Category: News

LoopMe Founders Named in Maserati’s 100 Game Changing Entrepreneurs

Posted on | by lpadmusr

[vc_row css=”.vc_custom_1530289273996{padding-bottom: 10% !important;}” el_class=”black blog-posts”]We’re delighted to announce that LoopMe co-founders Stephen Upstone (CEO) and Marco Van De Bergh (CTO) have been included in the ‘Maserati 100’ in partnership with The Sunday Times. The award, which is now in its third year, recognises and celebrates Britain’s ‘game changing entrepreneurs’.

Stephen and Marco were among great company, joined by the founders of Sterling Bank, The Fragrance Shop and ClearScore.

LoopMe’s rapid growth has been largely fueled by PurchaseLoop, the world’s first brand uplift optimizer which has become a leading market solution to brands and agencies alike.

“To be featured in such a prestigious list is fantastic” commented LoopMe CEO and Co-Founder, Stephen Upstone. “This inclusion is not just a reflection of Marco and me, but of the 200+ Loopers worldwide dedicated to LoopMe’s mission – closing the loop on brand advertising”.

Well done to all shortlisted in the Maserati 100.  If you’re interested in learning more about LoopMe then get in touch.

LoopMe shortlist twice at Digiday Media Awards Europe

Posted on | by lpadmusr

We’re proud to announce that LoopMe are finalists at Digiday’s Media Awards Europe for ‘Best Video Marketing & Advertising Platform’ and ‘Most Innovative Video Partner’ for our work will MullenLowe MediaHub and Western Union.

The Digiday Media Awards Europe is a new program that recognizes the companies working to modernize European media. The ‘Most Innovative Video Partner’ identifies those companies not only championing but disrupting video in the ad tech industry. PurchaseLoop, our multi-award-winning ad serving platform is the technology behind the our nomination for ‘Best Marketing & Advertising Platform’.

The Campaign

In the build up to Christmas 2017, Mullenlowe Media Hub’s client, Western Union wanted to increase brand consideration for their money transfer services in the UK, with their creatives emphasising the ‘right now’ ease of using their service.

To find Western Union’s target audience, LoopMe used PurchaseLoop, our multi-award winning the brand uplift optimiser, which aligned perfectly with Western Union and MullenLowe Media Hub’s strategic planning.

LoopMe was brief to convert high VCR to brand consideration. AI was used to drive VCR and ensure it delivered to those in market for Western Union. As well as a sustained and high VCR for two flights of the campaign, PurchaseLoop drove brand consideration by 11.14%, showing its effectiveness in driving brand metrics.

Winners will be announced at the ceremony on May 31st. Good luck all!

LoopMe’s Award-Winning PurchaseLoop – An Introduction from LoopMe on Vimeo.

LoopMe Shortlist at The Drum’s Digital Trading Awards

Posted on | by lpadmusr

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading awards for ‘Best Mobile Campaign’ for our work with Carat and Tassimo.

The Digtial Trading Awards, now in its 5th year are one of the most well respected awards in the media industry. The ‘Best Mobile Campaign’ rewards innovative strategy and campaign that has engaged the target audience.

The Campaign

Carat attainted the Jacob’s Douwe Egberts in September 2017 and Q4 marked the first campaign for Tassimo – a market leading coffee system selling in the Single Serve Market, with a range of machines and compatible coffee pods (T-Discs). Tassimo were looking to drive awareness and consideration of their Brewer range and promote their brand USPs in the run up to Christmas.

To find Tassimo’s target audience, LoopMe used PurchaseLoop, the brand uplift optimiser, which aligned perfectly with Tassimo and Carat’s strategic planning

Tassimo’s campaign drove over 3.9 million impressions and 2,980 hours of brand engagement, at a cost per minute of £0.24. Using PurchaseLoop Tassimo’s campaign tracked 13.71% purchase intent increase, from control to exposed and AI optimised, showing LoopMe’s effectiveness in driving campaign results beyond brand metrics on mobile.

Winners will be announced at the ceremony on May 31st. Good luck all!

LoopMe Shortlist Twice at the British Media Awards

Posted on | by lpadmusr

We’re proud to announce that LoopMe are finalists at the British Media Awards for ‘Tech Provider of The Year’ and ‘Best Use of Commercial Data’.

Now in their seventh year, the British Media Awards recognise ‘the media owners and companies that are innovating and adapting at a time of unprecedented change in media’.

We’re pleased to be recognised in two categories; Tech Provider of the Year which honours the industry’s best third-party tech providers and for Best Use of Commercial Data for our PurchaseLoop product.

Congratulations to all shortlisted and we look forward to celebrating on May 16th!

LoopMe lists at #172 in the Inc. 5000 Europe

Posted on | by lpadmusr

We’re delighted that LoopMe have been listed at #172 in the Inc. 5000 list of Europe’s fastest-growing companies. This is our first year listing, and we’re pleased to be recognised for our growth amongst some of Europe’s most innovative companies.

Since its inception in 2015, the European Inc. 5000 list ranks privately held companies on their sales growth over the latest three years. This year we’re proud to join the likes of HelloFresh, Dyson and Moo on the list.

Our rapid growth has been fuelled by PurchaseLoop, our brand uplift optimizer. PurchaseLoop has twice been recognised by industry peers, winning ‘Best Technology Innovation’ at the IPA Media Owner Awards as well as ‘Best Video Ad Tech Innovation’ at the Digiday Video Awards Europe.

LoopMe CEO and Co-Founder Stephen Upstone commented, “To be included in such a prestigious list is a credit to the great work our team is doing, not only in Europe but globally. Well done to our world-class team!”

Join the conversation online with #Inc5000.

Loop Me Announces First Annual SXNY

Posted on | by lpadmusr

LoopMe’s New York team is excited to host our first annual SXNY (South by NY), a South by Southwest themed event.

