2X More effective than traditional advertising optimization
2X More effective than traditional advertising optimization
LoopMe’s award-winning PurchaseLoop uses cutting-edge artificial intelligence to optimize video advertising to real-world brand outcomes.
Digital metrics such as clicks and views are the go-to KPIs for optimizing and measuring the success of mobile campaigns. But new AI technology means it is possible to go beyond these digital proxy metrics and deliver against the metrics which matter – awareness, consideration, favorability, intent, foot traffic and offline sales.
Driven by LoopMe’s artificial intelligence and mobile data, PurchaseLoop uses survey, location and purchase data to optimize campaign delivery in real-time toward brand outcomes, only showing ads to the consumers most likely to undergo a change in opinion, visit a store or make a purchase.
From audience targeting to in-flight media optimization and real-time measurement, LoopMe’s PurchaseLoop product suite caters for all media campaign needs and measurably drives campaign results.
Targeting
PurchaseLoop Audiences leverages survey technology to identify your in-market audience. PurchaseLoop Audiences are created from proprietary segments using live, opt-in, marketplace responses and modelled to scale by our industry-leading artificial intelligence.
In-flight Media Optimization
PurchaseLoop Brand uses in-flight customer surveys to optimize campaigns in-flight to customers most likely to undergo a shift in brand metrics: Purchase Intent, Brand Consideration, Brand Favorability and Brand Awareness.
PurchaseLoop Visits drives incremental foot traffic from screen to store. 3rd Party Location Data optimizes ads to the users who are most likely to visit a store, restaurant or dealership.
PurchaseLoop Conversions delivers on performance. Drive conversions, engagement and online actions.
PurchaseLoop Sales amplifies your return on investment and uses AI and in-flight optimization to deliver advertising to users most likely to carry out a purchase.
Measurement
PurchaseLoop Measurement, provides real-time consumer brand lift measurement and analytics. Whether you are an agency, brand or publisher, measure media effectiveness throughout the entirety of your campaigns, PurchaseLoop Measurement provides rich and robust brand lift analytics across media channels, including digital (mobile, web), CTV, digital audio and OOH.
View our success stories and latest research
DIGIDAY VIDEO AWARDS
Best Video Ad Tech Innovation
DIGIDAY VIDEO AWARDS
best technology
IPA MEDIA OWNER AWARDS
best technology