Real time AI optimization, real world results.

2X More effective than traditional advertising optimization

LoopMe’s award-winning PurchaseLoop uses cutting-edge artificial intelligence to optimize video advertising to real-world brand outcomes.

Going Beyond Clicks & Views

Digital metrics such as clicks and views are the go-to KPIs for optimizing and measuring the success of mobile campaigns. But new AI technology means it is possible to go beyond these digital proxy metrics and deliver against the metrics which matter – awareness, consideration, favorability, intent, foot traffic and offline sales.

Driven by LoopMe’s artificial intelligence and mobile data, PurchaseLoop uses survey, location and purchase data to optimize campaign delivery in real-time toward brand outcomes, only showing ads to the consumers most likely to undergo a change in opinion, visit a store or make a purchase.

PurchaseLoop Product Suite

PurchaseLoop Brand

Deliver on brand metrics: awareness, consideration, purchase intent

In-flight customer surveys optimize campaigns to customers most likely to undergo a shift in Purchase Intent, Brand Consideration, Brand Favorability and Brand Awareness. On average, campaigns using PurchaseLoop deliver 2X uplift compared to a concurrent control where users are targeted through traditional optimization.

PurchaseLoop Visits

From screen to store: drive incremental foot traffic

3rd Party Location Data optimizes ads to the users who are most likely to visit a store, restaurant or dealership. Campaigns using PurchaseLoop foot traffic optimization deliver 10% more customers in-store.

PurchaseLoop Sales

Amplify return on investment: online and offline optimization

PurchaseLoop Sales Optimization uses AI to deliver advertising to users most statistically likely to carry out a purchase.

PL Conversions logo-17

Deliver on performance.

Drive conversions, engagement and online actions

insight & research

View our success stories and latest research


Digiday Video Awards 2019 winner


Best Video Ad Tech Innovation

Digiday Video Awards 2019 winner


best technology

IPA Media Owners & AdTech Awards 2017


best technology