LoopMe win 2 awards at the IPA Media Owner and Ad Tech Awards

We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop and ‘Best Unfeatured Media Owner’ at the IPA Media Owner and Ad Tech Awards.

These awards showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the digital standard.

The judges awarded ‘Best Technology’ for PurchaseLoop which uses Artificial Intelligence to optimize online campaigns to brand metrics.

Amy Lawrence, Head of Digital Investment at MediaCom praised the strength of the all the entries but said that PurchaseLoop stood out as it addressed a problem within the media industry and showed tangible results.

Based on our submission and judged by a panel of industry experts, LoopMe were also awarded ‘Best Unfeatured Company’.

Kate Astall, Head of Digital Marketing at Zurich Insurance praised LoopMe for our technology within an emerging space and for our partnership with agencies which ultimately offers value to the client.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

29-November-Group-Photo (1)


Connected TV – Welcome to the Marketing Mix

In 1939, David Sarnoff, a pioneer of TV and radio described the TV as “A new art and new industry which will eventually provide entertainment and information for millions”. He was right. Over 75 years later, it’s now a feature in many homes and influence on popular culture.

November 21st marks World TV Day, first established in 1996 by the UN’s General Assembly in recognition of the increasing impact television has on society. Since its inception, the way we consume TV has drastically changed, especially as new devices have risen in popularity.

In recent years connected TV, (also known as a hybrid or smart TV) is the latest trend to impact advertising. As marketers, we look for what captures consumer attention and so connected TV should now be respected as part of the marketing mix.

Mass adoptionPicture 1

According to a report conducted by eMarketer, the US are leading the way in mass adoption for connected TV, with over 202 million users. This is a 51 million increase in just under 5 years.

Currently 69.5% of US internet users own a connected TV, an 18% increase in two years.

Picture 2The UK is also adopting smart TVs rapidly, with 59% of households owning one. This figure is just behind Denmark and Norway whose smart TV adoption is 60% and 63% respectively. 



Attractive benchmarks

Picture 3

Another telling stat for marketers is around increased engagement levels. The ‘Extreme Reach’ report looked at digital video ad benchmarks worldwide which indicated that VCR on connected TV is 94%, due to their non-skip format and full-screen experience.


Connected TV fits in well with other devices. According to the IAB’s recent research, consumers are more likely to discuss brands and products they see on over-the-top (OTT) advertising compared to linear TV. 45% of respondents even went as far to say they would ‘change someone else’s mind about a product/brand they see’ when co-viewing a OTT platform. This is compared to just 36% of respondents asked the same for linear TV.

Picture 4In recent years there’s also been a huge rise in multi-screen viewing, with consumers using their phone while watching TV. 22.6% of UK consumers watch TV on multiple devices and this is Picture 5expected to rise. This means that marketers are looking to spread their ad budget between different platforms, understanding consumers have multiple touch points throughout the day.

Get in touch with your local account rep or contact us here to learn more about LoopMe’s cross-screen solutions.


NO.12 In Deloitte’s 2017 UK Technology Fast 50

We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte 2017 UK Fast 50. This prestigious list which has been running for over 20 years highlights the fastest growing technology companies in the UK based on revenue growth over the last 4 years.

LoopMe were among great company with the likes of Deliveroo, Farfetch and the Funding Circle all highlighted by Deloitte as disrupters in their respective industries. Marco van de Bergh (CTO & Co-Founder) and Auriel Folkes (VP Finance) picked up the trophy for 12th position.

The Deloitte UK Technology Fast 50 is the second award LoopMe have received for rapid growth in nearly as many months, as in September we were placed at number 20 in the Sunday Times Hiscox Tech Track 100.

“I’m very proud of the team for their work in securing our spot in the Deloitte Fast 50,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘This growth has been fuelled by new products and offices, with similar plans for expansion in 2018.”

This year LoopMe have expanded PurchaseLoop's offering meet marketers needs, including the launch of PurchaseLoop Foot Traffic, which uses AI to optimise to real-world brand outcomes, to increase the numbers of people visiting store locations after seeing a video ad.

Well done to all shortlisted in the Fast 50 and remember to join the conversation using #UKFast50.

If you’re interested in learning more about LoopMe then get in touch.

Screen Shot 2017-11-13 at 5.20.40 PM

LoopMe Awards 2017 | US

Last week New York hosted the first annual LoopMe Awards at Rare View Rooftop, overlooking the NYC skyline. Guests had the opportunity to experience virtual reality headsets, apertifs, open bar and a gif booth, which was a hit!


The LoopMe Awards celebrated the best in AI-optimized mobile video advertising.  The candidates had all utilized Artificial Intelligence coupled with PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives.


The candidates were shortlisted to four nominees, which were Y&R/Butterball, Pure Growth/Jockey, Vizeum/Norwegian Air and PHD/Audi.


