MVI_2216.00_01_19_21.Still003 (1)

Happy New Year from everyone at LoopMe!

Welcome to 2016 everyone!

We had a fantastic year in 2015 after wrapping up a fantastic round of Series A funding, giving us a sure start to the new year. Now with new offices in the US, Germany and Paris opening recently, 2016 is sure to be another big year for LoopMe!

In 2015 we held a number of fantastic events and ran some brilliant campaigns, so would like to say a big thank you to everyone who has collaborated and worked with us in pushing some fantastic content.

2016 already has a number of exciting new events and campaigns ready to be launched, so keep an eye out on all the latest developments, or email us for more information at [email protected]

So wherever you are in the world, have a fantastic day and see you soon!

MVI_2216.00_00_11_12.Still002 (1)

Merry Christmas from everyone here at LoopMe!

From everyone here at LoopMe we just wanted to wish you all a very merry Christmas!

We've had a fantastic year after wrapping up a fantastic round of Series A funding, with the company once more reaching profitability. Now with new offices in the US, Germany and Paris opening recently, LoopMe looks set to start 2016 in a very promising position going forwards!

We've also held a number of fantastic events and ran some brilliant campaigns over the course of the year, so would like to say a big thank you to everyone who has collaborated and worked with us in pushing some fantastic content.

So wherever you are in the world, have a fantastic day and see you in 2016!

Tesco-christmas-tv-ad-lig-014 (1)

5 of the more ‘out-there’ Christmas Adverts this year

After the mildly perplexing emergence of the Robert Dyas advert this week (hey, we're talking about it, so I guess it works?) LoopMe looks back on some of the less conventional Christmas adverts over the years. From the slightly quirky to the downright terrifying, we’re looking forward to see what festive offerings emerge in years to come.

1) Harvey Nichols: Gift Face 

Who needs elderly crying men on the moon when you can have relatably fun and engaging adverts straight from the living room? Harvey Nichols' #GiftFace advert was voted top Christmas advert of 2015 and its eccentricities are very much its strength - we've all been given terrible presents in the past, and we've all had to 'gift-face'  at last once person in our lives! This isn't the first time Harvey Nichols have nailed it with their Christmas ads - check out their 2013 campaign here!

2) EDEKA Weihnachtsclip: #heimkommen

This ad made headlines a few weeks ago by being 'sadder than John Lewis' - as it stands the advert just comes across as just a little bit creepy.  Who would ever fake their own death to try and bring their family together?! Personally if one of my relatives did that I may stay well away.

3) Oddbins: #WhatTheFox

Stilted acting, a menacing stuffed fox, and a dose of festive cynicism are the starting ingredients for this 'wtf' advert. Sure it may have a happy ending, but it feels like something went wrong somewhere down the production line for this video. #WhatTheFox is also strangely reminiscent of a famous viral song from a couple of years ago. At least they didn't make any fox noises in this version.

4) Temptations: Say Sorry                                                       

Great work from Temptations here. Combining cats with comedic insight creates a fun, viewable advert that just about hits home. Pets do often get neglected at Christmas while everyone is overcome by festive cheer, why not repay your pets for putting up with all the merriment?

5) Vision Express: A Pug's Christmas 

Pets are all the range this year and pugs are leading the pack. Marketers have cottoned onto the fact that viewers can't get enough of pugs or cats dressed in novelty clothing and doing funny things. Vision Express's advert stays defiantly on message (while still being nice and charming) but do they kill off the main character in the final sequence? Gripping stuff.


LoopMe completes $7 million Series A funding and hits profitability

Press Release 16/12/15

Artificial intelligence start-up LoopMe, the leading mobile video platform, announced today that it has hit profitability amid a wave of global expansion which has seen it conclude Series A funding, launch operations in Paris and Berlin, and announce a host of new senior hires globally.

Founded in 2012 by Stephen Upstone (CEO) and Marco van der Bergh (CTO), the company has grown exponentially, with 70 staff, of which 30 are engineers, now located in the US, UK, China, Dubai and Ukraine, with offices in France and Germany launched this quarter.

