LoopMe Shortlists at the Digiday Video Awards

We’re thrilled to announce that LoopMe has been named a finalist at the Digiday Video Awards for ‘Best Video Ad Tech Innovation’!

The Digiday Video Awards recognize the companies, campaigns and technology using video to modernize media and marketing. Over the years, the awards have honored work from companies like McCann New York, Lyft and YouTube.

You can watch the unveiling and read the official write-up hereDigiday will celebrate the finalists and announce the winners at their awards gala on March 7 at Tribeca 360° in New York City.

About LoopMe

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

Closing The Loop Report Released

Today LoopMe launches our report Closing the Loop, an analysis of our PurchaseLoop campaigns which have run in H1 2018. Since its launch in 2016, PurchaseLoop has helped the world’s biggest brands including Microsoft, Audi and Norwegian Air close the loop on brand advertising.

The report gives an in-depth analysis of average uplift by vertical, format and brand KPI’s, as well as detailed case studies from a range of brands. There are also top tips on how to get the most from your PurchaseLoop campaign to ensure maximum uplift.

This year PurchaseLoop has been awarded Best Video Marketing Platform at the Digiday Video awards, Bronze for Best Commercial Use of Data at the British Media Awards and was shortlisted for ‘Best Video Marketing & Advertising’ platform at the Digiday Technology Awards.

Download to learn more.

LoopMe place at no.42 in The Sunday Times Hiscox Tech Track 100

We’re delighted to announce that LoopMe has been placed at #42 in the Sunday Times Hiscox Tech Track 100.

This is the second time we’ve placed in the Tech Track.  Now in its 18th year, The Sunday Times Hiscox Tech Track 100 league table ranks Britain’s private technology, media and telecoms (TMT) companies with the fastest-growing sales. Previous alumni include currency transfer provider TransferWise, employee engagement service Perkbox and Wonderbly who create personalised children books.

Steve McGerr, Head of Direct Commercial at Hiscox Insurance UK, commented: “Tech businesses in Britain are thriving thanks to the fearlessness and determination of those that run them. We have great admiration for the talented entrepreneurs that make up the companies on this year’s Tech Track 100”.

LoopMe’s tech offers brands solutions that close the loop on their advertising. This year we launched PurchaseLoop Sales Optimization and Audience Intelligence to expand our PurchaseLoop offering, solutions which have been rapidly adopted by the market.

Stephen Upstone, LoopMe CEO and Co-Founder commented, “Our product and data science teams have worked hard to provide new solutions for brands and make their advertising attributable, and I’m thrilled to see LoopMe place in the Tech Track 100 alongside Britain’s leading companies.”

Click here to view the full list of the Tech Track 100. Join in the conversation online with #TechTrack100.

If you want to find out how our products can fuel your marketing activations contact your local sales rep or email marketing@loopme.com

LoopMe list at #43 in the Deloitte Fast 50

We were thrilled to attend the Deloitte Fast 50 last night and place at no.43!

The UK Fast 50 is now in its 21st year and acknowledges the 50 fastest-growing technology companies in the UK, based on revenue growth over the last four years. LoopMe’s CTO and Co-Founder, Marco van de Berg and Finance Director, Andrew Small attended to collect the award and meet with other shortlisted companies.

The award follows news that LoopMe has secured a further $17 million investment which will be used to continue the platform’s growth in the US, as well as increasing our existing presence in APAC. Read more about our plans in The Telegraph.

We are extremely proud to receive this accolade and look forward to exciting new developments in 2019!

LoopMe shortlist at The Drum’s Digital Trading Awards APAC with Marina Bay Sands

We’re proud to announce that LoopMe are finalists at The Drum’s Digital Trading Awards APAC for Best Mobile Campaign for our work with Marina Bay Sands.

Using a combination of mobile creative and Artificial Intelligence, LoopMe drove a market-first campaign for The Shoppes, which optimized both its Watch & Jewellery campaign and brand KPI, which drove consideration by 11.3%.

The Drum’s Digital Trading Awards celebrates the best work in the industry, judged by industry leaders including Josephine Tan, Global Media Director, McDonald’s, Phil Wade, CMO, Jetstar Airways and GroupM’s Chief Digital Officer, Regan Baillie.

