Category: News

We’re pleased to announce that LoopMe has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry auditor ABC.

This verifies that LoopMe meets DTSG’s Good Practice Principles, which aim to inject greater transparency into the UK digital display advertising industry. This will give brands greater confidence that their advertising will reach the right audience and that their advertising will not be associated with content that could jeopardise brand reputation.

‘I’m delighted that after a vigorous audit, LoopMe have been verified for online brand safety by ABC,’ commented LoopMe CEO and Co-Founder, Stephen Upstone. ‘We take brand safety seriously and have stringent internal measures to ensure brands are confident in running with LoopMe. Working with JICSWEB confirms this.’

LoopMe has taken several steps over the last 18 months to verify its commitment to brand safety. In December 2016 we were TAG Verified and in August we achieved the TAG Fraud Seal. In September we announced our enhanced Moat partnership, allowing brand safety tracking to be measured in-app on both iOS and Android.

Simon Redlich, Chief Executive at ABC, said: “We are delighted to have verified LoopMe to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. ABC’s verification service gives our industry confidence about compliance with JICWEBS industry-agreed standards and raises the bar in the important area of brand safety, a key milestone in the evolution of digital display advertising.”

To find out more about LoopMe’s brand safe mobile advertising solutions get in touch.

We’re proud to announce that LoopMe have been shortlisted in two categories at the IPA’s Media Owner and Ad:tech Awards 2017.

The MOA’s celebrate exceptional levels of service that both media and ad tech companies provide to their agencies and clients. LoopMe have been shortlisted for both ‘Best Unfeatured Company’ and ‘Best Technology’ for our product, PurchaseLoop (patent pending).

The winners will be determined by industry experts, who include Amy Lawrence (MediaCom) and Suzy Ryder (OMD). Click here to view a full list of judges.

Our shortlisted product is PurchaseLoop, the world’s first brand uplift optimizer, driving better results across the metrics which matter in real-time. PurchaseLoop goes beyond campaign metrics to deliver the metrics that really matter and was awarded ‘Best Video At Tech Innovation’ at the Digiday Video Awards Europe.

Winners will be announced at the ceremony on November 28^th. Good luck all!

We’re pleased to announce that our work with Peugeot and Yorkshire Tea have both been shortlisted at Mobile Marketing’s Magazine’s, Effective Mobile Marketing Awards 2017.

Our first shortlist is with Goodstuff and Yorkshire Tea for ‘Most Effective Brand Campaign’. The campaign, which was recently awarded Bronze at the Creative Tech Awards, combined AI technology and engaging creative to optimise to brand awareness, increasing it by 50%. View our case study video of the Yorkshire Tea campaign to learn more.

Our second shortlist at the EMMA’s is with Peugeot and OMD in the category ‘Most Effective Use of Data’. This campaign drove purchase intent for the brand new Peugoet 3008. Using PurchaseLoop technology, LoopMe identified users within Peugeot / OMD’s target audience who would consider purchasing their latest model and optimised towards these users in real-time.

From phase 1 to phase 2 of the campaign, there was a 50% increase in purchase intent, demonstrating how data can be used as part of a long-tail automotive sales strategy to drive purchase consideration in real time.

At the 2016 EMMA’s with Renault and MGOMD we were awarded ‘Most Effective Use of Video’ for the ‘All-new Renault KADJAR’ campaign, so we have our fingers crossed for similar success this year!

Congratulations to all the shortlisted brands and companies, we look forward to celebrating with you all on Nov 16^th! Check out the rest of the categories here.

We’re pleased to announce that we are working with Moat, a SaaS analytics company and part of Oracle that is focused on delivering measurement to marketers and publishers. We are working with Moat on every campaign to measure their attention metrics through our integration with Moat’s SDK on both iOS and Android.

While mobile apps account for 85% of total mobile time spent, until recently, advertisers have been blind to the viewability of their in-app video. Through integration with Moat, viewability can now be measured across LoopMe’s publishers on our AI-optimized brand campaigns. (Source: eMarketer, April 2017).

Mobile accounts for more than a third of all ad spend in the UK and in the US it’s expected to surpass TV spend as early as 2019. However, marketers have rightly asked for more transparency around viewability on mobile, citing it as a core concern. LoopMe has pioneered new technology which delivers marketers results against real brand metrics such as purchase intent and brand affinity, working in partnership with Moat allows for greater accountability and is a solution that many in the market are still unable to offer.

‘Mobile advertising is bucking the trend in ad spend and continuing to grow worldwide,’ comments LoopMe’s CEO and Co-Founder, Stephen Upstone. ‘We believe that full transparency is vital to increase trust in the industry, which is why in the last year we’ve become TAG Registered, achieved the TAG Fraud Seal and integrated Moat’s tracking within our SDK. We’re really proud to be one of the first to integrate their SDK on both iOS and Android, and look forward to further partnership with Moat and other measurement companies.’

LoopMe clients can now buy in-app viewable inventory for their campaigns around the world. Get in touch with marketing@loopme.com or your local account rep to find out more.