopMe to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

To find out more about LoopMe’s brand safe mobile advertising solutions get in touch.

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When do robots get rights?

That’s one of the questions Dr Ron Chrisley, Director of the Centre for Cognitive Science at the University of Sussex addressed at Mindshare Huddle.

Interviewed by Jack Edmonds, LoopMe’s Head of Agency Sales, Ron’s experience with Artificial Intelligence mean that he was perfectly placed to educate us about the impact AI is set to have on our society.

 

There is no general AI

At present, general AI doesn’t exist. General AI is the idea that a machine can successfully perform any task that a human being can, whereas narrow AI is focused on just one task.

Even the likes of Google DeepMind – as sophisticated as it is - are still forms of narrow AI.

 

Defining consciousness is problematic

Garfield said that consciousness is the period between naps. But as Ron pointed out, we should probably have a better definition than that.

Current approaches don’t go far enough, such as ones which define consciousness based on behaviour. Ron critiqued this by pointing out that currently chatbots can mimic the ways in which humans talk, but these are far from being conscious, even if users aren’t aware that they’re talking to a robot.

However, there won’t be the need to treat AI as human or conscious for the foreseeable future.

 

Robots won’t take over the world

The core ethical question should not be whether there be a robot takeover. This isn’t something we should consider for the next 50-100 years.

However, discussing robot rights is likely to become more prominent. Ron also welcomed governments and private companies looking into the ethical implications, as this will ensure that AI is not being scapegoated for actions that humans are responsible for.

He added that everyone should be involved in discussing what counts as an ethical deployment of AI, and that it shouldn’t be left to one trade body, company or government to make this decision.

 

Education is needed

Much of the concern about AI is due to misinformation. Jack used a stat that 52% of people get their knowledge of AI from TV and films, so it’s not surprising that many have a less than positive idea about the impact that AI has in society.

 

AI will transform our lives

While there is a lot of negativity around AI (mainly due to a lack of education), Ron was keen to stress the great impact that AI can have. Developments in technology will transform (and are transforming) our lives, from tech, health care and even in advertising.

 

The sky is the limit.

 

Thanks to all who came along! Learn more about LoopMe at www.loopme.com