Category: Blog

We’re proud to say that we were awarded Bronze at Campaign’s inaugural Creative Tech Awards for our work with Goodstuff and Yorkshire Tea.

The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness.

LoopMe’s in-house creative team created a bespoke rich media unit, where users could zoom and colour in a woodland scene, click through to the campaign landing page and share their creation on social media. This interactive mobile experience complemented Yorkshire Tea’s existing advertising in print media. Supported by this impactful creative, PurchaseLoop was used to optimise to brand metrics using Artificial Intelligence. You can learn more about PurchaseLoop here.

Yorkshire Tea’s campaign exceeded all benchmarks, with engagement rate increased by 131% (compared to benchmark) and almost 10,000 users shared their masterpiece on social media. Most importantly, PurchaseLoop was able to boost brand awareness of Yorkshire Tea’s CSR goals by 50%, all through using Artificial Intelligence.

Gold was awarded to MEC for their work on Thames21. Using Environment Agency data, Thames21 and MEC built an algorithm that translated the information into three simple descriptors of the river’s health — ‘improving’, ‘stable’ and ‘declining’. It led to eight in ten Londoners agreeing that Thames Pulse had brought attention to a worthwhile cause, while one in three Londoners said they had heard of Thames Pulse as a result of the campaign – an amazing achievement.These were presented on an installation on the facade of Sea Containers building using lighting patterns designed by artist Jason Bruges’Thames Pulse’.

Congratulations to all the winners, we look forward to attending the Scrum and finding out more about the award winning campaigns.

80% of marketing leaders think Artificial Intelligence will revolutionize marketing,

but just 26% say they have a confident understanding of it

 

Today we launch AI: The Guide. We’re often asked by our clients and partners for more information about Artificial Intelligence. There’s a wealth of knowledge out there, but it can be hard to know where to start.

That’s why we developed this guide in collaboration with our data scientists. They have over 50 years of experience and have collaborated on projects like Google DeepMind and AlphaGo. They’re the experts.

AI’s application to marketing is incredibly exciting. Our guide aims to educate and inform so that marketers and agencies alike feel confident in discussing AI and its use cases.

It covers:

–       A brief history of AI. Important historical milestones from the 1930’s to present

–       Key words and definitions. All the terms you need to know, from algorithms to big data and chatbots

–       How to work with AI. Learn how to incorporate AI successfully into your advertising strategy

–       Questions to ask. The questions you should be asking your AI provider – and the answers you want to hear

 

All this and more is covered in our brand-new guide that you can download here. Feel free to contact us with any queries – marketing@loopme.com.

The invitation-only Luma Digital Media Summit hosts an audience comprised of solely CEOs from the most promising tech companies and senior execs from the industry’s largest acquirers, VC firms and advertisers.

LoopMe’s CEO, Stephen Upstone, flew to New York last week to attend the conference and shared with us some of his top takeaways:

 

– Measuring and optimizing to business outcomes

In digital, this is a shift aware from views and clicks and a move to more tangible results. This is something that we’ve been driving through PurchaseLoop.

 

– AI is still early. Intelligent software will eat software

Artificial Intelligence and its impact on digital are still in infancy. Further investment in AI will speed up the pace.

 

– Google and Amazon are AI first businesses

As opposed to mobile first. This has most recently been seen in Google’s latest launches like Google Lens, which uses AI to interprets its surroundings and take action on what it sees. One application of this mentioned in Google’s latest conference is connecting to wi-fi by simply taking a photo of the sticker on the router, and connect automatically.

 

– Old media and tech needs technology to define core business

New innovation and investment in tech is vital for a competitive edge

 

– Enterprise software is making big moves into marketing and advertising space

Just look to Oracle for a recent example – their Data Cloud is used by advertisers and publishers to better target ads, due to the amount of data available there. What’s more, its not tied to any other major advertising platform like Google or Facebook. Their recently purchase of Moat continues to support this argument.

 

As tech continues to advance at rapid pace, it looks like a busy and exciting few years to come!

This year, Campaign launched the Creative Tech Awards which celebrates the creative tech pioneers. It was designed to honour successful collaborators, celebrate their work and stimulate more great thinking across marketing, advertising and media.

We’re delighted to announce that LoopMe’s campaign with GoodStuff and Yorkshire Tea has been shortlisted in the category ‘Best Use of AI’.

The campaign combined cutting edge AI technology with engaging creative to drive an ad campaign that optimised to the metric that mattered most to Yorkshire Tea – brand awareness.