The Campaign

Marina Bay Sands is Singapore’s most iconic building, with the world’s largest rooftop Infinity pool, award-winning dining and a wide range of shopping and entertainment options. The Shoppes at Marina Bay Sands looked to increase awareness and consideration of the exclusive range of watch and jewellery offerings at The Shoppes. In the build-up to the Christmas period to promote this, Marina Bay Sands offered shoppers a SGD 150 shopping voucher with every SGD3000 spend.

The Shoppes had two main objectives – to achieve a high Click-Through-Rate (CTR) and brand consideration.

A combination of pre-roll, embedded video and rich media. Video helped drive branding and was used to engage consumers. Those who had engaged with the video or watched to completion were retargeted with further mobile rich media, encouraging them to click through to the campaign landing page. This ensured a high and consistent CTR.

To meet Marina Bay Sands Brand goal of consideration, LoopMe’s award-winning product, PurchaseLoop was deployed. PurchaseLoop’s artificial intelligence learns from consumer feedback to optimize mobile advertising in real time. Through effective creative and PurchaseLoop optimization, consideration increased by 11.3%.

To learn more about PurchaseLoop, check out our video here.

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View the rest of the shortlisted campaigns here. Winners will be announced at the ceremony on October 12th.

Annie McNamara features in Campaign Asia’s Women to Watch

We’re excited to announce that Annie McNamara, our Head of Sales, APAC has been featured as one of Campaign Asia’s Women to Watch!

The Women to Watch, presented in partnership with TBWA, celebrates and champions women making a mark on marketing, media and communications in Asia.

Annie began her career in mobile over 8 years ago, starting at Millennial Media (now part of Oath), then moving to YuMe (now part of RhythmOne), before joining LoopMe’s HQ in London in 2015.

Here Annie was LoopMe’s lead for the UK and EMEA business unit, managing client and agency relations. Annie educated AV teams at agencies about the rise of mobile to convert TV budgets to mobile video for effective cross-platform planning.

In March 2017, Annie relocated to Singapore and kick-started LoopMe’s APAC operations, bringing AI brand video solutions to the region. She and her team educate the market on Artificial Intelligence and mobile, including successful campaigns with Marina Bay Sands and Spotify as well as close partnership with the Unilever Foundry.

“I’m thrilled to be a part of this list with so many great women from across the industry. My inclusion in this list represents not only LoopMe’s great products but the fantastic work our APAC team is doing educating the market.” Commented Annie.

LoopMe GM, Pete-O’Mara Kane stated “I’ve worked with Annie for 5 years, first at Millennial and then at LoopMe. She has quickly risen from a Sales Exec to leading our APAC operations, which I attribute to her positive mentality and problem-solving attitude.”

He went on to say “She has constantly overachieved on targets and thrives on new challenges, most notably in her recent role as Head of Sales, APAC. Through strategic partnerships she has seen revenue grow and manages her team to achieve their full potential. Annie’s contribution to our business growth can’t be understated, and I know there’s lots more success to come her way”.

Congratulations to all shortlisted Women to Watch! Follow the conversation online #WomenToWatch2018

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Are you interested in joining LoopMe? We’re hiring! Check out our open roles and apply here.

LoopMe Shortlists at the Digiday Technology Awards

We’re excited to announce that LoopMe is a finalist at the Digiday Technology Awards for  ‘Best Video Marketing & Advertising Platform’!

The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.

The Technology

LoopMe was founded with the mission of closing the loop on brand advertising. Our full-stack tech platform harnesses mobile data, using a powerful combination of attribution, Artificial Intelligence and analytics to deliver outstanding campaign performance against brand outcomes.

PurchaseLoop was launched in September 2016. It’s the first product to deliver mobile video campaigns against brand metrics like purchase intent, brand affinity, foot traffic, and sales. With PurchaseLoop, artificial intelligence learns from consumer feedback to optimize video campaigns in real time.

After conversations with clients, there was an opportunity to expand PurchaseLoop for brands with highly-defined audience categories who are relying on third-party data sources, which can be latent and less accurate when defining audiences. LoopMe then launched Audience Intelligence in August 2018.

