lr-nike-write_the_future-final_dcp_master-copy_0

Ads that hit the back of the net

The FIFA 2018 World Cup™, is set to be one of the biggest sporting events of the year, with an estimated 3.2 billion viewers expected to tune in over the next month.

Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the start of the World Cup, we asked Loopers their most memorable ad campaigns to get you into the spirit. Here’s what they said .

Visa recently partnered with Zlatan Ibrahimović to produce a timely ad campaign used speculation around whether Zlatan was going to come out of retirement and compete at the World Cup to promote their ‘everywhere you want to be’ slogan.

Second on our list is Wieden + Kennedy’s epic campaign for Nike. The ‘Write the Future’ ad, first released in the run up to 2010 World Cup is a fast-paced, dynamic campaign encompassing all the emotion of a World Cup match.

Another office favourite is R/GA’s, ‘The Game Before The Game’ due to its clever user of influencers in combination with an awesome soundtrack. Keep an eye out for stars including Nicki Minaj, Thierry Henry, Serena Williams, Luis Suárez and many more.

As R/GA point out in their case study, back in 2014 Beats wasn’t a sponsor and they weren’t even a sports brand. Plus they’d been banned by FIFA. So, this was all about cutting through the clutter – without actually mentioning the World Cup.

Ciaran McCarthy, Creative Director at R/GA spoke at our sports marketing event back in January about the campaign.

Twenty years after footballer John Barnes appeared in the official song for the 1990 World Cup, Mars recruited him to reprise his role. Check it out!

Agency Wieden + Kennedy created an ad to remember titled ‘Airport Football’ for Nike. This features the Brazilian national team seamlessly playing football through a busy airport, coupled with Tamba Trio’s ‘Mas Que Nada’ which is synonymous with Brazilian culture.

For more data and insights into how to reach a sporting audience, download our free sports marketing one-pager here.

Back-to-School-Infographic

5 Back to School Stats Marketers Should Know

Back to school shopping is the second most important time for retailers, falling behind only the holidays. In 2017 alone, consumers spent $72.6 B in retail on back to school and college shopping. 60% of consumers are planning to start their back to school shopping in July.  Here are five stats you should know when crafting your marketing plan.

 

Back-to-School-Infographic

Want to read more on back to school stats? View our one pager here .

Employee_Spotlight_Sophie (1)

Employee Spotlight: Sophie Knight

Tell us a bit about yourself.

I grew up in the Garden of England - Kent - I then moved to Nottingham to study Media and Cultural studies. My degree pushed me in the right direction for the career I have ended up in, I’m now 12 years strong working in the digital media!

I love yoga, music, festivals, traveling, cooking, drinking wine, beer & coffee- finding a good balance of all of these helps to keep me sane!

Why did you decide to join LoopMe? 

LoopMe offered me a great opportunity; the chance to run a team and work in a global role. I was ready for a new challenge and one that would push me to the next level of my career.

What’s your job role and day to day responsibilities?

I am Partnerships Director at LoopMe. I am responsible for all of our supply partnerships globally, ensuring we are running on premium mobile environments delivering the best KPIs to our clients. I have a great team who work on all of our publisher integrations and manage all of the media buys needed to keep our campaigns delivering and we’re supported by our awesome QA team in Ukraine.

No two days are the same, as a supply team we are faced with different requests from all of the markets we service. This can range from replying to sales on a complex site list or brief, ensuring delivery in a niche market, media planning & buying or negotiating rates and volumes with a new publisher. There is a lot of ground to cover.

What’s been the best moment at LoopMe?

My first day was pretty memorable! It was LoopMe’s 5th birthday ,so the whole company was taken to the beautiful De Vere Wotten House in Guilford, where we took part in team building activities followed by a 1920’s themed party. I certainly got an insight into life at LoopMe - a great mix of people, teamwork and great fun.

Tell us a fun fact about yourself? 

At age 12 I was part of the team that won the Great British Irish Dancing Championships.

----

We’re hiring! Check out our open roles and apply here.

Digiday-Award-light

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser Platform’ for our product PurchaseLoop at the Digiday Media Awards.

The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best Video Marketing & Advertiser Platform’ commends the leading video platform and ad serving solution.

The judges included Lauren Dick, Head of Emerging Platforms at the Mail Online, Kunal Dutta, Chief Editor of Digital Channels at Shell and James Hudson, Head of Digital at Zenith.

LoopMe’s Head of Marketing Lauren Bigland commented, “We're delighted to have taken home our fourth award of the year, underlining the hard work put in by everyone across the business. It shows the market has an appetite for advertising that delivers real-world outcomes, and LoopMe's award-winning platform should be the solution.”

To find out more about LoopMe and PurchaseLoop get in touch.

Check out #DigidayAwards to see more photos.