LoopMe’s in-house creative team created a bespoke rich media unit, where users could zoom and colour in a woodland scene, click through to the campaign landing page and share their creation on social media. This interactive mobile experience complemented Yorkshire Tea’s existing advertising in print media. Supported by this impactful creative, PurchaseLoop was used to optimise to brand metrics using Artificial Intelligence. You can learn more about PurchaseLoop here.

Yorkshire Tea’s campaign exceeded all benchmarks, with engagement rate increased by 131% (compared to benchmark) and almost 10,000 users shared their masterpiece on social media. Most importantly, PurchaseLoop was able to boost brand awareness of Yorkshire Tea’s CSR goals by 50%, all through using Artificial Intelligence.

Other shortlisted in our category include:

 

• Havas London for ITV News: “Eagle Ai”
• LoopMe for Yorkshire Tea: “How AI delivered for Yorkshire Tea”
• MEC UK for Thames21: “Thames Pulse”
• MullenLowe Profero for Diageo: “Diageo – Malts Bot”
• Zenith for Aviva: “Aviva AI”

The results will be announced on June 12^th at The Tower of London, and the winners will present their campaigns in a post-event scrum on July 5^th. Best of luck to all nominated!

 

View the full list of all shortlisted campaigns.

 

We were thrilled to take the prize for ‘Best Use of Video / Rich Media’ at the MOMA awards last night, in partnership with Birra Moretti and Publicis.

The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, effectiveness, tangible results and transparency. We were in a very competitive category, which included campaigns from Havas, Gameloft and News UK and so we’re delighted to have been awarded the top spot.

Congratulations to all the winners – you can view the full list here.

Compelling authenticity with Artificial Intelligence

We worked with Publicis and Birra Moretti to create a rich media and video format that would drive Birra Moretti’s authenticity as an Italian beer brand.

With a wealth of video content that Birra Moretti and Publicis wanted to distribute, LoopMe’s in-house team developed creative with clear calls to action for users to ‘Discover more’ and swipe between the three videos embedded in the rich media unit. This resulted in an impressive 13% engagement rate.

The campaign benefitted from our award-winning PurchaseLoop solution (patent pending), which uses artificial intelligence modelling to optimize campaigns to brand metrics like brand affinity, purchase intent or in this case – authenticity.

In using AI, LoopMe drove 53% higher CTR, increased brand authenticity by 30% and reduced their competitors by 20% – all through effective optimization using artificial intelligence.

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We’ve also been shortlisted at The Drum’s Digital Trading Awards in the category ‘Best Use of Video’ for our work with The Story Labs and Microsoft. Keep your fingers crossed!

 98% of retailers are interested in an advertising solution which could drive people into store.

 Say hello to our latest product, PurchaseLoop Foot Traffic!

 

Our award-winning PurchaseLoop product can now optimize toward in-store foot traffic, improving advertising results in real-time.

 

The product uses our unique AI intelligence to deliver ads at the moment users are most likely to generate a store visit.

 

How does this work?

We used 3^rd party location data from the likes of Placed, Factual or adsquare to indentify which users visit a desired location after viewing a mobile ad.

 

The data associated with these audience profiles (time the ad was served, user online behaviour, user location history, ad type etc) is then incorporated into LoopMe’s AI engine predicted model using machine learning.

 

This allows us to refine the AI’s targeting and reach more users in the moment that they’re likely to be persuaded to visit a store, as the diagram below shows.

 

Third party verified

Our own location capabilities are enhanced through integrations with leading data providers. These include Placed, adsquare and Factual.

 

Concurrent control groups

We believe in transparency. Every PurchaseLoop campaign uses concurrent control groups to demonstrate the average number of visits to your retail outlets, the impact of your standard advertising campaign and the uplift delivered by our AI optimization.

 

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Get in touch to find out more and use PurchaseLoop in your next ad campaign.

LoopMe recently worked with The Story Lab; the entertainment division of Dentsu Aegis, to develop an effective mobile video marketing campaign for the new Microsoft HP Spectre x360 Convertible laptop, a campaign which was the first globally to combine AI brand optimisation in real-time with a programmatic buy.

We were delighted to see that our combined work has been shortlisted at The Drum’s Digital Trading Awards for ‘Best Use of Video’ alongside Amplifi (for William Hill), Engine Media (for Standard Life), Latittude Digital Marketing (For Emaar Properties), Teads (for O2 / War Child), the7stars (for Bulldog Skincare and Current Account Switch Service).