 

Winners will be announced on Facebook Live on Sept. 5 at 2 p.m. EST. on Digiday’s Facebook page here. Good luck everyone!

Lauren Bigland features in The Drum’s 50 under 30

We’re excited to announce that Lauren Bigland our Global Marketing & Communications Director has been featured in The Drum’s 50 under 30 list.

Lauren joined LoopMe in 2015 as Head of Marketing, our first senior marketing hire, and was recently promoted to Global Marketing and Communications Director.

Responsible for LoopMe’s marketing strategy and execution worldwide, Lauren has built out the marketing team globally and drives initiatives both inside and outside the marketing department, helping it grow to the UK’s 12th fastest growing company in the UK according to Deloitte’s Fast Track 50 list. Read more about Lauren in her Employee Spotlight.

Since its inception in 2013, The Drum’s 50 under 30 celebrates the best female digital talent, highlighting those who have broken the mould before the age of 30.

Cameron Clarke, Deputy Editor of The Drum, said: “Over the last five years the 50 under 30 has recognised hundreds of outstanding emerging talents and we’re excited to see who follows in their footsteps this year.”

All members in this year’s list were based on nominations from The Drum’s readers and judged by a panel of industry experts.

“There are so many amazing women on The Drum’s 50 under 30 list – and many more to come. I’m quite staggered to be a part of it, and very much looking forward to building a more equal, fair and successful industry,” commented Lauren.

LoopMe CEO, Stephen Upstone said, “Lauren has been instrumental in growing the LoopMe brand worldwide and educating the market on Artificial Intelligence. I’m very proud to see her in this list and I know she will continue to grow from strength to strength.’

Follow conversation online #50Under30

We’re hiring! Check out our open roles and apply here.

LoopMe wins ‘Best Video Marketing & Advertiser Platform’ at the Digiday Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289580149{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Best Video Marketing & Advertiser Platform’ for our product PurchaseLoop at the Digiday Media Awards.

The Digiday Media Awards Europe is a new program that recognizes the companies helping to modernise and shape the landscape European media. The award for ‘Best Video Marketing & Advertiser Platform’ commends the leading video platform and ad serving solution.

The judges included Lauren Dick, Head of Emerging Platforms at the Mail Online, Kunal Dutta, Chief Editor of Digital Channels at Shell and James Hudson, Head of Digital at Zenith.

LoopMe’s Head of Marketing Lauren Bigland commented, “We’re delighted to have taken home our fourth award of the year, underlining the hard work put in by everyone across the business. It shows the market has an appetite for advertising that delivers real-world outcomes, and LoopMe’s award-winning platform should be the solution.”

To find out more about LoopMe and PurchaseLoop get in touch.

Check out #DigidayAwards to see more photos.

LoopMe wins ‘Tech Provider of the Year’ at the British Media Awards

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289522264{padding-bottom: 10% !important;}”]We’re thrilled to announce that last night we were awarded ‘Tech Provider of the Year’ at Campaign’s British Media Awards ahead of competition from Google and Reuters. We also received Bronze in the category ‘Best Commercial Use of Data’ for our PurchaseLoop product, which uses AI to optimise brand metrics.

Now in its seventh year, the BMA’s recognise ‘media owners and companies that are innovating and adapting at a time of unprecedented change in media’. The judges included Liz Jones, CEO of Dentsu Aegis Network, Jon Slade, Chief Commercial Office at the FT and Gordana Buccisano, Head of Business & Commercial Planning Global Clients, Publicis Media.

They felt that LoopMe addressed a specific problem with brand advertising on mobile in a smart way which benefits the ads ecosystem. The judges also felt that LoopMe offered a new approach to engagement and effectiveness using AI, offering end to end user experience and fantastic results.

LoopMe CEO and Co-Founder Stephen Upstone commented, “To win such a prestigious award is a testament to the hard work everyone has put in globally. From product to data science, this is an award for everyone!”.

Well done to all the winners! To find out more about LoopMe and PurchaseLoop get in touch.

Check out #BMA18 to see more photos.