Month: June 2025

Employee spotlight:
Kacper Cesarz

Posted on | by Hannah Cairns

Kacper Cesarz, a Senior DevOps Engineer based in Krakow, offers an insight into the skills he’s developed at LoopMe, his achievements, his passion for darts, and more.

Why did you decide to join LoopMe?
I joined LoopMe through the referral program, so I already had a good sense that the team would be great. The challenges described during the recruitment process were very appealing, and the technology stack was also a big draw for me. On top of that, everyone I met during the interviews left a truly positive impression. Before joining LoopMe, I spent my entire career in fintech. I was genuinely curious to explore what the tech world looked like beyond that industry—and I’m glad I made the leap.

Can you discuss a skill you’ve acquired or developed while working at LoopMe?
One of the most valuable experiences is working with a low-latency, multi-geography system that processes a massive number of requests continuously. It’s been incredible to work on a system of this scale. Even the simplest tasks can be tricky when performance is such a critical factor. It’s taught me to be more thoughtful and precise in my work. I’ve also appreciated the chance to communicate regularly in English—something I didn’t get to do much in my previous roles.

Do you have any WFH routines or rituals?
Thanks to the flexibility of remote work, I have much more time for myself. If I wake up early (which doesn’t happen too often!), I like to start the day with a delicious breakfast and freshly ground coffee brewed in a V60. Then I take my dog Karmel for a one-hour walk. Throughout the day, we usually take breaks to play and relax together—he definitely helps keep things balanced.

Tell us a bit about yourself.
I come from a small village called Siedlce. The nearest town is Chęciny, where you can visit a beautiful medieval castle and go kayaking on a scenic river. I’m a big sports enthusiast and have tried many disciplines over the years. The ones I’ve enjoyed the most are Brazilian Jiu-Jitsu and street workout—which I recently picked up again after a two-year break. These days, I spend most of my free time with my fiancée and our dog, Karmel. I also love reading, and my favorite book series is The Witcher saga.

Do you have any hobbies?
In addition to sports, which I mentioned earlier, I really enjoy watching darts—especially when our Polish player Krzysztof Ratajski is competing, or the Scottish legend Gary Anderson. I also play occasionally with my brother, although I rarely win—he always manages to beat me! Another hobby of mine is cooking. I’m particularly passionate about baking Neapolitan-style pizza. A few years ago, I bought a special amateur pizza oven for home use, and I hope to upgrade to a more advanced one someday.

What has been your greatest achievement in the last year?
I’m proud to have earned the KubeAstronaut title this year. To achieve it, I had to pass all five Kubernetes-related certifications, proctored by the Cloud Native Computing Foundation. Each one required solving real-world problems using hands-on, practical knowledge.
Continuous improvement of my technical skills is very important to me, and I enjoy challenging myself—so reaching this goal was both meaningful and rewarding.

Want to find out more about life at LoopMe? Visit our careers page.

The future of personalization:
AI & real-time insights

Posted on | by Hannah Cairns

We’ve been thinking about personalization all wrong.

Last December, Salesforce¹ found something striking: over 80% of younger consumers switched brands in the past year, with nearly three-quarters of all shoppers doing the same. People aren’t just open to leaving—they’re actively hunting for better experiences. The problem? Most brands are still playing yesterday’s game, endlessly retargeting based on what customers did months ago.

Clare Lawson from Ogilvy One nailed it when she said companies need to stop “chucking the data back at people”² with offers based purely on purchase history.

Here’s the thing: just because I bought running shoes last spring doesn’t mean I want running gear ads forever. Even as brands get better at personalization, consumers aren’t feeling the benefit. Most personalization efforts fall apart when you can’t close the gap between being seen* and feeling understood. (*Literally, being seen on a website.)

Past behavior tells you where someone’s been, not where they’re going. The problem? Only look back, and consumers smell that approach from a mile away.

At LoopMe, we saw this shift happening early. Instead of building another backward-looking system, we focused on what’s next. Our platform uses AI to predict what might actually matter to someone right now. We measure success by real business outcomes, not click-through rates.

And we only ask for data when we can deliver genuine value in return.

That last point matters more than ever. Visa’s research from last March showed that 80% of Americans will share their information—but only when there’s a clear, fair trade-off. Consumers want personalization, but they don’t want to be profiled. The tradeoff must feel fair—because trust is now the entry fee to relevance.

The brands that thrive will be the ones that can honestly say: “Here’s exactly why we need this data, and here’s what you get back.”

LoopMe was designed for this reality. Smart, ethical, and effective aren’t competing priorities for us. Real personalization should feel like someone actually gets you. Not like you’re stuck in an endless loop of irrelevant ads.

By Gita Bhatia – Senior Director of CPG

¹ Salesforce, State of the Connected Customer, Dec 2024 (Edition 7)
² Campaign Live, Clare Lawson at Ogilvy One, May 2024