Author: lpadmusr

Last Thursday, Mindshare UK’s Huddle returned for its 8^th consecutive year taking place In London under the theme ‘The New Era of Influence’.

Huddle is Mindshare’s annual flagship event, where for one day, they shut down their offices and play host to over 3000 people attending over 140 Huddles and Off Huddle sessions. As always, this year proved to be a great success with plenty of knowledge sharing from Mindshare’s most innovative and forward-thinking partners.

In case you couldn’t attend or want a recap – read on!

The Black Box of AI

We took over room 59 and transformed it into the Black Box of AI, joined by members of our Marketing and Data Science team. Inside, visitors learned about all things AI and Machine Learning – from the difference between AI and an algorithm to what Deep Learning is.

LoopMe’s Black Box of AI set up (View from inside) from LoopMe on Vimeo.

Huddlers were encouraged to try Google’s Quick Draw game which uses Neural Networks to predict your doodles in real-time. Fancy a go yourself? Try it here and tweet us your score!

Fighting Unconscious Bias in Media

Understanding our own unconscious bias is key to being better colleagues and better marketers. We know that advertising often relies on subjective assumptions and we want to equip brands with the tools and knowledge to tackle harmful stereotypes in marketing.

This is why we ran 2 Huddles where LoopMe’s Pete O’Mara-Kane (GM, International), Leonard Newnham (Chief Data Scientist) and Anne-Marie Senior (Training & Consultancy Manager, Enei), showcased bias in media and how we see AI’s role in addressing it.

If you’re interested in hearing more about the Black Box, unconscious bias or AI generally, contact marketing-uk@loopme.com or your local sales representative.

Yesterday, IAB UK hosted their inaugural Nonference, encouraging attendees: ‘don’t take
notes, take part’. The event was the first of its kind which broke the mould of traditional
conferences so everyone could immerse themselves in all the experiences that the event
had to offer.

With over 300 in attendance from brands, to agencies the day was truly an epic event. In
case you couldn’t attended or want a recap – read on!

We are all biased

Unconscious bias in media and the workplace is rife and for our industry to truly eradicate it
we must first acknowledge the problem. Doing this allows us to become better marketers
and better colleagues. LoopMe’s GM International, Pete O’Mara Kane and Chief Data
Scientist, Leonard Newnham stressed the importance of letting the data do the talking. If
you’re heading to Mindshare Huddle register for this session at 2pm and 3pm to learn more.

The AR revolution is here

Augmented Reality was demonstrated through Snapchat’s Lens Studio which invites the
general public to ‘unleash their creativity’ and create their own AR snap filter. Previously
this has only been available to brands, so it’s great that consumers are getting the chance to
try it out.

This has already been adopted by brands such as Ikea, Lacoste and Cadbury.

Street Art can impact creativity

Celtra looked at different examples of street art and the lessons that brands can learn from
them. Keeping it simple, making it relevant and being clever all gave us all food for thought
in how we can up our brand experiences to stop it becoming boring!

The future looks bright

Without a doubt the biggest takeaway from Nonference is the amount of interesting and
inspiring things happening in the marketing and advertising industry. We look forward to
seeing many more conferences, or nonferences, which gets people involved. Advertising is
an exciting place to be right now!