 

We’re bringing the Tex Mex spirit of Austin to New York–guests should be prepared for authentic build-your-own taco stations and 140 agave-based spirits. The event will be held at Casa Neta, which showcases local art while serving up authentic Mexican dishes. What better way to network with some of the best in the advertising, ad tech and publishing industries than over a custom taco?

 

South by Southwest is a festival dedicated to the convergence of interactive, music and film–so we’re bringing a bit of that to our event. Get interactive with virtual reality headsets with dozens of games and make your own mini-movie with our gif booth, all while vibing out to our in-house DJ – DJ MFS.

 

They say keep Austin weird, so we’re keeping SXNY weird. What’s weirder than hearing about your future after a few (strong) margaritas? See what the cards hold in store for your future with our very own tarot card reader.

 

Can’t have fun without education, right? Our Regional VP Mike Schoelch will be giving a brief presentation for all our guests about exciting trends in AI and ad tech.

 

Guests will leave SXNY with our Survival Kit, filled with essentials to kick that hangover, along with some treats straight from Austin.

 

Want to attend SXNY and meet our incredible team? Contact your sales representative to learn more!

 

LoopMe promotes Peter O’Mara Kane and Mike Schoelch

Posted on | by lpadmusr

Pete O’Mara-Kane and Mike Schoelch have recently been promoted to GM International and Regional Vice-President respectively.

In a newly created role, Pete will be charged with managing LoopMe’s Sales and Client Service teams globally. Pete is focused on supporting training and progression internally, so LoopMe can continue to deliver world-class results and service for our clients.

Based from our London office, Pete joined LoopMe as VP Sales in 2014, having previously held roles at Millennial Media, BskyB and JCDecaux.

“As a business, our primary focus has always been delivering outstanding results for our customer first and foremost. This has built the platform for incredible growth in the last 4 years,” commented Pete. “The next exciting phase of progression will see our industry leading A.I. delivering deeper analytics and true attribution for advertisers, allowing them to ‘close the loop’ on their brand advertising.”

Joining LoopMe from eBay as a Sales Director in 2015, Mike was one of LoopMe’s first employees in the USA. In 2017, Mike oversaw LoopMe’s sales team expansion and now takes up the role of Regional Vice-President in New York.

“Being a part of LoopMe’s US success and expansion has been extremely rewarding. We’re continuing to help the largest marketers maximize and deliver measurable brand outcomes. It’s only getting more exciting.”

Further promotions see Crystal Bert take the role of Sales Director and Kerry O’Dorisio move to Dallas as a Senior Account Executive to open a new office.

Congratulations to all! If you’re interested in joining LoopMe, check out out our open roles and apply here.

No.62 In Deloitte’s 2017 EMEA Fast 500

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Following from our ranking in Deloitte Fast 50 UK at no.12, LoopMe have also been announced at no.62 in the EMEA Fast 500 list.

The Deloitte Technology Fast 500™ EMEA program is an objective industry ranking that recognizes the fastest-growing technology companies in Europe, the Middle East, and Africa (EMEA) during the past four years.

The program is supported by the Deloitte Technology Fast 50 initiatives, which rank high-growth technology companies by location or specifically defined geographic area.

Now in its seventeenth year, the Deloitte Technology Fast 500 program includes regional rankings for North America and Asia-Pacific as well as EMEA. Check out the full shortlist here. 

‘This is a fantastic way to round off 2017, and we’re delighted to have been ranked so highly,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘Congratulations again to our team, who have worked hard to develop AI driven products that meet marketer needs.’

LoopMe win 2 awards at the IPA Media Owner and Ad Tech Awards

Posted on | by lpadmusr

We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop and ‘Best Unfeatured Media Owner’ at the IPA Media Owner and Ad Tech Awards.

These awards showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the digital standard.

The judges awarded ‘Best Technology’ for PurchaseLoop which uses Artificial Intelligence to optimize online campaigns to brand metrics.

Amy Lawrence, Head of Digital Investment at MediaCom praised the strength of the all the entries but said that PurchaseLoop stood out as it addressed a problem within the media industry and showed tangible results.

Based on our submission and judged by a panel of industry experts, LoopMe were also awarded ‘Best Unfeatured Company’.

Kate Astall, Head of Digital Marketing at Zurich Insurance praised LoopMe for our technology within an emerging space and for our partnership with agencies which ultimately offers value to the client.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

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NO.12 In Deloitte’s 2017 UK Technology Fast 50

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We’re pleased to announce that LoopMe have been placed at number 12 in The Deloitte 2017 UK Fast 50. This prestigious list which has been running for over 20 years highlights the fastest growing technology companies in the UK based on revenue growth over the last 4 years.

LoopMe were among great company with the likes of Deliveroo, Farfetch and the Funding Circle all highlighted by Deloitte as disrupters in their respective industries. Marco van de Bergh (CTO & Co-Founder) and Auriel Folkes (VP Finance) picked up the trophy for 12th position.

The Deloitte UK Technology Fast 50 is the second award LoopMe have received for rapid growth in nearly as many months, as in September we were placed at number 20 in the Sunday Times Hiscox Tech Track 100.

“I’m very proud of the team for their work in securing our spot in the Deloitte Fast 50,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘This growth has been fuelled by new products and offices, with similar plans for expansion in 2018.”

This year LoopMe have expanded PurchaseLoop’s offering meet marketers needs, including the launch of PurchaseLoop Foot Traffic, which uses AI to optimise to real-world brand outcomes, to increase the numbers of people visiting store locations after seeing a video ad.

Well done to all shortlisted in the Fast 50 and remember to join the conversation using #UKFast50.

If you’re interested in learning more about LoopMe then get in touch.