Yoli Zhang, LoopMe’s APAC Marketing Manager based in Beijing, talks about working as part of a global team and how experiencing different cultures fuels her creativity.
Why did you decide to join LoopMe?
LoopMe’s AI-driven brand advertising platform immediately captivated me. The advertising industry’s dynamic nature keeps me engaged, and I thrive on the challenge of developing strategies that resonate with diverse audiences. As the APAC marketing manager, I’m motivated by the opportunity to make a tangible impact on the company’s growth in the region. The collaborative culture at LoopMe continually fuels my drive and keeps me energized. With my previous experience at Chartboost, I bring a deep understanding of mobile app monetization and a strong grasp of publisher expectations and market needs in APAC. I’m excited to leverage my expertise to contribute to LoopMe’s growth in this market.
What project or event has been your favourite at LoopMe?
At LoopMe, one of my favorite projects was organizing a mid-year client appreciation party for the PurchaseLoop Singapore team. Despite being based in China, with the APAC sales team in Singapore and our design and marketing teams in the UK, we worked seamlessly across locations. From event planning and client invitations to artwork design and onsite execution, the teamwork was exceptional. The event received fantastic feedback from clients, enhanced LoopMe’s brand awareness, and provided valuable insights for improving future APAC initiatives.
Can you discuss a skill you’ve acquired or developed while working at LoopMe?
I’ve had the opportunity to learn about the brand advertising ecosystem, and how this fits into the adtech landscape. To enhance LoopMe’s brand awareness across APAC, I began building new media relationships and exploring various industry events. Throughout this process, I significantly improved my cross-cultural communication skills. I’m especially grateful to our Head of APAC whose extensive experience in brand advertising and valuable marketing resources have been instrumental in my development.
Tell us a bit about yourself.
Hi, I’m Yoli Zhang, based in Beijing, and I’m the APAC Marketing Manager at LoopMe. With seven years of experience in B2B marketing within the adtech industry, I thrive on the challenges of expanding brands into new markets and am always eager to learn about different cultures. I’m fortunate to be part of a highly professional marketing team here at LoopMe. Our team is passionate, diligent, and brimming with creativity. I’m proud to work alongside such a talented group of people.
Do you have any hobbies?
I enjoy traveling and immersing myself in new cultures and cuisines, as it broadens my perspective and fuels my creativity. I’m also passionate about puzzle and simulation games, watching movies, and reading books on innovation and marketing. These activities help me stay balanced and continually inspire fresh ideas, which I then bring to my work.
What has been your greatest achievement in the last year?
In the past year, I’m most proud of successfully launching a series of APAC campaigns that boosted LoopMe’s brand awareness and customer engagement. I also led the localization of our marketing materials for the Chinese market, which played a pivotal role in attracting new clients. I’m grateful to our design team, who have been instrumental in all of my event initiatives—nothing would have been possible without their brilliant ideas and dedication.
Interested in working at LoopMe? Visit our careers page.