The Drum Digital Trading Awards 2017, recognise and highlight the best examples of digital trading in practice. This years theme is Living the Dream – Programmatic everywhere.

The campaign

The Story Lab teamed up with LoopMe to create a mobile video campaign which would distribute 15 and 30 second teasers of video content to a wide audience, adding scale and driving users to the full-length content which was produced in association with Conde Nast. Most importantly, Microsoft wanted to drive purchase intent for their new HP Spectre x360 laptop.

LoopMe devised a strategy that combined AI to optimise towards the KPIs with programmatic delivery via an Amnet PMP to ensure The Story Lab had visibility on delivery, performance and brand-safety.

To deliver on brand objectives, LoopMe’s award-winning product PurchaseLoop was implemented. PurchaseLoop uses AI modelling to optimise to brand metrics in real-time while the campaign is live. By layering AI, 1st and 3rd party data, PurchaseLoop ensured Microsoft’s creative was delivered to consumers who displayed the highest probability of performing against their brand objectives of increasing purchase intent.

A questionnaire was devised with The Story Lab and Microsoft to effectively assess customer purchase intent which was served to users exposed to the HP Spectre content and a control group. The exposed group was further split out into an exposed with AI optimisation towards positive respondents, and one without, so that the product effectiveness could be fairly assessed.  The campaign also benefitted from work by LoopMe’s in-house creative team who designed bespoke creative to complement the content and increase brand association through further co-branding.

For effective distribution, Amnet overlaid third party audience targeting in three planned strategies: Fashion & Beauty Interested, Tech Enthusiast and In-Market for Laptop / Tablet to ensure that it reached relevant consumers.

The combination of dual targeting using a programmatic PMP and artificial intelligence resulted in impressive results, in a campaign that was unique to the market. The campaign’s CTR rose by over 160% (from exposed to AI optimised), while VCR was boosted by over 15%. The use of PurchaseLoop also increased purchase intent by over 40% – driving consumers closer to the point of purchase.

We’re delighted to see this campaign recognised by the judges at The Digital Trading Awards and look forward to 31^st May when the winners are announced. Best of luck to all shortlisted!

Today, we were announced as one of The Leap 100 2017, a community of the most exciting, fast-growth companies in the UK – launched by London law firm Mishcon de Reya, City A.M. and nominated in partnership with Seven Hills and The Entreprneurs Network.

For the third year running, The Leap 100 will support entrepreneurs with masterclasses and with features in CityAM through regular polls, entrepreneur profiles and expert commentary.

As explained by Kevin Gold in today’s City AM, ‘we’ve chosen 100 companies on the cusp of greatness. They have been selected based on their leadership skills and ambition, as well as the quality of their team and money raised,’ and while this isn’t a definitive list ‘we believe these companies are critical to the future success of our country’.

We’re delighted to have been nominated alongside many household names including Mr and Mrs Smith, Bloom & Wild, Art Finder, Tortilla, MOO and many more! Since our founding in 2012, we’ve grown from strength to strength, with further funding, new hires and award winning products which has bought Artificial Intelligence to brand advertising.

Pick up your copy of CityAM and find the full shortlist here.

Watch this space for more on our #theleap100 experience.

After our recent success at the Digiday Video Awards Europe, we’re delighted to have been shortlisted at The Drum’s MOMAs in the category ‘Best use of rich media / video’ in association with our clients Publicis Media and Birra Moretti.

The MOMA’s celebrate the best marketing on mobile, looking for evidence of strategic thinking, innovation, effectiveness, tangible results and transparency and we’re thrilled to be shortlisted alongside Gameloft, Havas and News UK. You can view the entire MOMA shortlist here.

We worked with Publicis and Birra Moretti to create a rich media and video format that would drive Birra Moretti’s authenticity as an Italian beer brand.

With a wealth of video content that Birra Moretti and Publicis wanted to distribute, LoopMe’s in-house team developed creative with clear calls to action for users to ‘Discover more’ and swipe between the three videos embedded in the rich media unit. This resulted in an impressive 13% engagement rate.

The campaign benefited from PurchaseLoop (patent pending), which uses look-alike artificial intelligence modelling to optimize video and rich media campaigns to brand metrics like brand affinity, purchase intent or in this case – brand authenticity. It resulted in a significant uplift and a more effective advertising solution, as impressions weren’t wasted on those less likely to engage or change their mind.

Well done to all shortlisted and we have our fingers crossed for May 11th!

Learn more about our award-winning PurchaseLoop product.