Category: Employee spotlight

Sydney-based Felicity Wainwright, Senior Sales Manager, talks about helping to launch a business in Australia, her interest in adtech, and her life outside of work.

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Why did you decide to join LoopMe?
Prior to LoopMe, I was working at JCDecaux, where I became more and more interested in programmatic out-of-home (OOH). It made me realise I wanted to work on the digital and technology side of advertising, so when the role at LoopMe popped up and I had the chance to not only move into tech, but help launch a business in Australia, I jumped at the opportunity.

Why did you decide to work in this industry?
Honestly, I moved into advertising because I was working in the NGO space previously and was looking to find a more stable job. I started working at Dentsu as an Exec and I remember being told that I would spend 80% of my day in Excel. I love Excel so I was very excited by that. On my first day I was given a swipe card to enter the building (rather than a single, silver key) and saw the amount of Milo I could have (for free!) and my decision was finalised. 

Tell us a bit about yourself.
I’m 34 years old, I live by the ocean in Sydney with my partner Harrison. I adore dogs, although I don’t have one myself, and I prefer early mornings to late nights. I’m extremely curious and love having conversations about the meaning of life or anything else equally existential. 

Do you have any hobbies?
Yes, I have tons. I love to read (anything psychology-related), to run, I travel whenever possible, and I’m currently writing a book. 

If you could live anywhere in the world, where would you choose and why?
This is an answer that constantly changes. Right now, Costa Rica because I’m learning Spanish and have recently learnt how to surf. 

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Interested in joining the LoopMe team? Head over to our careers page.

Jessica Leader, Senior Account Manager for LoopMe’s AMP Audience & Measurement Platform, features in LoopMe’s employee spotlight series.

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Why did you decide to work in this industry?
I chose to work in the adtech industry because I saw an opportunity to couple my passion for technology with my interest in understanding human behavior and the ways our favorite brands connect with consumers. This industry is constantly adapting, and I excel in environments where growth is essential. I am always looking to learn about new trends in AI and machine learning. This is an exciting moment in adtech, and it is fascinating to be in a position to participate in the advancement of brand measurement, and helping brands understand the significance of their campaigns. 

What motivates you to come to work?
I am motivated by the projects I’m working on with my team. I also enjoy working with my clients and being a resource for them. Client satisfaction is important to me, and I have been lucky enough to work with some tremendously talented clients who are also valuable partners. When I started, we were introducing our self-serve brand measurement platform to clients and the broader team. Working collaboratively with clients has been an honor, and I am pleased to watch how they have grown and become deeply invested in using our self-serve platform.

Do you have any WFH routines or rituals?
I have developed some routines and rituals for working from home that help keep me grounded and focused. There is a dedicated workspace to keep a division between my home and work and ensure optimal productivity. There is also a separate space where I will take meetings. Creating these routines and boundaries when working from home is essential to working effectively and efficiently. I stretch and try to take moments to walk around a bit. I also create a list of tasks at the end of each workday to ensure that I am set up for success the following day.

Tell us a bit about yourself.
I grew up in Massachusetts. Growing up I loved being in nature, and enjoyed being in my backyard drawing different plants, and writing short stories. On Sundays, I enjoy catching up on my favorite sports teams. Another passion of mine is pottery. I currently live with my partner in the Hudson Valley. My partner and I collect records, and will listen to a record each day. I enjoy a strong cappuccino.

Do you have any hobbies?
I enjoy watching hockey and football. I also paint the pottery I make. My partner and I enjoy listening to comedy podcasts.

If you could live anywhere in the world, where would you choose and why?
I would still live in New York, because I love New York. My mom is from upstate, so I have a lot of memories here.

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LoopMe is hiring! Take a look at our careers page.

Engineering Director Oleksandr Chornomaz, based in Krakow, offers an insight into his professional motivations as well as his life outside of work in the latest of LoopMe’s employee spotlights.