The Series A funding, conducted in two rounds, the second of which has just been completed, totals $7 million with investment from Holzbrinck Ventures and Open Ocean Capital, as well as private Chinese investors. The funding announcement comes as LoopMe announces that it has once again hit profitability.

LoopMe specialises in all formats of mobile video advertising formats combined with Artificial Intelligence and data sourced through its proprietary Data Management Platform (DMP). Its clients include leading global brands like Apple, Adidas, Unilever, Coca Cola, Microsoft and Jaguar.

The biggest challenge video advertising faces is the massive migration to mobile and the ability to reach the right user, in the right place, at the right time, with the right ad. Existing video ads platforms are PC Desktop first and focused on pre roll or in stream video advertising. By contrast LoopMe works with all mobile video ads formats (including pre-roll, full screen and native video) and uses big data and artificial intelligence to increase the video competition rates for given audiences and engagement rates against specific advertiser goals. By employing the Artificial Intelligence Engine LoopMe can deliver 50% to 300% uplift in campaign performance.

CEO and Co-Founder Stephen Upstone added “we see this stage of LoopMe’s growth as the first step in a much longer journey. LoopMe has a global footprint through US, Europe and Asia and our unique use of big data and artificial intelligence will enable us to remain at the forefront of what is sure to be the era of data driven video advertising”.

“The scale of the opportunity is huge” comments Barbod Namini, principal at Holzbrinck Ventures. “The way people consume media is changing and the budgets brands push towards each medium will reflect this evolution. We expect to see significant chunks of the $200 billion TV and $150 billion digital ad spend being invested in mobile, with mobile video at the center of the whole digital advertising category”.

“Mobile video advertising has been proven to be 6.5x more effective than mobile display and 4x more effective when compared to TV, according to MMA's SMoX cross marketing research conducted in the US and China, in partnership with leading brands like Coca-Cola and Walmart” says Greg Stuart, CEO Mobile Marketing Association. “And given Mobile Video CPM versus other media, mobile video is priced at least at 50% it´s real value, making it the deal of the decade for marketers.”

Tom Henriksson partner at Open Ocean Capital said “The next challenge for the mobile video market as a whole is optimization, targeting and effective use of big data. Through SaaS, Exchange and Managed Services LoopMe have positioned themselves perfectly to capitalize on this opportunity.  LoopMe’s focus, artificial intelligence and data capabilities will prove a key differentiator for long term sustainable growth”.


new thing

LoopMe has a blast at OmniCom Pelicans

LoopMe had a fantastic time over in Berlin last week with Omnicom's annual Pelicans event!

With our goody bags filled with cookies, Jägermeister and branded shot glasses, we guaranteed that all the attendees had a rollicking time getting a *little* bit merry, before posing in front of our fantastic photobooth featuring a range of different props! Big thank you to everyone for making it such a fun event on the day, and we look forward to having another great time next year.

You can see the full photo album for the event on our Facebook page here!

MVI_2213.MOV.00_00_03_06.Still001 (1)

TV & Mobile: It’s All About Video

On Wednesday 2nd December, LoopMe hosted an educational breakfast at the Century Club in London. With a chunky audience assembled on a December morning, our range of fantastic speakers ran through the ins and outs of video advertising, and how this can work online, on TV and on mobile. Most importantly, there was also a discussion on how to use a cross-screen experience to maximise the audience experience both on mobile, on deskptop and on television.

A video with some shots from the event can be found here.

Many thanks to our speakers and panelists for taking part in the event and we look forward to seeing you all next time!

Rhubarb at Sky Garden - Web Sized81_0 (1)

Mobile and Branding: LoopMe’s seminar experience

Last week, LoopMe hosted a fantastic breakfast seminar at the Skygarden in central London. With some amazing speakers and staggering views out across central London, Skygarden provided the perfect venue for discussions on how to match a brand awareness campaign with a mobile platform. A range of topics were discussed, including the demographic challenges faced with the inexorable rise of the millenial generation and the difficulties with tracking data availability on mobile as opposed to desktop.

Check out a video for the event here!

The experience went down well with all attendees and LoopMe looks forward to holding such talks again in the future!

Many thanks to our two speakers, Tamsin Anastasi-Pace and Sam Kumar, for their valuable insights on the day.