Author: lpadmusr

Halloween is a great way for brands to communicate their message and activations due to its mass appeal, and we know that video is an effective way to communicate this.

To get you in the spooky spirit we’ve identified 3 brands with ‘killer’ advertising campaigns and to get you inspired!

We kick things off by taking a look at this eery ad by Booking.com named ‘Haunted Hotel’. This piece of creative, produced by Wieden + Kennedy follows a woman who is woken by a mysterious noise until the ‘known thing’ enters her room.

 

Next up is Burger Kings well thought out smear ad which trolls their biggest competitor McDonalds and the infamous Ronald McDonald. The ‘Come as a Clown, Eat like a King’ promotes the offer of free Whoppers to the first 500 people who come in store dressed as clowns.

Insurance is usually a topic which can be difficult to make engaging. We think RPA and Farmers Insurance did a great job of using Halloween to grab their audience’s attention.

powering your campaigns with AI and optimizing to brand outcomes, contact marketing@loopme.com or your local sales representative.

 

 

 

With the start of football season, there’s one thing in mind—The Super Bowl. Last year 103.4 million people watched the game, and 2 million streamed from the NBC app—300,000 more than in 2017. Fans are using their phones now more than ever, which is why targeting them on mobile is key.

Now is the time to gear up those efforts to target fans come game time. Reach your audience and close the loop on your advertising efforts with PurchaseLoop.

Sources: 1: Statista | 2: USA Today  | 3: eMarketer | Forbes

 

Today marks Ada Lovelace Day, an international celebration of the achievements of women in Science, Technology, Engineering and Maths (STEM).

Ada Lovelace Day (ALD) was founded in 2009 by Suw Charman-Anderson and aims to create new role models to encourage more girls into STEM careers and support those women already working in STEM.

Ada was an English mathematician and writer, chiefly known for her work on Charles Babbage’s proposed mechanical general-purpose computer, the Analytical Engine. She recognised that the machine had applications beyond pure calculation, and created the first algorithms intended to be carried out by such a machine. As a result, she is often regarded as the first to recognise the full potential of a ‘’computing machine’’ and the first computer programmer.

Today we’d like to spotlight some of our female Data Scientists here at LoopMe. Find out about Yarsoslava and Maryna’s roles, responsibilities and why they pursued a career in STEM.

Meet LoopMe’s Data Scientists: Yaroslava Chernopishchenko from LoopMe on Vimeo.

 

Meet LoopMe’s Data Scientists: Irina Evdokimova from LoopMe on Vimeo.

We are excited to introduce our new blog interview series, LoopMe Listens, where we’ll be interviewing leading professionals in ad tech on relevant topics in the industry. Kicking off our series, we spoke with Joseph Olewitz, founder and CEO of Virtual Chief Revenue Officer, which provides revenue growth support to businesses of all sizes.

We were lucky enough for Joseph to break down the buzzword that is blockchain and it’s counterpart, cryptocurrency. In this blog Joseph will be covering misconceptions of blockchain, how it’s useful for marketers and advertisers, and what’s in store for this technology in 2019.

If you had to describe blockchain in 3 sentences in less, how would you describe it?
A blockchain is a permanent, encrypted record of information and transactions, distributed among a large number of diverse devices which approve and maintain the record by consensus.

Blockchain’s efficiency provides for cost and time savings in a trustable environment that will lead to transformative new ways of doing business and of handling critically important and sensitive aspects of our personal lives.
The technology is useful for storage and transfer of assets and information, it is different from existing systems because it uses algorithms and design to deal with trust instead of relying on external trusted third parties, plus the opportunities provided by the technology, including operational efficiencies and allowing access to underserved parties, are revolutionary.

What is cryptocurrency?
Cryptocurrency is a payment system based on complex mathematical formulas and puzzles designed to hide the solution from anyone who doesn’t have a unique key (cryptography). It works as a medium of exchange in lieu of commonly familiar checks, coins, paper currency and wire transfers.

In 2009, Satoshi Nakamoto, a still unidentified person or persons created the idea of cryptocurrency – a peer-to-peer digital cash system (no paper, no coins) that does not rely on the backing of a central entity like a government and a bank for transaction processing, and he designed it to be built on a blockchain.

Satoshi’s work was published in a relatively easy to digest nine-page white paper. As a result, Bitcoin became the first widely used application of blockchain technology in much the same way that email became the first widely used application of the internet.

How is blockchain useful for marketers and advertisers?
Blockchain will remove the middleman and give marketers direct access to consumers. This decentralization is a transformative event in promotion and advertising.

The ability to accurately track and report viewership, especially of video content, will greatly enhance understanding the ROI received from ad dollars spent. That same ability will empower agencies and application providers to prove ROI they are delivering to marketers, and to prove the targeted market is being reached, thus justifying campaign plans and subsequent results.
Fraud will be massively minimized and, in some cases, totally eradicated. Imagine completely stopping bots and other bad actors who misrepresent viewership in order to derail and redirect ad dollars.

Marketers will be able to build trust with consumers and be able to more accurately target the desired demographic without negative reactions. That will happen by requesting permission and sometimes by making payments directly to consumers for watching promotions (no middleman needed).

Tell us a bit about yourself.
I was born and raised in the Chicago area, went to college in North Carolina, and moved to NYC right after graduation. I landed in this industry after studying Media Analytics and Economics, which led me to a few ad tech internships and ultimately LoopMe. Outside of work, I spend my time exploring Manhattan – discovering new restaurants, going to live music, shows, cultural events, and just generally trying to find my way around this crazy place (I’ve been here for almost two years, but directions aren’t my thing). Other than that, I love reading, cooking, running, watching hockey, and being outside as much as possible while it’s warm out.

Why did you decide to join LoopMe?
I graduated knowing that it was really important for me to work somewhere that I felt challenged on a daily basis, ideally at a company with an innovative product/culture that would keep me on my toes, LoopMe’s sweet spot of ad tech and AI fit that requirement perfectly. I loved the possibility of joining a quickly growing team (back when there were 8 of us in a WeWork) to build something exciting with a group of highly intelligent people who seemed genuinely fired up about LoopMe’s potential.

What’s your job role and day to day responsibilities?
I’m an Account Manager on the Client Services team, working closely with clients, partners and our sales team. I’m responsible for managing the planning, timing, and successful execution of everything involved the campaign lifecycle, from the pre-sale through to post-sale. This includes providing strategic guidance on media plans to attending client meetings to cultivate those relationships and grow successful partnerships. We want to ensure we’re providing the best possible value for our clients by making sure everything performs well to meet and exceed their KPIs.

What’s been the best moment at LoopMe?
There have been so many good moments over the past two years, it really is difficult to pick one. Watching the US Account Management team grow from 2 to 10, all team outings, getting a major office upgrade, and spending time in our global offices. To get sappy for a moment, it’s been having coworkers become friends, or Medieval Times.

Tell us a fun fact about yourself.
I took ballet for 16 years, and have taken 11 years of Latin classes.

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We’re hiring! Check out our open positions and apply here.