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Why did you decide to join LoopMe?
I’ve always wanted to work at a startup, and when I joined back in 2016, the company still had a very dynamic and flexible management style. There were no strictly defined roles – everyone contributed in any way they could, based on their skills and abilities. I really resonated with that approach. I was deeply passionate about my work and grew alongside the company. Back then, we had a small team of developers working together in an open space, where we could freely exchange ideas. Some of the best concepts emerged from those discussions, even from heated but productive debates.

What project or event has been your favourite to work on at LoopMe?
Over nearly nine years at LoopMe, I’ve had the opportunity to work on almost every major engineering project within the company – from our core product at the time, the DSP, to our first SDK integrations, and even in the Data Science team. However, my favourite project has to be the Intelligent Marketplace. It serves as the backbone that connects all our products into a unified ecosystem – essentially the heart of the company, where speed meets innovation.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
When I joined LoopMe, my background was primarily in networking and server administration. However, my true aspiration was to become a software developer. In a way, I started from scratch, despite having already spent seven years in IT as a Network Engineer and DevOps specialist. At LoopMe, I honed my programming skills and, over time, expanded into management, business strategy, and product development. Learning to look beyond just the technical aspects and build products that drive revenue has been incredibly motivating for me.

Tell us a bit about yourself
I come from a small town near Dnipro called Pidhorodne. Since childhood, I’ve been fascinated by technology – I always wanted to understand how things work. As a kid, I would take apart all my electronic toys, though not all of them made it back to their original state! My interest in IT started back in school. I kept up with the latest tech news, built computers for myself and my friends simply because I enjoyed it. Over time, this curiosity evolved into a passion, ultimately shaping my career into what it is today.

Do you have any hobbies?
Throughout my life, I’ve had a variety of hobbies, from folk dancing to basketball. Sports have always been a big part of my life, and I love trying new activities. In school, I was the captain of my basketball team and even envisioned a future in professional leagues, but IT eventually won me over. More recently, when I lived in Cyprus for a year and a half, I took up rowing – a fascinating and highly disciplined sport. At the moment, I stay active by regularly working out at the gym, keeping in shape for any new sport I might want to try in the future.

If you could live anywhere in the world, where would you choose and why?
I don’t have a specific location in mind, but my ideal place would be somewhere close to mountains, the sea, or the ocean. I value being able to retreat into nature from time to time, to recharge and spend quality moments with loved ones—whether in the forest, the mountains, or on the water. At the same time, I want to live in a place that is technologically advanced, with strong opportunities for growth and surrounded by inspiring people. I’m still searching for my dream city, but I’m confident I’ll find it someday!

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Interested in working at LoopMe? Take a look at our open vacancies.

Eric Wee, a PurchaseLoop Sales Executive based in Singapore, offers an insight into his motivations, achievements, and more.

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Why did you decide to work in this industry?
Before joining LoopMe, I spent over 10 years in hotel sales. I always felt I had a creative side that wasn’t being fully tapped into. When I came across the Google Digital Marketing Program, I was instantly hooked. I made a bold move, shifting into digital advertising at the peak of my hotel career and it turns out to be the best decision ever! This industry constantly challenges me to think creatively, which I absolutely love. Never a dull day at work, and the ‘dynamism’ is what fuels my passion for what I do.

What project or event has been your favourite to work on at LoopMe?
Definitely has to be building two entirely new portfolios from ground zero — GroupM and independent agencies. From the ground up with zero contacts, I’ve worked to establish and grow these partnerships, introducing our AI-driven solutions to new clients and seeing firsthand how our work makes an impact for their brands. It’s been incredibly rewarding to grow these relationships and drive success for both our team and our partners! I’m so grateful for all the clients who believed in LoopMe and in me, and I’m 100% committed to continuing this great work moving forward!

What motivates you to come to work?
The opportunity to work with a diverse range of brands, each with their unique goals and challenges every day. The excitement and adrenaline of being creative and staying on top of trends and global events is incredibly satisfying. I’m also thankful to be part of LoopMe, where I get to work with such an amazing team that I truly appreciate. The supportive culture makes it feel like we’re all in this together, and the genuine relationships we’ve built are something I truly cherish.

