Category: Events

This November sees IAB UK host its inaugural Nonference event, and LoopMe are proud to be part of it!

Join LoopMe for our session ‘An Englishman, Irishman & Scotsman walk into a bar (And nobody finds it funny)’ where we’ll be exploring unconscious bias in media and marketing and how to tackle it.

Here are other 3 things we think you should expect at IAB’s Nonference.

Turn your out of office on

It’s a whole day event, so make sure you take advantage of it. You’re encouraged to build your own agenda for a day of hands-on learning, whether its designing quizzes with BuzzFeed or how to become the next YouTube sensation.

On your feet

As you can probably tell by the name, Nonference isn’t your typical conference. Instead of the tried and tested structure of speakers taking the lead with PowerPoints, Nonference wants you to get off your seat and participate.

It’s all about collaboration, participation and conversation, with sessions hosted by the industry’s most innovative companies.

Inclusivity

Nonference is for everyone in the industry, whether you’re a grad at an Agency right up to the C-Suite. Expect to see hundreds of people at the Tobacco Docks

Click here to see a full list of sessions, and with more to be announced, sign up today to secure your spot!

This week LoopMe hosted Closing the Loop on Consumer Tech at the Ham Yard Hotel, London to discuss best practices for tech brands in a highly-cluttered environment.

For those unable to attend, or who’d like a quick recap – read on! To receive invites to our next event, sign up to our events mailing list.

The morning was kicked-off by Alistair Hill, CEO and Co-Founder of OnDevice Research with his keynote on ‘Effectiveness Tips for Consumer Tech Advertising’. Alistair drew upon OnDevice’s research which illustrates a direct correlation between emotive ads and purchase. According to their research, video ads combined with interstitial units are a pivotal at driving of emotional response. Download the presentation here.

We then moved on to our first fireside chat with Laricea Roman-Halliday, Head of Digital at the Specialist Works and Jack Edmonds, Head of Sales at LoopMe

It’s well documented that consumer tech marketers struggle with short product lifecycles with the likes of Apple and Samsung releasing new products every 6 months. Lariciea suggested tapping into emotions, to help ads resonate with consumers. She advised attendees not to see TV as dying, but as changing channel. Tech brands should strive for innovation and find new ways to integrate all media channels.

LoopMe’s Senior Agency Sales Manager, Max Briere-Edney then addressed the audience on LoopMe’s solutions for closing the loop, using AI and data to optimize brand outcomes. Download the presentation here.

Ed Grice, Head of EMEA at PMG and Alex Hinds International Sales Executive at LoopMe sat down to discuss the best ways to marry storytelling and performance in the world of culture and technology.

Like many of our speakers, Ed highlighted the importance of storytelling, but also stressed the importance of a clear call to action on all creatives to drive consumers to purchase. Through learning and feeding back insights from different channel activations, this is a step towards closing the loop.

We finished the morning with a discussion between Lucy Goddard, Programmatic Content Distribution Manager at The Story Lab and Lauren Bigland, Global Marketing & Communications Director. Lucy had previously worked with LoopMe on a campaign for Microsoft Surface, which was shortlisted at The Drum’s Digital Trading Awards. View the full case study below.

Her three tips for consumer tech success were:

– Don’t overlook the creative
– Ensure your ads work together – don’t just make a 30 second creative if it doesn’t fit into a larger story
– The campaign has to be measurable and deliver on the metrics that matter to your brand. This should be assessed during the campaign as well as afterwards

For more data and insights, download your free Consumer Tech one pager here.
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Thanks again to our brilliant speakers, we hope to see you all at another event soon!

The 2^nd week in September means one thing; Dmexco is here and we’re very excited to be back and this year is shaping up to be better than ever.

The 12^th-13^th of September will unite the digital marketing industry under the motto ‘Presenting the Future’. With over 500 of the industries thought-leaders and innovators speaking across 18 different stages, there is a lot going on. That in mind, we’ve picked out 3 things you simply have to see.

Esthetic Ways of AI

Sean Kegelmann of Spotify and Credit Suisse’s Steven Althaus, as well as reps from Wavemaker Plan.net Gruppe and Birds on Mars, will be debating whether AI can support the creative process or is just an overhyped tool.

