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LoopMe take Bronze at the Creative Tech Awards

We're proud to say that we were awarded Bronze at Campaign's inaugural Creative Tech Awards for our work with Goodstuff and Yorkshire Tea.

The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness.

LoopMe's in-house creative team created a bespoke rich media unit, where users could zoom and colour in a woodland scene, click through to the campaign landing page and share their creation on social media. This interactive mobile experience complemented Yorkshire Tea's existing advertising in print media. Supported by this impactful creative, PurchaseLoop was used to optimise to brand metrics using Artificial Intelligence. You can learn more about PurchaseLoop here.

Yorkshire Tea's campaign exceeded all benchmarks, with engagement rate increased by 131% (compared to benchmark) and almost 10,000 users shared their masterpiece on social media. Most importantly, PurchaseLoop was able to boost brand awareness of Yorkshire Tea's CSR goals by 50%, all through using Artificial Intelligence.

Gold was awarded to MEC for their work on Thames21. Using Environment Agency data, Thames21 and MEC built an algorithm that translated the information into three simple descriptors of the river's health — ‘improving’, 'stable' and 'declining'. It led to eight in ten Londoners agreeing that Thames Pulse had brought attention to a worthwhile cause, while one in three Londoners said they had heard of Thames Pulse as a result of the campaign - an amazing achievement.These were presented on an installation on the facade of Sea Containers building using lighting patterns designed by artist Jason Bruges'Thames Pulse'.

Congratulations to all the winners, we look forward to attending the Scrum and finding out more about the award winning campaigns.

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Download the AI Guide

80% of marketing leaders think Artificial Intelligence will revolutionize marketing,

but just 26% say they have a confident understanding of it

 

Today we launch AI: The Guide. We’re often asked by our clients and partners for more information about Artificial Intelligence. There's a wealth of knowledge out there, but it can be hard to know where to start.

That’s why we developed this guide in collaboration with our data scientists. They have over 50 years of experience and have collaborated on projects like Google DeepMind and AlphaGo. They’re the experts.

AI’s application to marketing is incredibly exciting. Our guide aims to educate and inform so that marketers and agencies alike feel confident in discussing AI and its use cases.

It covers:

-       A brief history of AI. Important historical milestones from the 1930’s to present

-       Key words and definitions. All the terms you need to know, from algorithms to big data and chatbots

-       How to work with AI. Learn how to incorporate AI successfully into your advertising strategy

-       Questions to ask. The questions you should be asking your AI provider – and the answers you want to hear

 

All this and more is covered in our brand-new guide that you can download here. Feel free to contact us with any queries – [email protected]

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Luma Digital Summit

The invitation-only Luma Digital Media Summit hosts an audience comprised of solely CEOs from the most promising tech companies and senior execs from the industry’s largest acquirers, VC firms and advertisers.

LoopMe’s CEO, Stephen Upstone, flew to New York last week to attend the conference and shared with us some of his top takeaways:

 

- Measuring and optimizing to business outcomes

In digital, this is a shift aware from views and clicks and a move to more tangible results. This is something that we’ve been driving through PurchaseLoop.

 

AI is still early. Intelligent software will eat software

Artificial Intelligence and its impact on digital are still in infancy. Further investment in AI will speed up the pace.

 

- Google and Amazon are AI first businesses

As opposed to mobile first. This has most recently been seen in Google’s latest launches like Google Lens, which uses AI to interprets its surroundings and take action on what it sees. One application of this mentioned in Google’s latest conference is connecting to wi-fi by simply taking a photo of the sticker on the router, and connect automatically.

 

- Old media and tech needs technology to define core business

New innovation and investment in tech is vital for a competitive edge

 

Enterprise software is making big moves into marketing and advertising space

Just look to Oracle for a recent example – their Data Cloud is used by advertisers and publishers to better target ads, due to the amount of data available there. What’s more, its not tied to any other major advertising platform like Google or Facebook. Their recently purchase of Moat continues to support this argument.

 

As tech continues to advance at rapid pace, it looks like a busy and exciting few years to come!