LoopMe hosts First AI Event in New York City

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289777619{padding-bottom: 10% !important;}”]Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial intelligence over breakfast.



We were honored to have an incredible lineup of speaker talk to guests about AI and how it’s being used in the marketing and advertising industry. We were joined by Tom Hunter Smith, LoopMe’s Senior Data Scientist; Nithya Thadani, RAIN Agency CEO; Peter Duffin, VP of Brand and Marketing at Lincoln Center; and Sargi Mann, EVP, Head of Digital

Strategy & Investments at Havas Media Group.


Check out the gallery from the breakfast here and read more on our speakers below. To view presentations from the event, click here.


Tom Hunter Smith is a key member of LoopMe’s data science team, working specifically on device matching. Before joining LoopMe, Tom worked at the Office of National Statistics in Wales for three years, where he began his path in data science. There, he worked on various projects, including research analyzing Twitter data as a proxy for measuring demographic change. After working for the government, Tom moved on to PHD media, where he developed a set of tools for measuring digital journeys of consumers and evaluating campaign performance.


Nithya Thadani is CEO of RAIN, a digital consultancy that helps brands innovate at the intersection of marketing and technology with a focus on Voice and Conversational AI. At RAIN, she brings her background in strategy and innovation to fundamentally change how people interact with technology in ways that are intuitive, seamless and human-centered. Thadani comes to RAIN from innovation consulting firm Fahrenheit 212, where she focused on new product development for global CPG, retail, and healthcare brands. With over a decade of experience in customer-centric strategy, digital product development and execution for Fortune 50 clients, Nithya has led business transformation projects for Anheuser-Busch, MTV, Church & Dwight, Toys R Us, Pfizer and Samsung.


Peter Duffin is responsible for strategic planning, promotion, and management of multi-million dollar earned income initiatives at Lincoln Center; overseeing the development and communication of Lincoln Center’s brand; all digital initiatives at Lincoln Center (including websites, apps, digital experiences, and digital / social content); as well as collaborating with his marketing colleagues from the various performing arts organizations across the campus on the development of patron-centric cross-campus, promotional initiatives. Mr. Duffin joined Lincoln Center in 1996 and has held a number of positions within the marketing and communications area. He is currently Senior Vice President, Brand and Marketing.

Sargi Mann joined Havas Media after leading the global digital strategy & performance portfolio for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. In addition to performance media, Sargi has actively driven integrated strategy and activation process across digital capabilities. Over the past 17 years in marketing & media tenure Sargi has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors, digital media trends across multiple business categories, in digital media. She has partnered with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms.


Ads that hit the back of the net

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289755067{padding-bottom: 10% !important;}”]The FIFA 2018 World Cup™, is set to be one of the biggest sporting events of the year, with an estimated 3.2 billion viewers expected to tune in over the next month.

Brands look to capitalise on the mass attention by creating engaging content across all channels. To celebrate the start of the World Cup, we asked Loopers their most memorable ad campaigns to get you into the spirit. Here’s what they said .

Visa recently partnered with Zlatan Ibrahimović to produce a timely ad campaign used speculation around whether Zlatan was going to come out of retirement and compete at the World Cup to promote their ‘everywhere you want to be’ slogan.

Second on our list is Wieden + Kennedy’s epic campaign for Nike. The ‘Write the Future’ ad, first released in the run up to 2010 World Cup is a fast-paced, dynamic campaign encompassing all the emotion of a World Cup match.


Another office favourite is R/GA’s, ‘The Game Before The Game’ due to its clever user of influencers in combination with an awesome soundtrack. Keep an eye out for stars including Nicki Minaj, Thierry Henry, Serena Williams, Luis Suárez and many more.

As R/GA point out in their case study, back in 2014 Beats wasn’t a sponsor and they weren’t even a sports brand. Plus they’d been banned by FIFA. So, this was all about cutting through the clutter – without actually mentioning the World Cup.

Ciaran McCarthy, Creative Director at R/GA spoke at our sports marketing event back in January about the campaign.

Twenty years after footballer John Barnes appeared in the official song for the 1990 World Cup, Mars recruited him to reprise his role. Check it out!


Agency Wieden + Kennedy created an ad to remember titled ‘Airport Football’ for Nike. This features the Brazilian national team seamlessly playing football through a busy airport, coupled with Tamba Trio’s ‘Mas Que Nada’ which is synonymous with Brazilian culture.

For more data and insights into how to reach a sporting audience, download our free sports marketing one-pager here.

5 Back to School Stats Marketers Should Know

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289744098{padding-bottom: 10% !important;}”]Back to school shopping is the second most important time for retailers, falling behind only the holidays. In 2017 alone, consumers spent $72.6 B in retail on back to school and college shopping. 60% of consumers are planning to start their back to school shopping in July.  Here are five stats you should know when crafting your marketing plan.



Want to read more on back to school stats? View our one pager here .

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289580149{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser Platform’ for our product PurchaseLoop at the Digiday Media Awards.

The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best Video Marketing & Advertiser Platform’ commends the leading video platform and ad serving solution.

The judges included Lauren Dick, Head of Emerging Platforms at the Mail Online, Kunal Dutta, Chief Editor of Digital Channels at Shell and James Hudson, Head of Digital at Zenith.

LoopMe’s Head of Marketing Lauren Bigland commented, “We’re delighted to have taken home our fourth award of the year, underlining the hard work put in by everyone across the business. It shows the market has an appetite for advertising that delivers real-world outcomes, and LoopMe’s award-winning platform should be the solution.”

To find out more about LoopMe and PurchaseLoop get in touch.

Check out #DigidayAwards to see more photos.