October 2018

3 brands with ‘Killer’ Halloween ad campaigns

Posted on 26 October 2018 | by lpadmusr | Leave a Comment

Halloween is a great way for brands to communicate their message and activations due to its mass appeal, and we know that video is an effective way to communicate this.

To get you in the spooky spirit we’ve identified 3 brands with ‘killer’ advertising campaigns and to get you inspired!

We kick things off by taking a look at this eery ad by Booking.com named ‘Haunted Hotel’. This piece of creative, produced by Wieden + Kennedy follows a woman who is woken by a mysterious noise until the ‘known thing’ enters her room.

Next up is Burger Kings well thought out smear ad which trolls their biggest competitor McDonalds and the infamous Ronald McDonald. The ‘Come as a Clown, Eat like a King’ promotes the offer of free Whoppers to the first 500 people who come in store dressed as clowns.

Insurance is usually a topic which can be difficult to make engaging. We think RPA and Farmers Insurance did a great job of using Halloween to grab their audience’s attention.

powering your campaigns with AI and optimizing to brand outcomes, contact marketing@loopme.com or your local sales representative.

Meet LoopMe at Mindshare Huddle

Posted on 24 October 2018 | by lpadmusr | Leave a Comment

Mindshare’s Huddle returns for its 7th year taking place in London on November 15th. This year’s theme is ‘The New Era of Influence’ which will explore the changing nature of influence and where we as an industry are heading.

We’re delighted to be invited back to present a Huddle in room Coco at 3:00 PM and an Off-Huddle session which will run all day.

Confronting Unconcious Bias

Understanding our own unconscious bias is key to being better colleagues and better marketers. We know that advertising often relies on subjective assumptions and we want to equip brands with the tools and knowledge to tackle harmful stereotypes in marketing.

Join LoopMe’s International GM Peter O’Mara-Kane, Chief Data Scientist Leonard Newnham and Unconscious Bias Coach Anne-Marie Senior (Training & Consultancy Manager at Enei), in this eye-opening, interactive session which will showcase the issue of unconscious bias in media and explain how AI can have a role in fighting it.

Black Box of AI

Do you know the difference between AI and an algorithm? Could you explain what Deep Learning is? Do you know how AI is being used in advertising?

Make sure you stop by and step inside the Black Box of AI, allowing you to find out the answers to all your questions. We lift the lid on Artificial Intelligence, allowing you to experience it through videos, interactive quizzes and guides so you can apply it to your marketing and advertising.

View the full agenda and join in the conversation online with #MSHuddle. We look forward to seeing you there!

5 Things to Know When Crafting Your 2019 Super Bowl Marketing Plan

Posted on 19 October 2018 | by lpadmusr | Leave a Comment

With the start of football season, there’s one thing in mind—The Super Bowl. Last year 103.4 million people watched the game, and 2 million streamed from the NBC app—300,000 more than in 2017. Fans are using their phones now more than ever, which is why targeting them on mobile is key.

Now is the time to gear up those efforts to target fans come game time. Reach your audience and close the loop on your advertising efforts with PurchaseLoop.

Sources: 1: Statista | 2: USA Today | 3: eMarketer | Forbes

Ada Lovelace Day

Posted on 9 October 2018 | by lpadmusr

Today marks Ada Lovelace Day, an international celebration of the achievements of women in Science, Technology, Engineering and Maths (STEM).

Ada Lovelace Day (ALD) was founded in 2009 by Suw Charman-Anderson and aims to create new role models to encourage more girls into STEM careers and support those women already working in STEM.

Ada was an English mathematician and writer, chiefly known for her work on Charles Babbage’s proposed mechanical general-purpose computer, the Analytical Engine. She recognised that the machine had applications beyond pure calculation, and created the first algorithms intended to be carried out by such a machine. As a result, she is often regarded as the first to recognise the full potential of a ‘’computing machine’’ and the first computer programmer.

Today we’d like to spotlight some of our female Data Scientists here at LoopMe. Find out about Yarsoslava and Maryna’s roles, responsibilities and why they pursued a career in STEM.