With more than 200 votes overall, the winner by popular vote was Vizeum/Norwegian air for their 737 Max Transatlantic campaign, which increased awareness of Norwegian Air’s new nonstop routes by an incredible 94%.


Vizeum partnered with LoopMe on Norwegian Air’s inaugural 737-Max campaign to drive awareness of their new non-stop routes to Ireland and Scotland. To generate a big splash in the North East about these new direct routes, LoopMe created a custom rich media unit specific to each DMA that encouraged users to discover the various Ireland and Scotland destination possibilities Norwegian Air serviced. The user could engage in a fun and interactive way by dragging the plane from their local airport to potential destinations.


A highly commended award was given to Y&R/Butterball for their Everyday campaign, which increased purchase intent by +26% (exposed AI). The campaign also surpassed both benchmarks for VCR (+80%) and CTR (+0.35%).


All photos from the event can be found on the LoopMe Facebook page.


Thank you to all who participated in the LoopMe Awards and we look forward to seeing you all next year!



The Stats You Need to Know Before Black Friday

With only one Friday left, Black Friday and  Cyber Monday will be here before we know it! Now is the time to gear up your advertising efforts, as 35% of consumers plan to spend on Black Friday and 30% plan to shop on Cyber Monday.

The dollars are at stake for advertisers and brands have been growing continuously over the years. Last year, Americans spent $3.34 billion on Black Friday, with an average of $300 spent throughout Thanksgiving weekend, and shoppers in the UK spent £2.9 billion.

It’s no secret that mobile is becoming an increasingly important area of focus for brands when trying to reach potential spenders. This trend holds especially true during the holidays. Last year, Americans set a new record by spending $1.2 billion via mobile on Black Friday. This year, it’s estimated that 63.5% of Americans plan to shop digitally on Cyber Monday to take advantage of online-only deals from major retailers leading the game, like Amazon and Target. In general, over 75% of Americans plan to use their mobile devices for shopping at some point during the Holiday season.

In the UK, Black Friday spend is rising. With 31% of consumers plan to spend in November, 19.4% in the first half of December and 3.8% in the second half. Most consumers will be very present on mobile, with 62% scouting products on mobile and 56% monitoring deals, mobile ad spend is increasingly important during the holiday season.

What does this mean for advertisers?

  1. Now is the time to invest ad spend on mobile, as most consumers are spending their time on mobile researching and monitoring products.
  2. Prepare websites for increased visitation as websites can experience 5x higher web traffic on Black Friday.

For more data and insights, download your free UK & US holiday one sheets.


ABC delivers verification for online brand safety to LoopMe

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

This verifies that LoopMe meets DTSG’s Good Practice Principles, which aim to inject greater transparency into the UK digital display advertising industry. This will give brands greater confidence that their advertising will reach the right audience and that their advertising will not be associated with content that could jeopardise brand reputation.

‘I’m delighted that after a vigorous audit, LoopMe have been verified for online brand safety by ABC,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘We take brand safety seriously and have stringent internal measures to ensure brands are confident in running with LoopMe. Working with JICSWEB confirms this.’

LoopMe has taken several steps over the last 18 months to verify its commitment to brand safety. In December 2016 we were TAG Verified and in August we achieved the TAG Fraud Seal. In September we announced our enhanced Moat partnership, allowing brand safety tracking to be measured in-app on both iOS and Android.

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified LoopMe to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

To find out more about LoopMe’s brand safe mobile advertising solutions get in touch.


When do robots get rights?

That’s one of the questions Dr Ron Chrisley, Director of the Centre for Cognitive Science at the University of Sussex addressed at Mindshare Huddle.

Interviewed by Jack Edmonds, LoopMe’s Head of Agency Sales, Ron’s experience with Artificial Intelligence mean that he was perfectly placed to educate us about the impact AI is set to have on our society.


There is no general AI

At present, general AI doesn’t exist. General AI is the idea that a machine can successfully perform any task that a human being can, whereas narrow AI is focused on just one task.

Even the likes of Google DeepMind – as sophisticated as it is - are still forms of narrow AI.


Defining consciousness is problematic

Garfield said that consciousness is the period between naps. But as Ron pointed out, we should probably have a better definition than that.

Current approaches don’t go far enough, such as ones which define consciousness based on behaviour. Ron critiqued this by pointing out that currently chatbots can mimic the ways in which humans talk, but these are far from being conscious, even if users aren’t aware that they’re talking to a robot.

However, there won’t be the need to treat AI as human or conscious for the foreseeable future.


Robots won’t take over the world

The core ethical question should not be whether there be a robot takeover. This isn’t something we should consider for the next 50-100 years.

However, discussing robot rights is likely to become more prominent. Ron also welcomed governments and private companies looking into the ethical implications, as this will ensure that AI is not being scapegoated for actions that humans are responsible for.

