Category: Events

November 2^nd saw London host the inaugural LoopMe Awards UK at the Blue Fin Building, with views over London’s skyline. Guests experienced VR, danced to a live band and were kept hydrated with a Gin and Tonic bar. Read more about the awards in Campaign.

The LoopMe Awards celebrate the best in AI-optimized mobile video advertising. The shortlisted campaigns all used PurchaseLoop to deliver enhanced campaign results and fulfill brand marketing objectives.

With over 200 individual votes cast, the winner was The Story Lab and Microsoft for their outstanding work on the HP Spectre x360 convertible laptop campaign which amassed over a third of the votes.

This campaign looked to drive purchase intent and brand affinity for the HP Spectre through PurchaseLoop. This was the first campaign globally to combine AI brand optimisation in real-time with a programmatic buy and was shortlisted at The Drum’s Digital Trading Awards for Best Use of Video and at the MMA’s Smarties.

Head of The Story Lab Alex Gardner commented:

“We’re delighted to be awarded ‘Best PurchaseLoop Campaign’ at the first ever LoopMe Awards. The product enabled us to optimise towards brand metrics in line with Microsoft’s brief and credibly demonstrate the effectiveness of this through control tests – the results of which are a testament to the strength of combining quality content with efficient distribution strategies. Thank you to everyone who voted.”

Coming a close second were Goodstuff for their work on Yorkshire Tea’s ‘Vanishing Woods’ campaign.

The campaign was established to support Yorkshire Tea’s CSR goal of planting one million trees in the UK and abroad within the next five years. Through PurchaseLoop, awareness of Yorkshire Tea’s mission rose by 50%, from 14% (control) to 21% (exposed AI).

Follow the LoopMe Facebook page to view photos from the event.

Thanks to all who voted and took part in the LoopMe Awards. We hope you all enjoyed the party and look forward to the awards in 2018!

Mindshare Huddle takes place in London on November 9^th, with the theme ‘The Journey to Post Human’, which will explore the path that we as a human species are on to a post human world.

Since its inception in 2011, Mindshare Huddle has seen thousands of ‘Huddlers’, hundreds of Huddles and has gained wide spread national attention. This year we’re delighted to be joining Mindshare with both a Huddle and Off-Huddle sessions and hope that you can join too!

Creating the Future: Ethics & Implications

At 3:00 PM situated in Area 29, Dr Ron Chrisley, Director of the Centre for Cognitive Science (COGS) at the University of Sussex will explore some of the biggest ethical questions surrounding the adoption of Artificial Intelligence in society.

Joined by Jack Edmonds, LoopMe’s Head of Sales, they’ll discuss hot topics in AI such as at what point, can we say an AI machine is conscious? How will AI revolutionise our society? And what are the practical, near-term social issues we should think about with respect to AI?

To book your seat at our seminar ‘Creating The Future: Ethics & Implications’ download the Huddle app and book on in the morning.

We’ll also be on-site for the rest of the day at our Off-Huddle which will allow you to immerse yourself in several Virtual Reality experiences as well as grabbing some snacks to keep you going throughout the day.

Learn more about Huddle 

Check out the highlights from last year’s Huddle. View the full agenda and join in the conversation online with #MSHuddle. We look forward to seeing you there.

 

This week we hosted a breakfast designed to educate, inform and provoke thought leading conversation amongst our guests, following from the success of our Christmas focused vertical.

This time, we took a deep dive in to the automotive sector. Advancements in tech are a driving force (excuse the pun!) in disrupting this industry and we’re now seeing tech companies such as Uber and Waze disrupting the automotive industry with non-traditional approaches.

So, for those of you were unable to attend the auto event, or would like a quick reminder – read on!

Data is still the missing piece

Stuart Bluck, Head of Research & Insight at Auto Trader kicked off the morning. Stuart led with a piece called ‘Data is still the missing piece to the automotive marketing puzzle’ session where he illustrated how difficult the buying process has become for consumers due to the wide range of options they face, only enhanced by the internet.

Stuart then discussed the findings of a campaign that Auto Trader recently ran where customers recorded first-hand accounts of their auto buying process. One of the themes was that the buying process is difficult as they’re inundated with different brand messages.

One telling stat was that 2/3 people changed their mind on the make and model of a car they were looking at during the purchase journey.

Buck emphasised the role mobile advertising can play in combating this problem as it is with consumers throughout the buying process. This is understandably harder than traditional channels like TV and OOH.

Auto & AI – ‘Wheeling’ in the ROI

LoopMe’s very own Tamsin Lawrence was up next speaking on the important role mobile devices to play in progressing consumers through the sales funnel. Did you know that users spend 11 hours researching their next car?

Tamsin then introduced PurchaseLoop, LoopMe’s brand uplift optimizer, highlighting some recent auto brand success stories. If you’re interested in learning more, get in touch.

