2X More effective than traditional advertising optimization
2X More effective than traditional advertising optimization
LoopMe’s award-winning PurchaseLoop uses cutting-edge artificial intelligence to optimize video advertising to real-world brand outcomes.
Digital metrics such as clicks and views are the go-to KPIs for optimizing and measuring the success of mobile campaigns. But new AI technology means it is possible to go beyond these digital proxy metrics and deliver against the metrics which matter – awareness, consideration, favorability, intent, foot traffic and offline sales.
Driven by LoopMe’s artificial intelligence and mobile data, PurchaseLoop uses survey, location and purchase data to optimize campaign delivery in real-time toward brand outcomes, only showing ads to the consumers most likely to undergo a change in opinion, visit a store or make a purchase.
Deliver on brand metrics: awareness, consideration, purchase intent
In-flight customer surveys optimize campaigns to customers most likely to undergo a shift in Purchase Intent, Brand Consideration, Brand Favorability and Brand Awareness. On average, campaigns using PurchaseLoop deliver 2X uplift compared to a concurrent control where users are targeted through traditional optimization.
From screen to store: drive incremental foot traffic
3rd Party Location Data optimizes ads to the users who are most likely to visit a store, restaurant or dealership. Campaigns using PurchaseLoop foot traffic optimization deliver 10% more customers in-store.
Amplify return on investment: online and offline optimization
PurchaseLoop Sales Optimization uses AI to deliver advertising to users most statistically likely to carry out a purchase.
Switch-on show viewers, from screen to store.
Promote your show and increase network viewership with PurchaseLoop Tune In.
View our success stories and latest research
DIGIDAY VIDEO AWARDS
Best Video Ad Tech Innovation
DIGIDAY VIDEO AWARDS
best technology
IPA MEDIA OWNER AWARDS
best technology