Tell us a bit about yourself.
I was born and raised in Singapore, and here’s a fun fact about me: I absolutely love food — like, really love it! Whenever I enjoy a great meal, you’ll see me beaming with joy. But if the meal isn’t up to scratch, I can’t hide it on my face. I’m always radiating good vibes and enjoying the company of others while soaking in all the wonderful experiences the world has to offer. Sometimes, I find myself standing next to a building, admiring its beauty, or pausing on the street to take in the vibrant culture and atmosphere around me.

What has been your greatest achievement in the last year?
Professionally, I had a really strong Q3, hitting all my targets and finally got my key accounts where I wanted them to be, working with brilliant brands such as UOB, Grab and Beam Suntory. It’s incredibly rewarding to see my hard work finally pay off. On a personal note, I’ve just bought my first home! It’s a cozy three-room HDB located in the vibrant neighborhood of Punggol. Just two years ago, I never would have imagined owning my own place so soon, but this has truly become my biggest achievement to date.

If you could live anywhere in the world, where would you choose and why?
Definitely Singapore! We’re famous for being a food haven, with all kinds of cuisines from around the globe. As a huge foodie, you know how much that excites me. But if it were possible to choose somewhere out of this world, I’d love to live on another planet — perhaps Mars? The thought of exploring a completely new world and perhaps meeting other lifeforms is just fascinating. It would be an incredible adventure to experience the unknown and see where it takes me!

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Want to find out more about working at LoopMe? Head over to our careers page.

Will White, a Talent Partner based in London, features in the latest of LoopMe’s employee spotlights.

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Why did you decide to join LoopMe?
Before joining LoopMe, I knew I wanted to be part of a business that is going through immense growth. The prospect of being tasked with establishing a brand-new tech hub in Poland from day one was very exciting to me. Looking back after two years in the role, it’s been incredibly rewarding to see that office grow and succeed.

Why did you decide to work in this industry?
I had no idea what adtech was before I joined LoopMe, but since day one it’s completely blown me away. The industry is rapidly evolving and expanding, offering numerous opportunities for career advancement and personal development too. 

What motivates you to come to work?
I love the social aspect of Talent Partnering – every day there’s a new challenge and the team I have around me help push me to my full potential. I get to work with colleagues from across the world on number-one priority roles that have led to the innovation of some really exciting new areas in the business such as CTV. 

Tell us a bit about yourself?
I grew up in Crystal Palace in South London. Something people may not know about me is that my first language is Portuguese, although the moustache might be a giveaway. I have a huge passion for travel – I’m currently trying to tick off having visited 30 different countries by the time I’m 30 (I have 8 more countries and 2 more years). I also love photography and spend most weekends getting out and about taking pictures.

If you could live anywhere in the world, where would you choose and why?
As my entire extended family lives in Lisbon, Portugal has always been at the top of my list. The sunny weather would beat living in London.

What has been your greatest achievement in the last year?
It’s hard to pinpoint one specific achievement I am most proud of, but winning the Looper of the Year award felt like all the hard work paid off. I’m also really proud of the fact that I’ve been able to work with every department and team in one capacity or another. Last but not least I’m proud that I’m usually the last one standing at team socials.

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Interested in joining the LoopMe team? Visit our careers page.

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022.

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What is your role at LoopMe?
I have just started a new role as a Programmatic Account Manager. Before that I was a Campaign Manager for three years.

How has your experience at LoopMe been throughout your time here overall, and especially with everything going on?
From my first day at LoopMe, I could see how talented and technically skilled everyone was. Now I know that my colleagues are not only talented but they are also as brave and strong as Ukraine! For me, LoopMe is one of the companies that has really stepped up to support its Ukrainian employees. We really appreciate it, especially during these tough times.

How has the war on Ukraine affected your work life / role / time in the office?
Work-life balance has turned into a war/work-life balance. I honestly love coming into the office every day because of the amazing people and atmosphere we have created here. It’s like a second home to me.