Staying ahead in a changing market

Up next was Lauren Barnett of LoopMe who interviewed Steffie Beaven, Account Manager at MGOMD. Steffie highlighted the importance for brands to see TV and mobile creatives as two separate entities, as the right creative has a tangible impact on campaign metrics.

Luca Andreose, Sales Director at Sophus3 then took to the floor. The marketing software company work with many European automotive brands, tracking the digital behaviours of their consumers. Sophus3 research has shown that the average consumer researches at least 4 different car brands settling on one. This is a very poignant statistic, as it yet again highlights the need to stick with the consumer throughout the buying process. More exciting news on this soon!

Last to speak was Phil Rowley, Group Innovation Director at PHD, who delivered an attention grabbing presentation ‘Media Innovation for Autos: Why you might be doing it wrong’. Phil highlighted the importance of innovation for car brands, pointing out that they are now competing against car brands and tech companies for consumer loyalty.

Referencing Ester Boserup’s quote ‘Necessity is the mother of invention’ he commented that auto brands can fall into a trap of innovating for the wrong reason – either to demonstrate their worth of the brand or just because it’s a fun thing to do! He made the point that none of these matter as it’s not about the consumer, and you need to put them at the heart of your innovation.

Thanks again to our speakers for their insights and we hope to see you all at another event soon! If you’d like to learn more about our PurchaseLoop products for automotive brands, get in touch.

Another September has nearly passed, which means the 8^th annual dmexco is over! The theme this year was ‘Lightening: The Age of Transformation’ with a real focus on the tumultuous digital revolution that we’re currently in and what more marketers can do to keep up with this incredibly fast paced industry.

Dmexco 2017 proved to be another great event, with over 500 international speakers across 18 different stages and tens of thousands of industry leading experts in attendance. LoopMe also hosted one of our renowned ‘Innovation Dinners’, at the Chiltern Firehouse, a networking event for clients of LoopMe to discuss latest trends and best practices. We’d like to take this opportunity to big thank all those who were in attendance.

Luckily for those who couldn’t attend, dmexco upload all their keynotes online – here are three of the best.

AI – The Hidden Super Power Driving The Experience Business

One of the most memorable talks at dmexco was hearing from Suresh Vittal, (VP of Platform & Products, Adobe) who spoke about the impact that AI is having on the experience business. He believes that no matter what industry you’re in, or product you’re selling, we’re all in the business of ‘experience’, due to a shift in consumer mentality. He stated that “we see consumers everywhere, not just buying a product or service, but they also focus on the experience which accompanied with it”.

Hosted on day 2 of dmexco, Vittal described the 3 fundamental pillars needed to create a great customer experience which are ‘focused, adaptive and intelligent’, necessary so they appeal to the individual’s voices and needs the consumer has. He went on to pull out a statistic from Adobe’s work with the University of London stating that “50% of customers said that the regular use of innovative technology enhances the consumer experience” pointing towards how important AI will be to improve customer experience in the coming years. Click here to watch the full video.

With Data & Creativity Into The Consumer’s Heart

How to seamlessly combine creativity and data to create the ultimate marketing beast is a question that every brand is considering..

An all-star panel, which included reps from Spotify, Heineken and MasterCard addressed this burning issue. Robert Schwartz, (Global Leader of Agency Services, IBM) responded to the moderator Jim Cooper’s (Editorial Director at Ad  Week) who questioned how brands are underestimating the power of the consumer. Schwartz responded, “Building brands is building experiences, and that requires good data. You can’t stand on Mount Olympus and get them to believe what your brand is doing, you have to deliver an experience with them.”

Schwartz said that he didn’t view data and creativity as polar opposites, rather ‘there’s creativity everywhere, and there’s data everywhere and it’s how you deploy those things to build the best set of experience which is most important’. Click here to watch the full video.

Creating Digital Content – New Formats, New Platforms, New Storytelling

Last, but certainly not the least on our round up is the talk ‘Creating Digital Content – New Formats, New Platforms, New Storytelling’ which featured in our article ‘5 Things You Can’t Miss At This Year’s dmexco’. Hosted on day 2 Tom Punch (Chief Commercial & Creative Officer, Vice Media) and Kevin Allocca (Global Head of Culture & Trends, YouTube) took to the stage to explain how new platforms were impacting marketing.

One of the most interesting takeaways was when Tom discussed how Vice has changed over the last decade from a media company which produces documentaries in long format, (primarily on YouTube); to a company producing content on all platforms.

He described how the mindset of the company had to change to ‘multi-channel thinking’. When ideas are discussed for upcoming projects they now consider first and foremost ‘how can this translate onto other devices?’.

Its this change in mind-set that’s given Vice the ability to reinvent themselves and adapt to the industries rapidly changing environment, and why it remains so popular in media. Watch the talk in full here.