Wednesday 12^th | 10:10 – 11:00 AM | Experience Stage

From Wow to Now and How

We’re very much looking forward to hearing from MediaMath talk about how marketers can take advantage of AI. CEO Joe Zawadzki will be sharing insights along with best practices.

Wednesday 12^th | 16:00 – 16:45 | Seminar 6

The Internet, AI and keeping Marketing Human

David Weinberger, bestselling-author, Harvard researcher and esteemed philosopher will be speaking on the Congress Stage challenging the audience on whether we as an industry can further AI’s positive transformative possibilities while maintaining the best values of the Net.

Thursday 13^th | 15:30 – 16:00 | Congress Stage

Heading to #DMEXCO18? Request a meeting with representatives from our global sales and publishing teams by following the link below.

[vc_row el_class=”black blog-posts” css=”.vc_custom_1530289777619{padding-bottom: 10% !important;}”]Last week LoopMe New York City hosted their first AI Breakfast atop the Rockefeller Center in the private dining room adjacent to the Rainbow Room, which has hosted celebrities such as Frank Sinatra and Bette Davis. Guests enjoyed views of the New York City skyline while learning more on artificial intelligence over breakfast.

We were honored to have an incredible lineup of speaker talk to guests about AI and how it’s being used in the marketing and advertising industry. We were joined by Tom Hunter Smith, LoopMe’s Senior Data Scientist; Nithya Thadani, RAIN Agency CEO; Peter Duffin, VP of Brand and Marketing at Lincoln Center; and Sargi Mann, EVP, Head of Digital

Strategy & Investments at Havas Media Group.

Check out the gallery from the breakfast here and read more on our speakers below. To view presentations from the event, click here.

Tom Hunter Smith is a key member of LoopMe’s data science team, working specifically on device matching. Before joining LoopMe, Tom worked at the Office of National Statistics in Wales for three years, where he began his path in data science. There, he worked on various projects, including research analyzing Twitter data as a proxy for measuring demographic change. After working for the government, Tom moved on to PHD media, where he developed a set of tools for measuring digital journeys of consumers and evaluating campaign performance.

Nithya Thadani is CEO of RAIN, a digital consultancy that helps brands innovate at the intersection of marketing and technology with a focus on Voice and Conversational AI. At RAIN, she brings her background in strategy and innovation to fundamentally change how people interact with technology in ways that are intuitive, seamless and human-centered. Thadani comes to RAIN from innovation consulting firm Fahrenheit 212, where she focused on new product development for global CPG, retail, and healthcare brands. With over a decade of experience in customer-centric strategy, digital product development and execution for Fortune 50 clients, Nithya has led business transformation projects for Anheuser-Busch, MTV, Church & Dwight, Toys R Us, Pfizer and Samsung.

Peter Duffin is responsible for strategic planning, promotion, and management of multi-million dollar earned income initiatives at Lincoln Center; overseeing the development and communication of Lincoln Center’s brand; all digital initiatives at Lincoln Center (including websites, apps, digital experiences, and digital / social content); as well as collaborating with his marketing colleagues from the various performing arts organizations across the campus on the development of patron-centric cross-campus, promotional initiatives. Mr. Duffin joined Lincoln Center in 1996 and has held a number of positions within the marketing and communications area. He is currently Senior Vice President, Brand and Marketing.

Sargi Mann joined Havas Media after leading the global digital strategy & performance portfolio for fashion, retail, beauty, financial, luxury, technology and pharmaceutical categories at Dentsu Aegis. In addition to performance media, Sargi has actively driven integrated strategy and activation process across digital capabilities. Over the past 17 years in marketing & media tenure Sargi has led fundamental research and analysis of ad/marketing technologies, real-time consumer behaviors, digital media trends across multiple business categories, in digital media. She has partnered with Google, Yahoo and Bing to design product solutions within their ad technology and marketing technology platforms.

Last week the New York team brought the spirit of Austin home by hosting the very first SXNY (South by NY). The event was held at Casa Neta, an authentic Mexican restaurant showcasing local art, while serving up cocktails made from their collection of 140 agave-based spirits.

Guests who weren’t able to attend SXSW enjoyed many experiences with a similar feel, including Virtual Reality headsets, where users rode virtual roller coasters and hiked mountainous terrains.