How have these almost 1000 days of full-scale invasion changed you?
It has fully changed me. My dad joined the army and became a defender. It’s now my turn to step up and support my family, especially my mom. I have learned about different types of rockets and how to distinguish the sounds of defense rockets. I have also improved my skills in tactical medicine and faced some mental health challenges, which I’m working through. Most importantly, I’ve learned how to be an independent person.

How has the war impacted aspects of daily life that people may take for granted?
I know it’s hard to imagine that we see rockets in the sky, and hear explosions day and night. After tough nights we wake up, have a cup of coffee, and go to the office (tired and sleepy but with a smile). Unfortunately, this is our reality now and it’s what we have adapted to.

Where do you find strength and inspiration in today’s Ukraine?
I find strength and inspiration in my family and everyday support network. Hanging out with my dog, who can be a bit crazy at times, is always a mood booster! Reading books and keeping up with my running routine has helped me stay motivated and balanced.

What’s the first thing you will do once the war is over?
Make some of my parents’ dreams come true. Hopefully, it will be soon.

What would you like your fellow Loopers to understand?
Every Ukrainian wants to be supported on a daily basis. Simple questions – like “How are you?” or “Are you safe?” – are important, not just because it’s polite to ask but because they give us a sense of support and understanding. It is a very tough time for all Ukrainians because we are defending our independence. Come to Ukraine and you’ll see how beautiful our country is.

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More Ukraine Support Month employee spotlights:

• Anastasiia Pekun
• Kateryna Aleksakha

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022.

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What is your role at LoopMe?
Team Lead, Campaign Management

How has your experience at LoopMe been throughout your time here overall, and especially with everything going on?
I started working at LoopMe right before the pandemic hit, and have been working here throughout the invasion. During these hard times, I’ve felt supported by my colleagues and the organization. The company has provided me with everything I need to get through these difficult times. I’m glad to be a part of LoopMe.

How has the war in Ukraine affected your work life / role / time in the office?
The war in Ukraine has certainly impacted our work-life balance. I moved from the war zone of Dnipro to Lviv, but now even that is unsafe. There are countless sleepless, stressful nights because of air raid alerts and shelling, but work has been a helpful distraction.

How have these almost 1000 days of full-scale invasion changed you?
I feel strong and resistant to stress but still battle with feeling anxious.

How has the war impacted aspects of daily life that people may take for granted?
The air alerts come randomly in the middle of the day or night where you have to drop everything and find shelter. Everything in the town shuts down during that time and there is a curfew every night. There are constant power outages, so you have to often leave where you are so find somewhere safe to stay. Your schedule is always adapting to the surroundings and circumstances.

Where do you find strength and inspiration in today’s Ukraine?
I find strength and inspiration in our defenders, volunteers and those who donate to support.

What’s the first thing you’ll do once the war is over?
I will visit all my family and friends.

What would you like your fellow Loopers to understand?
Sometimes Ukrainians can be reluctant to share how we’re feeling, and we are often tired – but we always appreciate your support.

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More Ukraine Support Month employee spotlights:

• Anastasiia Pekun
• Nastia Shchepetkova

As part of LoopMe’s Ukraine Support Month, August’s employee spotlights feature Ukrainian employees, who tell us more about themselves and share their experiences of life in Ukraine since February 2022.

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What is your role at LoopMe?
I’m an Assistant Accountant.

How has your experience at LoopMe been throughout your time here overall, and especially with everything going on? The expertise and the opportunities I have access to here are greater than at my previous workplace. A significant advantage is the ability to work remotely during wartime and a fairly flexible schedule in general.

How has the war on Ukraine affected your work life / role / time in the office?
The war was one of the reasons why I changed my job. I needed to find a more stable job with prospects, and the Ukrainian job market could not offer such opportunities with the start of the full-scale invasion. At the same time, I had to rapidly develop as a specialist, acquiring new knowledge in order to become an employee of an international company like LoopMe, which was a huge advantage for me. As for the time spent in the office during the working day, there were times when after an air raid alarm, we would go up to the office a couple of minutes before a meeting was due to start.

