Recap: Digiday Programmatic Marketing Summit 2022

What does a world without the third-party cookie mean for digital advertising? 

Last week, the LoopMe team attended the Digiday Programmatic Summit to hear from industry experts and analysts on how to embrace the deprecation of third-party cookies, and how to navigate this massive change.  

The conference covered major topics such as:

  • Building a full-funnel programmatic strategy
  • Attention Metrics 
  • Contextual Relevance
  • The Future of Audience Targeting in Programmatic
  • Data clean rooms
  • The Future of Ad Addressability

Along these lines, LoopMe addressed client challenges with a joint presentation with our client from Carat to shed light on how to gain business outcomes with smarter media decisioning. 

Historically, media campaigns have been optimized based on metrics like VCR or CTR. LoopMe moves beyond proxy metrics and optimizes directly towards the brand outcome in real-time.

Crystal Shelton, VP of Partnerships at LoopMe was joined on stage by Catherine Son, Associate Digital Director at Carat, to present a financial services case study, focusing on how pre-qualified audiences and in-flight optimization directly towards brand survey results drove incremental lift.

The Challenge:

Increase awareness of their contactless usage for everyday spending with campaign insights and optimization strategies that deliver effective results, reducing wasted media impressions.

LoopMe’s Solution:

  • Used PurchaseLoop Audiences, our proprietary pre-flight survey tool, to identify consumers willing to leverage contactless payment for specific purchase categories. 
  • By creating a qualified audience, we also targeted users who selected “maybe” in the survey from the previous year’s campaign to further move the needle with a swayable audience.
  • Used PurchaseLoop Brand during the campaign as not only a brand lift study for measurement, but also an optimization tool. This is a unique way LoopMe has applied the survey (which is now a patented approach in-market) , feeding all of the survey data back in real-time and leveraging Artificial Intelligence (AI).


  • 15% overall lift in awareness 
  • 6% incremental lift based on the AI optimizations
  • Exceeded benchmarks with an 85.5% VCR and a brand safety pass rate of over 99% 

Instead of relying on metrics like a VCR or CTR, we were able to optimize in-flight directly towards our KPI of awareness. 

In case you missed us, we would be delighted to tell you more about how LoopMe can help you drive valuable outcomes for your brands and clients. If you would like to explore partnership opportunities, contact us at 


LoopWe: How to Attain and Maintain a Positive Work/Life Balance

Here at LoopMe, we recognize the importance of gender equality and diversity in the tech industry. This year, we are proud and excited to launch LoopWe, (LoopMe Women Empowerment) a series of interactive and engaging masterclass workshops on topics to equip employees with practical advice and actionable strategies to support career development and the development of our teams.

Last week, we had the pleasure of hosting our first in-person LoopWe session at the NY office. Amanda Forgione, VP of Marketing at The 614 Group joined LoopMe’s SVP of Marketing, Rachel Conforti for an intimate discussion on work/life balance, finding time to learn, growing your career, and maintaining a healthy lifestyle balance.

Here are some of the key takeaways:

  • Make time to network. Join local networking groups such as She Runs It, 212NYC, CIMA, ThinkLA, and others.
  • Regularly set aside time for activities & hobbies that you enjoy. 
  • Take care of your mental health. If you feel overwhelmed or constantly stressed, share these concerns and prioritize projects with your manager. 
  • Take breaks! Whether it’s to eat lunch, get some fresh air, meditate, or simply take your eyes off of a screen for a few minutes. 
  • Make quality time true quality time. Unplug and sign offline when you need to focus on family or friend time. 

Balancing your professional and personal life can be challenging, but learning to do so will reduce the risk of burnout and will increase productivity and happiness overall. 

If you are interested in being a LoopWe guest speaker, or want to learn more about this initiative, feel free to contact