The vibe was set by our in house DJ, DJ MFS, who kept the energy alive from start to finish. In the spirit of ‘keeping Austin weird,’ we kept New York weird with a tarot card reader to give guests a glimpse into their future.

To top it all off, attendees got to create their own mini movies with a gif photo booth. Check out the final products here.
Missed out on all the fun had at SXNY? View the sizzle reel here. Want to stay up to date on all future LoopMe events? Subscribe here.

At LoopMe, we celebrate the success of women today and every day. On this International Women’s Day we’re celebrating the strong and successful women of ad tech here at LoopMe.

We’ve interviewed LoopMe women across the globe, including Lauren Bigland (Head of Marketing, London), Helene Bouteille (VP of Client Services, London), Evelyn Yan (Digital Planning Sales Manager, New York), Annie McNamara (Head of Sales APAC, Singapore), Amanda McCoy (Account Manager, LA) Nazanin Motallebi (People Operations Manager, London) and Anna Shabaieva (Senior Account Manager, Dnipro).

We asked our Loopers advice they would give to other women looking to break into ad tech and who they look up to as a role model.

One major piece of advice that all of the women had to offer for breaking into Adtech is to stay on trend. Helene Bouteille says “Knowledge is key to be and to stay on top of your game and employment competition. Be assertive and vocal.” She stresses getting your opinion heard and that all opinions matter, being quiet can be misconceived as being unknowledgeable.

Getting your voice heard was also a big piece of advice from Lauren Bigland, “Always value your opinion and ideas – experience is a relative term. The Ad tech industry is fantastic at recognizing young talent and promoting based on merit, so don’t be afraid to share your thoughts – as long as they are backed up with examples, evidence and data.”

Amanda McCoy believes in being proactive to break into a new industry, “Schedule informational interviews with leaders in the field, and ask them smart questions. Read descriptions of roles and find those that align with your current skill set, and take steps to fill in any gaps.”

Nazanin felt that working at a start-up helps to expand your skill set, explaining “You will have an opportunity to wear many different hats and have exposure to numerous parts of the business which would never be possible in a corporate. Be confident and have a voice”

Anna felt that nothing should hold young women back from participating. “Stay informed, fail and learn and find a mentor to guide you. At LoopMe I’m lucky to work with amazing people who are eager to offer advice and wisdom to help me follow in their footsteps.”

A role model for your career can be someone you’ve worked with or someone from your personal life. For Evelyn Yan, it was her previous boss. “She always had a solution for any issue.” Evelyn continues, “She was a great mentor and leader, with a positive attitude with the passion to guide others down the right path.”

“In a way, I look up to so many people everyday yet no one in particular is my role model,” Nazanin commented. “My mother, my father, Richard Branson, Oprah Winfrey, Sophia Amoruso, Nelson Mandela, Steve Jobs, Angela Merkel the list is (very) long. They all inspire me and I learn from them in completely different ways.’

Anna felt that working in tech is challenging for women “as it can be difficult to overcome stereotypes that exist around women in technology. That’s why I admire and try to learn from the women who work in our tech team.”

For Annie McNamara her role models were present in both her professional and personal life. McNamara relocated to start up our APAC office in Singapore and was influenced by two women in her life to make this decision.

“When I was a Sales Manager at YuMe (now RhythmOne) I remember meeting Miryana Joksovic VP of Global Growth. Miryana presented at a Europe offsite and I was instantly fascinated with the stories of crazy business meetings in China and go to market strategies for launching a business in new countries. I knew then that I wanted to take a similar path for my own career. When I mentioned I wanted to relocate to Asia, Miryana always encouraged me to stop thinking about it and to make it happen.”

Another role model is a close friend of McNamara’s, Erica Harrison. “Erica has spent the last 4 years in Singapore working for Google as a Developer Relations Program Manager. Erica spends her time helping start-ups and developers across the region. Erica wouldn’t let one WhatsApp conversation go by without insisting I relocate here.”

International Women’s Day is about women’s empowerment and celebrating the strides we have made and continue to make in the workforce. We’re very proud to work with the intelligent and hardworking women featured in this article, and around the globe.