How have these almost 1000 days of full-scale invasion changed you?
The war has changed each of us. I can definitely say that I am not the same carefree girl I was 3 years ago. All this is very difficult and has a cumulative effect, meaning that we now look at many things differently. For example, while watching an action movie and seeing how the main characters run away from explosions, I now realise that if this were real life the consequences would be completely different. The names of weapons, missiles and combat vehicles used to be distant, incomprehensible concepts. Now we not only recognise their sounds, but we also know what they look like and what they’re capable of.

How has the war impacted aspects of daily life that people may take for granted?
I’m trying to live my best years in the conditions of “make it before the curfew” and “make it before the power and water are turned off”. I never used to attach much importance to street lighting, or even the presence of electricity. But, when I returned home in the winter in complete darkness with a flashlight in my hands, or when I cooked food on a camping gas burner and slept under two blankets, simple things such as light and warmth became much more valuable. I really miss walking along the deserted streets at night, watching the sunrise, going to the forest with my family, or riding along the river on a motorboat. This isn’t possible any more: you can’t go outside from midnight to 5am; there might be mines in the forests; exiting boats onto open water is prohibited.

Where do you find strength and inspiration in today’s Ukraine?
In other people. I will never cease to be amazed at how strong our nation is. How strong our will is and what incredible things we can achieve even in war conditions. How we can live our lives to the fullest in spite of injuries, how we can reopen a store when the previous one burned down, how we can love people when our entire family died. It is a great gift to have this spirit, to be Ukrainian.

What’s the first thing you’ll do once the war is over?
At 3am I’ll get in the car and go to the Azov Sea to watch the sunrise. Sunrise without war, without suffering, without air raid alarms.

What would you like your fellow Loopers to understand?
I would really like each of us to come home to a place where there is a warm dinner, family, a beloved pet, conversations about how the day went and peace of mind to fall asleep without fear of not waking up. To appreciate it to the maximum. After all, my colleagues from Ukraine have undergone a global reassessment of values. As they say, “the most expensive things in the world are not things at all.” Appreciate each day you live, do not think that you have a draft of life, that everything can be fixed and be grateful for everything you have.

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More Ukraine Support Month employee spotlights:

• Kateryna Aleksakha
• Nastia Shchepetkova

Brian O’Hare, a Sales Director based in New York, offers an insight into his professional motivations and family life.

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Why did you decide to join LoopMe?
I had worked on the agency side of the business for longer than I’d like to admit. Having worked with LoopMe in the past, I was always impressed with the tech’s ability to drive results and provide a deeper level of insight than other partners I had worked with. Being that presenting the media plan to my clients was my favorite part of the agency life, moving over to LoopMe in a sales role was a natural next step.

What motivates you to come to work?
Aside from the people at LoopMe, being the health and pharma SME, I find a certain romance in utilizing LoopMe’s tech to help reach patients in need and potentially shorten the patient journey to proper treatment. Plus, I have a chance to nerd out on things like MQS and other aspects of the business I wouldn’t normally be exposed to.

Do you have any WFH routines or rituals?
Working from home with two kids under the age of 5 is chaotic, so I embrace it. My daughters have met most of my colleagues and clients via Zoom, which is always a welcomed distraction. Other than that, everyone is also familiar with my summer work space, my back yard. 

Tell us a bit about yourself.
I’m actually a bit boring. Youngest of three, grew up in Putnam, New York met my wife in NYC and now live in New Jersey. I have two beautiful daughters who keep me young and give me grey hair at the same time. 

What has been your greatest achievement in the last year?
My daughter was having a difficult time learning to swim without swimmies. So I had a nice moment with her explaining what “panic” is, and how to fight the feeling with trust. Amazingly enough, this 4-year-old understood the lesson and proceeded to swim across the pool without floats or any assistance for the first time! Professionally, I’ve taken on some mentees, and watching their growth and success continues to validate my approach to our crazy industry. 

