November 29, 2017 / by Elle Panes
We’re thrilled to announce that last night we were awarded ‘Best Technology Innovation’ for PurchaseLoop and ‘Best Unfeatured Media Owner’ at the IPA Media Owner and Ad Tech Awards.
These awards showcase best practice in levels of service that online media owners and ad tech companies provide to agencies, with the aim of raising the digital standard.
The judges awarded ‘Best Technology’ for PurchaseLoop which uses Artificial Intelligence to optimize online campaigns to brand metrics.
Amy Lawrence, Head of Digital Investment at MediaCom praised the strength of the all the entries but said that PurchaseLoop stood out as it addressed a problem within the media industry and showed tangible results.
Based on our submission and judged by a panel of industry experts, LoopMe were also awarded ‘Best Unfeatured Company’.
Kate Astall, Head of Digital Marketing at Zurich Insurance praised LoopMe for our technology within an emerging space and for our partnership with agencies which ultimately offers value to the client.