Category: Solutions

How Audi Used PurchaseLoop Foot Traffic to Boost Dealership Visits

Posted on | by lpadmusr | Leave a Comment on How Audi Used PurchaseLoop Foot Traffic to Boost Dealership Visits

The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. These campaigns have used artificial intelligence in combination with PurchaseLoop, LoopMe’s brand optimization product, to deliver enhanced campaign results and fulfill brand marketing objectives. 

Brand: Audi
Campaign: Summer of Audi
Agency: PHD Media

Audi was one of the first brands in the United States to run a PurchaseLoop Foot Traffic campaign with the intent of increasing dealership visits in their Sunbelt market in Los Angeles.

To reach in-market luxury auto shoppers, LoopMe leveraged high impact and custom mobile creative formats, including full-screen video and rich media units.

Using location data from Placed and AI optimization, LoopMe was able to track and directly optimize for dealership visitation, serving ads only toward audiences and environments with the highest propensity for visiting an Audi dealership. The use of this technology resulted in a +31% increase in visitsto dealerships in the LA area.

LoopMe’s AI optimization also increased VR by 12%, resulting in a +80% VCR overall.

LoopMe & ads.txt

Posted on | by lpadmusr

We welcome the IAB’s recent ads.txt initiative to tackle fraud within the ad industry, and we’re encouraging all our publisher partners to adopt this initiative to increase transparency in the ecosystem.

Through adopting ads.txt, buyers have full transparency and are easily able to identify authorized sellers for ad inventory for each given domain.

Each ads.txt file contains a list of authorised ad buyers, the assigned publisher ID for inventory within the platform and the type of relationship the publisher has with the ad buyer.

This is stored in the root folder of the publisher’s domain and will be accessible to all when accessing publisherdomain.com/ads.txt

Get in touch with your local AM or contact supply@loopme.com to add LoopMe to your ads.txt file.