Who would you consider your main role model and why?
Cheesy answer here but, my dad. He ran his own recruiting firm for over 40 years, O’Hare & Associates, and provided a great life for his family. He also taught me that “Character is what you do when no one is watching” which are words I’ve lived by since that driving lesson at 16 years old when I wanted to run a red arrow.

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Thinking of becoming a Looper? Head over to our careers page.

London-based Anna Vahromejeva offers an insight into her work, life, motivations and aspirations in the latest of LoopMe’s employee spotlights.

Tell us a bit about yourself.
I’m Anna, a Creative Manager here at LoopMe. Originally from Riga, Latvia, I studied digital design and started my career in the North East of Scotland. After a solid eight years there, I eventually moved to London, where all the buzz is. My Scottish stint left me with a profound appreciation for the weather in the South of England. After all, I spent a quarter of my life in a place where summer was more of a myth than a season. I started in the Marketing Team as a brand designer, and after a few fun years of polishing our brand to a fine sheen, I moved over to the in-house Creative Studio. I wanted new challenges and to work with a wider range of brands. Now, as a manager of our talented team of designers, I oversee the various fantastic campaigns that come our way.

What project or event has been your favourite to work on at LoopMe?
When it comes to projects, I’ve been involved in developing many exciting mobile ad campaigns. However, my most unforgettable project at LoopMe hails from my early days in Marketing. During my first year, I was tasked with designing assets for the AI Conference at the British Museum. Watching my digital concept come to life and transform the entire space was pretty amazing. As the team’s resident photographer, I also captured images of the event, giving me full control over the visual narrative. It was a great experience, and the design for the AI Conference the following year was even better, as by then I knew every corner of the space.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
I’ve picked up quite a few skills during my time at LoopMe, but multitasking is the one that really stands out. Managing a team of six in the whirlwind of the media world has taught me the fine arts of prioritization, time management, negotiation and delegation. The main rule? Be honest about what can actually be done, and keep the team updated regularly. And don’t underestimate the power of to-do lists. With all the daily distractions and questions that crop up, adding new tasks to lists throughout the day is the only way to stay on top of it.

Do you have any WFH routines or rituals?
Before my time at LoopMe, I worked as a freelance designer and illustrator, and concentration was never an issue for me. Without anyone to distract me, I actually find myself more focused at home than in the office. I’m lucky to have a separate office room, and as soon as I step in, it’s work mode. While many articles suggest wearing office attire at home to get in the right mindset, I take the opposite approach. I wear my comfiest pyjamas to stay as cozy as possible. If I’m not distracted by hunger or cold, nothing can stop my productivity!

Do you have any hobbies?
Like many creatives, drawing is my side gig. I used to sketch a lot, but these days my paper pad sees more action as a coaster than a canvas. Still, there’s always some paper lying around, and I keep my art supplies close at hand. I also love reading, mostly fiction, because it feeds my imagination rather than just providing information. Hiking is another passion of mine. When I lived in Scotland, my partner and I spent every summer weekend exploring the Highlands. We’ve also tackled the Annapurna Circuit in Nepal, the Leh Ladakh Bike Trip in India, and climbed Mount Fuji in Japan. Our next goal is the Mont Blanc Circuit.

If you could invite any public figure to dinner, who would you choose and why?
For my dream dinner, I’d love to invite Robert Sapolsky, the American neuroscientist. He’d make the night so interesting. I’ve been glued to his talks and even got one of his books. Hearing him explain how our brains work and why animals do what they do is fascinating. I’ve always liked science, but sometimes it gets too complicated for me. But Sapolsky is great at making even the trickiest things easy to understand. Plus, he seems like a really kind guy, and I admire kindness in people. I’ve got plenty of cool stuff to chat about with him, so it’d be a super fun dinner, for sure!

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Interested in working at LoopMe? Take a look at our careers page.