He added that everyone should be involved in discussing what counts as an ethical deployment of AI, and that it shouldn’t be left to one trade body, company or government to make this decision.


Education is needed

Much of the concern about AI is due to misinformation. Jack used a stat that 52% of people get their knowledge of AI from TV and films, so it’s not surprising that many have a less than positive idea about the impact that AI has in society.


AI will transform our lives

While there is a lot of negativity around AI (mainly due to a lack of education), Ron was keen to stress the great impact that AI can have. Developments in technology will transform (and are transforming) our lives, from tech, health care and even in advertising.


The sky is the limit.


Thanks to all who came along! Learn more about LoopMe at www.loopme.com


LoopMe Awards 2017 | UK

November 2nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with views over London’s skyline. Guests experienced VR, danced to a live band and were kept hydrated with a Gin and Tonic bar. Read more about the awards in Campaign.

The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns all used PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives.

With over 200 individual votes cast, the winner was The Story Lab and Microsoft for their outstanding work on the HP Spectre x360 convertible laptop campaign which amassed over a third of the votes.

This campaign looked to drive purchase intent and brand affinity for the HP Spectre through PurchaseLoop. This was the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy and was shortlisted at The Drum’s Digital Trading Awards for Best Use of Video and at the MMA’s Smarties.

Head of The Story Lab Alex Gardner commented:

"We’re delighted to be awarded ‘Best PurchaseLoop Campaign’ at the first ever LoopMe Awards. The product enabled us to optimise towards brand metrics in line with Microsoft’s brief and credibly demonstrate the effectiveness of this through control tests – the results of which are a testament to the strength of combining quality content with efficient distribution strategies. Thank you to everyone who voted."

Coming a close second were Goodstuff for their work on Yorkshire Tea’s ‘Vanishing Woods’ campaign.

The campaign was established to support Yorkshire Tea’s CSR goal of planting one million trees in the UK and abroad within the next five years. Through PurchaseLoop, awareness of Yorkshire Tea’s mission rose by 50%, from 14% (control) to 21% (exposed AI).

Follow the LoopMe Facebook page to view photos from the event.

Thanks to all who voted and took part in the LoopMe Awards. We hope you all enjoyed the party and look forward to the awards in 2018!


LoopMe & ads.txt

We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and we’re encouraging all our publisher partners to adopt this initiative to increase transparency in the ecosystem.

Through adopting ads.txt, buyers have full transparency and are easily able to identify authorized sellers for ad inventory for each given domain.

Each ads.txt file contains a list of authorised ad buyers, the assigned publisher ID for inventory within the platform and the type of relationship the publisher has with the ad buyer.

This is stored in the root folder of the publisher’s domain and will be accessible to all when accessing publisherdomain.com/ads.txt

Get in touch with your local AM or contact [email protected] to add LoopMe to your ads.txt file.


Employee Spotlight: Kerry O’Dorisio

Tell us a bit about yourself

I was born and raised in Orange County, California and moved to LA after college. I started my career in film marketing at 20th Century Fox followed by four years spent living in Dallas, Texas where I worked in Sales for FOX Sports Southwest, YuMe and Xaxis before returning home to California to work for LoopMe.

Why did you decide to join LoopMe? 

There were a few reasons for joining LoopMe. First, I was excited that I would get to start working in an office that was brand new. I would be able to be there from the beginning and see the growth and effort pay off.

Second, LoopMe's technology really blew me away. After working for other companies in the industry, it was evident that LoopMe's AI was a huge differentiator in the marketplace and it truly worked which was the largest selling point for me.

Lastly, it was the people of LoopMe. I worked with Devin, Spencer and Carlos while I was at YuMe and knew I was joining a great team and it was an opportunity I couldn't pass up!

What’s your job role and day to day responsibilities?

I am an Account Executive in the Los Angeles office. My job is to prospect and close new business and re-sign existing campaigns with LoopMe throughout the West region. My territory is Los Angeles (divided with Meredith and David) along with San Francisco and Texas.

For new business, I spend majority of my time researching agency teams and contacts, reaching out and setting and attending meetings with agency teams to share LoopMe's capabilities and close business. For existing business, I work with predominantly with Dan, Amanda and Alex on maintaining live campaigns, handling communication with clients and entertaining agency teams. This is to build relationships and rapport so they feel comfortable trusting me and LoopMe with their client's advertising dollars and are confident we will successfully deliver on campaigns.

What’s been the best moment at LoopMe so far?

I would have to say that it was agreeing a partnership with one of the biggest TV broadcasters in the United States, promoting the latest series of their hit television show. It was a new agency and new campaign, so that was extremely rewarding.

Tell us an interesting fact about you? 

I have four plastic springs and eight titanium screws in my back.