/ by Hannah Cairns
We’re pleased to say that last night we added another trophy to our collection!
LoopMe were awarded ‘Best Video Ad Tech Innovation’ for our PurchaseLoop product at the Digiday Video Awards Europe.
The award looked for the best in new or improved video technology innovation, showing ability to deliver, measure or support content, as well as specific video advertising campaigns.
PurchaseLoop (patent pending) was launched in September 2016, and since then we have worked with the world’s top brands to deliver their mobile video campaigns to metrics like purchase intent, brand affinity and footfall.
By layering 1st and 3rd party data and AI, PurchaseLoop ensures that video ads are delivered to consumers who display the highest probability of performing against the client’s brand objectives. Typically brands receive uplifts 2 to 3 times higher when using PurchaseLoop optimization compared to a standard campaign. This provides better value for brands and agencies, while also creating a better ad experience for users. Find out more about PurchaseLoop here.
We had a great evening and it was fantastic to celebrate with some of our clients who have championed PurchaseLoop from the beginning! Check out the rest of the winners here.